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Show , - q - - ,. , , Salt take City, 'Monday, Apri16, 1959; DESERET NEWS AND TELEGRAM, - , r - , - - 77r,Or 7 , ,,. s -- - 4 r registrations.---Theywrecal- , , , - Naki-Jerse- - , -- -- yr: , . - 6 ' ' - . ' t'.; ' k r ie r,,, - ', , : ' 41,4 ...n.P.. . ,' ''' ..4. in..- s 'N.;,,,.., , - s . - 0.416' - ' "rr''' I-, - - Ofilevt(ais....;..,:::,.1::,:':..--..:T:,-.l.'::--- .- ' '.1 ''''''''''' , ,- , , ...."''''. ' ':...., , ''' ' - ....v. --- tor:, , k . -,, . -- - 1ornICWith-51- 1 In thestate,-----,-.------of passenger car of New York, Pennsylvinia, Ohlo, in the states the Eight among the 48 registration thte ', U.S0",,,.4 - Utah ranked - 36th ' ' ,- - - Special Hours, million aut6s, Services For Rip110'.6t:h-'illiTi-:AO.to..tite.:, ' : . ,.; . '' . 4t, .. 4 g itc, , Planked ' 4 '?, I Niz r for,.St-,-::.,':.:'.- , cording to figures released ,,, The "Live Better By Far ' . . dealer: Monday by the Utah Automot w 'obt? , ,' ' -- 1, - ; ' ' With A Brand New Car" cam- , Salt Lake automobile i .1 . . Auto-Outi3ubile Dealers Assn. U.S. -- s paign being conducted by Salt are ,' .st Utah had 294,026 passenger s planning ,,,,,,...., opecial t, showings .! I, .7;1 4:- i':L-...'-, 4a,i', Lake automobile dealers will r cgrs in 1957the last year for ' of new cars at their places of A -' ' 'sLs., ; x t- -'' 4.41uge ',166 - million motor were manufactufed with a feature 1 -,'''''44.,.. N I .441', are business all this week and next. special- hours and servestimated of value total ,,,,' $4.8 have vehicles been j t 1 produced aVallablewhich was a 3.6 per , local ices dealers. ImIllion The special showing will be by I TTnit414 0,1 States during th. cent increase over the previous in the , At the conclusion of 19571 1111 participating' dealers are I in. with na. the coniunction ( Atb.. Ao. itts A.. year.I 'past 58.yearS, according to the thbre were 64 million pas- I members of the Utah Automo- 1 tional "Live Better by ..rar,- : a Utah ianked 20th in the ut ' ' Automobile Dealer's senger cars produced valued at With a Brand New Car," cam. r- - ---- 11 It bile Dealers Assn. 1 paign which will runi through , 1$11.1 million, and 1.1 million naLion2n the nUmber pt ca.rs Assn. , , it -----, -per citizens, with one regis-- ' Atjhe turn of the century 'trucks and buses, valued at' The'y will feature open 1 April IS. , tered car for every 2.9 persons 4,192 passetnger ttutomobilesiS2.08 hillion. d on houses Apri110,-anged Friday, shop; 1 '$;.,) ' the opportunity , I 1. Friday, April 17. Prizes and 4,1 prD:saeiearsndAl.ot, 4, . weeks to ap. "1"111111"111 - s a eac gea er's show. , , r ,f mit the 1919 , '.k"' 1:",t4 room will 6e offered eustom-- I ..sy - I T' , -- . be .,...A.k,,,Aata in the used car field. , ii, ,DLieNral'eerBestrear ebry Faern" tifaiend , ' .t t ,,,, By ' New 11 ' nfrl)wil,lePat' ners in their showrdom win, t ' rs-aThe dows -.,4 new in the of tradi. eoncepts With eacIl car sold during tARYSLER - 1 at,A0:A;i4.4W tional engineering and design, , , : IMPERIAL the promotion cAmpaign deal' , r dealers said v. ' Windsor it-- S MAJESTIC BEAUTYInstrument panels orrmsTst new airs have been redesigned I Sedan I. Y.' inLI give 10 free luhricaCustom Southhampton ' Extensive changes through- Savoy Club Sedan ' '- . The in tipn car. new jobs. as 1959 models this shown the for , greater out 'legibilityand new safetyon the.autos with provide .. Including' 4 Including 4 4 All dealers will .stay open Including; o . lines of the instrument panel puts its best foot forward with