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Show ersonally peaking , v the tools, .utilities, .textiles and appliances we use; in our automobiles, our entertainment,. medicines,, books and , cosmetics everything, in short,"that makes the American standard of living not only a goal C achieved but a promise of dance to all men. One word that identifies American to the of enerrest of the world is abundance gy, enterprise, imagination, and of the things that make life pleasant and beautiful. Altogether, they add up to the American standard of living,! a measure-o- f plenty and comfort never dreamed by legendary or historical potentates. f' A good example, is the sional appearing man who on your television set that Dies Monday of fsr. if ' mark the achievements of advertising in attaining this end, National Advertising Week is being celebrated from February 8 to 1?. The theme is America Is a Better , To Thanks to Advertising. And if you were to believe all the soap and detergent commercials, you could never decide which one to use because some unknown individual is always claiming that one or the other cleans clothes whiter than white. "What this means more precisely can be expressed in a number of ways. An admirable definition of advertising has been given by Sir Winston Churchill: Advertising nourishes the consuming power qf man . . . sets up the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production. It brings together in fertile union those things which it herwise would not have met. 1 In spite of these abuses, practice by a few, advertising is a great, vital force in the American way of life. It has been largely responsible for creating the demand necessary for mass production which brings about better products at lower prices than would ever be possible on a custom-mad- e basis. com- petition, advertising has enormously reduced the price of goods, forces their improvement and vouches for their quality. Mrs, Mildred Emma Mickaelis a K DIED .SUNDAY Frank Crowell, former Intermountain school employee died at his home in Washington, D. C'. of a heart ailment. Death Claims Former Teacher In Washington Frank Crowell, of the Vocational former head department at Intermountain school, died Sunday of a heart attack at his home in Washington, D. C., after a illness. Word of his death was received here Monday morning by Thomas Tommaney, superintendent of Intermountain school. Mr. Crowell came to Brigham City during the summer of 1950 and was employed at Intermountain .school until a year ago, when he transferred from the Branch of Education to the Branch of Relocations Services with the Bureau of Indian Affairs, located in Washington, two-day- s It has helped us improve the American D.lieC. is survived by his wife, standards of living by creating desire for Dixie Crowell, who formerly ownership. Think back and you can remem- taught at Central school in Brigber how the luxuries of yesterday are the ham City, and three children: necessities of today. Diane, age 14, Bruce, 10, and Linda, 7. Funeral services will be held That has been brought about by this great today, Wednesday, at 2 p. m. in selling force. Truly, America Is a Better the Fitzgerald Funeral Home at America Thanks to Advertising. Arlington, Va. . Advertising is no longer a mere announcement of goods or services for sale. It has adopted the ways of education and the aids and accepted the obligations of democratic economy, In The1 evidence of this is everywhere: ARE YOG INTERESTED may 1. Have the dividends held, with interest, as a credit to pay the premium monthly in case the policyholder fails to pay it before tile end . of the grace poi iod. 'lliis is done automatically if the policyholder does not elm-- t another option. 2 Direct VA to use their divi (lends to pay premiums ahead of lime (VA gives a discount on premiums paid three or more months ahead). 3. Request payment in cash. Permanent plan policyholders have an additional option, not available to term policyholders. They may authorize VA to hold dividends on deposit, with interest and subject to withdrawal at their request. If not withdrawn, the money, plus interest, will increase the value of the policy. The interest under either the dividend deposit or the individual credit option is taxable IN INVESTMENT INCOME? , ? ' Through Financial Industrial Fund Shares, you too can share in the ownership of more than 100 " companies In 18 different Industries, selected bothj ,' toe income and long-tergrowth possibilities. 