| Show I TO 10 When to advertise so 80 na nil to obtain tho tim boat boet bo results ut lit the tho lowest cost coat Is Isa Isn isa a n question of or considerable Importance to tu business lumen inon l do not heel huel tate Late to the newspaper su sit superior parlor to any other medium end and that tuH fact tact ts Is worth orth knowing Only On a I short titus ago Mr Nathaniel Jr In lit Inan liten an en adr aart adress M before the New England I Dry liry Goods Good Association discussed that th question and he Ito said eald In part I wish to 10 state Mate emphatIcally and without qualification that the paper japer 1 I ii the tho best and cheapest culver adver advertising tiling for tor the he retail ei and Is IR only local lw II I medium worthy of being called Indispensable I L I Jail can cannot not too forcibly a upon you ou the tho Intrinsic value of or newspaper advert advertIng n Ing In space I base balsa my may opinion upon years nf of actual experience in III weighing advertising I 1 am 1111 speaking through thu head of nf expert experience ence and not net through tho tim hat of at con eon celt nor hoc barn 1110 I any what whatsoever It makes inches no differ euro to mo nut whether whither you nu advertise e In III the time papers or 01 In any an other way va ur or ur at aInU nil cli cliThe The n W r from frum every ever stand standpoint point logically psychologically and practically In is tho the most natural timing tiling medium Advertising belongs to the newspaper The reader buys tho the newspaper for the hue advertising aw Its well Soll ns flu for or tite o noun anti many a n buys buy It t exclusively for 01 the Iho ad ml she clue hll expects to In It II for a nothing IH not Hot bust buel ness nell nor Is It good advertising which Ve we get for nothing whether It ithe be he a n tree free calendar or a 1 free tree newspaper receives little consideration If IC I 1 were iero n U dry dl goods merchant I loul l rather have my toy advertisement In lit 1000 copIes ot mit any ot of the limp Boston paid for forby forby by the tho render titan to tn have hae the In sample copies ot uC time tilt same per tItus the rend render er em pity pays for the time paper 11 po r he lie proposes to tonet net get hM hut moneys worth and he lie cannot get gel his moneys worth orth unless he rends that I IU unit liE Ito reads the adver advertisements because they th are A R port of that paper This Is logical reasoning and lid It U Is h I Incontrovertible because demonstrated by hy the experience of or nil alt business men We are living In the age ngu of or advertising rU r li very Vet lit m littie littie tie success without It and any sit an practical tent suggestions on nit I li the subject be valuable to tn time the business men who desire to 10 o succeed v |
