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Show t J 4 x THE JOURNAL CACHE VALLEYS ONLY ASSOCIATED PRESS DAILY NEWSPAPER VOLUME LIII. LOGAN, CACHE COUNTY, UTAH. SECOND SECnON. TRUSTEES SffllTHFIELD NUMBER 39 VTlRDAY, FEBRUARY 15, 1930 S MANY WAYS FOR ADVERTISING RED CROSS ENDOWMENT FUND EMINENT FINANCIERS WHO SERVE OF LARGEST, AND HIGHEST PRICED NET PAID CIRCULATION VOLUNTARILY DEPART MEN1 $ . TO GIVE GREAT ECONOMIC SERVICE MRS. FRANK WINN Correspondent IN Program Given -By Third Ward 8:30 with Bishop Roskelley con- -, ducting and was as follows: com- -j with mumty singing Eugene--! Lundquist at the piano. Glen R Winn was master of ceremonies and kept the crowd in a humorous mood with his witticisms, j Levi D. Phillips offered the invocation; Mrs. W. W. Perkins, Thelma Roskelley, . Eugene Lundquist and Curtis Sorenson rendered two musical selections. A speech of welcome was given by Bishop Roskelley; a game song was then introduced with stunts by Bishop William L. Winn Glen R. Winn, Mrs. Richard Roskelley, William F. Winn, Rinda Chambers, John P. Green, Henry o. Hanson and J. H. Roskelley. James Thornley Impersonated Abraham Lincoln and delivered the Gettysburg address in a masterly style. Mrs. Vern Toolson read Thfr Inventor's Wife.; Miss Oralie Cragun sang a song a school ditty In Spanish. Other numbers were: a reading by Miss Della Thomley and a humorous by Mrs. James A. Cragun.', papeT Dancing was then enjoyed un- -t til 11 p. m. when all marched to the basement and were served cafeteria style to a most delicious luncheon. The valentine idea was, carried out in the decorations and also in the luncheon. Each person was tagged with a small valentine , by the reception com- -, mittee. The affair waa well red and was carried out with' dispatch. . About . one ... hundred twenty-fiv- e people were present. The benediction was pronounced by A. D. Blanchard. The Third ward M. I. A. will "hold their conjoint meeting on Sunday February 16. The slogan will be 'treated by James HI CanJ-we- ll, Mrs. Ira W. Hillyards class will present The Heart of the Rose In a pageant accompanied by song, music and readings. Mrs. Minnie Daines will sing two BO tRD OF TKl ST EES OF THU ENDOWMENT f FI RED ( BOSS ND, AMEKH of the United States department oeenpiod hv in the treasury Washington. This group of men famed in financial affairs has a distinction positively unique for its membership is truly representative of the wealth of the entire "nation. And yet, each individual member does find time to give to the Red Cross and to concentrate his best thought upon the investment of the endowment fund so as to increase the resources of the national organization. This is a significant list of names; however, the I- men themselves, b.v their service to the American Red Cross, signify that eminence in the highest financial level in the United States is no barrier to working with and for the Red Cross. Of this board it may be said that it gives impiessive testimony to the fact that the Red, Cross is genuinely a family of Americans bound together by the ties of human-servic- e in volun- knows no levels." scale which of work graduated tary The photograph of the annual meeting of the board on Dec. 11, 1929, reproduced herewith identifies to our Red Cross people the members of the board. Only one member was absent on this occasion Frank 0. of Chicago. Mr. Larner, president of the Washington Loan and Trust company, has been appointed to represent the board at conferences with officers of the American Red Cross as to means of enlarging the endownment fund. cJub enjoyed visit to North Cache 12. A meeting was assembly hall at 11 munity,. singing of Ki-wa- their annual on February held in the a. m.: com- -, it I.CM0 - tr THROUGH LEADERSHIP IN CACHE DEPARTMENT MRS. W. Z. HARRIS Correspondent INDUSTRY VALLEY LIFE AND LEGION MEETS A By W. G. REESE Our purpose is not to emphasize the cold historical facts in the lives of those about whom we write ; but rather to call attention they-have doneas benefactors in the communities m at are which they have functioned.' - where and when Robert to-wh- of Richmond, Feb 14. At the regular meeting of the Richmond city counc 1 neid Wednesday the following appointments were made city marshal, Heber J. Johnson1 city attorney, Ernest T. Young, road supervisor, J. L. Webb; pound keeper, Joseph Webb. Committee appointments were: F .nance, police ana city prison, E. G, Skidmore. Victor Jonnson, Erastus Johnson; claims and ordinances. Jesse Webb, E- - G. Skidmore, Victor