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Show I THE SAUNA SUN, SAUNA, UTAH THE S ALINA SUN Imu4 Entered at tfa at Selins, UuJL FiJjr CVfrjr The Psychology of Advertising at Selina, ai poeleff of Kt Cong rate of Mccnd-- W mil! cl Mutk aUa under the 3, 1179. SUBSCRIPTION RATES On Tanr Six Months MOO 0 Payable la AdrtBM all address m la making cUnr of address. gi Advtrtielng well a lha M, Rates Given on Application. a W. CHERRY Editor and PubUM GASOLINE TULLS. food way to think of gasoline Uiti ia to consider them aa toll. If a car runa 12 mile to the gallon of fat, it owner pay on cent every aix mile when a two-cetax ia in effect; one cent every four mile with a three-eetax; one cent every three-milwith a four cent tax; on cent every 2 4 mile with a five-cetax and one cent every two mile with a aix cent tax. The fact that gasoline taxes are expected to reach fSSO.OOO.OOO this year and represent 20 to 30 per cent of the rrtail price of gasoline, pro sente a problem for consideration. The public doe not oppose a reasonable gas tax even though it is class taxation, when all the revenue is used for road purposes. But unless American motorist resist exorbitant taxes or the diverting of spec ial tax funds for general state pur poses, we may look forward to a time not distant when a gas tax of ten cents a gallon will be proposed. On nt nt -- e nt -- fr umnitira thousand of miles apart, with entirely different problem to cope with, Live too much seal and too littlo logic. The best thing State and Federal government could do toward prevent ing crime would be not to pass more laws but to weed out the unenforceable, unnecessary and burdensome laws that now infest the land. Appar-entltheir sol result, aside from creating criminals, has been to to burden the process of law with technicalities that intelligent and swift dispensation of Justice to criminals is impossible. Single American cities have more major crime than many of the great European countries. Fart of this is due to political-criminalliances, part to the activities of misguided sob sisters, part to incompetent police systems. But it ia probable that a leading cause has been our mania for passing impractical or unenforce able laws. in newspaper advertising during the Ut The enormous few years has resulted because the business world has discovered that mh publicity appeal to the human mind. It moves people to action. irr C AVRORA I N A H Rearve Systcn ll II, & CATES. Prc. R CRANDALL, V.-Pre- a. Cashier. E. PETERSON. E. V. JOHNSON. A.t. Cashier W. IL Johnson went to Delta Wed- nesday. He returned the aame evening. but slow progress By Special Correspondent 3 A L fczhr feitrd This principle applies in winning patronage for a place of business. The fact may he well known that a certain stone Is well conducted and gives good service. But if it does not bring iu service to the notice of the people in some conspicuous way, then it will make If It solicits trade in some conspicuous way, of which newspaper advertising Is by far the most efficient, economical, and practical, then it will stir the public to action, and its trade will largely Increase. In every city in the land, business firms are going on to large success by taking advantage of this principle of human nature. r SALINA-UTA- Suppose thst two public causrt of equal merit should desire such contributions from the people. Suppose that one of them should depend upon the fact that the public know all about its good work, and ahould make no further effort to secure funds. Meanwhile the other cause sends out solicitors from door to door. It U safe to say that the one that sends around the solicitor! will get about 100 times aa much as the one that depends upon grneral public knowledge. al ' was a Lewis A. Mrs. J. and Mr. of guest of Salina on a trip to Maryxvale Mr. Herbert Creenloaf Sun-da- y. j PROBATE AND 0UARDIANS8IP NOTICE! Gerald Mason and Arvil Andrew at--1 For farther information nawlt the tended the celebration at Maryxvale Respective County Clerk Sunday. Sign'. Mr. and Mrs. Warren Brienholt of Salt Lake City, are visiting for sevIL E. Bierce returned to his home NOTICE TO CREDITORS. eral days at the home of Mr. and Mrs. in California Saturday after having L. P. Christensen. IN THE MATTER OF THE spent several days here attending to OF KJERST1XE JORGENbusiness interests. Miss Elaine Thompson, accompanied 0 SEN, Deceased. by friends from Provo, left for a Mrs. C Kraner of Richfield, la a Creditors will present claims with house guest at the Herbert Greenleaf vouchers, to the undersigned, Chris. trip through Ziona canyon. home for several days. Jorgensen, at Ephraim, Sanpete CounI Mr. and Mrs. W. R. Johnson and ty, Utah, on or before July 30th, 1930. Some liberals have referred to daughter, Gail, and Mr. and Mrs. Geo. CHRIS JORGENSEN, Executor. Sheppard, attended a funeral for a Gandhi as the George Washingon of . relative at Santaquin Tuesday. India. But can you imagine what HENRY E. BEAL, would