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Show , .,.,,,,, , , - ,, .' . ,:v ,,, , ' - ' t I ' 4 -- :- , - - - - 3. -3., : -- -- - - ' .' ': - Z .t'. .. ''''.4'''t'-''-' - - p.0. ;. , , . ,,- - , -, 1 , , - , , , z . ,. ,,, 1 l , t . . J1 . ' i it.;.' ' Saniacitim - C ' f t . 'I .. Man-Note- , -3 3 ., .... . ,7 ,' . . .;S: ', i ; 3 , 41 l'il i ' , 4 li ;11 : i ; ' . I I 11 II s ,, , 1 ' ! , ,, I; - . il R.. 66 . i ,Sr.qnts. villE - , - I'I ' c: - . L ,, children, 144 and U. great-grea- - - , ' i : r. - , , , , - . . . , .. , - - - , L - - J. ' - - - -- , . ' '. ' ,s'' - -- , i, , - t,:) ,,,,,, -- -- - , ' ,4 ' , 11' : .,.' ... , :. :,:',zi3::::'''' ' '.., f '.'..- 5,.... , .-9, ,, '''''''' 4'''':,,: , :. :, .s,,,. .... . ' , t. ::, : (':: ......:. .' ......:. , .: : .'', .' ., . .. ' :' - ii A adopt car construction? single-un- it Ma 1; es, wouvwf 1 . . XIle- ' ' - , - ' (;111 6141 7 4 704 goo. ra .;- -- .... - I - Others are Following. - - EEO Cl , CARS : . Ramblers the riding comfort of big cars. EASIEST HANDLINGFree of bulging bulk, Rambler turns sharper, steers - easier. than arty other American sedan. 1 1 Automotive engineers of other com panies know this new lind better method , - ,r, e" I SLCAll AMMAN' 110 rprice nation.widelervice-facilities,-at It56 MIIASSA001 - I 1 , - 4- , - - - . , - , ' MEIIIIIIEIII -- - i . or four years, it will be obsolete, and therefore worthless In trade for a new model than if you bought a car today with single-un- it construction. You see, Single-un- it construction cars are superior when measured by eight qt the nine fundamental yardsticks of ear value. d single-un- it construction gives you room inside where it can be used- not just bulk outside where it can only be looked at That's why compact Ramblers equal many medium-price- d big cars in passenger spaceactually ,.have mote entrance room and head- room than some cars costing thousands more. Single-un- it ECONOMYRamblers cost least to own and operate, and depreciate less than other cars. The Rambler -- holds these official records (and many others too numerous to list) for delivering the highest num survey of ,families owning both a Rambler and a - bigger car showed four out of five drive the Rambler most, instead of the big ear. This is because Rambler is most convenient,- handier, more fun, more CONVENIENCE- -A , to drive. I'mmoNbl cmt ' - - - - that driving , STRONGRambler extends alrilost to the big, steel ' grille and up to the feiider level. This permits absorbing the brunt of impact at the point of contact instead of trans' mitting it back to passengers. The entire pasaenger compartment is surrounded by a "safety-cag-e" of these rugged, steel STYL- E- Whx settle forAa ear that's similar to a million others when for less '' money you can buy a smarter Rambler? is the only value unaffected - (S,tyle by single-un- it constructiom) TWICE AS box-girde- rs - ' sacrificing good, quiet performance. The 1958 Rambler line includes four different price ranges, starting with the Rambler American with the lowest ad- -. vertised price of any American car. In fact, all Rambler models are priced below comparable competitive models, Value, Too You would expect , the car which, ranks higher by yardsticks of new car value to lead in resale. Rambler dos. , Both the national authorities on the 'value of used carsthe Red Book Trade-i- n Pushbutton automatic FEATURES? ' , t - 7 : , , ' - - .1 ' - : - ) , , ...1,1P ' , I , , - , - 1 1 , i , : - . ... ' . . e . . . e - ' ' : . . ' . t: - ,. tt ' r SEND TODAY FOR FREE BOOKLET, THE CHANGING CAR MAREET.',411 . WRITE DEPT. A, AMERICAN MOTORS, DETROIT 32, MICHIC-AN- National Market