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Show 4T Page Thursday, November 21, 1940 The Deseret News, Salt Lake City Utak 6 L.' YulfT lii IQ Years' Awmts-Mo'stPr6sp'ero- usT wwiwarwyrrjej City Puts On Tinseled Dress While Youngsters :fr-W$W'- ) Prepare For Huge Parade rj v 5 , Hundreds Of Children Will March; : Vi r ' iwKfc-J- Santa Andjleindeer Expected Salt Lake today looked forward to Its biggest shopping season in more than ten years, as the city put op tinseled dress, lighted itself hfce a Christinas tree and celebrated a burst or prosperity, ' "More enthusiasm has been put Into this Christmas shopping Season opening than in, any In 'history, Weston Hamilton of the Chamber of Commerce staff said. Interest Is genuine, there is a" See Newest Radios 'Spirit of cooperation that hasnt For Smart Gifts jheen equalled in the pest and great energy has-be- en expended One of- - the newest, smartest to make the season a success 1 and certainly, the most modern, Long heralded, the parade, to dispatch of all the way sponsored by the Chamber and Z the Christmas greetings, is to send a City Recreation Department, will be a veritable fairy -- story In friend br loved one, a record of J. itself. Hundreds of children, cos-your own voice. turned and singing, will march. Its easy and Its a lot of fun, Color bearers, mounted on white stallions, will lead the im-- J and because many of the newest presslve line. - Santa Claus, two-- $ combination teams, an igloo, totem are now also equipped ,, with from poles and other. import home " recorders which make 5 the Northland have been I pro-discs, why not consider these Ten cured bands will provide one of the new machines for givmusic and In addition, pictures-- y due floats, one telling the story ing to tiic family this year, . ' -of Cinderella, another that of the - The combination set, on which ' Woman In the Shoe, and other you can make your own greet with equally Interesting subjects, ecord in edveneerwiH-thehavTbeea entered. v The gala, Mardl Grass-lik- e pa play your little presentation will start at South Temple f. rtde speech for you and the whole , and Main Street at 11 a.m. to- family.1 to morrow, proceed Third South Even better, is the fact that Third South r Street, along to ? State Street and up to First with a home recorder in the livSouth Street, where it will Us- ing room on Christmas morning, band. , a most delightful record of the Prior to the parade a race bewishes of Sach member of good tween AlasSiberian huskies and lt the family to every other mem.lean malumutes, drawing North ber of the family, and even the country sleds, will take place spontaneous exclamations of sur along the parade line of march. I The race la 'scheduled for 10.30 prise and happiness when gifta.m. packages are opened, can be lm. The e Junior Chamber of pressed Into a disc that you will on will turn its Christmas be able to play back from time what to time to' relish anew lights with special ceremony -Friwould have been only a memory day night. t Stores throughout the city have otherwise. Radios equipped for home reitocked their shelves with load of merchandise for the gift-bucording come in both table and are tng event. Toylands have been console models and of coursewell also equipped for playing as opened and are attracting thou naklng I sands of joyous, excited children, are c "By all odds It should be Salt . takes best parents of young children, for season In shopping f-- -- more then ten years, and I the first gurglings of the infant can be recorded, and through the tnean that," Preston Dunn, chair ( years a record of the child's-speec' man of the retail stores commit-Vtemay be predevelopment chamber commented. "The f has done more than ever before served. For those who have no home i to stir up enthusiasm and there with which to make equipment -In more Salt Lake money .1 there still is a possibilirecords, Defense orders y City this year. ty for you to send your greethave increased the Important ings by voice. Many music and New ''mining payrolls. Army radio stores now have equip' units her will further Increase ment which will enable anyone of the public." t 'the buying power to go through with this plaa ft from 9 Stores will be open 6 dailv oclock to o'clock during season. The hours Wings To Beauty f .the shopping ThereS a new Idea In sachet I may be extended during the fin 3 week if business warrants, but for Christmas giving this little I4 merchants are urging the publlo sachet pillow la a replica of a to buy early and avoid the heavy V. S, air mall envelope and confew be rush of the last day veys the message, Wings to the Yule holiday.' , beauty. f fore d . jfiitojflL