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Show , - - .12- -- 14, 1948 Novernber Sunday,- . a . - 4 - -- -- - - .- , , . . ,,, ,aotono,,,a, , : ,,, ., . ., , 9, ..,,,00t, 4...4 . 9 ,,, o 4 ,,t,9, . PA1,010,0timtiVoloNagmaktoec .,,,,,, 15,..,541t4 i ,,;tr.lor,To.l000, a Onlog4,00.4,01,,r,a1190110..90...10,10M0V.114001410Mbi le.,,,, ,,,,, 6 ,...4410,,,,emr-,- , ei ., . , . 4 ',, , , , , r 'k s- - ,- . I ' - i , f k ., . . ' t - -- I ' 1 - ', H. , '' '; . , . ', tl t k ' ' ' tte k - '' tr ,. I A t - , , f , I ' . , ' , . , ; , a ' S I- tic , ! ' . eI . f, . I , I 1 4 ,,:' '' , -- , It . . ttt. ... 4,r 4 . ', ;,',.,.i. : i ., t imit.,,1:',, i 1 ma' t, i, i , t,' .ii 'fit.,'' : ,4 ,,,,, t,..fw: a motO ,, , , -. , - , . J, , s' fo.-..4,- .....;... ..., ' I - -- .4 , -- ''' rj,,.; '.. ,:. Beers-Bigelo- , - , - S.-L- ..., -- t1 1 ' . .'44.,,,, , ., ' ' - ',': ' .. , - tl. - - I ' ill , . i , . 1 , IP , , -- 1 - ' 4. ' - - ' '- ,, ; , ' '' r '''''' ''''''':-7'- ' ' ' ''''' yWith' Complete , - 1 . , , r; . - : ', vi ,e, ,i, . , ,.., 4 k ' '.: ,L.--- i n,i,--- 7, - : , "t, , S. ,,;- ,,',.7-,,- z,,,,,, -,- 1 -- li ,,,,,,. , tict IT '' .); !, t.,,iii 11 ,3 ' :,' ..' , . ' '' tI 1 ' .), ' 1 i, t ,V.',.,.:, 7,, 7 , ,,. 4. .,. ' 4 I , , - ''' Itle,,:,:, .0; "J: ,', : ' 1 4 c ,,: '''' ' - ti t ' S. 6, ', ,' - x,, ,,,,,., - ' .! - - ! '''. Disc 'Jockeys Popular: Syrvey ' in S. L: ShoyvsL , great new radio-phone- .. grapbs now I Instruments that play Ln just one, but a dozen P records at a singe loading, yet switch in a twinkling to play full programs of conventional records! Almost "Disc-jockey- 1 , ,,,,,,,,,,.,,,:, ,, ; ', ki ' c t , Magnavox the sont tp strument with an &codstical system c apable of reproducing today's ex.. tended recording ranges. - 1 (1 ' ' 4 . i ,,, , - , I t radio - I One ' . TLIE- - BERKELEY of the finest musical Instruments Magnavox has ever produced . . . beautiful late 18th century style cabinetry ...'authen.. tic even to the typical grille front doors! -Eighteen watts . superpower, Magnavox speakers, and fully automatic in. In pellow ' mahogany . R75 . - ....,, i ' ' : . g ,,. , . , . lid 4 I ' -t. , , ,. . - . ig at i . a v 0,ZI la ta ,, . , : 1 - .. r, 7- - -, ;. , , - ... , 4 1 Street Floor(Oppcsite,Tea Room) Phone 430,, , (17 - - ' - ' ., , 'r -- - - , N k.,,:.,..i, ,, ji s::,.. -.. . iil 171,..1- - . ;:ri: ' . - .... , ;4'1" --- . , , - ' , 1 , - ' - ,j. , . . v. ,. . 3' 1 t: ' c - ' - i L .:' ", , .11 ;,,' '. , - , ,,,iit- t,..., . '4, .4,4,---- ' , ,-, . - ., , ' , .i ..,... --,,. , ''' ''' ..4..'4, .'' s - ,, i , 0,- -- ,,,,4,,, i.. .. .. ....s - ' -,, . , , . ,. , - .i. 1 . . , ' , ,,,. it . , , f:- ' ., ,f, , . - - , - ' I. , ,4 , , - ' A'1. - iI i L., , . .,. . . , - : ,;..4,',"" 4 '',1 , .1,.., .4 . r ., 1 - '. - ; i , k .., )' 4 e,..e , ...,,, . ti ! CA's') . .8 . ,1 , .::1 -- - 1 1 Ty t, k . ' or.' .. . c: , c- - , ''.,)", ,s,,, ,.A,.,... ,,,,, , ' . " - tf , 1 :,.,,.::';', :::::'...:; at , ' 1:. :..,::...17...4.:::..:;,.:i.i::;:::::,....::,:::11,.z,.::..:11:::::.,z:i:;: :: - ".i..:;:: is,'''?' . ,,, ...17,77,..:!.:.:.:17.17.:.:::: ' r , .- il i ...:. , t 4 ft - ,:; . . i , , , .. , - j, ...., ." 1- ., ''-- l, '' , --- --- 7-- - fC"."" 1 f 1:T A , 2., ' ' LE - '.4 : ' Ws better than - -- s, - 9 SOUTH MAIN , ' ' ';', . . . . , . - , - 11', ' - ' , . . , e' , - A. D ID i . ' , 12-inc- ... , , . , f2--- n ' -- Simplified tuning ' . Superb tone Marvelous - - , , . Second... i 2443 So uth and Mal 11' In WastangatiotnilakBlv.dT., , i JUST NORM OF ZCMI , , - caDmo:':- ' . ' .. - :- ' -- 11 ... ' ' -- ' A - n1 i , svnolts Ve In Ogden . . . - ,. . , ,, 1, ,- - ' ....1 N - , ,. -- . a ' i . . - ' " , ' ft , , - - - , 4 - - . Decorcztordesigned . , ' , FM Static-fre- e . ,, ' - . . . , - direct-view,pictu- re h . 