1 , m t '. 'Financial Industrial Fund is a now in its twenty-first vestment fund, operation. in fully-manag- " 1 for fro t year :a o coupon today: bockUr-pwpecluwo- FIF ASSOCIATES, Inc. r ChrtriOutort of fimuuM Induotrldt FOnS r S. M. RASMUSSEN 217 S. 4th E., Brigham City 1 1 1 i r GIVES YOU f AN EXTRA 160 HOURS FOR s i q Hon-eyvill- e As usual, the girls tirement age. Second Ordinance carried second ordinance, A unanimously, which provides for establishment of a city planning committee and outlines the duties of such a group. A neej for either cementing or piping the irrigation ditch at Second West and Seventh South SUCCUMBS Mrs. Sarah was brought to the councils atKate Trent Burden, 74, died tention by a group ,of residents Monday afternoon following of the neighborhood. Councilman Iladfield was apa lingering illness. pointed to meet with a committee from the Box Elder Creek Water Users association and Lloyd Olsen, a member Of the Second West group, to work out a solution. Members of the group besides Olsen were Mr. and Mrs. Lewis Long Illness Claims Life of Siggard, Leo Hansen, Herman Grunig, and Edna Bell. The council officially was notified that Mountain Fuel Supply Co. is seeking to raise rates. It was noted that the proposed boost is being requested to offset an increase in the cost of natural gas by Pacific Northwest Pipeline company. The notice stated that refund's would be sent to customers should the pipeline companys raise be disallowed In arty part. A hearing will be held in the state capitol Feb. 14 before the Cornmis-- , Utah Public Service -- sion. The council recommended that the city attorney be advised to view the actions of other cities in regard to the proposed raise. It is estimated tive sources that between 300 and al astronomers states. authorita- by there are only 400 professionin the United Brigham Woman Mrs. Kate Trent feurden, 74, died, after a long illness Mon-- ' day at 4 p. m. at the home of a daughter, Mrs. Vera Walker. Shewas born Nov. 15, 1883, at Winfrith, England, a daughter pf William and Arabella Baker Trent. She was reared and and educated in England came to America at the age of 17, as a maid to Lord James to Bryce, British Ambassador the United States. At the end of his term of office, in 1906, she came to Utah. She was married to Henry R. Burden on July 18, 1908, in Brigham City. She was a member of the Episcopal church of England. Survivors include her husband and two daughters: Mrs. Sherman (Vera) Walker of Brigham City, and Mrs. Wesley (Violet) Nelson of Mantua; two grandchildren. Funeral services will be conducted Thursday at 11 p. m. at the Harold B. Felt Funeral Home by the Reverend Hershey Julien. Friends may call at the mortuary on Wednesday evening from 7 to 9 p. m. and Thursday after 10 a. m. until time of services. Burial will be in the Brigham City cemetery. WITH LOVE A Variety of Valentine Cards Designed to Express Your Feelings . . . Signed or unsigned, our romantic gallery cf Valentine cards will convey your exact feeling to every womaii in your life! Choose from our wide assortment of traditional or modern cardsr WALLETS LUGGAGE FIGURINES . BOOKS PEN AND FENCIL SETS . . . Banquet For Scholars School CANTON, S. D. (UP) Supt. C. E. White plans a banquet honoring all students of grades six through 12 who have an academic grade average of B or better. He said scholars are just as deserving of recognition as are athletes. and many other lovely gifts at REMINDER S weekly newspaper established in BV6, pub nthed every Wednesday and entered as bee ond Class Matter at the post ta otlice Brigham City, Utah, under the act of March i, 1879. Chas. W. Cleybaugh, Publuhar 00 per year, payable in Subscrpition rate with the Box Eider advance; in combination Journal, (published Fridays) $S0Q per year (2.50 for i months, single copy 10 cents. Member Audit Bureau of Circulations, Utah State Press Association, National Editorial Association and United Press, Advertising Representative, Utah State Press Association salt Lake City Utah. NATIONAL EDITORIAL AS'fbcFATl'oN U I'm a farmer. To make my work pay, Ive got to keep on the lookout for im- "a t,U heart ailment Mrs. Snow was born May 1, 1893, in South Dakota, a daughter of Robert G. and Ernestine Pauline Schmidt Mickaelis.. The family moved to Garland, where she was reared and educated. On May 17, 1911, she was married to Robert K. Snow in Brigham City. She had been employed by the American Sportswear Co., for 15 years. She was