Johnson; streets and bridges, La Mont. Bair. Jesse Owen, w " the worlds business man ; AUXILIARY Mendon, Feb. 15 the American The auxiliary Legion held their meeting Thursday afternoon at the home of Mrs. .Julia Muir, with Mrs. Sarah Thornton conducting. The meeting opened by -- vocation was offered first Helen Walker. The John Aoraham Lincoln were fore- - Washington Stewart Mill, the Giive of his jor most thinker time; Philip DArmour,! partners on Washington's blrth- the founder of the pack-- , day. Refreshments were served to Mrs. LHllle Sor- ing industry; Abraham Mrs. Helen Walker, Mrs. Lincoln, the gieat Fman-'ifnse- n Harold Sorensen, Mrs. Bessie es-tr- ay at two-fol- OVIEHGimiSPROi.il N D EVAIIR. Mrs. Olive Hughes, Mrs Cipator; William L. stone, the grand old man Ada Walker, Mrs. Opal Larsen Lucille A.llen, Mrs. Nellie of British politics; and Miss Gladys, Mrs. liam Shakespeare, dramat-greatest English j Mrs. John O. Hughes entertain-ls- t, and many other ed at a party Friday In honor great men Vere bom, as, of her twins Keith and Carol's Refreshments birthday. we are in what they third were contributed to the im- Mrs. provement of their fel- - Muir and son Don: GiU, Mr. and I may Mrs, Edgar. Hancock and daugh- be able to do partial jus-- , ter Madall. Sirley Hughes and Glad-lAhren- Wil-,Mi- s, ss the20 -- , otteV-advertising- ds Instrumental , 7 worthy menaooutwnom M1&s at a Connle luneon Bird entertained party Wednesday preseif, nrere: wida-scaliv-h- in costs-resultin- g, ad from. large-sca- le production.of standardized- -. articles is passed along to the consumer in the form of lower prices. Hence, instead of being a factor to increasing the cost of living, advertising has been one of the most potent factors m reducing it. At the present time when there is considerable unemployment, it is, of course, essential that living costs be kept at as low level as is consistent with reasonable profits. Efficient advertising will greatl.v help to do this. . " Valuable In Creating New Us?s , and New Industries We hear much today about the g This is a real problem. machinery has thrown many men out of work. Yet no one will deny that such machinery is necessary, and will in the long run reduce the cost of living. In the readjustment period, however, when these men are walking the streets looking foijobs, the crying need is for new industries in which they can be employed. Advertising has been largely responsible for the growth of our new industries, including radio, new foods. ravomcellulose product. 4. and many others. It will con- tinue to develop new industries and also to promote new uses for the products of existing industries'. All" this'"' means '"additional" are deprived of their jobs either by employment for those-whg business depression or by the introduction of machine-made-unemploye- -- 21 Anniversary d. Labor-sr.vin- o labor-savin- HIGHLIGHTS III TWENTY YEARS OF SCOUTING III THE UNITED STATES macriage.red lit- ed 25? j 1 Dr-Willi- m. j I I ! Estimates place the cost of advertising about 3 per cent of the cost of goods which people consume. As a matter of fact advertising has reduced prices rather than increased them. It has' done this by making possible mass production and mass distribution. You cannot have one without the other. Machinery, brought us mass production, but only through advertising have we achieved mass distribution. Standardized package goods could never have been marketed and hence never produced on the it not been for advertising. The reduction present .iitgw music Boy Scouts Observe 4nUnuedonPage Four) cafeteria. The father of Evan Mis. Pearl Bird, '"'Mrs: Blanche and Merrill was given by Douglas Miss Edna Bird, Miss Muir, R. Owen was a native of PhyWeek Miss Stoddard, and selections by rs ola Popple- Wales and when he was ton Lof1,8trrot'1h the Ladies quartet were rendered afternoon a lad he emigrated to as spent In social the during the dinner hour. chat. With CAMP and Iron Utah settled a WOODRUFF RAH Banquets in St large number of people from WILL MEET FEB. 21 His attended the Stake mother, Mendon county. of The Sarah Woodruff camp also iPthood meeting held at Hy- Elizabeth Walters, 14 The Feb. boy Richmond, the daughters of Utah Pioneers wards emigrated to Utah the same year, 1854, and with her parents, rU$r. andMrs.. Elmer Hancock will hold their next meeting at scouts of the Richmond properly observed anniver- made Wellsville her home. In 1863 Mr. Owen moved to Wells-- j Mr. and Mrs. Alonzo Wood, and the