have happened to the thirteen M30 J20 Attorney. Floyd Johnson returned Sunday colonies if George Washington had from a several days stay at Hinckley. pursued Gandhis pacifist tactics? F. O. BULLOCK He was accompanied home by his cou- DENTIST Health officials at Milwaukee have son, Lon Wood, of Delta. Hours 9 A.M. to 5 P.M. e ordered that all pretzels on sale in 9 A.M. to 12 M Saturdays Mrs. Jas. Curfew spent Friday and that city must be wrapped in sanitary - - Utak Salina Saturday at the Salina hospital with paper. As if anybody who takes what her niece, Mrs. Willey, of Loa, who goes with pretzels would be afraid of had her' teeth extracted. an ordinary little germ. Subscribe Dont Borrow. ES-TAT- Mrs. Herbert Greenleaf entertained at bridge Thursday evening in honor of H. E. Bierce. Those present besides the host, hostess and guest of honor, VITAL TO PROGRESS. The most pessimistic report yet were Mr. and Mrs. W. 1L Brown and heard on reorganising of the busiThe lure of gold brought thousands ness daughter, Leah, and Mr. and Mrs. 1L machinery of the United States S. Carlisle of Salina. of pioneers across the plains in the Government comes from a source early day to lay the foundation on which lends it high authority RepMr .and Mrs. W. IL Harward of which western civilisation has been resentative Williamson, of South Dabuilt. Sugar City, Idaho, arrived Sunday kota, who has served two years In many states, mining remains the chairman of the House Committee on and will visit for two weeks or more greatest industry. But now the baser Expenditures in the Executive De- at the Amasa Harward home. metals, copper lead and sine, rather partment," says the Baltimore Sun Mr. and Mrs. Ivan Christensen of than gold and silver, are most im- editorially: Oak City, are visiting at the home portant from the standpoint of proFrom time immemorial the maof Mr. and Mrs. C. C. Christensen. viding raw material and employment of Government operation ha chinery for American progress. been said to be antiquated, wasteful The Misses Beulah Cooper and Re- Mining has not had an easy time and and bureaucracy has inefficient, of it It is a haiardous industry. The lia Shaw, who have attended Snow been attacked as standing obstinately the Bchool term, are at labor and expense of years ia liable in the way of betterment, but no crit- college during home for their summer vacation. to go for nothing. There is no way icism of thot system has been more of telling exactly how much ore a severe than that of Representative Miss Gail Johnson, who has been given mine contains. And metal pric- Williamson after fresh study of the employed as instructor in West Jores vary, due to conditions, such as llis address a few days ago dan, returned home Wednesday. She foreign competition, outside the in- subject, Louisville is filled with reflections at will visit for two weeks at the home control. dustrys upon the Governments business or- of her parents, after which she conMany of minings difficulties today are mainly legislative. Oppressive ganization. It has become loaded templates taking a trip east. laws and higher taxes for the Indus' with multiplied layers of barnacles that show a surprising capacity for Among those who visited Aurora try are constantly being proposed. on. Presidents who have on Memorial day were Mr. and Mrs. Mining must be treated equitably hanging to reform it have givGeo. D. Mason, of Logan, Mrs. Eva and fairly. The West owe that to an startd bravely en up in despair. With approximate- and daughter, Devail Ilar- .Harward industry which has been vital to the ly 690,000 employes on the payroll, Mr and Mrs. inof and the Thor. progress past and that is a staggering total in peace time,1 dispensable to the nation's future overlapping of functions by various growth and development. departments and bureaus is the rule rather than the exception. In no case A PROGRESSIVE POLICY. where the Williamson committees Press reports indicate that the Cal- work would result in diminishing in ifornia Railroad Commission is the least degree the prestige of the against any new crossings over rail- bureau or its head did it receive the road tracks not absolutely necessary slightest cooperation, says M r . Williamson. for public convenience. taken which cannot be sensationally The commission is underNor does Mr. Williamson hold out earnestly treated? Very little, indeed. taking to eliminate the cause of .grade much hope of correcting conditions. In the general news field this is crossing accident and realizes t that President Harding evolved a plan not The citizen who goes surprising. the first essential is to stop cr eating which looked beautiful on paper. It new grade crossings. Then with, edu- was riddled by bombs, shells and ahead doing useful work, obeying the cation of the public In safe driving, shrapnel from snipers in the depart- laws and attending to his own busidoes not break into the headchanging the more densely travelled ments. The canny