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Show FXTT3 clientele get the opinion that the advertisement is dishonest it will lose rather than gain business , One of the important things in advertising is the selection of, ' the medium or newspaper in which to print them. The medium must be in wide circulation in the shopping territory in which you are doing business . The local newspaper covering that shopping .editor district the more thoroughly is the medium1 which will bring the" - THE JOURNAL i h S f v Aagaote Boidon OtMl t the Post at Offles Every Day 'll! tha Wsck, Except Sunday Logan, Utah, aa Second Claa Matter. ' ' ' Ms Tc ' MEMBER OF ASSOCIATED PRESS . The Associated Press Is exclusively entitled to the nee for repnblleatton f all new dispatches credited to it or not otherwise credited In thin paper w had aleo the local news published herein. , All right of republlcatlon of spaclai dispatches herein are also reserved. . ADVERTISING RATES FURNISHED ON APPLICATION " if i 1 , BE IN EARNEST. Whatsoever thy hand findeth to do, do It , , with thy might.' Eddlesiaates 9:10, What did JmtiTsay about passing judgment on" ' others? ' ' . Matt. 7:1-5- . greatest returns," r .... , i ' By MOLLIS Tiiat Old Fashioned MATHER tta Waiter SnafteH I'atea ) J ' UC1A i her morhor'x Jof. Tor her she tail the Ife, T " how td lay out l (TU1e Undr p happy iimuurr that' Mr. Wnght also showed by several illustrations V" an advertisement for the newspaper. He emphasized a distinc- - the yeung girl feved. Lutft must aorru. tive and individual style and decried' the use of heavy black uw flllber around the advertisement or any special items in it, say- - T fat na h h hwi n. ing that attention was called to the border rather than to the 'iM!'iiwti to know, jn br mothers Aod b! ,ici He said that the item description must I wf article to be purshased. . that pretty ntxk-lined and , be to sold. appeal to the emotions of the things He told some interesting incidents of the value of advertising in hisown business.. , ; Mr. Wright warned the business men from getting a cramp in mhetaVtof V time uT yimth! the courage after they had begun an advertising campaign. The mended the Trayaor artmed and know first months bills may make the merchant afraid, he said, but im uda font iW advertising campaign is bound to tened sorrowfully to her mother life A persistent and who : and aln ' torf, rrr , bring its results. . teiun, yln tather Lt.e'. re--1 of the merchants the of the city address, many Fonowing tnalned to ask questions regardhtg advertising all of which WeH i yeatuienta, Ltly, dmulettv, bud beeetB obliges to gu Into, the temrld t eura cheerfully answered by Mr. Wright. her and tUere bad awt and I 1 jJ hiding unnri-awur- w y ku; ld s r H t no secret about that good There ( old time tax te of Scullys Skxkum it nature pure cane Syrup snd maple sugar tiiat doe it nothin taken away, nothing' dded-t- wholesome it. f Pure o ' snd always appetizing.Thats it ay fe er v tight, itmblt xs-- )ur why-everyo- ne Bully. trait J strew jrtochi. ' SCULIYS m ed j VALUE OP ADVERTISING if k ; . k ' Flavor ; x well-plann- C, 1923. THE INTERCESSOR f COMPART SUBSCRIPTION BATH ' 5 lr PCBLISHFJ) BT ARB ENGLAND P CRUSHING RAIL, PER MONTH, ta Advance ,,t,, BT CARRIER. PER MONTH, Is Advance A Dioeonnt of 41 40 Par Tear Will Be Given for Adraaoo , Payments for a Foil Tear. V ? UU - f Tuseday, November THE JOURNAL, LOGAN CITY, CACHE COUNTY, UTAH TWI PURE CANE AND MAPLE SYRUP neellboud, the columns of the Provo Herald we glean the follow i loved the favored non s I per aiu-- I FROM ployer. When aba learned later tiiat instructive and interesting talk on the value of adver( tbia ,n a a to lx disinherited If he tising, delivered before the Provo Kiwanis Club by Mr. Angus emaaed Ala Tatbera plan Ay obeying tbe imiwlae of bla heart and marryT. Wright, advertising manager of the great firm of Wright tbe faithful young wourna of the ing . Bros. Co, of Ogden: natBW