4 750 i ., , i Stroiriberg-Carlsothere when you see it on being . . ' I , . - i j,,, 4 , advanced new model gives you -- ''' - , . Fill?Lf177175,' COL7PaltlY 1I .. ' - --, ' ED A Ac;,,,,E,,,T,,04e4St. $ Fett.4. etEE&,EX '.-- - - . ,4.1 .:,,,,,,,,k,,,IEvoliwk.k.k. "' , .1 - , A.,414.,t,:lo' THE-, DORCHESTER...Television. ---a10' Console On'd , . - ' - 1 ' Fiot--'11- ,,,... .t1 - - 3 4,,alolEA,....644,.......v.i.o.E.,..1,4;...41,;,4... 7 . , ,, TAB RADI ID , , , , -- -- , '. --- 3-' ''- - t. - ' ,' : ,. ' , zi - . " , - , t . , 1 211 , ' .,,,, . ' Better I ' - ease just .touch the drum- to change stations . . . no buttons.to push.. Tuning drum also adjusts volume. It's the "new look" In table radio design. Choice of ivory or light green plastic cabinet. . , $ Model 901 . 6 or - ., s . Now tunning Speak. reeorst - ' ' - - . t , , ...,. ' , - 11.itsch stak -- eii, 11 -- ' '' '" . , $320 f , ., .,,,,,, . ,, - ..! , ' - , . .::.:7.1 , ,,, ''...------ , WIT H -- T H .. of ' , ... 4 ... . , ..,,,,,,,,,.. .... . .....,,,,,.st .... - Iv-- I int : .. I : ' "' ii:::1::: .... ! ',,s ,; Y 0-- ' ' inahogani. , CONVENIENT MONTHLY TERMS! , Visit our newly decorated listening room sound-proand private ' . ica . Modern design in its most relined expression 0 0 411144. , . powar' output Magner. Duosonie or ; Autentado changer . . In white ! " . , ' .. . ' - Intomparable tons quality lo watts undisterteel , , - ,K). , , The CONTEMPORARY:: ' ' , 0 - ,,,r., II II ip , wmoor0,,i, l - , - ..,..-.J,,-- -'- 4"--- ,. k - 'Os p," ,. ,' , - , i, '''''' A.,r. - . : - , - ' .. , ,,,,- ,- . , ' , - ' ' ,.. . , ' two-12-in- Lrecord-changin- ' , - 1 ;, - ,; , too- - DEPT. APPLIANCE ,:,., t; . 42 MURRAY MURRAY STATE, - :- p SOUTH , on , , - ' choice your you wish! - of phonograph ' whenever 4914 CO, ,,,,,,, - Government By - Learn, too, how,,Magnascope Television can be added to the Magnavox I I 1,1URRAY 1JUSIC STROMBEliG-CARLSO- - ,,,, ' - try to get k for you. 11 - . f , - - ', with - - . Itwe'll If we don't hove , I ' ' $341.95 Influenced ' betterthan the that plays it!I instrument .f. ' 1 s" - or 1 on television channels, I tunes instantly !piny sta. lion in range. Handrubbed I mahogany or walnut !kids cabinet. AC.. You See Better:-He-ar - I shows Homes ttbitIO.t1 nOt Ifstes.tO 64 B:mesrthithantwbuy. records heard 1$ IleTcsa that do rot buy tee- 3011 ords beard on show ... Nome. that bare no record 104 players - a's"' system, soimperPalitifiedon7Caot"lavers toe easy , 1 i Throat" tole - 1 tullna obfrillii"sein4:1 , , , ..., 1 - , , below were all based on the 300 completed aka rrarabot Pet Clasidlicatten 7 Homes that listen to record . 310 73 of the hs , .. , '1 , . type of show, accordingly to a 31.7 survey taken recently by the 018.3 W. Baker Advertising George 34.7 Agency. The survey was taken via ' telephone to determine what percentage of the people listened to record shows and what per-, -- Long Island television dealcentage of those who did listenens have enade a survey of telbought records after hearing set purchases and evision them Ort, the show. , 85 per cent of TV that found A representative total of 300 set ow.ners decided to buy after completed telephone calls was at liomes of friends of viewing one made over a period of relatives. , , week. The calls were made at - : different hours and identical 1 questions asked each home. to dif-- --T-he The cane were placed IT:LD'epartinènt-o- t Ag- of tbe. city, and as much as possible, to , riculture. has established a television research department to people of every income group. plan., prepare and present a seThus, the survey takers feel, a of, ries of network television prorepresentative cross-secti, grams with the emphasis , on the city was obtained. consumer topics.. The percentage In the table ' record ' three-fourt- radio 'listeners in Salt Lake City prefer record shows and to any other - ,: t , i , i' In Television, ..' sounds i , , ?,. ' , '4'9 1 te52lesvill.dtits 4:7-------.:::,;--- ,,,,,,o I 72113 s:, :: Als4TDERSON'S II tisten:to tfogavotbraitTfsgaumize,preoagrrearafu:1,1ylvisthhuo:uitoui , ... . ,, s. ' RCA Victor , , Remember,' no , :,-- , k tteJunitotr'i t ' I -- ' See these Magnavox Ill -- ' ,,,p-- .,k.It , ' , I -- ' - - --- r . of 12's Extended Range., ReProduetion , , ' , - '- . 1 SHELVES, one above the other, rounded and painted to match the kitchen is a -good idea. The bottom shelf can be used The radio. The toploran ivy plant in a dish or some unusual and colorful pieces of p?ttery. 11.for Wherever4)r, however she places her radio, today's lady-o- fII, is happy- - She can gently close the door on lather's ,1 a jive !ler, tl. lincl, - - OF, GLORIOUS7MUSIC 'FULL:-:110URS- .,, I1,...w.sk.wMomm, . i' - -''' Godfrey.; little quips. She can take her choice oi music or "soap operas" while s,he whizzes through' the fern- ily Ironing. Luelry woman, she is practically living a double life, working while she listens. - ar;WO , - -- ....utomata ' , , ---. '''.' -- ' ' : -- . . , , , - . -- - , . 11017has ,manualidal I ... , ' , ' ,, , Smart new tableSet, with have a specialized - ' . MAGIC CARliSTI , , producer line in which be excels aboVe 'all others. The producer of a radio show has the urns Job as the director of a motion plc- -' ture. His is the lob of seeing that the show is cast well; Ile supervises it and -- applies his talent ana creative ability and HE MODERN HOUSEWIFE is very careful In he wants something that will choosing her radio-Sand at the same fit into her kitchen color-schetime be easy to keep clean. A radio wit a plastic frame in white or cream, boasting chrome trim or a , touch of color, is just the thing. Most women appreelate the fact that these tiny gems can be wiped off in, a jiffy. The fidelity in small radios is very good now. ---of Most important, they are cleverly designed to fit into- the devx II d most kitchens. . , A modern woman's workshop includes plenty- of space to spot that kitchen radio. 'Lae plans for new and rehiodeled kitchens are careful to place radio niches iar enough away from the rink that the housewife won't bo tempted to turn the dials with wet fingers. A place lust a little below ear level is ideal for conyenknee in switching stations and for listening pleasure. , gnatro:t Alone brigs you full benefit of, the Nseiv Records, LongPlayiug "a Ul . 1 hs being more than slightly deaf!" Now that you can pick your radio at a very reasonable price, Mother, as depicted by Mn. Ralph M. Gerrard, shown on the cover,-ha- s one other very own In a convenient spot in the kitchen and one in can whip up a cake from a the utility room. recipe given on ''Margaret Masters' Kitchen" pro- gram, bake it and ice it while chuckling over Arthur ' , , , -- Nine-tent- . ,(.. iOUlt , , , i , - ., of Mother's time was spent moving. any place but in that front room. It left her with two choices: let the work go haht, pick up the mending and settle down In the best chair during those favorite programs; or, turn the thing up so loud the neighbors all hinted that "some people, have peculiar taste in , 'k , V: . , By Helen Martin LAST