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Show e 2 Page The Iieseret News, Salt Lalie City, Utah Wednesilay, Dece'raVer 13, 1939 - New G. E. ,eqtilertoucli Radio-Phonogra- Caters To Demand ph - Intense Study. Niade Jn Radio .i:RO$IiptOitilitY,.-7:01Bliyei-L'T;PO'olilSd.CoiiiPirikk,r,Olik.r..7-..- TIminfir Is - Also Improved . - Radio. And Television Department Announce 8 New Receivers - - --- - ,.. - Extending the beamascope and auto. matte feathermuch tuning to even more models in Its radio line, catering particularly to the demand for more combinations, and continuphc,nograpl ing the trendtoward greater values for lower prices, the General Electric radio and television department, Bridgeport. Conn., has announced eight new receivers and a wireless record player to augment the regular line presented last summer. Fresh styling in the pi erved popular price brackets characterizes the additional models now being shown to dealers throughout the country. The new sets were needed to fill the increasingly heavy orders that are making lip the most substantial and consistent sales volume in Large Increase Is Noted 1. , - -- , .... , tt ,.............",'..1.. .. ... ,, J.,... . , ' five-tub- - , - wood-finish- 3 e ac-d- c HM-21- ultra-moder- n 'super--heterodyn- Electric Supply today extendand New Year the company's and patrons in the Intermountain area. Corporation, ed Christmas Greetings to many friends three-positio- 250-wa- tt - . --- . , .. i i I 4 Television Is New Photo Idea , ' Television involved inyention and adaptation of new technical features in the mechanics of photography and ., ' . I tt FS1 .)'' t '1'.' 4, , c s..... r:: "..k k. 0 '7";1 Iti 1 0 1 OM t4,3 1 ,,,..,,,-- 7, ".,..., , - The camera and its mount provide means for the quick, accurate focusing and easy, smooth maneuvering necesfollowed in sary if action is to be well -close quarters. Sweep amplifiers are located within the camera housing to improve sweep linearity and render operation independent of camera cable length up to 200 feet. The studio microphone is a velocity type, having adjustable bidirectional, unidirectional, and nondirectional characteristics to care for the various contingencies which arise in program production. The television moving picture film projector is of special design which synchronizes automatically and provides pictures. The machine converts' the standard motion picture film speed of 24- frames persecond to the television standard of 30 frames per second, with two field interlacing at a vertical picture stability of of one per cent. Separate shutter and film leading is provided, and care has been taken to m- inimize vibration. i 4 41111.C7,16.1".'Ilw.1-- s, if t . DIINERED 't , I ., .,. dillattlfltefla ,, - i , , - high-fidelit- y rock-stead- y -- n . See Dadts eyes N,1112 See the new General - Electric Automatic Toaster Set which provides a complete "1'. luncheon service for four. An invaluable aid to impromptu entertaining. You will use it constantly: Toaster may be used on alternating or direct current. Nice, S1600, 14 piece set cograplete, $24.00. pop? And no wonder he's tasting his first slice of toast 11; all- snide in a General Electric Automatic Toaster. Yum, yutnt There's a treat in store for you too, and ifs so easy. No guesswork. Light, medium or dark just exactly the way you want it. Each and every slice pops upabsolutely perfect - - See the Complete Line of ; I , GENERAL IW ELECTRIC - - APPLIANCES pre-teste- - -, , OP grad-materia- - tEEJEJETII E. StIITU CO. 57 WEST FIRST SOUTH - 3 - , - ' - g ' . , - control, however, which provides a pie ture definition of 441 lines corresponding to a frequency band from zero: to four megacycles, provides for a maxi--I- t mum of six channels and the means for l. switching instantly or for fading ually from one channel to another, Provision is Made for full monitoring, so that the operator is certain of his present and his next effect, yet the controls CONTROL DISCUSSED' are few and Simple. and are arranged in Experience has shown that studio con- - a convenient, compact order. The opera- trot equipment is too often a bottleneck tor's burden is reduced by means of an which, restricts the possibilities offeredautomaticbrightness contiol which the teleVision program director. This supplements the manual control. I n General g - low-lev- high-qualit- fule n six-tub- e ' 1,-.... h , . , record-changin- d 250-wa- tt - h e 50-wa- tt , . - E ' 250-wa- tt . , crease in radio sales and trade activity, particularly in the past few weeks," - ., tt beena clared A. A. Brandt, General Electric radio merchandising manager in introducing the new models recently at Bridgeport, "and this has greatly reduced inventories of sets, tubes, and parts. There is 'real momentum now which is clearing the way for extremely heavy sales during the balance of the year." Continuing the trend towards "more radio for less money" which was evi-trent in the G-fall line, top model In is a seven. the new group, the combination contube deg sole, with automatic vice. having a recommended list price of under POO. Equipped for television sound, it has a Dynapower speaker, built-ibeamascope, six feathertouch tuning keys, two reception bands, and tone selector. The phonograph has a and tone arm; constant-speed- , crystal pick-uelectric