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Show On c campus Follow the gorilla Bon Voyage Photos by Elana Jadallah 'Follow the gorilla' posters pinned around campus enticing students tofind out whats going on We will be creating well as crafting new ways t-shi- logos, as of how to rts, grab students' attention. David Herzog, ASWC communications Elana Jadallah Stalf Reporter Marketing posters around campus encourage students to follow the gorilla to a website. These posters are a taste of the interactive advertising tactics planned for next year. The ASWC communications department is planning on changing things. Were shifting our thinking to more ideas, said David Herzog, the new ASWC communications out-of-the-- director. The gorilla tactic is defined on the ASWC website. There an advantage this year, said Alicia Rogers, former ASWC communications director. This is the first time in a long time that the new director has come from within the current organization. He can now take the foundation we have set this year and run with it, without having any learning curves or The ASWC communications department has been trying to lay a foundation that can support more interesting and eccentric ideas of advertising. The new ideas will be implemented during the 2014-20school year. The idea of using a gorilla as the marketing mascot was formed to figuratively represent guerrilla marketing. Guerrilla marketing is the use of unconventional means (graffiti, installations, flash mobs, viral internet marketing, etc.) to draw attention to an idea. is set-bac- ks. 15 H director The ASWC communications team is hoping to improve the advertising created for clubs, student government and SAC events. They want to shift tobeing a more strategic partner for event planners, clubs and SAC. Next year, SAC is cutting 25 percent of their events. Next year we will be reducing our supply of events in hope that the demand will increase, said Camrin Rivera, new SAC President. With that, we will have larger events and more advertising for each event. With this cut of events, the communications department will be provided a larger budget from SAC and more time between events to strategize with planners about marketing tactics catered to every event. Together, I hope we can create a unique idea for each event, Herzog said. Herzog is searching for two associate directors to complete the 2014-201- 5 ASWC communications team. Rogers said in previous years, mostly communication majors have applied. This year, students from all majors are encouraged to apply to offer a different perspective and dynamic to the group. This opportunity will allow students a chance to have quality work in their professional portfolio. Herzog said. loWe will be creating posters, gos, as well as crafting new ways how to grab students attention. FORUMFORTNIGHTLY.COM Anabel Alvarado tours composition. During this tour, Staff Reporter they will join three professional choirs. We have a great variety of composers that I think the audience will really appreciate, Quinn said. The singers will have the opportunity to sight-se- e as well. 'We really want the students to get the full experience while they are over there," Quinn said. "There are only two days we are not performing, so the challenge is youre tired from performing, but still want to go out and see the The Westminster Chamber Singers say bon voyage at their final concert on Saturday, April 19 as they prepare for their two week tour through Europe. According to Westminsters website, since they were organized in 1996, the group has been a class open to students, as well as the colleges elite, touring choir. They tour every year, and travel to an international destination to sing in many of the worlds famous venues every two years. The students in Chamber Singers really learn a good balance of fun and work, said Christopher Quinn, director of the chamber singers. It is an exciting opportunity to be able to travel. According to Quinn, in 2006 the chamber singers went on a European tour encompassing both Spain and France, and in 2008 they performed in the Cultural Olympics preceding the 2008 Beijing Summer Olympics. Touring to destinations in the U.S. from Disneyland to Carnegie Hall in New York, they have been to almost every corner of the map. The tours are usually separated be- tween international, national and regional, Quinn said. We have had the opportunity to perform in a variety of ways including solo shows and also accompanying professional choirs. The singers are travelling to Scodand, Ireland and London. They will sing in church services, world-renownopera Giles houses such as St. in London and lake. famous at at Scodands We really wanted to perform in the European countries that were English-speakin- g, ed Quinn said. It is really cool when the chorus gets to sing to an audience that can understand and really engage without a language barrier. The chamber singers have decided on a diverse repertoire of American composers with several contributions to Scottish and Irish composers for their sights." Many of the chamber singers will be staying in Europe for extended vacations as well. Eleven of the students will be travelling to destinations from the Czech Republic to Spain. "A lot of the students are taking advantage of the opportunity to travel while we are in Europe," Ware said. "Edward Lopez says he is just going to stay around for a while and see what happens." The Chamber Singers have been working for two years to raise funds for their trip abroad. The combination of fundraisers like tickets for Real Salt Lake games, concerts and the donations from faculty, staff and alumni cut the, cost of their trip by more than half. 'We had a half million dollar gift donated that made a huge difference for the funding of these tours," Quinn said. "We have felt a lot of support lately." As for future tours, the chamber singers already have some ideas. Quinn hopes to take the group to Boston, his home town, for the next cycle of performances. "I would love to take the Chamber Singers to New England to sing in some of the wonderful old buildings and to perform on college campuses throughout the east," Quinn said. 'Weve hosted the Harvard and Yale choirs, so it would be a thrill to sing in their concert halls." |