completely new beauty. - stylings and brilliant perform' 1' ' . Pushbutton automatic driver I Pushbutto- n- automatic'-driv- e, ' Heater, whitewall tires, two, until 8 p.m. Monday through . ances. i oil filter, electric pushbutton automatic harder, pushbutton automatic Iteater;,t II Fridays for the entire I tone paint, The hoods now 'ex- wider windshield wipers and air I 3.tonn paint, whitewall tires; I touch-tun- e radio, power an- 1 promotion. tend on either side to the vsry ' . I A : seat, I foam seats. I tenna, &way . power Selections from which to wheel c moVINF and air foam center of the fenders, on many I whitewall ' steer,tores, power , choose a new car ' ma kes..3:his , ' f.' uniquely function- - , ,soots. .. . ing and b'sakes. . : ., ., wilcl..be car largest in-1 the al feature provides far better ., . ' aceillITTITin-- 77 access to the engine compart- .. , ' Automo1 Utah cording to the 1 , ,rnent while allowing the . ' ' ' Dealer's- Assn-der crown molding.to cleverly -' - bile - Because of the end of sevluAurious lines lit right conceal the hood For ,stylefrom stern tol'..,Sculptured FULL PRICE . hoOds, rocket-po. EXACTLY AS ILLUSTRATED lines. opening strikes in the manufac- sternor. from bumper- - tol like fenderssome with fins imto a setting for enjoying life , 1 eral chrome, empha- Sparkling I more of 1.to ttutos, Si7eS the- sleekly cuivednew new I, turing its fullest. makesdhumperthe 1959 modeli of and others withoutthe . .SOJAUTH MstIN more models and more i and the-nautomobiles simply "can't be models have lines or top down for 01 rté'ät"taTS5.1fLiikitornobi1e tormance 'of ,champions. Such convertibles, the new models 'N ew Fins . ' tiered than ever before;: dealers. 'new models 1 with their long, have the classic lines to make Dramatically new , a motorist ' feel right at home fins crown the flow ' ' -' . . , . ' in this century of rockets and fenders. Some .1 - -- --- - - ---- re , l - , . T . twin - taillights MiSSile,S. ' ' models stick to a New Features . , ' on each fender. All . New new 'features, comforts, . ' ' in tie . new conveniences for Amer- and rear are bum , , . ica's tver growing market of , of sweep motorists are all part of pers . , new models , , , - a Itoday's purchase value with styling. . new car. , In all, there are , , : different styling tivIen mlacirdkaeYt's, thehigihnifyormcoemdPciel ,. sands of different ' - shopper looks insideHeca binations and , . ' like what he finds: Unholstery, , ,, . i own with its graced . .,. . , . ti - - durable as well as frAttractive, touch of distinction. Most , , only fine quality materials in- - manufacturers are offering adag, eluding nylons and leathers. . ditional models . t available - ' . 'There are power seats, auto- - last year in both hardtop and ' . inatic windows, power brakes, convertible models. power antennas for radios, New Performance -e automatic transmissions, and - ', - ' --Most new models are alb() -- - 'power- steering. Driving has b6come a genuine pleasure featuring new powerful' en. . , gines, the result of engineer. with a new car. . ing , , developments based on 4; Other l'eatures . . . ' ' ' 'y , years of expert knowledge in , ,," , Other features of 1959 mod- the creation of V-- type Motors. , , , , , , , ., , els include ' air fuel , suspension, The brilliant performance of I; ' '' injection,dual headlights, non- - the new cars underscores the , ,,t's e. ?., , '' '0 11 '''.'41,r T ,, A g Islip differentials, three-join- t extensive engineering improve-- I ....,.,....0,,movIA,tow;ouloollos"tim'''''",'"7--t,..a.,,, t ' and acry- - ments achieved in major shaft, prop T, ie. ' il.,..... ,001(00mROMMVSINWOWOWMINAMMWOOM.6.;..."