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Show n if 1 1 L PJLZ2 TWO pnrtance THE; JOURNAL , i 4 fli EARL at th EcUs-M- l i: , at nfjr ftlli, Dogaa, Blatter f. , Subscription Rate . . ,' . MAIt, PER MONTH. la. Ad vane f BT CARRIES, JEER MONTH, in Adrnac J w , A Discount of Jt.6 Per Tear will be Cirra for ' ' BT .t f it - v : . , RATES ADVERTtSINO te . mac ifo. - Rain To-Da- ; , " Fair Change rMRS',1l,ao reading ar taken from THE JOURNAL'S barometer 3 o'clock each afternoon except Sunday The 'yesterday ; reading each Monday refers to Saturdays reading. sThe above t 1 ifWBwawsi ADVERTISING AND BUSINESS 4Y ; hede-vTlopcne- imASI - 1 I . ". r sections of the country. j Prosperity, he shows, and W everybody know, is the greatest factor in the promotion of general business .aince it increase the purchasing power of the people, whose needs are never ending and are limited only by the anumt of money available to meet With the increase of business in general Naturally comes them , Increased advertising; the topic do which Mr, Rankin's article is ' hiefly devoted; but net ao much as concerna profits to be derived by either publisher, manufacturers, of merchants, hut rather the wonderfully valuable service it renders the purchasing public; matter in which the United States leads the world. Old time readers of The Journal will readily remember the old, type of advertising wherein, for, instance, a merchant would irfmply advertise after this manner. "William Smith, dealer in dry goods, groceries and general merchandise. Main Street, Compare that with the class of advertising appearing today,- and not only the difference, but the incomparably greater value to the purchasing public is evident at once, j As Mr. Rankin remarks regarding the quality of advertising; f.We are coming to recognize that not only has advertising become a great evonomic and commercial force in our social life; jt has also a tremendous educational value which we cannot af"In setting forth ,the virtues of thdr products ford fo ignore" advertisers have found it tremendously desirable to educate the guying public as to where these products come from ; by what and sanitary jneans they are transported ; In what are and factors have factories they made, almost broaden the education of done much, involuntarily, to those- - who read the advertisements. This is a debt the genera! public owes which is often not generally recognized. Advertis- rr$ realize, mofe than ever before that they must know the needs gnddegires;of the ultimate consumer and, they must know the fart1om hC consumer's angle before th Pmduct brhieh they wished sefr'may be advertised profitably." ; - The greatest recorded recognition of the vAlue of advertisto the ing public came "direct from the mouth of president he addressed the great when, on Octotar twenty-aevent- h national advertisers' convention held in Washington, when he -- r'( 7 - ! ! e v . the-littl- , well-nig- er ... well-light- ed , l p. -, j it;.4 b ! t - -- f i The sugar, in small quantities, is a quick and valuable, body fuel, it is far too concentrated for habitual, daily consump- - i lion in the quantity the average Ameiican uses it 5 Diabetes, ulcers of the stomach, locamg teeth, aYe among; of the many serious conditions which this sugar leads to, often in middle He. when the damage is irrepar-- , ably done. 6 The most marked cases of habitual candy consumption In part; jaid occur among children whose meals at home are not care-- ' usually i "When we stop to consider the part which advertising plays . fully planned nor regularly served. 7 Children buy the most eandv wlmn their allowance is not' In the modern life of production and trade, we see that basically U is that of education. It Informs its readers of the exstence regular or their spending wisely planned ; ml advised. 8 The tragedy of the .situation lies in the fact that thousands! --had nature of commodities by explaining the advantages to Ie of dollars are being spent to make mm. mm able weakened stom-- ( derived from their use and creates for them a wider demand. It nchs and more seriqp ailments. Save money; save futare makes new thought, new desires, and new actions. By changing doctor bills; save the health of th-- ' child. . ...I the attitude of mind It changes th material condition of the people. - Somewhere I have seen attributed to Abraham Lincoln ' the Statement; Ta this and Jikd Communities, public sentiment A N AM LEGION A U X I LA R Y la everything. With public sentiment, nothing can fail; without senmolds can Succeed , consequently, he who It, nothing public timent goes deeper than he who marts statutes or pronounces 3G When onh tilth (he stars i decisions. He makes statutes and decisions possible or jmpos-!