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Show Ha sAlcU, net, tticx tfcn ( Preachments on Advertising Aurora sioitts Id Fatliy i ,j (By Special Correspondent) Quoting an interview with J. C. iVnney, given while be was on Aurora Celebrate. a recent trip around the world, the Bangkok Dady Mail, of Bangkok, Score of riiums, fired with pat "That advtitis.ng is the biggest aiJ to business today Sm, (CohUaueJ from I) a grand celebration in Holism, juiiinl and that young men starting in business should strive for a oarevr the condition existing in IWd, when of the birth of the nation, CiUirns ly beginning at the ltUn and working up. Were the keynote comthe highway appropriated the roadbed awoke to fmd UiJ floating GW) ments made by J. C, I'enm-y- , chairman of (lie board of the J. C. Penof the ralrwad company, and lh conthe the and to bivcir opti. proudly ney Cm. operating over 12u retail stores, in a statement made te troversies Wadtng up to lb present tare joined in making the event in this paper." time. With th new surveys cumj-eiAurora a memorable one. With May "Without advertising, no business can hope W succeed in the fa Mr. Knowlion Hated, the cuiumiaiun V lifted Jensen as master rr acting met hods." Mr, Penney deof present day competition ami could now wutk intelligently in iron-inthe festivities ojened of clared In tbe interv icw, out the problem. at ten o't lock with an appupriate pro"Tire old axiom that 'truth in advertising pays,' is just as potent If. C Cossand, division engineer gram. Miss Irene BssUan, beautifuilv today as it ever was, in fart even mrs to. The day when a business the Denver & Rio Grande, Hated that gowned in white sstin, represented could deviate from the straight truth regarding its products or its his coman y would be held up in fur Goddess of Liberty," and tbe attendorganisation it gone. The public knows too much about what is going ther work in building the branch line ing maids were Donna Sorenson and on to be deceived by anything less than the plain truth. reached Donna Anderson. TncJe Sam" ws unlcta aoma aeltlemtnt Rex Jensen. The pro"If a business man or an organisation cannot be fair and truthto eliminate the many croiilnga. represented by was the stalled by gram congregation ful regarding its wares or its methods of manufacture and Itandling The dangeroua croatlnga eliminated, joining in singing "Tbe Star Spangled them, then that business cannot hope to succeed." he stated, would be an incentive for Banner," following which invocation In speaking of young men just entering business, Mr, Penney the railroad company to complete the was offered by L. G. Durfee. A mixed in "Too many young men. after receiving their education, want to traina run to said, to Mabut Mrs. Gerald work, attempt quartet, comprising the canyon under the existing condi- son; Miss Clayola Curtis, Anthony and Into high positions, getting job at figures which approach their step alien Christensen, gave an Interesttions, would be too much of a hazard. idea of their usefulness or that enable them to start off in life fairly Carl MalUson, supervisor for the ing number. Others appearing in num comfortably. Fishlake National forest, who is deep- - beis on the progam were: Vocal ads, "That Is desirable, but not beginning of the game. Apprenly interested in the building of a suit- - Mis Eiaire Thompson; comic reading, able highway through Salma canyon, Blaine Curtis; saxophone ducts by ticeship is the most valuable asset there is In any profession or In head of sheep f Grant Mason and Anthony Christen said that thousands of any walk of life. Begin at the bottom and work up ; that is one of the and cattle pass through the canyon sen; "Why W Celebrate the Fourth most certain roads to success. Jumping the ladder has proved to be during the early season, and are re- of July," oration by Mist Novella tho longest short cut' there is to the attainment of ambitions." turned in the fall. If the railroad is Madsen; piano duet. Misses Relit Mr. Penney started in as a clerk at a salary which today would avia! Shaw and Fawn Bench; vocal solo, completed the stockmen will look and like wage for a day. With him it was wages for a month, lit themselves of the opportunity "The Famous Bowery Bum." Miss of The stock rail. the Little by opening ship Clayola Curtis; step dancing, opened up bis first store on $500 rash and a note for $1600. Today the bridge at the Grand canyon of the Miss Runee Peterson; reading by Mtt. the business of the J. C. Penney company Is at the rate of $200,000,-00- 0 Colorado, Mr. Mattsson stated, is go- Esther Sorenson. As a closing num a year. ing to result in increased travel ber SiJ Humphrey, John Stewart, Am In