......--tr-licpaints.- designing displace. hi wcar ,0000,0..00,00,00,10w000,0000,wompoomons,,,m,00,,,,, Today's typicaLne . - - , , ers Avant the most for their ratio,andmore- - effective- - en-' lbard earned- - dollars. That is gine breathing. ' ' ,,,00,10,00,,-000,00,,,,,,0,,,just what Salt Lake dealers These important t steps, to: -- , '14 'S .. can A,' will and deliver '. during ,.. 'kit gather with new. carburetor f4 f S, their "Live Better" campaign. heating and engine wartri-u, Their showrooms are loaded contrOlsprovideafully--ma----- ' ,,,,, Ilt,', I''with automotive-progres- s, -;" last. ture 'f 1 ill 1, engine design never be.' I1 ' ' lok.'"' values and real bargains. fore achieved in many motors. ling k 1' - Their wares offer an appealing .:,.01...,. s , ,.. , I :Lk r combination of! quality, styling, ' , ', N,i , luxury in the best taste, and i plain' comfort, all the extra , 0,1,-J, ,,, , , s.,, values a for fine expected truly t , . IA 3,,,,,oe) ' product, which Is just what the '.'"446,,,,, . -- - , 1959 automobile is. 2 I . I. 1 Things To Remember . , , ' , . Buying a new car? Reme . , - I v bert is: . 4. Much of the of fine . ent quality , .. a There are lot of roads, but more Icars is plainly-evid, -- , ,is hidden from view. All of streets, boWevards and high, in the U.S. In fact, more ! the 1959 models have standards ways of controls on all materials than 3.3 million miles of them. That is enough to build a that have gone into them. Such control has been designed to road back and forth to the . provide the buyer with quality moon 6q times. 4 .2. The main and rural highin every detai,I. . , A good reason why one may ways, primary state highways , , . .. , .,, :, , A trade his old car for a new one in use, total 350,000 miles. iv sec, now; , quality, -- style, - design, nOntdhaerrys,taatneditighways , 17:0), W' ill The-nevalue and progress. .) , i. 0. I: 1 roadstotal 214,000 miles. ,113 t, caLrstyheavbeetitte.r . il . . s.... ..? far with--- a Local rural roads in counties ' -by , , . ' ---- - -- and toWnships-tota1217-mie7 brand new car. , . el' . lion miles;, city. streets and . , number 316,000 highways , , . ' miles and rpads ini federal res- . In" I are another 70,000 ervations WITH' PER WEEK i . I miles. ' Over these roads and streets, NORMAi. , esti. motor vehicles traveled an , , mated 425 billioni ' miles last PAYMENT DalisW year; 86 per scent of travel out. on 23 per cent side of cities-i-- roads. of the 1' , This brand-nehas become a na1959 Rancho Rambler station wagon can be yours week Ins,itiesSaper. cent of the , - - . ,: Leads World In ' -- s' -- I '..4 - ., - I -,- I - -- ,s." I , , 11,0 1 I I ' , t I al I ti 1 II 1 Irn '- - - 40 a - -. -- . - 4 3 s tos.--ALs- 1 :NEw 159 L , a -- - rompirtel, re , ' -- 1 4-- dr. . - . - . 4 4, . , I '' - .. . . , r ' ,. , two-wee- k , I . - . ' 4 Detight - Mc00:Driving 357- 5- . Autos 7 ,...- . .t . . .7. . tttt - - ' -- . , -- ,BLAIR MOIVICOp - . -- - - , - pr . - . a . wIll you .. . enmi eni . . . - - . - I . -- R. - , . , , A - - - - . , -- --- ,, , . '1 8 , ''' ;;- - . 1 I 1 - - ' . , -',, ,, ter for-grea- -- ' -- - - - r '',,-7- . t (4,'".. Road System Mileage Topi 0 - 2 1 ,,, - . . N a .- , . on - - - ' t , , - 0 ,, 0 . - . ' -- -- C' A' ' iii -- . - Pride - $14'6 9 LY , - - - Car. , ., Brings HaP'Piness - pleasure ' b - ' - -7----- - -- -- 1- .. . , - .,-----, I ,, - , , - - work-and-pla- , , - , - - by far in a LOWER MONTHLY PAYMENTS ... and for lust $14.69 per week with norm'al down payment you'll live better y brand-ne- Rancho- Rambler c9r. w , . ' ' --- LARGER NEW CAR SELECTION . , . , .. . - . ..