Wee, why, Lu y tadrue-tof, 182L' in Bom in England. Governors and other state "We are standing today on the threshold of an era of l(ljed away, A niiatnkm aaorl-fleJut, 1921 Aristide Briand, the jxrtmjpa, but Lncjr way ot. Wring, said Mr. Wright, after having conveyed greettings from ficials will be elected todav mand Miss- French premier, arrived m New , When soma lima afterward abe en.ucky one of V'fhe Ogden Chamber of Commerce of which , lead a jtilo of her iorer'a inanrlaga York. In. A paper, aud , knew that be bad directorsw Wa have passed through more than 75 per cent of1 AGO TODAY YEAR ONE New, Jersey York, miners Jieldod U, the- desire of bis father, coal the hard times and prosperity will soon be smiling with its full Pennsylvania, Nebraska and one Seventy-seVe- n Lucy t ,no .reftet-s,- . Patiently she ' glow upon us, , More than 35 million dollars in loans have been or tw o other States minor State met death in a mine explosion hided frit her enaetflab dedeion. and by .J" members ol near $angler. Pa. ; or officials, made beraelt eeitiaaL, . justices deliberately Idaho banks the to federal in reserve Utah and during liquidated Minimum Wage Law found , Wltrti . Ltlfy married later. It the legislature are to be chosen. past few years, showing that prosperity is gradually coming this Porter H. Dale, Republican, or unconstitutional by District of. again In .accord with her natune a frail youth whose Jsoeltnma wnd : way, Park H, Pollard, Democrat, Columbia court. arouaed bee protecting symWilliam the succeed late shall -- . Mr,' BIRTHDAYS to TODAYS that illustrations several prove Wright gave striking pathy. And If aba had known no reUnited in the States, Com Sir Robert Samuel, High turning love, in her tfrelee oare, Robadvertising pays and that it is economically sound to spend a cer- senate, missioner for Palestine, bom in ert Latimer had not realized that lack. tain portion of the gross income for advertising purposes. ' Special elections to Till vacan- Lberpool, 53 years ago today. In the little daughter ef this mar- Is there not something magical about the word advertising, cies national house of re- - Igance Jart Paderwski, the ridge Lucy hoped te bate all her girlthe mare America in are Mr. Each year said spending Wright. are 7o helleTd to-- famous Polish pianist and patri- ish dreama and bepea eome true. Tha than one billion dollars for advertising purposes of some kind or Economy BAKtSG POVmCZSt ,n various districts of Ntw ot, born in Russian Poland, 63 mother rejoiced equally when the love? Lucia was Invited at vtelt to tha ly , , Arkansas, NorthCarohna, another. York, years ago today. horuaa of her aehooi frfetujs. '' And It John Phillip Sousa, celebrat- wax at one of these beautiful home There are two extremists in advertising. One says that adnext time you bake give ed bandmaster, born in, Wash- - that Lucia and loved young Gorone honest and fair trial. vertising is the most important thing in business.' He is wrong. todon Tb er. ' Mockerytof fate ! Gordon ington, D. C,, 69 years ago own kitchen, In Another says that advertising does not pay. He also is wrong.1 issues involved special interests day test awn of the tuba whom bar Thayer, ' will prove to you that there Is & Advertising is of second importance, in business." First of all centers in the results of the munt Dr, Ernest M. Hopkins, pres- mother had loved o hopelessly years ident of Dartmouth College, ag. The lson, it appeared, had not i there must be something behind the advertisement, Jf,the article big difference betweenCalumet born at Dunbarton, N. H., 46 given umlerstandlng to the eager lover s advertised foe is not of yalue, is, not, a repeater, the advertisement for faof that Gordon Thayers time, any other brand Cleveland, Detroit, Salt Lake 'years ago today. 