- , rev,Vsed? 34 Over what threftbuikluH'this Bible th be executed.. Advertising creates and changes the flag fly foundation of all popular aetkm, public sentiment, or public Hay and nght ? w tho n,,f !' ir than ne nation Opinion. It is the most potent Influence In adopting and chang. log th habits of life, affecting What we eat, what we wear, imij. ;qpwhin a numU-- of flag, -- f f.- n. ration, arc grouped i th work and play of the whole nation. Ftymeriy it was an axiom in a duster what is the position .if it t ,j smivt, flag that competition was the life of trade. Under the methods of me present day it would seem to bejnore appropriate to say that is the life of trade." 'advertising ' : Fresident Coolidge also referred to the great power placed j hands of those whb direct the advertising policies of our , he flag country, and the responsibility' resting upon them to direct it aright A an .educational feature to' be so conducted as to main33 The flag nuy iai. uvei-eonly tain good faith with the people at large; those who, led by ad- as a rignal of distre, x'The ' flag flies da- and ri.gi vertising, make purchases based thereon. fapitiil Build- and Po-- o Capital Buildir-gIn conclusion we may say that the primary function of news-- ings.State 33 When flags of more ff,n or,! i'j unison they paper i$ to keep their reader informed of the daily event of fhould I flown from ePand- ,taff tf . rne tieight and the Importance occurring throughout the world, and in their own 'flag should I of approximate!-g,ua' . Onternatjonal usage i, jvt that of anoth- locality. Those who read them earr folly become wen inforrad forbids th dit4v of th flag ef n r, fool-Idg- W . Lo-gaf- t,! other-commercia- nt , al 7 1 s RANKIN head of one of the greatest adver- -' tising agencies In the United States, sends out a hopeful foreword to the publishers of the United States relative not only to advertising, but to prospects of a good year for business generally; an opinion in which he Is supported fey 'hoth ( President Coolidge, Postmaster-GeneiNew, and financial expert in all W t . meA-age- v. y y ... - READINGS: BAROMETER Race-war- 5 - . e. Daughters Pioneer Meet T- UHUHAIIPROCRESS&ACESiJ t - av. c; KKiiso . Denson. Feb It 1127. IIow very (hanktuft vve should feel For friends who treat us kindly. That help to make our burden r light With eheer and aid when timely. I. CAMPAIGN EDUCATION ON UNITED STATES FLAG ERIC OF j .. Sometimes we feel a twinge of grief Beeauue we think our neighbors, Are not In harmony wiih.us In lifes required laboih. f THE MESSAGE TIUT STARTED THE NEWS ERA OF PROGRESS - r When age or illness weighs us down And life seems not worth living, Then lonje our kindred and our friends Their aid uyd comfort giving J ; Between 1832 and 1835', Prof. - S. I B. Morje, an American inventor, produced the first practical telegraph, This was an epochal step in the progress of the world, for u t made possible daily communication between widely separated peoples. The Associated Press has made practical use of the Morse instrument, and today, through the medium of over 100,000 miles of tele, graph wires and cables, you are constantly posted on the activities of the entire human race. - " I . bi-tli- a d 31' - . . s - - c 1 v i ewetoi todtur ctow. directed, exerri "iSvtl'TnlKUf1 n, i aliens are displav Tbey are highly educatioiial nd proriy . Hlun, - J Hie Dag ni the Ciu(vri hviri , tfi, right When aU mankind. that is best fer. Thyjdi-.playiw,ia w.d! imm rroswd staffs great influence m favor of in th-- r Hag u fere, aside from their news feature, the medium through which the flag oFihe United Sf;.t right, the flags rigbt, amLitirstaff should be m front f h staff of the other the great minds of the nation find their "fullest expression. A lecturer of world-wid- e fame, discussing a topic of the widest ira-- j f trthe rfarx are in the ptr.i.t . hc Asannatpii aewi - djipuh re published daily - The Journal J - I Contributed aty tv -'U Tne Wilford Woodruff camp daughters of pioneers ate requested to meet at the residence of Joseph M. Anderson, 290 North 2nd East at 12 oclock noon Sunday. s I ct ; is exclusively