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Show t The J. 111 1 Comfiilleil Fiat sauna sun, sauna, utah -- 4 Prea were: who operates the steam shovel for the construction company in Salina canyon was transacting busEvidence continues to pile up to the effect that the many great iness in Salt Lake the early days of advertisers of the country are coming more and more to recognize this week. the facet that the newspaper is the best medium for advertising their Mr. and Mrs. Lester Nielson and waresFrank Nielson returned from-- . Salt John B. Spiker, president of thp Cincinnati Real Sstate Board Lake last week. The Nielsons have lived in the city during the late fall recently told the Advertisers Club of that city, that the newspaper and winter months. was undoubtedly the best medium for adverising real estate. Mr. O. Hoff, Advertising Boosts the company to give itself a local First, intimacy-enab- ling salesmen. identity helpful to Second, flexibility. We can emphasize our products for a given industry in those sections where such industry predominates- he said. tie-i- n Third, advertising with local dealers. American Fourth, reader interest nearly every worth-whil- e his and reads daily paper. buys The fifth advantage he listed as instant action tday's shopping news is responsible for today's selling. Sixth, telling the public the industry's story; the opportunity to Spiker told members of the club th.u it certainly pays to advertise real reach the masses with messages of local import and at timely seasons. estate and that both classified and display space in newspapers are Seventh, the advantage of both localizing and nationalizing ad- valuable for this purpose. Among other things the speaker empha- vertising. j i results. method a checking Eighth, provides sized the following points: The business man who doesnt believe in newspaper advertising Dont confine all of your advertisement to the classified ads. is rare indeed. now ry display advertising. Your ads should have a sentimental appeal instead of the old stereotype appeals of 'Cheaper to own your own home than to pay It is said that in the new English dictionary which is to appear rent. 'Bargain price.' Argument that you can sell your home at a e columns are devoted to the word soon, something like is want time profitable. you profit any is t Put a not? "putvery important wbrd,- - so important Why Your ads should be drawn so as to get prospects. That is the that its hard to get politicians to stay that way. province of advertising. An ad will not sell a house. ''Advertise continuously, and don t take for granted that the ' That cracking sound you hear occasionally is not the breaking public is sold on the idea of home ownership. It is only the noise made by the J. C. McQuiston, advertising manager of the Westinghouse El- of the ice during the January thaw. New Year resolutions. few of a fracture ectric in a recent address in Chicago reiterated the fact that the local Santa Claus seems to be one fellow that the state legislature newspaper is the best advertising medium. Some of the reasons he gave, from his companys viewpoint, according to the Associated cant regulate. - - (Continued from first page) quently visited the valley, and at times followed the occupation as a salesman. THE LOAFER ; Check California Records. h Following the murder of Don last Friday by Sheldon Clark, officers have been investigating the records of both men, and particularly on the coast, where both had resided for some time.- The latest development is a charge against both men of holding up a storekeeper at Redondo Beach, December 29th. Alexander Smith, the victim of the holdup in California, as well as his wife, positively identified the pictures of Clark and Salovich as the perpetrators of the crime. The holdups obtained, according to dispatches, $275 in cash and $2000 in jewelry. Siir.th, the victim of the holdup, also identified the license plate number of Salovichs car, and it compared with the number on the car when it was taken from Clark after the latter arrest in Salt Lake. Believing that something else will be found along the route of travel from the coast to Utah by the pair, officers are planning "a Trip to the coast. All the principal points will be visited to make an endeavor to locate, i possible, the disposal of the stolen jewelry and to ascertain where the large amount of money carried by 'Salovich came' from. It is