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Show -- ! - :; v-i V4-444- ---- - - . . "0" - , 5q0- - . - . ( - ' or, 1 THE 'DESERET SA:TURDAY ISPEIV SEPTEMBER 1924' 13 k . - , 71,C.,.., ',4...,0kaELM L 1) A !n!"1", EL4P ii1t1 asQ SP, 0 thdar 'I....a (f ,v, Ik!A , if e ) -- r-- .M. SU Pelt , - wo,,aom,04) iff;-- ,f et'. N - -- a ar-- Ai ; ) N -' ,J- fo,ii-14LI ..ie.). 0 -- - 1 ,. T . t::,..--, --- - .:t314 -- 111 ,- 011,4. :; - 15 1 P U on. 410 17 - - emocen Ml!g - EmOSIO ni - - I ., , 1,v - , 0 1,16 qt. 0 . 0 I . U 101, 'nditcling an entirely new type of car-th- e U .t -- Studebaker proves that beautiful, distinc- body lines um be originated by Amer- designers without following precedent or adapting wilat has been done before. Today Studebaker proves that a practical and beautiful type of car can be made to combine the pleasure and performance of the open car and the comfort and protection of the closed carand this without excessive price or smartcompromised quality--. car "duplex" in open-cness and convenience and closed-ca- r elegance and comfort at a price no higher than that of an open car! in Its new Standard Sia, Today Studebaker cylinder car of fine quality, great Duplex model, that a power. plenty of room and Impressive appearance can be made and marketed at a price of $1145. Today Studebaker proves In Its new Special Six and its Big Six Duples models that the ultimate in all the essencan dal futures of quality In five- - and can be nude and marketed at a price of $1495 and $1875 7ODAY :5 - -- - seven-passeng- . ' - - new radiators, new fenders, new lamps, new seating comfort, Completely t new finish, new colors in lacquer finish; three improved engines low-pressu- re respectively; And this Is possible only because Studebaker cars are made in one of the most comprehensive Industrial plants In this country. 70 per cent of which Is new within the The Five New Duplex Bodies last six years. (A pew type of cat Ortglocuii by Stotteboler to tole Every modern method of manufacture and long exthe Place of the opal car) , available are the for production, perienced management "' of Studebaker automobiles. and so different from any other So ENTIRELY-NEToday Studebaker proves that the highest grade closed body ever made before that a new namelsad to be created the DUPLEX, ear bodiesframed in selected hard woods, cushioned with the best cushion work, upholstered in lute mohair - The upper structure is shaped in pressed steel and covfabrics and fitted with expensive appointmentscan be ered with the finest water-profabric. The steel conmade and marketed on superlatively good chassis at mod-cra- te struction permits the use of another radical Studebaker creation, the new roller'enclosing curtains. There is the prices. This is made possible by the new $10,000,000 Studspermanent beauty and durability of the steel top plus the baker closed body plants. Studebaker designs and builds instant convenience of the roller curtains. all of its closed bodies in one of the best equipped and Thus Studebaker engineers have solved the open-close- d most modern body plants in the industry. car problem. - , THE STUDEBAKER STANDARD SIX "" 113 hi. wheelbase, Engine, 334x41A, 50 b.h.p.with Duplex-Roadste- r, 6 different bodies, including Duplex-PhaetoCoupe-RoadatCoupe, Sedan, and Berline. THE STUDEBAKER SPECIAL SIX-- 120 in. wheelbase, Engine, 354x5, 65 biLp.with 5 differ- Duplex-Roadste- r, ent bodies, including Duplex-Phaeto- n, Yictoria, Sedan, and Berline. in. wheelbase, THE STUDEBAKER BIG SIX-1- 27 Engine, 3705. 75 biLp. with 4 different bodies, including Dupkx-PhaetoCoupe, Sedan, and n, over-lappi- con- - - The Ten New Closed Bodies The Standard Six dosed bodies are beautifully finialted In semi-glaa- e, satin lacquer. The hood and lower panels are in light graY, the upper panels in darker gray. Hair. line parallel striping in oriental red. - Burnished nickel radiators, jet black fenders, light golden finished, natural wood wheels and big balloon tires are contrasting touches. in beautiful conservative, impressively elegant, but crisp enough In its departure from imitation - , to be entirely distincti!et. linesm-individu- IL. IN,: ' : , 113 in. W.B. &Pass-- - n. Duplex-Phaeto- 50 ii Coupe-Roadst- - - 120 in. W.13. er Coupe Sedan. Ber!ine. t 1395 1495 159$ 1630 Itj Po - &Past:Berlina 0 KR 127 in. W.13. The new cars are longer and lot6er to the ground. The line from the radiator to the rear is nearly straight The wheelbase of all models is increased. - - The fenders are much wider and deeper crowned to cover the width of the tires. They fit more closely over the wheels. The rear fenders are long and gracefully curved into the runningboards. The radiators are high and set low in the frames and convex curved 'just below the filler cap. The design is - strikingly original and beautifully distinctive. Entirety new head lamps and cowl parking lamps de signed by Studebakerartistically appropriate and in perfect keeping with the originality , of the body and fender design. Deeper, stiffer frames, more cross members: shorter. flatter springs for balloon tires. All bodies. lower. all roomier, better and more comfortably cushioned. Seats are lower, backs and sides are higher Look Forward Into Next Year - The new Studebaker is here today! And no matter how sweeping your ideas of what a new model should be this car will satisfy you. It will thrill you with the very new. ness and originality of its beautiful lines! , You may not be in the market now, or even this year. But tosee the new Studebakerris to look forward into next yearand the year alter! SEE IT TODAY! 