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Show H Generation Y Want to shoot photos for The Forum? Email Ashley Gober at forumproductionwestminstercollege.edu this means you Yes, were equipped with the armor to defeat it. This could KRISTIN LANE Contributing Writer be the first generation thats big enough to launch rival brands with enough force to threaten the status changed advertising so quo. We have drastically, that we have actually put some companies out of business. Gen Y--ers respond to humor, irony and the unvarnished truth, reads BusinessWeek. We simply ads that are too smart to fall for the image-buildiworked for so long with past generations. Our simple decisions are creating uproar to the social norms. Another positive trait that makes us stand out among Trophy Kid, Millennium Generation, Google Generation and iGeneration bet you didnt other generations is our racial diversity. According to know you were part of so many different names, did BusinessWeek, one in every three is not Caucasian. We are known to be more racially and culturally tolerant. you? We are the sons and daughters of the baby boomers. Gay rights and gender roles have also Were as young as seven and as old as 24, with the been widely accepted. This is a huge step for American largest slice still a decade away from adolescence. Were society, and yet we dont get recognition for it. There are so many who criticize generation Y and Generation Y. Three times the size of generation X, and the biggest what we may become, and we keep doing our own thing since the baby boomers, we still stand completely thing completely unfazed by our affect on the world unaware of our power. Weve been referred to as at large. Its hard for us to take in perspective that our Generation X on steroids. digital ability, which almost comes naturally, is a major skill that allows us to be as intelligent as we are just by We have grown up around continued phenomena birth rite. including the Internet with online chatting, Wikipedia, I always knew that I was part of a generation that no Elmos and YouTube, digital video and music, Tickle-m- e one really liked, and so many others before us hold so iPods. We are the most highly advertised to generation that has ever existed. Weve witnessed horrible natural much doubt about. But when you look at the facts, I am disasters like hurricane Katrina and the Indian Ocean part of an amazing generation that has the resources to Tsunami. Weve seen the effects of terrorism through really make a mark. Being part of such an eco, digital, the shootings at Columbine High and 911. A handful consumer, racial, and culturally conscious group of individuals how is failure an option? of us are at war. Instead of criticizing and doubting generation Y, We most recently have witnessed the kind of history . older generations should support and advise us. But, I you never think youll be lucky enough to encounter the first black president, Barack Obama, as well as a implore all you Gen Y-e-rs to put your individualistic and egotistical behaviors aside to recognize that you are women candidate that went as far as Hilary Clinton. On another note, according to the January 2006 part of something bigger than yourself. If we could fully newsletter of the National Association of Women grasp this concept, and accept it, I believe we would Law Enforcement Executives, statistically speaking, have a revolution. So lets start looking at the bigger antidepressants, prescription medication and other picture here; we cant rely on one individual to make behavior-alterin- g drugs, such as Ritalin, makes Gen a change. Y-- ers In reference to the future of Generation Y, the most medicated generation in history. BusinessWeek for said, Think of them as this quite litde So, who could blame us being a little crazy? But were smart especially when it comes to group about to change everything. d, consumerism. Weve been surrounded by this world our whole lives and ng Positions Available The Forum is accepting applications for the following positions: These are paid student positions. Applications are available in the Forum Office, located in the basement of Shaw room L3. 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