Reports and the - Freedom of Choice is Yours If your choice is a car that crowds your garage, overlaps the parking me. ters, and gulps pa like a But if you do not want an overgrown car, or one that. throws your budget out of kilter, or makes you groan when time paymentsyou don't - making need to buy it. Try a Rambler, instead! Why not enjoy owning your car... instead of having, it own you? Thi. Ambassador, Rambler 6 and Rambler Rebel 8 models all have room and comfort equal to the average "big car." Even our new Rambler American Deets American standards of room ,tudiiomfort for five passengers and gives its high economy without V-- box-girde- Highest , 160 INCHES LONG - is fun again. And you will find you can cut your future car costs half, and restore your family budget' t9 a more normal condition. Your neighborhood Rambler Nub or Hudson dealer has a Rambler for .. veVery family, every budget, every ieed,. - - ' -' Driving's FUN: Again in. Rambler Take the wheel of a Rambler, any Rambler, and sudderdy you'll-discove- J, - Major Economic Waste We burn up billions of gallons of gasoline, much of it needleaslywaste billions of dollars of OUr family itkcome. These are reasons why Rambler's success to date is only a LONG SNOLLI heivearsAcaria starte.4 ! 010041414 ult A I , ' i 170 INCHES - Kiplinger Magazine. Most families spend about 10 of their income, after taxes, ori their cam. A stark fact has become apparent. U.S. cars are the big, gasoline-hungr- y looping minions of Americans broke, , 2-c- ar - restful 7 14;;;30 - CHANGING TIMES, Iii . 1931 1939 NOV. SALES INCREASE.. Cars Represent 10 of Budget Your Car 'Keeping You Broken77- is the title of a recent article in . LONG na - 1951 , Imm , ro We---ju- ' 191 INCHES tammon no longer just a family necessity but an individual, personal necessity. We can't get alongwithoutcars,even though itsfitéttiht'dnellit to afford lehk: ( ' 1934 mmommo ow. Cars are Personal Necessities . - alma 1157 ow. mon, ge , I mmoom mEmo. Modern living depends increasingly on for-adand most then-amembers of the family. The old family "touring ea?' is a relic of a bygone day. A lot of tus have become suburban. lies. We need ears for work, to take the children to school, to shop, to attend church, to go to the P. T. A. and to chauffeur the . young ones to Scout meetings, 'Attie League, music lesson& ,,,10- - r.11.'..1 oemo. mom ommomo onpersonaLtransporta IONG INCHES mmomm - - 200 i. wow New Rambler Dealers by the flour Astute automobile dealers across the country are seeking the Rambler fran disc An entire department isi buy: processing applications that will add sales and service outlets to our nation. wide quality dealer organization. Modern Living Needs Rambler , , - . t , - . ikt1001212 ' ommom SIS : , , - U , 215 UNDO ONG omolom nom. OCT I , pommo Imaftm I and fle,xibility inalt-range- ,' ' .ijrr And priced as loth' as $1789 (suggested factory delivered F. O. B. Kenosha, Wisc.', optional equipment, state and local taxes, if any, extra). iota , - t....... 1tita .. mimr Unique hi Concept 'the Rambler cars are unique. Here's how they compare in exterior size with - the average 1958 U. S. car and average - T . - --than many foreign small cars. more room than ai,2 foreign small car.' lt lus top economy of all cars. Wheelbase,'-10- 0 inches,- with a turning radius of only 18 feet." The only small car available with fully autonwdic transmission. Compact enough to park almost anywhere,' yet roomy enough to ' ride five adults in comfort.. With a 90 horsepower, engine of remarkable smooth low-pric- ed 4 1 amenorA monomon Emmons awrAmo immommo loommon orAmmin immoomil goomme 70 duommo 1Elommie Ilimmonin 