home of Mrs. A. J. Hill on have week. They met Saturday at sary he first met Miss Walters, and their acquaintance, Mr. and, Mrs. William Kidman Friday afternoon Feb. 21, at 2:30 (Continued from last issue) will Logan with other scouts of the ville, where to m. program The following 8 p. 1913 President Wilson became honorary president. Local a love affair and they were united in into al Saturday night council. prodeveloped Spec Rttend the be given: biographical sketch of Cache Valley the boys at To them were born seven children-f- our sons and three daugh-'f- i supervision facilitated by dividing the United States into 8 disMrs. Celia Gyllenskog Kelson by grams were present by Sunday, sacrament meeting in was second order of their birth. entertains the the R. the Evan whom Mrs. Carrie Potts; of tricts, the forerunner of our present 12 regions. Official bulletin her daughter ers, InvestiTuesday evening the ELITE CLUB became a succ essf for Scouters Scouting, created. Membership registration system Owen Evan talk on Manufacturing, by Mrs. and ceremonies TT'iTTI -, conm were given 0fUcerS Wh! ' Mrs. Rhoda Hardman enter-visit! John M. Bain; story, Mrs. .Effie ture Scouts demonstrated motto, Be Prepared in first aid dairy man. He eecureu a,irCrdh M. I. A. programs and cattle and with cannection jtalned the Elite club at her home adopted. Greene. a tract .of land In Wellsville floods in Ohio and Indiana. Handbook for Scoutgiven followed banquets spring .were during by served Mr. Owen twenty years Friday. The afternoon was spent ENTERTAINS yon and built a house and a dairy for the boy scouts anJKthe'r prr-en- ts tmlld of water as counselor to Eishoo WiiL'am H. jin sewing and listening to the masters published. Service at G. A. It. Reunion at Gettysburg. a stream near BRIDGE CLUB ng in ther respective wards. A Mrs. Kernel Toolson entertain-th- e Itncheon was Membership during year Scouts and Stouters, 114,882, Net unite Maughan. Mrs Owen was one oriradl- - to delicious evening the bovi put gat Mrs. Etta Watson, Mrs. membership, Dec. 31, 34,944. Smlthfield Ladies bridge Wedneylay one.crvef most the persons ladylike entertainment b at her home on Thursday on an Bird, Mrs. Linzy Larsen, dairy he manufactured butter could i&ish to met t, with. a charm-jPG&- n 1914 Troop committee plan created. Training for Scouters house The Prer Dclone Larsen, Mrs. Ivallue and cheese from the fine herd of ing personality. She was r eies- night. A delicious three course v Gold medal for conservation of wild life offered Scouts by ' to begun. at served Mrs. Cloteel Mrs. was eight luncheon Ahrens, Cendant of a muscai family; -guests JL Hornaday director of the New York Zoological and .SB Hilda Mrs. members Blanche Whitney, the following brother, Dan Walters. organlzecTPark. Membership during year Scouts and Scouters, ! 48,227. Net " Mesdames A. J. Brown. furnish- jBird, and Mrs. Hardman, an led orchestra that and Oliver grass. Brown, James Fulkefson. ed rviric net only for the dances ATTEND TEMPLE Lin-o- ln membership, Dec. 31, 132,741. and ounenWellsville life of Abraham scout commoa built he In n Wellsville. bat for the surround- - EXCURSION Nelson, G. L: Rees, T. "W Jarvis, the Hy-ruof 1915 Department of education' established. boy Anderson, Expansion of Homer Woodruff, W. A. Noble, Melvin home and a bam and other who attended the scout dious - merit badge work prompted issuance of 57 merit badge pamphlets, of ?amcStahatalaLuMa'a!Mendon the winter ttended for housing W. F. Winn. Joseph Gutke. A. u. cutbuildmas tmple Max jamboree at London, gave an (Good turns on Christmas and Thanksgiving stressed. Movement Staker, Richard Toolson. three days drill. joursion Friday evening. e. count of his trip. J. P. Toolson, Mr. and Mrs. Owen were very When Evan Owen brought htsfMrs. Rhoda Muir entertained began receiving commendation of national organizations and men Toolson, George Mrs. Martha MrsAlysworth, Helen to and Sheffer. Lorm Smith, Mrs. Hendricks and Mrs, M. J. hospitabe who accommodating high in national life. Membership during year Scouts and P. Toolson. Rinda Chambers, Mae Annie the many passed through Scouters 262,043. Net membership, Dec. 31, 182,303. on Continued Six to cn Page the and town (Continued Three) Page espec ally their i Continued on Page Six (Continued oil Page Three! band. Dinner was served 4 our-consum- America the Walter by sang Michaelis, a girls chorus under the direction of C. I. Stoddard of North Cache faculty;1 President N. P. Nielson carried greetings from