motor; and the record changer will reject automat ically any desired record. Every feature of a deluxe combination in respect to performance and styling, has been built into this new low-comodel. Low Price Console Built The new model a seven-tubradio console with built-ibeamascope, speaker, six keys, and tone selector, equipped to receive two cast bands, is also one of the lowest-priceconsoles ever built by the corn pany. Six table models and a new wireless record player complete the new line. The is a receiver in modern wood cabinet, with six' feathertouch tuning keys and beamascope. The cabinet is so constructed as to obtain the ina'Ximum in reproduction and volume from the speqker. , The new model is a e table model, with circuit, having a Dynapower speaker, Ibeamascope, and rotor dial. Model with similar chassis and features, is slightly smaller in size, and has a plastic cabinet in mottled mahogany color. Nt'ireless Record Player Featured The new General Electric wireless , record player, model combines ' the plastic styling of an earlier wired model with the wireless feature of another earlier model. No connections to a radio are necessary and records may be played from any' location in a room. The record player has & crystal pickup, power switch, and electric motor. d utilizeS two tubes, and the case Is of rich 'mahogany-colore- d plastic This Is the lowestpriced wireless record player ever designed by General Electric. ' , , radii-1-11stor- G-- - -- 1 , - The policy of the General Electric Supply Corporation walled to the atten- During the year the has been Intion of the Intermountain District today by Jacob A. Kahn, vice president, and tense study and experiments to levelop manager of the Rocky Mountain District of the firm, who also expressed Christmas and New Year greetings to the many patrons and other friends of the company. radio to meet the growing field of pos ,fr, ,,,,,,,,....rT policyFwhich-wawritten . safety person,,lice- work,,otrpublichealtit,and ' .. ally by Mr. Kahn Pc a district slogan be- - programs and a l so to make I serve , .. Lore he became district manager ; ; ' In the eternal battle against- - fire. .... and which was adopted nationally by his .. ' Improved units were produced to comfirm two years ago, follows: "We are responsible to our customers plete a line Itst transmitting apparatus , .. , for the satisfactory performance of the for fire and police departments, public , users. merchandise we sell, equally as much as utility companies, and similar If we manufactured it, and we want our This included, for the medium high ,.. mobile band, a customers to feel perfectly secure in their '' okoZto.t. ' , ...' , and and are us from ( t belief that 04 goods purchased ' f Nii, reliable in every particular, wand should house transmitters; for the ultra-higlk.,to be otherwise, we will ,, and they prove so band it included as cheerfully and as frequency make them were All station transmitters. promptly as possible. , ' designed to meet the new, stricter fre"Any claims arising from sales Must , tus to the entire quency stability standards Of .03 per be by adjusted : promptly ( satisfaction of our customers, irrespeccent for mobile units and .02 per cent tive of the attitude of our supplier. We for land stations required by the Fedour customers to favor us with want " and eral Communications Commission, their business because they have confidence in our policies and in the merchanto provide transmission fidelity and redise we sell and if so that confidence liability under adverse operating ,.. must not be impaired. .... -- statement is 'The-following- 1 :'..i..' All station house transmittersincorp-- of the General Electric Supply Corporac tion's policy: orate automatic level control which ,..,:',.'4 " 'We acknowledge and assume one maintains the audio signal level at the ,N..... hundred per cent - responsibility for the operator value. permits properyet ... 7 everything we sell and will adjust comof position at his desk. plaints to the complete satisfaction of great freedom 1 our customers.' Inverse feedback together with "With reference to the settlement of microphones used with credits outstanding in the customer's fa ' high-gaiaudio systems provide imvor against which no purchases have been made, in all cases after the expiraproved frequency characteristics and untion of sixty days a check in settlement usually low distortion. Since medium of such credit balances will be sent to highgrequency wave propagation varies the customer." Mr. Kahn has been with the General during the 24:hour period, it is generElectric Supply Corporation since 1917, ally necessary to use one frequency for and Rocky Mountain district manager daytime and another for night time since 1919. The district covers 23 per cent of the United States, taking in parts eration. The new 50 and .. of Montana, Idaho, Nevada, New Mexico. incorporate two pretuned South Dakota, Nebraska, and the states of channels so arranged that they may be Sends Greetings Wyoming, Colorado and Utah. from a local Branches of which he is manager are placed in operation either Jacob A. Kahn, vice presione a remote or from throwing by point situated in Denver, Butte, Billings, Boise dent, and manager of the and Salt Lake. switch. Rocky Mountain District, -- WAS. 967 - - - |