4r,:ft.4 75 riii"II .1 KR 11 1 2550 ' Sedan 2785 13eTEn'e 2863 4:2k 27UE11.7"1 - or ., WM621;2 szi - Studebaker Fly.draulic Brake& Optional all Standard Six models, with 4 disc wheels and spars run, $603.00 extra- - Cu all Special SixEquipment and Big Six models, with 5 disc wheels, $75.00 extra, (A1 prices o. b. U. S. factorise, and subject to change without notice.) - iom- - 155 2223 U El) ga -, I - - Studebaker'brakes with their BIG SIX Duplex,Roadster A450 Victoria 2050 2150 Sedan , - el 31145 2 two-whe- z443.p,zon Duplex Roadster. 1125 dt The regular SPECIAL SIX KR , simplicity, safety and great braking power are entirely adequate. - But Studebaker Hydraulic Brakes (with disc wheels) can be furnished as optional equipment on all models at extra charge if desired. zizuxziiazzmgxK-NcFwvnnmr'tracscsrxr7rr-4,sr-Tlr7rTrc---rr,,- STANDARD SIX 00- -, New Brakes - Larger; more powerful, simpler and much easier brakes. An entirely new emergency operated two-whe- et brake is operated from the instrument board, instantly convenient to the driver's hand where it simplifies the contról and frees the floor board from the old style lever. It acts on the propeller shaft. There is uniform pressure at each wheelequalized through the rear axle. L New Lacquer Finish COMPLETELY NEW BODIESeach car a terly expression of modern style, yet distinctly original 'k -- Genuine and full size balloon tires on all models. Every part that functions with the tires has been specially designed for balloon tire equipmentsteering gear, steering ' knuckles, spindles and springs, even the fenders. n, More Power ng - - New Ease of Operation The universally famous Studebaker engine is more than ever a peer amongpower plants. The crankshaft is heavier. ALL surfaces are perfectly machined to exact dimension and balance. The bearings are Luger. The engine is in unit with the cluteb and transmission There is a force feed lubrication system with clean, strained oil altva3rs in reserve. There are many changes and improvements which result in MORE POWER, MORE QUIETNESS and SMOOTHNESS and STILL BETTER PERFORMANCE in every way. , Balloon Tires - --An- - ht - ,, 0 - venience of the open car and who also wants the comfort, protection and beauty of the closed car can now get both in one car and at the price of an open car. One moment the new Studebaker Duplex is a beautiful touch of the hand to the roller open -closed car. curtains and it is a snug weather-tig- cara er, - buyer who wants the airiness and practical --Th- The Three New Chassis , . New Ease of Qear ShiftingNew power in braking.. a touch to the pedal exerts a giant's strength at the rear wheelsNew clutch action, soft as velvetA new steering gear and steering knuckles designed for balloon tiru A new grouping on the dash, including ALL the usual instruments plus a gasoline works -- W - , The Standard DUPtet hlodels are finished in glossy jet , enameilasting, lustrous and wearlesisting. Lighting Control Switchesall on the steering wheelo The Special Six and the Big Six Duplex models are in instintly handy. soft satin lacquer with dark blue hoods and bodies striped Automatic Spark Control No manual attention relight blue and ivory. Here, too, the sparkle is added quired, so the lever is ehminited. Automatically gov, with burnished nickel radiators and light, natural wood emed to all speeds with the precision of ' machinery, wheels in contrast with jet black fenders and big, black d balloon tire le the Details of - , light-Touc- cords. Sizes-2- 1'x 5.25' to 201x 7301 Real balloon tires, not New Studebaker automatic hydraulic wheel brakesoptional. New values, never before equaledeven by Studebaker! er s . Brakes bave three exclusive lea. Studebaker tures not found on any other system in this country. 1. Btaking pressure is h by hydraulic power to the braking automitically developed. A pedal controls its great force hke a touch to the throttle controls the power of the engine. This feature will appeal , instantly to women. 2. The front wheels cannot lock. 3. There are only two adjustments requiredone at' each rear wheel. The front brakes are permanently ad. justed at the factory. The oil in the transmission is used to generate the hydraulic power; the action of the gears and the pump keep it in circulation: it cannot congeal or freeze. Braking power is always Instantly readyhz winter as Well as in summed open-close- , e-- and " , 0., Three completely new ehassi,s!.. 15 conipletely new bodies! Marvelous new perfornaance Completely new lines! , d car! Completely new ar - 'g Today Studebaker has made Automobile History and established stand. 14tards of value and quality more fully and obviously than ever before.. -j " DUPLEX-PHAETO- N Its 41 - 44 2- ;i Ci-1-Ci- o --41t 7 6 sy A .01 2 0.1 ' 1.11L,JxI ' V. A "..Awt 4 ' 44.111peneeem : , |