entitled to tbe sue for fajwbtt raThe Associated Pr tion of nU news dispatches credited to It or aoi offcerwts credited la CM paper is5iIsotBe local nowi puVUtfced tUerna. All right of republlcatloa of f pedal dispatched herein art rr- reserved. u 4. r; r con-du- - Member of Associated Press , . ON AFPUCATION FURNISHED CHURCHES ... , , Payment for a Full Tear, PRINCIPLES SAME WITH ALL? - - week, exeapt Sunday, Second Skis JTURfpr jwHdt-dnHrs'is- 5 Editor da? la th Post Offlc Saturday. February ID. ifr UTAH i . Ifti , , me'v.dtge to iMnitorig, The on-- t t the fptop.rtion to tb eMrnt arid value of the smiu. .NwfiwsrilySTANDARDS VARY WITH INDIVIDUAL) The Elders quorum will ' the TOf--t of gathering th ret Snd erfurtriMnal and other features , sacrament service in the or By S. W. Straus, President America Society of the modern itettsjitv MtUiAg it iota ii ihte brim amt ritat- -j ward Sunday Airst evening.' funds as thesis in die mere $av liesides the speakeis selected tribuiing it. cottiftt high, and is the tu.iy form of public wsrvie ing of nWtieyf coet to the purchaser is not Laned upon cent; plus profiL from Che quorum Mrs. Susan i should hke most of all to G. Squires will render an organ The subscrilter to a daily newspaper pays but little, if any, more . ... 91 impress upon the readers Paewai will SDrero he tll hare cost of the paper on whUhlt fct printed., Compar-- 1 matter .where sqio and Nireaha ttiak bo Uur lines these attair I ( adranon of tm ijervmal vou live or what may be your) (sin. to charge,' gre ttie $imr .rrvhrre. Rtiyelyvfew- could pay the price, h would he ' ' in life, to W thrifty m condition ' of of income an eutmerifter paid the twt the smite he receive. This; A man1 with if Sacrament Meeting, f lfth mean the true en,e of the word 20th 7 p. m. Assertion nrilt'lie homo out by any publisher of either a news-- , JI.OM a year mud Jive on a Bard keb, to Sunday, thrive, to geri from fcale 'ffeiwt make! ! Chester Prof. 'Talk Myers, can by readily proven bv an examination i ane ahead, to paper hr magazine.-! ami $10,000 the earning means and Home Neighbor" It sThe progress. oh their t (doles. t p vrar, A wan saving money, but Bass solo by Mr. Alwyn Morgan. .The fact Is. that the cost is rep.iidliy the advertisers, to' whose income L not as . the mler whose advantage it is that the price of their publicity medium j saves, It pwans Attorney Geo. Q. Rich ni l be 1 tTfiTF, the s shall be within the reach of all, so the busine-- s speaker at the Kunday Evconserving they standards oi energy 'and health. ening Service' at the Logan send forth may reach and appeal to the gredte-- t possible num- - bring And yet lc It means persona! Ninth Ward Feb. 20 His sub' her, which fa where they secure return for the advertising in- -' , within the meaning efticichcy. ject wil be: Science' and Revestmeah- - arjs the cost added to the articles advertised and". The, man who ligion." L. Tom Perry Bishop. owin' overworks - is not paid by, the purchasing public. It comes from the legitimate ! afr 0f thff The Christian Science Serthrifty, The ntan lheir profit On tbe vastly increased volume ef sales arising from tbe men. eitb . and vice will be held at 11 oclock saves who standards publicity obtained through advertising. Fuftlnr, the profit ditfeirnt hoards, to fhe negSunday, February 20, at 27 ' his of persona! lect upon Abe goods to In? disposed of is necessarily based upon the , South Main. Sublet: Mind. aste- -' development and Sunday School will convene at amount' of business transacted, and is reduced in pwpoeriCiFto j jni practices. Real advancement is not 10 oclock.' All are welcome. the increase in the volume of businessjlgjaarririCJCwhcn large, ' thrift is the efimi thrifty. also enables the merchant to buvrtalarger scale, therefore ; t ' Hard work and Holidavs and Holy Days', will a necesary part of are sacrifice cheaper. be the theme of the address at thrift. No man pver succeeded There is another feature to which, in closing, we wish to re- St. Johns Episcopal Church, on without them. Rnt only iu fer. That is, the advertising of special bargain sales of which the morning at eleven a. Sunday habit and methods of Rev Allen Jacobs. bv the Vould never bear until tool which in,lbe truest sense great majority of late to take advantage of them. 