his contact with the wealth of affairs which surround a man through Salina canyon and this fea- thony Christensen and Wallsen Chris of his business attainments, he maintains the same attitude which be ture should be an incentive for quick lenten gave a selection. During the action on the part of the bureau of afternoon a good program of sports, assumed at the start. public roads and the state road consisting of horse races, chariot It is rot uncommon for him to drop in to any one of tho east under which the canyon road races, children's races and other comchain of J. C. Penney company stores, step behind the counter and improvement now lies. petitive sports were Immensely enjoy, start working as a clerk. Hon. S. M. Jorgensen, Moroni Jen- ed. Town officers did much to make He says that this keeps him in touch with the value of service, sen, chairman of the board of couoty the celebration in Aurora a grand succommissioners of Sevier county, II. cess by contributing $50 for prizes. enables him to see the store in the eyes of the customer end freshens E. Lewis, manager for the Sevier Valhis viewpoint on business sffairs in general. Mrs. G. C. Johnson entertained at a ley Coal company, L. R. Anderson, head of the Manti Live Stock com- Fourth of July dinner, the guests bepany, D. G. Burgess and others at the ing Miss Bell Webb, Miss Melva Nelluncheon strongly voiced their senti- son and Grant Mason. Mrs. Lydia Turner, and sou and Mr. and Mrs. Harvey Harward and ments in favor of immediate action in Mr. and Mrs. Hugh Hatch spent the duaghters of Wayne county, visited at Mr. and Mrs. Otto Taylor are the week end at Provo, visiting friends, the home of Mrs. Mary HaQ hat correcting the evils which are holding back development of industries in this proud parents of a baby girl, born week end. section. Mr. and Mra. G. D. Mason and Monday. Mother and daughter are doRoad commission officers, Blood, ing as well as can be expected. children, left for their home Monday, Miss Audrey Crane, a student at Peterson and Parker, and chief enafter spending a week visiting friends St. Marks hospital. Salt Lake, la here LuDcan Sorenson of Las Angeles, and relatives here. gineer, II. S. Kerr, who had planned on for a vacation and is visiting at the attending the parley at Salina Satur- w ho spent Independence day with his home of Mr. and Mrs. Joseph Colby, Mrs. Marion Cloward entertained and with her sisters, the Misses Cleo, day, were unable to attend, aa they wife and mother here, left for Califwere called to Boise to attend a ses- ornia Monday. st a luncheon Monday afternoon. The Lulu Xnd Leah Crane. Miss Crane will sion of occasion was her birthday anniver- complete her work at the hospital In Highway associaMrs. Fred Frey has returned home sary. She was presented with some five tion. Their representative, however, months, at which time the will had the necessary data, and reports from a weeks visit with her sister, very beautiful pictures. After the be graduated as a trained nurse. Mrs. Elmer Nielson of Circlevilie. are expected sometime next week. luncheon the crowd joined in a swim at Richfield. The Misses Beatrice and Mildred Bailey and Dot and Sue Simmone and Mrs. Alma Bastian entertained at Mra Willy, all of Salt Lake, were dinner oh the Fourth of July. The house guests at the home of Mra T. guests included Mr. and Mrs. Vernal G. Humphrey Thursday. The party Bastian, Mr. and Mrs. Glen Bastian was enroute tot Bryce canyon. and Mr. and Mrs. Jacob Bastian, all of Vermillion. Mr. and Mra A. W. Cunningham returned to their home at Ely, Nev., Mr. and Mrs. Willard Lewis and Monday of this week. They have been t This is county fair season in all bringing together of the cream of ou family, left for Provo Sunday. Mr. spending a two weeks vacation at the j of the agricultural districts over the live stock production, where the ani- Lew'is will resume his work at Divi- home of James Sorenson. i e e land. It is the time of the year when mals may be judged by experts, sc dend while Mrs. Lewis consults specthe farmer and breeder begins tc hat we may have a better under- ialists. Mr. and Mrs. Don Hickman were groom up his choicest live stock foe standing of just what is required in Bicknell visitors Tuesday and Wed- exhibition before neighbors, friend? ;mprcving our live stock to meet Mrs. Riley Ivie is home after being nesday of this wwk. and possible buyers. We of the west present day standards. These gather- at Provo three weeks, under the care take our live stock fairs very serious- ings result in better acquaintances of a specialist. Mr. and Mrs. Carl Draper arrived . ly and it is well that we do, for the hence a better understanding and Saturday from