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Show w s A ' r 'THE 'DESERET NEWS SATURDAY APRIL' '' ... .15 . 1927! ANNOUNCES of r i. Readytowair PRIL 18th STARTING MONDAY We Have decided upon'extensive alterations to enable us to take care of our rapidly growing business and we .MUST REDUCE STOCKS IMMEDIATELY. : will be welcorned by the smart women of die intermountain country who are familiar Coming right in the heart of the season, the drastic reductions on all ready-to-weExclusive this , Shop.' with the quality of the merchandise carried by Everything in this stirring sale is' an outstanding style this season, selected by Miss Cox a few weeksr ago in the exclusive market in New .York. Each' mode is a creation i . character, or a replica of Parisian conception. t leader in feminine raiment, hundreds and hundreds of smartly attired women depending upon the For years tins distinguished shop has been accredited the taste of Miss Cox in the selection of becoming apparel. ar y pre-emine-nt UNHEARD-O- F 4 BARGAINS WILL BRING OUT WOMEN WHO KNOW THAT A SALE ATMISS COXS IS AN UNCOMMON EVENT Dresses All CLOTH SUITS at 50 Dresses in Crepe, Georgette Crepes, Printed Crepes, Compose Suits; also Sport Dresses, in our Alteration Sale, priced, at .this lot of Dresses are. copies of thejhigher priced materials are splendid and fhe colors models. he and styles are remarkable at this pnce. . ? Kasha, Black Kasha, Sport Coats in imported and Domestic mixtures, fur trimmed and plain models; .Crepe Satin and CrepeMoraccan Coats at 'Q . t nr t, and j.Off -- ,atpA.UU i A number of smartest Knox. Felt Hats to close' at ,.vvv.l. im f and. Felt of Silk number A -- Hats ,. A Gowns Evening - Smart Evening grouped a number We have- - A Number of Sport Coats Grouped to Sell at $19.75 and $29.50 Millinery A Number of Very Smart Costumes From the Foremost Makers, to at Reduction of . , 7.:;:, Regular prices $15.00 and $18.50. in Sport, Afternoon and Dinner Dresses; also Com pose Suits (one of a kind only) ; values IJ Q Q EjA up to $59.50, in our Alteration Sale , 111 Costumes 100 Dresses 1 Coats 1 $15.00 Off Regular Price CQ QE jy $5.00 . - of- Gowns to go $19.75 . $29.50 - $39.50 - $49.50 The Reduction on These Gowns Are About 50 co. A Few VerY Smart Models from Hattie Carnegie, Nemser, Milgrin ansLpther style . .3 . originators, to go at No Sale . Merchandise RULES OF SALE Charged or Laid Away, on Account of Drastic . Off 'Reductions. , ) tffe |