Deseret Evening News | 1909-11-30 | Page 4 | When Advertising Counts

vi MIK I COUNTS CU St Hl I Louis ula The e of oC was waa la dl ulia 1111 In a Ii threw d I anti ami a philosophical manner a f fw few nights ago aRo a n L lh Poor dub club of or Philadelphia J Tho ho speaker Mr T r A de do who ho In i director of or publicity for ri IL of oC national fume faint advanced a R number of It Idea which show hon clearly leArl why Vh he lie was to hit hIs post and why this lh with which he h U Ii Identified hn h has all 1111 Its itA com corn competitor Mr d do de V e might Indeed hays have T VB been bach speaking with the th voice of or orthe the tho very ver wine wi slid and shrewd tn In whoso whoSe honor th lbs club duh to which the address was wan till wu named The hl gist of or th this td deatH Idena u advanced WM M that the results of oC R are net nel direct III red If It the needed only the Information that a R certain certain tam tain article could be bf at lit u t certain place pi lice a sIngle aln le announcement would But nut the actual purpoSes of ot advertising are arc to create an ai Im lie a IU 55 well vell aa as to Impart a R fet fact 11 average e man does doea 1 not go ro l land and buy an article lie he may daMre desire he lie lice had well ceen 11 It U a ed He Its Il tn Sf a to 10 go KO only th this thought bought af of that article has haa ha been fixed In iii lit ItIs mind The rhe Iti single printing of nt an ass d ont la is lattke t like a 1 nr tint coat t of or JIll Int or like a a figs face Men only ably The rho final result has hu ha not yet b been Mi But the face faco neen sian only once on The nIl float final result halo haa ha not nott yet t been 1811 achieved Behle Hut nut tl the f fc aae een sian repeatedly a fixed fix and a r recurs cur happily and of ot It 1111 own volt voll tan Uan when the personality buck back of oC Ow the I If face f may he be of ot service