'The writer averts that during to the course of the year he saves several times the subscription; find These rinciples are the same price of The Journal by noting and taking advantage of these us- the fork! over. HIGH PRlEijTri with ah sales, and if others will stop to think they will agree that this is j i The Journal The to common a very High Priests of Cache experience, making subscription a profitable investment. sS m ricM) and to th. Upper right hand corner i Richard Smith and wnt-ite- n House. Elder ' i 38 The National anthem, Star Spangled Banner was IF. Anderson, re- John Bishop author by Francis Scott Key during the War of 1812. .The turned missionaries, will deliver was in the Custody of the British frigate Surprise dwjng a night addresses. A full attendance is attack on Fort McHenry, September 13, 1814. In the morning, poem on j requested the British ship beat a retreat. Key began to write theBaltimore-IThe Presidency. in hotel t at a stanzas &nd teter completed chipboard American. Baltimore in the was published September 21, 1814, Religion Class Officers and was given to our National Flag 39The name Old Glory" Teachers Charles August 10, 1831, by Captain William Driver of the Brig., Regular union meeting of 40 The universal oral salute to the flag is; I pledge allegiance Cache Stake Religion Class will and to the Republic be held tomorrow at 2 j to the Flag of the United States of America Pennies and (Jsmdy p. m. at with Nation indivisible, liberty and just- the Stake House. one ch.il-it stands, which ju-for much J a Do you as a parent realize . oily your t hw Important ice for all. . dren eat, and what kind they. eat? matters up for discussion. Day after day from everv school building, ;m irregular pro-- 1 Every Icody expectol. stores which invariably are conven-- 1 cession wends to lentiy near at hand.. Chubby little hands eht-- p carefully cherPresbyterian Church ished pennies, which are exchanged for brilliantly dved, highly Services at the Presbyterian h flavored, indigestible oonfcition- Quantity is the Church are Sunday Feb. 20. Bimost desirable quality to childhood apparently, and the cheap-- , ble School 10 ar nt. Ht candies are therefoi e most popular. Pars and loose or, will be the theme of "mixed candy replace the penny goods foHthe blder students. the sermon. Christ ion Endeavor In the college book store the quality has vastly improved; the at 6.43 p. m. Interesting disquantity consumed still assumes amazing moportions. cussion for the young people. In too many cases these sweets ioim the students lunch. Inj NLW other cases it merely ruins his appetite. In all cases the habit! Evening Devotions at 7:30 p. m. of having to have increasing quantities of umdy is certainly one The Psychology of Con version will UAT of the most serious health menaces ot the school child today. be the topic of the Leetura NTtLKP A PF.AKL-H. Notice that Wednesday afternoon Light iMinaa.LA 1 The child eats the cheapest and joi iest quality eandv Is a take to the composse Idea, either Bearers for Children. Wednescbnrmingly dainty novelty. in trimming or Ip their make-uto peitnanent inwhen his stomach is the very most The tip and nh ends are treated in day evening 7.30, Discussion Beige and brown ribbon trimthe same manner as the handle, jury. Justice will be the topic. ming is shown on the beige hat in Class, 2 The taste for candy is a habit for it continues with inand a bead to match finishes eord. and light Dark the upper picture. The umbrella Is blue silk with creasing strength thru the college, and certainly btnond. green felt makes the lower hat. satin border. 3 Such eating habits inteiftre with notmah healthful eat- with Its scalloped brim. of ENGLAND PUBLISHING COMPANY AUGUSTUS CORDON I! came the t IUCLISHED BY & niM JGUuNAJUUXIAH CTY, CACHE COUNTY, can to heard ly but a few thmnind; but the Press in Thanks,' .Thanks: to those who strive to make Our load of life seem lighter, By kindly acts and loving words. That make our pathway brighter. most of one's success in life. Is due to help from others Jt thus behooves eah one of ua To likewise help our brother' As Those are our beet and truest friends Who show to u onr failings And indicate the course to take To find much smoother sailings. An 84,000 horsepower stlim turbine and generator on. a single shaft, the largest single generator in the United State, is under construction at Wey- mouth, Mass. Governor Bibb Graves of'Ala-bam- a was administered the oath with Bitle used by Jefferson Davis, when the latter was inaugurated nresident of the Southern Confederacy. ' |