oiwuvw swSvc. ..A-- J&mSk- v The bigger the smarter is the dictum observed by Christmas gift jewelry. Perfect accents for this season's basic fashions are bracelet and necklace made to match; twin clips that join to form one; multiple strands of pearls; and mammoth pins realN istically duplicating flowers. In brilliant gems and gleaming gold. See him off on that business trip, smartly equipped with matching gladstone, zipper bag and fitted kit. In durable buffalo, the set above is good for years of Make Record Of Greetings ' lirtlistones Make ifts Personal mileage. i Its 1 - time to go out and get her a really smart watch. The link motif makes this Balova "design distinctively different. . Keats had something else In mind, but h could have aptly thought of jewelry when he wrote that matchless ljne: a thlnj of beauty la a joy for ever. Jewelry is one gift that ' is universally endowed with , an exquisite individuality. Women love jewelry, because It adds gra 1 ciousness and poise and a definite sense of regalness that has nothing to do with pomp. Yet Jewelry will satisfy her vanity and it Will bring pleasure beyond the mere wearing of it. its brilliance be Whether borne on a finger, its radiance draped on a neck, ita beauty glow from a .wrist, or ita sparkle pinned on a dress, the pleasure in jewelry Is enhanced if it is especially chosen to syrtibolize her personality or to embody a particularly personal' date. Birthstones will stress the Individuality of the gift and fleet your; consideration of her Importance. Here is a guide to birthstone jewelry. , , January Garnet. February Amethyst March Aquamarine. April Sapphire, Diamond. - May Emerald. June Pearl, July Onyx, Ruby. August Carnellan, Topaz. September Sapphire. October Opal. November Topaz. December Turquoise, lapiz, Lazulll Ruby, A , n Mi" , TV' A neat trick for any girl, d la - a gift" of hangers with sachet balls. . or matching .cases for tis- sues, wash cloth, compact, aewing and makeup sup-satin-padde- swaii if'c All that glitters in the way. of evening bags, is gold-colo- r mesh with a little piirror In Its hinged lid, of seed bead 'embroidery on ' j crepe. NOW Every Home Can Have for Xmas Silvererling : SCHU I BACH'S brings you SOLID STERLING SHYER at an almost low price. Regular Service for Six in your choice of 20 gorgeous patterns. A lifetime of beauty and service, open stock. Now you can makeyour dreams of Sterling Silver Come True! t A rg . Jtprmlnr $65 Value STERLING FOR THE PRICE OF PLATE Com-inerc- y Not a lipstick, bnt n perfume stick, is this newest accessory to smart grooming. Easy to apply, perfume In this solidified form wont evaporate or spill. First aids to beauty, are the cloisonne type dresser above, shown with a - set conj-ple- te manicure kit in a slide fastened leather case. e, -- -- a Whatever your quest whatever your budget you'll find on assortment of luggage and leather goods ot Utah's largest exclusive luggage store to meet every requirement. Buy Now on Shapiro's Easy LayAwoy Plan WARDROBE CASE M For Her Xmas Special $7.95 h Men's Copeskin HOLDSANYSET! new striped canvas eovsrs. leather bound. Will carry several dres s e s , wrinkle-free- JACKETS Men's Leather Fitted rur!s 7C0 linedl Talon front and port back! Heavy (32 o.! wool plaids! furn-u- p collar I Initial 3.98 Man's Plaid Jackets BILLFOLDS $1 2?8 Wool and leather! BOYS BLOUSES All wool body, leather cape Country'sH-eadin- g 'fCStylists Up. - Gladstones $6,45 up Trav. Bags $3.95 up Brief Cases $1.95 up Men's Travel Sets two-ton- The All Wool Plaids I BOYS JACKETS Protection Heavy In stylet (32 or.) wool with Talon front and smart -- -- 2 I9 Men's Sport Blouses All wool GIFTS body, cape leather and knit trim I -free parel. ( The ONite Case lakes care of his linen and accetioriee. ....$20 O'NITE CASE r.$15 Othin Item 1095 QQ i ivO and up $HA COMPARE THE WEIGHT COMPARE THE VALUE For Her" carries his suits wrinkleen hangers plus other ap- S sports bockl A BAGS GIF.T From- - Case O'Nite Case e sleeves and knit trim on cuffs, neck, waist) d Sets Nswsst Fittings. From the country' leodinq makera. , - Dreccer And Op without chargs Equipped with ueehil fitting and slppor fastonsr. Boys Mackinaws shoe. CAIEe CASES wJ $1 QC et. Matching OHITJ DRESSING Mens Mackinaws , Bnqerie. -- - COSMETIC BAGS MANICURE SETS O'NITE BAGS HAND BAGS 0) Before For Him" HAIR BRUSHES LETTER CASE TIE RACES NOVELTIES Again - PIAjO ' By popular demand and special" arrangement wilhthe manufacturers, we are making this amazing offer for a few more days. Delay might mean that you will he disappointed. Famous For Dciimonds I ORDER BY MAIL ON APPROVAL SCHUBACH Mala at JEWELRY. Iroad way. Balt Lake City, Dtak. |