claimed that Salovich had funds, and again it has been contradicted. If the money was stolen, or if the jewelry was converted into cash, it may be that the men had a dispute over the division of the spoils and fought the battle of death as a result. By THOMAS ARKLE CLARK Dean of Men, University of Illinois. Salo-vic- , cene Visited by Hundreds. Hundreds of curious, anxious to see the spot where Sheldon Clark, the confessed murderer of Don Salovich, committed his deed, flocked to the scene. They were there from far and . pear, and after viewing the bloodstained snow and the wash where Clark pounded to death his victim, stood in silence and wonderment. Sad faces were shown and the stern faces of men, realizing the dastardly deed that had been committed gave indication of severity at the crime. No demonstrations,, however, were made, the citizens contenting themselves in letting the law take its course properly. Sunday afternoon, when it w7as learned that the officers were to take Clark to the scene of the murder and-his crime and go have him over the ground, more, than thirty car loads of people had assembled, primarily to see the murderer. Attorney Lewis Larson, who has been retained to defend Clark, would not permit Clark to do any talking or leave the car in which the prisoner W'as riding. Saturday night, Clark, together with the Sanpete couhiy officers, was closeted in County Attorney Edw'ards office, and for more than four hours, the self confessed murderer was put under a grilling of test questions. Clark, though, maintained' the stolid, indifferent way and the officers have thus far been unable to get further confessions from him. . ' with tue that MASON' was arguing no bad habits, that hi remaining in college would Injure no one and that, being so near the end of his course, he should be allowed to stay. Mason was one of these good fellows without purpose, without ambition, without any desire to work, or to do anything which presented difficulties or unpleasant situations. He in reality had no actively bad habits. He was not drunken; he was not Intentionally dishonest; he was not morally derelict; he was Just a loafer who couldnt get up in the morning, who couldnt be depended upon to be anywhere at any definite time unless some one got him there. It was quite an adequate excuse with him for not meeting an engagement that no one had awakened him in the morning. He condoned everything; he took no active stand against anything in the house no matter how generally detrimental it might be In its Influence. His Immediate difficulty was that he had missed so many classes that under the regulations of the Institution he was due for dismissal and be was making a plea for mercy. It wa not a new situation for him. Ever since he was a freshman he had been traveling perilously near to the edge of the precipice. He had asked for every privilege, taken advantage of every break that had come his way and promised to do better whenever he had overstepped the regulations, -lie had been a drag and a problem and a liability to his organization ever since he had been Initiated. Whenever work was to b done he had been busy. When there were rules to be enforced or discipline to be administered he had voted to condone the offense or to show leniency to the culprit, and he never loafed alone. Im not a bad Influence, he said to nie, I dont injure anyone. He was In fact one of the worst Influences In the organization to which he belonged. Freshmen liked his good nature and his generosity and his pleasant line of talk and sat round and admired his disregard of duty He disand work and regulation. organized classes by coming In late and by Indifferent attention and lack of Interest and preparation. He laughed at authority in his house and encouraged others to do so. What would happen to you, 1 asked him, if you were a part of a business organization and gave as little attention to regularity of Interest and work as you do here? Oh, I suppose Td be fired, he said. Im sure of It, and I cant see that you are any more useful in college than you would be. in business. The loafer always puts up the plea that he harms no one. Nothing could be farther from the truth. Wherever you find him in business. In church. In college, in society, he Is an evil Influence. He discourages effort, .he wastes Ills own time and the time of other people, he undermines discipline. Sometimes I think he would be less