40 19$7 19N 1fl4 MS IMMO OIMIlepIM.,1 Here age our product philosophy resulted.inthemodem, tommoo-sens-e Rambler solution, which combines the big car advantages of room and comfort with the small ear advantages of economy and maneuverability.' Thus Rambler alone gives Aznericam the best of both." Ramher enn Ilse Inngercoilapringu absorb bumps better than short, , that stiff springsthus giving compact is built in America to American starztlards of room, ride and scomfort,:with FIRST IN OTHER , . ----- - "The Best of Both" , , . CONSTRUCTION other COMFORTSingle- - ness - ' , - - ogov4alimo re- Two Alternatives to Big Cars Today the thoughtful buyer who re. volts against cars that are bigger and costlier to operate and maintain has two optionsthe small European car or a Rambler by American Motors ...American designed and American built. Small European ears do give economy and maneuverability, but they have a high noise level and are built to meet austere foreign standards of room less than the average and comfort ' American wants for his constant travel. 11 ' v rAdmil.11 1011111111111111 - stronger up front: ears are weakest, so AMERICAN construction will take 'greater pun- ishment and remain like new, free of rattles and squeaks, longer than any ' other construction known. - '' t t I rust. RAMBLER RETAIL SALES - - - i, . 4111 port that Rambler has outstanding trade-i- n value in the low price field. - Anie'r-waTz-bui- ' Ne - ; . ROOM , MAMA. Official Used Car Guide, - ht power-to-weig- , SUPERIOR RIDING --- -unit construction is pe ' 7. Convenience 1 ' p smommos ammo ts nommorale ie t - U. c. Hardtop by loasbairs ambler Robot 111 Cross Country, Stootbior 6 Socks& Four-Do- uickFacts About the New Rambler ; ' .. 1111111111111111 - AS i , up ' bet of miles per gallon of gasoline. Mold !gas Economy Run: Rambler 6 with Automatic Transmission, 27.47 m.p.g.; with overdrive, 31.05 m.p.g. Ramble, Rebel 8 with Automatic Transmission, .21.62 m.p.g. Los Angeles to New York: Rambler 6 32.09 m.p.g.Los Angeles to Miami: Rambler American 35.39 m.p.g., both with overdrive. BETTER PERFORMANCEJust as :in newest aircraft and streamlined trains, construction elimIRambler single-unjnates the drag of dead weight to give a better ratio. , What Does Tkis Mean to You? Simply this: If you buy a 1958 car bolted body and today with frame, the chances are that when you are ready to trade againin two, three- -, old-ty- - I - --full-di- ;, it - MOTORS CONSTRUCTION ,ltx- , Will Take Years Change-OvTbe cluuige is coming but it will take several years. The cost of converting to the new method is staggering. When costs were much lower than today, it still cost American Motors $40 million. For our competitors to change over, the estimated cost runs into billions. DEPENDABILITYAll-welde- AMERICAN - er ,,, t t - - RAMBLER' REGISTRATIONS ... .:',' . V-- build these models with modern single-un- it construction. When will the rest, of the industry IT x-ra- - u '''''''.. ', :' t - , , LW if foreground. In background Ambassador if : However, when Ford decided to - build a completely new body plant for 1958 Lincoln, Continental and Thunderbird production, they equipped it to 414P61 , .4- Rambler J The results: Sales of Ramblers are indigoing sip. Rambler's sales rise, cated ih the chart below,,is no fluke. .1 .... ,' , .,i' - buses---everythi- In' . - fto"looklongee'. Success No Accidiiit . ..; ,...; ::' ' f n,i:. f .'i ' .. ,.., , , --- '::-:- : ''''''';'1::1.::::::.:::.;:::, is the coming thing in automobiles, too. Until this year, only American Motors cars offered single-un- it construction. New and Better Way This new and revolutionary Rambler product