- - e.. . - BIG CAR ROOM f- 7, - , . SMALL CAR ' -- EcONOMr, ..... , , .. ,... - - - - reatf, - - -, - , - ' , ' :. -- . -- . - - , :, oS''' . - - ...- k ,. l''. 2--- I11,1, - v-- , 6TH .., - . , ,, - , i' , N . ,,, - - III'' 1 , - -- - . , SOUTH and , STATE ,, .,. - .0.- . . - ,,. ,. ..- , -- -: 'UTAH'S - NUMBER ONE VOLUME RAMBLER DEALER - i -- . , , . - . -- 41t -- or AAA ... .. At A A AAA Ar a a a itA AA A AAA, ort,S AA, A,41LAA , - , - - - , i - . - .- - ,- - -- - - - - - . t ., ,' ' 4:' - ,,- ir ii 7 ' i - , s Small Car Proved - Import growth Ioiled' - - - . - - , - --- - , - , , - - -- - . - . ------ . - --- - . - streetirrileage. from 1 Of the.total 3.3 million miles - 6 , , -- takes-- the use of his automobile, and street's, the- macording to Ellat Strong, ex- lority are surfaced and 300,000Z ecutive vice president of the miles have a Dealer's i.face to serve the hardest, ItafUtah Automobile Assn. Lic; an addi.tional1 1.5 million Thern association is sponsor- - miles are also surfaced. Nearly ing for the next two weeks the the entire' population of the "Live Better By Far with a natiOn lives within a few miles New Car,"L campaign. , of a surfaced road. "A man and his family'leem This huge road tasnt edrestreet to radiate with of pride network is n and satisfaction when they some 35,600 government' units drive ilia of a dealership with ranginefrom townships to the ' their -- tiew , car," said Mr. states. .. StrOng. "They can't wait to Still ' think the4..road is ' i get homg to.$howtla t and neighbors the beautiful this i s of roads. onolicanbYacmk al total u m. piece of transportation they that -2. er o mi es traveled lasf "Everyipe in 'the family who 425 billion miles! That is n. .lot ig of driving age has tn,take of driving. a turn at the wheel rightfaway. thrill for each :' of them; it's what tnay be called the 'thrill of owner- ship'," he said. Later on,' as, the. newnesi By wears off, this feeling is .reThu U placed by a sense of tiricielti'at 'is reflected in the owner's tone new passenger earl during of voice as he ,talks cars at 1957, proving that the, small , Iwork..lt is also aoparent in the foreign car is very popular feelingi of theAuxurious im imong U.S, eitizens.------ portance that comes over other . In addition to these new -used passenger ears----'members of the family Olen-the- lars..-4.8hop in the car and go were imported. So were 8,432 shopping or visiting, he added. new trucks and buses. hava---acqu- .-.-,--- Ltat;:ictrj mei 14,4 , . , N.. . ,:...---,- f,1,, . . . ' , - - - ' - ., . 11,16.. . - . 7 t ,, - - - - , - ..- - . .41r. -, - , - .., - it 7e ea s -- , '. - - - A IWIli . . , . 1pp, , ; 4C- 4 - vii.110 ,. , . , i . AP - .1 ---, ti i iit6 - I g : 4,...... PLUS THE BESTOF BOTH , - - . lik4 -- . , , 4---- i ,. --- - - , ,..-- o , - 1I '---- - . , , - --' - suit. elianii-ai-i--re' the modern American rrnahlawn--pdynietir:7Tit'Oul- LOWER DOWN PAYMENT. - ThS. forlyst $14.69per T fafory eqUipp9d including taxes and license, plus radio, heater, reclining seats, undersea!, turn sign9ls, oil bath air cleaner and your choice of color; And only Rambler gives you the Beslof Both: Big Car Room and Comfort . . Small . . Car Economy and Handling Ease. Every Rambler is stylishlf smart; yet praCtical for family w - -- -- T-- ;.C.,;.C...S., iA ,Ar-- oft,0 we Air ..tr, A tp- |