1 V h, and wholesome bakr will be of little value. Frank W Mondell, director of eon than marriage. There was the War Finance Corporation,' only equaL Advertising has come into its 'own:. Only ps a product can now no Chosen young woman for his 63 born in St. years Louis, ago B has Beat fas A Ife a be way . After is need for its sold ;s mnrriagd product there be manufactured" 5 putaelde tod ly, f ,Bl j ta ef tlih .fadiere amis transported .been manufactured it has foinf utility a bition wntu far, unnamed perleA where it is needed it has place utility. Advertisement gives to Tbe boyy mother wax.deed. FITY THE LION , And o," finished Lmda, Gordon the article information utility and acquaints the buying public1 legislation is to be discussed, ,1' aa a rkt)ir xmxil 'ctrcux and and I were married this morning on The case Of Dr. Caleb A Rid- with the article, thus creating a desire for' the same. . xrrltl liut odi, lion, one tiger, one the way home from my visit. Gordon "Advertisin, ia not the least of the power, KUn' Uho (pies not cere for any 14 inherltanoo eltqilixnt xntl xo on down the list. The jotmg wealth. The old idea stilbexists that consumers pay for After the trainer had put the lion nhlle he may have nte. throuKh Id parex, aq elderly lady ap- hnsband at Lucia, eld joyously adInstead of paying for the advertisement the con- , peared at i lie . oaxe door and re- mitted the fact eumer shares in the savings that comes to both the public and - scheduled to come up for trial marked - Lucy could not speak ; again the unr today in Atlanta. spirit of sympathy was the dealer as a result of proper advertising. f The joint Congressional Com- cI.hiArent you fllafraid that tothla fero derstanding adrevealing to her a fiWher' long dream make attempt The fact that the best business brains in America today mittee investigating the failure mefcl'of of ambition disappointed in hi son. yml XDiue day? vertise 'lavishly is proof that it is a paying proposition to the of Stale banks to affiliate with To tell you the truth, ma'am eoq What did he know eg Lucia, and her How many times have you said I like a c than-70million dollars a year the Federal Reserve system will fidd Hie man In the daxllng uniform, flneneesf She waa to him but xelfixh 0 public as well as the dealer. More tain of all him series from a food, but it doesnt like ha that demanding girl, begin all public hearings amount for hualneaa if doeant get any better is spent for printed advertising while the entire . had. in the West and South at Chic. can't s ; . mea a afraid make to have digest you Ill billion dollars. kinds of advertising costs approximately one ' There could he to Lory Veld lover ago today. nf tide ferocloii beaxt Afnerlrt But costs In no Post Youll the name of Latithrive on Shredded despair. significance A page advertisement in the Saturday Evening James A. Rolph, Jr., who is Legion Weekly. , , i . mer Lucy had hidden herself from the perfed: food in biscuit form. $10,000 for one insertion. The question may be asked, is it seeking another term as mayor him So completely. ill of San Francisco in the elecShredded Wheat not only contains every Try, Try Again. economically sound to spend so much money at a single shot? whom aha, Married 1 Her little in tion that . me wa that hr too, had hoped to keepgirtJealously lor essential food element, but it is so thoroughly T'Ottarox wax tetlln city today, i the advertiser be able to get his money back. The fact, that the elected to that office for the bxa been trying tor alx. ntoutbx with a time of compensation. Wearily abe cooked that it is readily digested. Whats iame advertiser repeats large advertisements time and again is first time in 1911 and has been out auttexa to get a paaaaxe to aee arose the confession, after more, the golden brown shreds are tiglirirm more several times Mr. the battlefield of Kranre. Feu may remain here, you happy, proof that every penny spent in the advertisement brings kax wind , ' . cluuqted. fooHsh two, abe eald, and smiled a Evidently the ' .Try v , t Rolph has had, during the lasl than its value back again, V c hot to He . t tf xpftat to year trying