their home at Ruth, county, district and state fairs have serve as sort of a reunion for the Mr. and Mrs. Herbert Greenleaf Nevada. They will spend several days been largely instrumental in so great- benefit of all. The sense of good spent Independence day at the capitol at the home of Mrs. Drapers par- ly improving the quality and the rivalry developed means that city. ents, Mr. and Mrs. James Sorenson. earning power of our flocks and the man who loses this season may go herds. back home and develop animals which The Misses Chios Palmer and Gail Mr. and Mrs. Taylor Lay and childThe county and state fairs are cen- next season may win the coveted Johnson and Cleo and Clayton Har- ren, returned to their home in Nevturies old. For many generations, the honors. The man who often believes ward, spent Independence day at ada Sunday. Mrs. Lay has been visitstockmen of England have proudly that he has the choicest stock avail- Fishlake. ing at the home of her parents, Mr. displayed their best stock at the able often learns how far behind the and Mrs. Pete Madsen, for some time. fairs. Back in the feudal times there times he is when he sees the chamwho is Mr. Lay and the children came in Miss Elaine Thompson, was great rivalry for honors at these pions at the fairs. No one likes to teaching kindergarten at Scipio, spent Wednesday of last week and enjoyed ! exhibitions and1 the very foundation feel that he is not producing high the week end visiting with her par- - the; Fourth celebration here with rel-- ! of many of the present day breeds of grade stock and it is largely a matter ents. atives and friends. cattle, swine and sheep emanated from of lack of understanding which prethe prize winning displays at the vents him from having the best. In W. R. Johnson and son, Vernon, left Mr. and Mrs. A. S. Crane returned fairs. The strong competition among this way, the educational advantages for Delta Wednesday. to their home Saturday, after a short neighbors at the smaller fairs in of the fairs repay the various com- stay in the capitol city. England finally resulted in national munities for the great amount of ADDITIONAL shows, such as the Smithfield show money spent in putting on the exhiLOCALS The Misses Jewel and LaPreal in London, where the champions of bitions. Thelma Anderson, Ada Bur-- j the county fairs competed for the Califronia is this year celebrating Mrs. T. G. Humphrey, Ellen and gess and Francella Jensen were Rich- highest possible honors in national, the 75th anniversary of her state fair, Edith Seorup, Millie Domgaard and field visitors Monday evening. The j and later, international competition. which was started in a music hall in Glenna Williams motored to Gunnison girls enjoyed swimming in the RichIn this country, nearly every agri- San Francisco in 1854. Other western Friday evening of last week and at- field pool, after which they had a piccultural county of any importance states are joining hands with Califor- tended the talking production The nic supper. j holds a county fair. These fairs begin nia in putting on this years state Desert Song. Then come the state fair, which is called the Diamond in Announcement of the marriage of fairs as the climax, the great nation- Jubilee California State Fair and Miss Beulah Allbrecht, daughter of Miss Bessie Simpers to Forrest Whit-keal and international expositions, such Western States Exposition. Such an Mr. and Mrs. Vem Allbrecht and Miss which was solemnized at Farmas the Chicago International, Kansas event means not only that Califor- Amy Murphy, who have been visiting ington last Saturday, was made in City American Royal, Pacific Inter- nians will have opportunity of seeing at Provo for several weeks, returned Salina the first of the week. national at Portland, and the Christ- the best products of other western to their homis at Salina last week. mas Live Stock Show at Los Angeles. states, but it also aids in bringing Hubert Larson of Salt Lake City, j The greatest representatives of var- about a better uderstanding among Mr. and Mrs. Earl Albrecht and was a visitor at the Leon Humphrey j ious breeds are shown at these latter the people of the western country. daughter Emma, Mr. and Mrs. John home last week. j expositions, which are attended by Californias county fairs start early Albrecht and daughter, Cleo, of Fremany thousands of persons interested in August, then the state fair is to mont, were visitors Wednesday of this Miss Lenna Peterson of Salt Lake in better live stock. Special attention be held August 31 to September 10, week at the Vern Albrecht home and City, is visiting at the home of Mr. is given the junior departments, so and after that many of the important the