philosophy was made possible by the developmentof a new and bet: ter wiy,19rbiiild an automobilewith and frame one unit which completely surrounds the pad ssengersinstead of the method of bolting a body on top of a separate frame with most of the strength beneath the passengers. is the new, better way'aIready .used to build anything that moves jet planes, streamlined trains and mod- ; . proofingthe body is completely sub- i sprayed. meriredinPrim er paint,notjust This inhibits rust and uures both longer life and higher trade-i- n value. This is another American Motors first . s. . another step in building cars to , ,. , r :. zf,', i 'i ,, , -- I , :1 8. Safety 9. Style I , To "Loot Longer" Not 'Look Longer" Only Rambler gets ' , 6. Handling - 1, - - , ': ' ''', 'i.Z.,,,,h;..:: ern except 1958 passenger caril built the old fashioned way. Are we unwittingly exposing ourselves and our children to birm from radiation? Imre& Able as it may seem, authorities now say that improper use of y machine the common can be more harmful than 'fallout, from atomic bomb testf.. and the greateit thriat ic to ;inborn children. at ;.- - de i . - , . , ),.s,,.:,,,,.., .., 7This ?' ' b A , , -- - DETI$EMENT For an authoritative report (that tells how doctorscan read safely use 'What's thel'iuth 'About, Dan in febrtiary get in Reader's Digest Geitzour copy , ... .,,"" ; Broken - X-ra- - 4 ,, , 4 ,., car-owni- ng - , , .. - ' , 4 , ,- -- - Ultimatum:and Its Answer What's the truth about - - , 7. "" - , -- - ' ''': out-date- Schclol,,.Cafeteria Annex: report of the Salt lake City Teachers' Education ,Assn. salary study is scheduled ' to be given. , 4 .,. :..- , ed A 'danger in ' - , ,3,,',-- 13:. Fo-t-1-2' 44 ' , . ,, , , . power brakes, power steering, power transistor window lifts, puah-buttradios and Many other accessories. , slch.thoza? ' Reclining seats, twin travel beds. ', ,, ' 1. Dependability e 2. Passenger-spac3. Economy 4. Performance 5. Comfort - EastHigh - - - .. ... . Rombkr ) ,, , on ;,,.-- 14ow , 11. iransmialim' air suspension,' lows4 priced allsesson air conditioning; . - .. ..::::' ''''''', , ' ---- 4 Like the other These yardsticks are, and always -- The Administrators' and Supervisors' Assn. of the Salt Lake City School District will meet Wednesday at 3:40 p.m. in the - - rs--- ''''"4-y- public has been told that keeping In step with the times demands the acceptance at each succeed! , lug model year of: A car longer, lower and wider Heavier in weight , Greater in More ornate and extreme in styling , , Educators To Meet ' 1 Nine Basic Yardsticks e ' - ... ,, This iron mold, this "big car cora-71itex," is being smashed by the Rambler line of cars. , Back in 1950, before Russian Sputniks and European small car sales bad raised fundamental questions about the extravagance of American big cars, the first modern , eNcient, compact , Rambler was introduced. ' It wu the result of a fundamentally different product philosophy a prod-- uct philosophy that rebelled against the "big car complex" and returned to the fundamental yardsticks of car value. 1 of school and a possibil. of summer employment. TrAnsportation it turnishedto and from overseas assignment, D16s free- - living quarters or housing allowance. Persons interested contact the 0erseas Recruitment - Representative, Civilian Personnel Of-- . floe, Hill APB, Utah, or phone tht base through the Ogden or Sale-LakCity exchanges and " ask 'forExt, 8403. - I i- ' s:' te compactRamblers-- The Iron Mold 12 months, which includes nine - all '2..., :.,.,..,- '..,7 , : - , , ( maintain. crApproximate oniithlyr for elementary and secondary school teachers is $375 per month. School