I," hold Lucy, must gs shaky smile. but 30 years, a career of more than Shredded JVltcat is 100 , whole wheat. . ' theta, with aueeemt." a Large advertisement campaigns are not done by hunch, time.' When I come bark sway for interest He ordinary began . read and ready-to-ca-t. v A pee i we may all understand stick other betare carefully studied and planned. business activities an office as " ' i - feet, dclidou food for ter." any meal of tha "" .Advertising maintains quality. The merchant5 who adver-- x boy in a shipping firm, and Serve it simply with mitk or cream. A slay. desolated man stunned rich, ,sat adver-- r from the position rose Uses 'cannot afford to drop quality and rely Bolely on the rapdly with hlx disappointment on the veranda topped with berries or fruits. Con f tain all the bran you need to stimulate tisement. Jt also maintains a standard of price. Advertising is until within a decade he was a ef his great home on the lake shorn, HARD TIME? in the He has bowel movement. It k tolt-fte-e Gordon would be there nek more beside . mad tute more responsible for the health of the nation than Is anything partner Meuse My; I him. Gordon bad forfeited bis homo, been president of a numsince Bweetmed season it ta you tasta. advertiseyea lse, and has done more to keep us clean,. Attractive ber of banks, shipbuilding comknew his fathers tor sad proven devotion. 1 TrocxA it the Shredded Vheat Cncktr whether thla ments have told us the necessity of keeping our teeth clean and of panies, and other large corporaboy had refused te ho amenable Aheeee tubitl-tut- e Tbsreason K (cal wiude-wbetoast. Tty it with had and refused the consult else. also ty served as tions, and la werth" the attributes of certain soaps more than anything After bis fathers . butter, ot cheese or marmalade, tioo requested. than of the Panama about Pacific my traveling neck riaking more has people taught Advertising far er net. hasty letter Gordon bad 4 married. is International Exposition Com-jianWen, he was a man now twenty-two- . they would have known without thatadverflsing. Insurance In 1918 he was an unsucadvertisements The father decided to ho firm la Ms more to the public through cessful candidate for nominal being driven home diction, ' Homo should bo ctooed forbanks The thrift teaches for i the governorship of Califthan by insurance agents. Advertising ever to tho deserter. ,, , , of the nation are putting forth in an attractive and convincing ornia. He is prominent in the Up tbe path earno a affairs of the Native Sons of the woman toward tbe grieving man. Ho , manner the necessity of saving part of ones income. , Golden West and of various T)w perfect food leaned forward memory battling wltb Adding te Abundanoe. reduces and costs lowers , Ter stilt more lews we boldly ek Advertising increases production,, other societies. . m fkeautfom despair. What might there bo tauntilot. Of me e need eeurae, ( ngly reminiscent In tho gracefut, j a bigger turnover, TODAYS ANNIVERSARIES X ,'AUboairi, tlx overhead, since the advertisement insures already ptk " ' 1671 swaying walk? Lucy stood before him, Wifotciitg those weve xot. Colley Cibber, the act- 0 , making it possible to sell cheaper. Lucy's remembered blue eyes looked up or who became ' laureate business poet ol of income any cent of the gross I can take two per i.l him from beneath (ho brim of her MiXpIxeed Rejoicing. England, born in London, Died Widower tn tittle daughter) Do gray hat; her hand went out te him, and by expending it in advertisement increase the business of the there, December 12, 1767? Attendance figures at the America is preparing for Us " fVon know ur lnrtieekoejoir ia going te Gordon! she said. f k , 1790 concern about 25 per cent, thereby lqwering the overhead considstate football thirty-fourt- h II. James Bowrdin, ; tuarfyt Miqhigan-Ohi- o ' annual meet, which cams7 to her the same Slowly ho to who succeeded John Hancock the largest in will take place the second