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Show 1 , V EVENING NEW$ DESERET V' ECAUSE its cords- - so big thencw thefirstpf leaves that it standard oversize no room for comparison. You get a lot more tire, which means much more mileage. The cross-sectiis wider, the air capacity is greater, there is much more material rubber and cord. And all these extras dont appear in the price. See why below. on tread is another feature that makes thistire sell onjight. You can setr an AhdTf you are something of an engineer you can tell on sight that the tread angles will prevent skid, slide or spin. Whether you are an engineer or not, you will know as soon as you drive these tires that they have real traction, that they do hold the road. The new extra heavy non-ski- d And this cord is as much better inside as it is outside. Firestope builders soak the cords in rubber so they become saturated. Then they put an extra coat of gum between the layers of cord. - It not only sells on sight but it delivers mileage and the kind of service that wins permanent users. . ' t How Can Firestone Give So Much More for the Money? BECAUSE Firestone is building more mileage per dollar into tires than other makers. And that-i- because Firestone has done big, practical things in the way of organizing man power and capital. s The 16,000 Firestone workers are doing morerper man than the workers in any other organization, so far as we can determine. They arc putting more into their work because they are getting more out of it the things that make for happiness, efficiency. A T ' Over 90 fy of them own stock in the Company. Thousands own their homes: Firestone Park is the Akron. fireside of the Firestone man in Singapore buying rubber and shipping it djrect. whether it is the tire builders in the great Firestone factories at Akron or the men in the. field serving you through your dealer, you can count on it that they are So, whether it is rs most miles per giving dollar bigger value this year than it has ever been possible to deliver car-owne- before. Let your dealer show you this Firestone Cord. TUESDAY AUGUST 12 191D |