most homes contain One big happy ATLO A family. A radio in every room has done wonders for that family harmony. , Mother is, perhaps, the , most contented member of the group. Time was when father listened to the baseball, football and basketball games, in between times keep- ' - in( up on the latest gags of Bob HopeWhen the children dashed in from school they flipped the diel to their daily. "cereal" programs. Mother bad the ' radio all to herself all day! I"' The catch was that the radio in most homes was one of those important pieces of furniture that occupied the place of honor in the front room end defied - e e slot?, ,,,, i orkt..... , ' thmoarne - , - . - . - . w Mot er Has Her ,. , v.' 1,,.... .. ;:: while others are aiming at OHL:, leads, and some are comics.rqs In Is severarf hired Radie talent different: ways. Advertising: agencies, stations and networks all have lista of available tal;,.;, artist, ent, usually free-lan- ce who are available for short , ttnnss eel in lb. heavily dramatic, some shoot for character. rolss,4 writers; - (2)- Choosing a production man; (3) casting the show; (4) holding ' 4 ,r ', ,), ytek, , ncMyster tinuity. - In casting a show, about the firsf4tep is to determine what type of talent is needed. Some radio actors and aEtreues ex. - the- ,. - to'..4-- - ,a k.i it , ' '''''. t ,,,,,,,,..11" ri - , .,- . I - ..4,' op ,, , J, , , ',.; , , , xt :ittusilly. rehearsals; (5) broadcasting the ' show. ' In every radio programit . . ''' - '' - doesn't make any 4ifference ' ' , - :. - ' ,.' , l' ' .. ...; ' " :',.- ''':...', '':' ,,' ', ,,' , , ';,,,,A'A, , la , A:',..., A,..,,,,',..A.!' ' . ,,' ,,' 4, ' - .41., ,;',., :,, 1.A, - - what type it iswriters are re. ,. ..,,, , , :, ve,O.,4,,,t,, '; ' .,:),, ,,4, , ,,,, :,...,,,,,. ,, , ,, ,. ; quired. Even in a musical show, COMMITTEE IN CHARGEThese ore the men who plonned local Radio Week. Front, left to right, ore Clae Guymon, Bintz, Distributing Co.; 'calibre of the continuity B. Lloyd Co.; J. M. the G. Vern Electric Walter Halliday, Co; Ralph Pitts, Graybor Hansen, Westinghouse; Wayne Stillman, Standord:Supply and adds to the mood of the music Carlos Vic Stone, Intermountain' Electric. Back row, Kenneth Taylor, ZCMI; Irving Christensen, ZCMI; Heber Reese, S. L. Hardware; Owen Thomos7 and adds greatly to the show'm -. Co.; Ed Boggess, General Electric and E. M. Royle, Royie Radio ond Appliance. Not present when the Hardware; O. R. Bigelow, socceu., The first a(ip in the Eskuche Glenn arid were Stan All Earl, Morgan Sorenson, Harry of these men are Salt Lake City' radio dealers. Walker. picture was token procedure of building ,a show, - then; is selecting the writers. -, IOW , 0 AS A WRITER may be , , ,..,., 7 - r f 3 4' , f ; ft . i I ) ; ii ,,,, . i: ; 1 , ' ., ' , ' . , , - , i t ,, , 4 ,4 - ill 4 ', i - -- 0,- i r ... I prograins- i- - ..' f; , Loki' City, 'Solt ' he collaborates with the writers , on the show's con. mysterious matter, but nathing more than the application of skilled: craftmanship. The job of radio writers, producers, technicians and an. nounce4 ii merely the task of cresting ,srnoothly running entertainment. Skil; and Judge ment combined with careful attentltn to detail are perhaps the less romantic but much . more understandable Ingredints of any radio broadcut, To- - the most i,art the same essential steps are taken in putting on in, radio .how. These ' steps fall into five categories: I , , , , - '. . , - , ) often "TRZ PRODUCTION of radio - , .s., .. .... ., , - . - o , , , OW Production . . ' , , , , , --- ., . , . ' ,, , ,, , - ' - - , . , ,.. ' THE DistRET NEVIS - -- -' |