week Lillie HurrayJ !'ia glad were go- erect figure the xame thick hair, now game were by erably.' Advertising does not cost, any thing. It is an asset as governor of Massachusetts, ing te get rid of that old goarecrow. lightly silvered. Lucy I he said, un- the entire histary of - athletic the business. of November on the club preservdied in Boston Bora there, ' Who's she going to merry I K t believingly, sports at the Ann Arbor institu-- j How much shall we then spend for advertising In a depart, ' es in Loudoun county, Virginia. " tiiat -' Father Mel It when 1726. late wts twe August 7, tion. night ment store front two or three per cent of the" gross volume of 1814 - The first regular Prohappily concerned young people r , - testant eelved In the tiny fiat tbat waa Lads ; The Penalty ef Succeaa. -- ebusiness should be spent in advertising. ' How shall this appropSermons in St. Louis In defeating to rrinceton , Base So you need mure salary home n telegram. . i v n a g i open its season next sprinjr iMhfl riation be expended, in 12 equal installments? No, business did were preached by Samuel J. teThe From LncU. cried motherl" "From T teks rare your dependenlij Mills and Daniel Smith. Bowdoin on, the Gordon. not come that way. It should be spent monthly proportionately '1837 tether! cried wag score the from When I hired yott. you told me you Jt up largest The Princeton diamond. anti Papineau -. both. , on the Tigers since West Virto the amount of business conducted that month during the prev- English rebellion broke out in had ne dependents, ( ' 7 Door children," read the telegram. Hla Secret ary That waa true then, : ONE ginia beat Princeton 25 to 0 in , lous year. November is the hearviest .sales month, therefore Montreal. 4 hat they turned up aa aon aa. they We, too, have found onrnelvea Te bo 1919. . , KeuWting a little wound, out or abtes-u- n 1860 The Ned House in heard 1 had thla job. married tomorrow. Will come on later. most of the advertising money should be expended during that of the ffcah piity ia am oases out of r All differences ton cause no was Columbus, O, forgotten. v destroyed ' by pretit suffering or iaixmveui-eno- e, month, t seems 23 The but It u the one Case ia tea that Lucia fire. . turned radiantly te her husmystic Extenuating Circumetaneea. -causes Mood You should advertise when business is good, because then band. poisoning, lockjaw or A Weil, now," tit remarked, ding tb the Ohio state eleven 1861 Jefferseir Davis of imte (te her rook, writing) chronic gore. The ebeaMSt, there is business to get. You should advertise some when busb Mississippi was elected Presi- Another lete letter. Lena. Tim etglnh mother may realize a few dreams of this year, the Buckeyes having sxfcst andfestering best course m to disinfect ths herself for that happiness beautiful .a dent of the Confederate States one in five days) Isnt Iltat a little home tie wound with liquid Borozone and appte played Colgate because it will increase business. ness , the man slit love Powd-- r to and lost to Michigan by a score the toe touch of good thing! of America. complete Uia well rather and modest be planned should Gordon was "Advertisement stating at tit telegram. of 23 to 0. , Price (hqirni) 50. COa healing procteB. Lena Mrs. Lena, If all 1905 Sir George Williams, OndJI-20- . What do yon think ef our Powdic 30e and 60c, Bold by f must be based on truth. If than bombastic and spasmodic. tr founder of ths Y. M..C, A. died ef dem nux for de aame feller. ha sold, CITY DRUG CO. The national Club of Today's Events , ' t e, H Xt u heis New' ll w-- e I LQJiuJlEir presativer tho w the 'ot 4 ' i! it just One h'mr ( t 1 that and uniform ing ithastio p it your whim yi: tiiii 1 .te '1 & j hamd'.dth . a me-meani- r 3 it?. dont Wheat I. h n i' t f it. T - ' Sr 1 " ( firm. ' dent at vice-preside- nt y. if 4? ii . tree-shade- d tt Si r far 1 v- "" al y th. stts n-rt- h m to u to is-lo- 23-to-- Boro-zon- It la, .. Inter-taxsor- Beagle c f t. |