a member of the LDS church and had been active in genealogical and temple work. She had also served on a home mission in North Box Elder stake- Surviving are her husband, 12 sons and daughters: Robert R. Snow of Amboy, Wash.; Mrs. June Olsen, Mrs. Sonoma Wilson, Mrs. Colleen Burr and Max L. Snow, all of Brigham City; Aaron Snow of Perry; Mrs. Wanda Day of Sait Lake City; Mrs. Ruth Balcom of- - Kansas City, Mo.; Mrs. Tess Peck of Garnell, of Mont.; Mrs. Kirma Larsen Magna; Mrs. LaVon Higley of Sand Point, Idaho; and Jerry Snow of Puenta, Calif.; 42 grandchildren, seven six brothers and sisters: Walter Mickaelis of Logan; Mrs. Ella Shumway of Ogden; Mrs. Nellie Janzen and Oswald Mickaelis of Salt Lake City; Arthur Mickaelis of Garland; Harry Mickaelis of Santa Monica, Calif. Funeral services will be con ducted Thursday at 1 p. m. in the Eighth ward chapel with officiaBishop E. B. Harrison ting. Friends may call at the Harold B. Felt Funeral Home Wednesday evening from 7 to 9 p in. and at the family home oq Thursday morning from 10 a m. until time of services. Interment will be in the cemetery. Popular Brand were talking about marriage. Ill have trouble finding the and must be reported annually on Federal income tax returns kind of man I want to marry, but dividends and all other pro- commented Denise. Hell have ceeds of the policies are not tax- to be smart enough to earn a lot of money, but stupid enough to able, VA said. give it to me. To change their GI dividend options, veterans should write to Constant Reminder the VA oifice which service Two young women were chattheir policies, making sure to include their insurance number ting when one noticed someand the new option they wish to thing odd and said to the other, Youre wearing your wedding elect, VA said. ung on the wrong finger. said the secYes, I know, 2 Box Elder NEWS ond woman. I married the wrong man. Brigham City, Utah Wednesday, February 12, 1958 Dividends Optional On G1 Insurance Veterans holding GI life insurance policies do not have to take their, regular annual dividends in cash they may use them to guard against losing their isnurance, Veterans Administration advised this week. Ail holders of GI policies who receive regular annual dividends (Continued From Page One) information pertaining to the age status of employees be made a matter of record. It was reasoned that the information should be available so that employees could plan ahead to re- V K. Snow, 64, wife of Robert Snow, died Monday morning at 7 her home, 352 North Main, of sincere, profes- tells you nightly Sub-Divisi- on Heart Attack A five New York doctors have proved that the laxative habit can be broken. Do yon ever wonder how the other New York doctors, and there must be thousands of them, feel about such proof? Of course, the man offering the advise to his patient isnt a doctor, Hes a ham actor. 1 "To this we add that by encouraging 5 re-re- An essential force in the creation of this standard is advertising, that system and philosophy of intelligence whose function is to stimulate production and put its fruits within Ihe reach and enjoyment of every- America J abun- Regrettably, there are abuses. Nothing in such widespread use as advertising could escape them. Unscrupulous lirms are constantly attempting to reap the benefits of this great selling force. advertising, They do it through bait implied promises, exhorbitant claims for their product. Fortunately, these are seldom made in print where .they can be read and and the auttiorship proved. More oftep, its with the spoken word where (he true meaning could be veile or for, that matter denied completely. BCWC, body. the sapie Council Ponders Future Housing Costs Needs and Mother of .12 1 proved farming methods. Through Advertising I can do this without leaving ',v! X the farm. That saves valuable time. So !'V v, i 03 I can honestly say. Im making my farm pay thanks to Advertising! '' THE KIDDIES! Studies show that an rteelnc dryer trims 3 hours from your laundry time each week. That adds up to 160 hours a year extra time for you to spend with your children or to go places and do things youd vi V? V -- like. And you have no weather worries with an electric laundry. Just plug in the sun any time, any day i It E1 1 Wash and Dry clothes better ELECTRICALLY! Ss , r p-- , ''ersit UTAH POWER-- Buy from your 1 yt 'V? LIGHT CO. doator , r--4 v ' ? - lfurrwrifjM Amorlta b a Better America Thank to Advertising V uttnitr f inirtiiiinfi ax- : -- ' 4'" i4 a . |