George Murhy home. and Mrs. C. N. Michelson this week. i that in the younger generation of county and district fairs are to be present day agriculturists, a splendid held. The climax for the live stock inThe Misses Mary and Ruth Matt- Mr. and Mrs. Tom Elsworth of Tucsentiment towards better breeding i? terests of western states will be the son, Arizona, were visitors at the Geo. sson, Mae Hillstrom, and Audrey , being developed, which will mean a great Christmas Live Stock Show, to Bird home last week. Crane, accompanied F. A. Mattsson, great deal in making our live stock be held at Los Angeles Union Stock Sunday, to U. M. valley, where they , The Primary officers of the Second visited for a few days. Horseback rid- - ; production of vastlyjmproved quality Yards November 30 to December 7. and more' profitable. ward met at the home of Mrs. Bert ing, fishing, and hiking were the main j The great benefit of the fairs and Order Butter Wrappers at the Jensen Friday. Lunch was served in sports. They returned home Thurs- - f i expositions is that it , permits the Sun office. the late afternoon. day. tl aa, e, g cen-monie- fr at-th- Mis Ada Burgess, a bo, for the past year, has been training at the L D. f boap.ird at Salt Lake City, ar rived bum few week vacation, Sunday attain. Sit ia v, ailing at the burn of her parents, Mr, and Mr. I). G. Burgess. e Sir Oliver Iodgs says 04 every, one will soon live to be a bandied years old. Maybe oa, but It Will Uhe the h, Ljen burn Ibis year at )oat a ' ttmury to do It. One w ay t raise the price ot wheat would be a national advertising camAl OUen, Max Turrmet-- and Kn-net- h paign asking the housewives of tbe Olsen drove to Fishlake Monday rounti y to bake more biscuits like evening and bark Uu--r that night. nmthc-- r uwd te make. e a e Kenneth remained at the resort whore bo has work for the summer. Maybe one reason why there le a surplus of wheat Is that tbe modern Mra S. C. Courtney, who has been flapper doesnt go to the family flour visiting fur a few days at the home barrel to get her complexion like maof her parent, Mr. and Mra Vivian tter used to. Burns, returned to her home at Balt Lake City Monday of this week. Tli European nations could settle that reparations conference in fifteen This is the time of year when the minute if Uncle Sam would only price of lemons begins to soar, which agree to settle all the remaining war of course makes the thrifty housewife Lilia ' tea sort too. i One of It will toon be time fur Unde Sam our cynical bachelor friends to provide fur the building of two new says tho June may be the month when baulehipt under the Washington wadding bells ring but it is to be re- agreement, and we presume the promembered that it Is also the month fessional pacifists have their cowbells which brings the poison ivy. and horse fiddles all ready. What Las become of the old fashMay be one way to protect the pedesioned man who used quite proudly to trian from the over ambitious autocarry a gold toothpick in his vest mobile speedster would be to paint the pocket f pedestrians red. pMOrrlillM -- com-misio- n, rn na-tur- Mu CHEVROLET Sixes on the wad since Jan. Ist I . ' .Todays Chevrolet Is scoring a huge nationwide success because it represents cna of the most sensational nd.ictements in automotive history a Six in the price range cf the four. The Chevrolet engine delivers its power freely, quietly, and easily throughout the entire speed range delightfully free from annoying vibration and rumble. Combined with smoothness are this remarkable equally remarkable speed, power and acceleration and an economy of better than twenty miles to the gallon. eix-cylin- j 1 six-cylind- er ! In addition to such sensational performance J Wil-lardso- n, i mid-summ- y, 1 the Chevrolet Six otTers the outstanding advantages of Bodies by Fisher. And no car ever provided a more impressive array of modern convenience features adjustable drivers 6eat windshield in closed models, and VV t, ball bearing easy action clutch and steering, and instrument panel complete even to theft-proo- f Electrolock and electric motor temperature indicator I one-pie- ce gear-shif- Iuadster. .525 The COACII . . . The Sport Tht Convert- - Sw'Vff tide LANDAU The Sedan Delivery The Lillht $ 4 AA livery Chassis. 4UU The mTon SCAC Chassis . '595 phaeton... 525 coupe...... 595 Th e SUDAN. t Tht 4 1 All prices J. o. b. factory Flint, Michigan 1 on Chassis J FA OOU with Cab cabk.ulet. l.QZ COMPARE thedelivered price as well as the list price in considering automobile values. Chevrolets delivered prices Include only reasonable charges for delivery and financing 1 -- Burr Motor Co. Salina, Utah A SIX IN THE PRICE RANGE OF A FOUR |