administrators salaries range from $450 to $530 per month. The tour of duty or teachers. who..are accepted will be a full - , . ,.., , ri riTi 9 7 oNcElp , - '''''''' ' ', - The 1958 models of our major competitor!' continue this iron mold "big car concept." As a result, their smallest-- . cars are now as big as their biggest cars used to be but without comparable in-crease In ease of entry, passenger convenience and roominess. As more metal has been addect On the ,outaide, tthese cars have outgrown l parking spaces, traffic lanes, owners' garages, and become increasingly costipto operate and , - - - t,e, - The A. Open- VILL.A1R FORCE BASE 'Applications for teaching posi tions at Air Force overseas dependent schools are now being accepted at the Overseas Re. , EveryRamblerisaringingdeclaration. Of indepadence for the U.S. motorist. An for ApFilchools , r--t, ,,,,., , ,. , . -0 - ''".x:.k. , An Iron Mold of Big Clu' Conformity Over the years, automobile design, selling and advertising clamped an iron mold of big car Conformity on the U. S. public, and created a "big car complex." - Teachers Heeded , ' -:- 1 , ' , ''. 1.v , grandchil. t -- , '4 Ramblers, it is much: more than just "another new ear!' , - Raymond Lebaron, Salt Lake City. He has 45 grand., . , , ,, .4, - . , -- -- - ' San-an- d I t1)41 - wheel- Rambler Amer- - bue i 3 I, , ,, modern, efficient, , , I ---- -- , ' . . , ... , . , lean is the smallest . shaw May 20, 1885 in the Logan Tzmple. She died Dec. 17, 1944. He is the father of 13 children, eight of whom are living. are Mrs. Elmer (Mary) Tey 11,.orrill, Orem; Mrs. Arthur (Edna) Hendrickson and Mrs. Robert (Vera) Finch, both of IPayson; George W. Lebaroti, David R. Lebaron. Mrs. Dan (Oliver Greenhalgh,. and Mrs. Roger (Ella) Miles, all of ' . , , - ArI . ,.. , . , , -- . ger,100-inc- h - ,I , - Ile married Mary . ,'! 't2: - Itl - concept in automo-' ' biles. .. This , , y - - of ' cuinl'intic Stakes, Church of Jesus Christ- - of Latter-da- . i - - ern and different ' , bishop for eight years and patriarch of both Nebo and Santa- i '' ' MI . Rambler American to a family of cars that providea mod- - 1 ' - Today, American Motors adds - ' -- S'-?t- e - .: ' ''?'--0- ( .. - . ,, - - ', - 1 ., . 4, President American Motors Corporation - J. 't 4, , . , -- George W. Lebaron, Santaqubt's oldest res. . his 95th birthday observed 'dent lived in SantaHe has Tuesday. years. 73 the' , past quin 2S, 1863, hl He was bont $7.1t Lake City the son of David ,T.' anct Esther - M. Johnson Le. '. bzro n - rtr. Lebaron served In the Legislature and has been successful farmer, cattleman and merchant He has been ac-tive in civic and Church affairs. In his Church stetilittles he served on building committees, In t quorum presidencies, as a stake missionary, Sunday School teacher and as a and ward ward teacher, .. . ,, . SANTAQUIN - i I t - . . 95th Date' , !,, 7 , , , by George Romney . ' - ', '.i .1 - ' - . . elonom . - - , . , , - : , , - ' ' - - ' ' - ..t.,.41 , ' GEORGE W. LEBARON ,'Santaquht's oldest. P - 14. - : ' 4 , ;. -- , NG75-.1 ....ilid.,,i h. 1 , , agm. A 1 , , . I'3 1 . . , ( 1 . .' oes your.cgAr, ou;nyolt-- . , t 1 . ... , . ' , osimips , . ,tz . ' ' I ,,, ,,,i . ' ' , , , I 1958 Tuuday,'January 28, - - I , . t , ' ' . :' - - , ,., , r: , - ' ' ' i lit , , 1 1 ' , ,. i :' --' . .. - ., - - 33n, ' . 0.:.':öthhl'.6.4. .;.'..4; ,. , - t il l ' ' -3,. '. , - ., - : - DESERET NEWS AND TELEGRAM,'Salt Lake City, . . 7--- -' - ' 4 t i '4 . '- 1 , ' 4 ' ''' 4 434 - .333 - tiommm.....toomoomm.,..Itmtetonomottammtst- 4 t - t - 'r - T ve,-- . ': t , ; , ;La, ICA .,r4 , , , :, .,, 11::v ;tr 2 . o , .., , . - a - -- |