harmful if he were actively Immoral, for then people might be disgusted with him and not think him simply a good fellow. ( fifty-thre- - for Economical Transportation the Greatest Sensation of Americas Greatest Industry Again, Chevrolet ha created an auto mobile so far beyond all.expecta e tions in the held that it constitutes the greatest achievement of America's greatest industry. low-pric- Built on a longer wheelbase-offeri- ng numerous improvements in performance, beauty and safety the Bigger and Better Chevrolet marks a spectacular epoch in the development of luxurious trans portation .at Iowcost. The engine is of improved valve-ihead design with alloy invar strut n d campistons . . . shaft gears . . . mushroom type valve AC air tappets . . . AC oil filter cleaner and a new crankcase breath ing system. hydro-laminate- ... Throughout the entire car similar motor. New stronger frame 4' longer wheelbase 107. New four-whebrakes. Improved system. New alloy invar strut pistons. New instrument panel indirectly longer wheelbase c semi-ellipti- beautiful new Fisher bodies in new Duco colors. Come in and drive this great new car. Drive it through traffic and get the ihrill of its darting pick-u- p . the smooth, certain action of its four-wheg brakes! Drive it on the open road and test every point in the speed range for smoothness and roadability ! Try it on the hills and learn the true meaning of Chevrolet power! Do that and you will agree with thousands of others that here is the d worlds most luxurious automobile. non-lockin- el low-price- Semi-ellipti- c Theft-proo- f tion lock. COACH A. C. oil filter. A. C. air cleaner. Single-plat- e dry disc-clutc- New crankcase breathing system. New two port exhaust. shock absorber New streamline bodies by Fisher. New Duco colora. $585 e full crown Heavy fenders. Aiemite pressure lubrication. Vacuum tank fuel supply. -- one-piec- springs; 84 per cant of wheal base. Safety gasoline tank at rear. Larger balloon tires 30' z 4.50'. Improved Delco-Rem- y ldr ,.....$495 dis- tributor ignition. Combination tail and stop light. Large 17' steering wheel with spark and throttle levers located on top. Rear view mirror. and Department of the Interior, U. S Land Office at Salt Lake City, Utah Dec. 12, 1927. ' NOTICE is hereby, given that Caroline M. Christensen, of Emery, Utah, who, on Dec. 7, 1923, made desert land entry, No. 032519, for SEtiSEVi Section 10, Township 22 South, Range 6 East, Salt Lake Meridian, has filed notice o( intention to make Final Proof, to establish claim to the land above described, before the clerk of the district court, at Castle Dale, Utah, on the 31st day Vf January, 1928. . .. Claimant names as witnesses Joseph J. Christiansen, Denzel Jacob- sen, A. W. Hansen and Joseph A. Christensen, all of Emery, Utah. ELI F. TAYLOR, Register, 13. Dec. I The small Western Newspaper Union.) 1927 pm mrf ,:zV;vi' ERICKSON & ERICKSON Counselors at Law Richfield, 15-Ja- n. j Harold Crandall, D. D. S- - to 12, to 5 Office Hours: Evenings by Appointment 9 ... 1 Phone 26 Salina Utah Salina DENTIST 9 A.M. to ... 9 $595 C or Sedan...'. $0 i J The Sport Cabriolet (fjjr The Imperial Landau C 71 y "3 Light Delivery. (Chassis Only) Utility Truck . . (Chassis Only) 3I3 (TIQC sw3 All prices f. o. b. Flint, Mch. : Burr Motor Company Salina, Utah F. O. BULLOCK Hours Saturdays ....'..$495 . Utah - EU ;P, when cannot born are that they they he seen without a .microscope. After birth they allow them- to be carried about by X the water un'il they are a week nr so old and then settle down t in the bottom where they fasten themselves to rocks or logs. "-Oysters have been cultivated j; for fit least 2,000 years. so are- The steering and igni The Tiny Oyster Oysters man seldom goes to a friend for a loan if he really needs the money. lighted. New hail bearing worm and gear steering. SCIENCE NOTICE FOR .PUBLICATION A d Thermostat control cooling DIPPING INTO Do.yo.u.want to buy something you need around the house? Try an ad in our Classified column and see how quick youll get results. valve-in-hea- el by Western Newspaper Union.) - from the four-inc- h shock and the new absorber springs 84 of the wheelbase, to the marvelously Every feature of advanced design demanded in the finest cars now offered in the New Chevrolet ! Read this partial list. 4HHHH,VHH,Ht,H,tW Legal Publications- advancements are represented 5 P.M. A.M. to 12 M. Utah QUALITY AT LOW COST |