Calvin Coolidge ness, Let him commit a murder, howlines. crossings and requiring installation readily detected the sticks of politiand he at once springs into the ever, ef approved warning devices, the pri- cal dynamite concealed in the scheme is not surprising that headlines. mary causes of accidents will be and steered clear of it. Mr. Hoover under theseIt circumstances readers brought under control. is pledged to reorganization by his conclude is that good nothing going This appears to be-wise com'se, party platform, but Mr. Williamson for if, as has been thw case, three nsw sees difficulties in giving him the on in the world. Perhaps there needs to be some crossings are created for one change ri, necessity authority. It is left to the revision of opinion as to what consticonditions axe being made worse ratih-e- r tender mercies of Congress, which news. tutes Surely the reading pubthan better. shows little or no interest in the busi lic very grow weary of being given Grade changes are costly and should ness. but the bizarre, freakish and nothing be made when all other remedies only The arrogance of officialism has unusual There must be some interfail wrecked many governments by op- est in the lives of useful people which Unsafe driving causes many and high taxation. If it is is worthy of attention in the metropression accidents on the streets and not checked, there is no reason why politan press. In fact, behind many of highway than at grade crossings and if educannot repeat itself in this these y doings is an intercated to drive safely over railnxad history nation. human interest real of esting story, crossings driven are more likely to Public interest does not alone atacquire hr follow this practice of drivtach to the abnormal, the criminal, WHAT IS NEWS? ing. hWwhere. sensationaL the 5brre ahould be no compromise Senator Hastings, of Delaware, A recent award to newspapermen Wfith careless driving. JR is wrong to tails attention to the fact that the doing the most important piece of tax the people for grade changes tendency of the metropolitan press is work at Washington during the past of a few thoughtless or care- to play up only the sensational and year went to a journalist who had less drivers. The attention of a traf- the unusual among happenings in accomplished a sensational expose fic officer and a jail sentence will cost Washington, and that the result Is of an indiscretion byV public man. less and be more effective. view that the people get a distorted The second and third prizes also went of the operations of government to newspaper men who had done some CAUSING CRIME. SenIn order to get the especially notable detective work. Crime Conn nission ator Hastings correctly concludes, it This is indicative of the trend of me. The National has suggested that a local crirrx ? com- is necessary for a politician to get up tropolitan journalism. mission be formed far every con imun-it- and denounce somebody or something, Might it not be well to cultivate for the purpose of enforcing T lew and especially to defy the. majority a bit of the art of appreciation, which in his own party or in Congress. has fallen into disuse as the habit of with reference to local condition of Congress who quietly go criticism has seized hold of most Members This is a sound suggestion. The constructive work for the writing men? News about the worthlaw cannot change the ahead doing public attk ude or remodel public habits. Those re- good f the country get little or no while work being done by our govformers who advocate sudi rur es" attentwn. ernment and its officials may not be as, for instance, a Federal revoh ret How much is printed in the daily so easy to get or to write, but does law which would seek to press about the many beneficial laws it not deserve some place on the itripose a the same reetrig-lonand administrative actions. printed page? nenacted cn exx DISCOURAGING o The reason for this lira drp in human ronsriuusneaa. There I something in the human mind lit I rail for some outside stimulus be fore it acts. Take, for instance, the way people respond to calls on them for philanthroihir rauies. They may know in a general way that a certain organisation or movement ia a fine phiianthrophy. They may realiro that it would bo a fno and charitablo act to make a contribution to that movement. But the chances are 100 to 1, that they will never give a nickel to it, unless someone calls on them and asks for a subscription. OUTLOOK. -- 1 m-or- . During June Only During June Only we are offering Genuine JMfessC Electric Irons at these amazing terms:-- - Model R Iron btfmriC Less Allowance on your old iron You pay us Only 95c down $3.95 . . , . 1.00 $2.95 . $1JL Per Month with your light bill work-a-da- , be-eau- es , head-line- s, We will also allow $1.00 for your old iron on the purchase of the Hotpoint Super Iron at $6.00 and the Hotpoint Automatic Iron at $8.80 - - THIS OFFER IS GOOD DURING JUNE ONLY - y, s Power "S I x E |