the Kiwanis club; E. R. Owen of Logan delivered a beautiful .talk on Lincoln the Laveda Griffith Man ; Mrs. a Without The Flag sang Erastus .Johnson: water Stain. Dr. G. L. Rees, chairman Webb, Victor Johnson, La Mont of public affairs committee pre- works,Jesse Webb; public grounds sented a plaque to the school up- Bair, city property, Erastus Johnon which the names of the most and E. G. Skidmore, La Mont Barr. son, atstanding girl and boy of the "A committee from the Relief school will be Included each year society, parent teachers and farm -- LeRoy. Cooley,. student body preaux liary organizations, bureau acsident made the" speech ofKirk-E.ld- e. asked ihe cooperation of. The city w. J. Principal ceptance. extending the work fo child ln behalf of the faculty, in . welfare, accepted the charge. A selection Eeautiful; prayer i Advertising likewise, offers d opportunities; first it enables individual business men to meet effectively the severe competition of the present period, and second itunusually renders the country a great economic service. The value of wisely directed advertising m overcoming sales resistance is too well known and t0?,.fully Proven to require further qomment. From a purely selrishstandprinf ifpayr keep up as thou-sanof individual experiences have proven. The general CO" nomic benefits to the country as a whole, however, are as just real, but are not so generally recognized. Ways in Which ' , Advertising Will Help , In 1929 we spent about two billion dollars on various kinds of advertising. This seems like a huge sum. Some critics call it an waste. economic They say it adds to the price which the consumer pays. However, when we consider that this two billion of advertising' was a prime force in moving about dm. 49 billion dollars worth of goods to the consigners, the proportion does not seem large. Moreover, had It not been for advertising would never have reached like' a total of" anything 40 billion dollars. This 2 billion dollars also includes a large volume of financial advertising which was essential to'very the flotation of 8 billion dollars of new securities the proceeds Of which have mostly, gone into the building up of industrial and , public utility plant and equipment. Wet-mor- e, norse-much-wncemed- The n Babson Paik, Florida, Feb. 15 Well directed advertising can than any other one factor to hasten economic recovery in the United States. 1930 offeis the advertising business both a challenge and an opportunity. The challenge is d ; first to the business man who advertises, and second to the advertising' man who prepares and' directs his Business men must nave the courage to maintain theircampaigns. advertising in the face of the present, business recession. The appropriations to advertise time is when sales are hard contrary to the general practice of advertising chiefly when business is good and sales are easy. The advertising man on the other hand, must have the courage ' to cut out all unnecessary frills and to make his direct results. The business man has the right to copy produce expect that his advertising bring in some definite orders as well as build up goodwiU. Those who manage advertising must bear this in mind. Also they must cut out all waste and extravagance1, and make every dollar count. Of course, some forms of institutional adver-tisin- g bring immediate results, and this, of course, does not mean that they should be discontinued. In general, however, advertising should pay as it goes. of the Treasurj ; Felix M. Left to light, seated: W. 0. Woods, Treasurer of tlie United Slates; Ogden - Mills, l udersern-larJohn 15. Miller, of lass AnWarburg,. of New lork City; Andrew V. Mellon, Seertlar) of the Treasury, chairmanD. of Ihe hoard; John 15. Lamer, of Washington, 1). C. geles, Calif.; James Pannelee. of Washington, I). C.; ( oreorau Thom, of Washington, Left to right, standing: John D. Cremer, Jr, assistant seeretarj ; Howard J. Simmons, weiritaif : William II. Brhlen, representing the Washington Loan and Trust rompany, treasurer of the board of the board of trustees. Officers at Meeting 15 s two-fol- City Council of Richmond Appoints Kiwanis Visit North Smithfleld, Feb. . do more coins birthday at the amusement hall. The program commenced at $ BAUSON; til. Smlthfield, Feb. 15 The Tlnrd ward bishopric entertained at a most delightful social on Lin- - ' 1930 THINKS ROGER Hf. Business Men Must Have Courage to Maintain Appropriations For Advertising in Face of ' Present Business Recession. Bishopric ' v ' |