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Show f ! u. r i i r H - DESERET EVENING NEWS WEDNESDAY MAY 24 1011 are always welcomed at ttis store tccaue wc provide for their wants and cater to their, requirements as welt as to th To create "a more personal interestin the childrens mind; to give them a clearer idea of the interest and consideration we give to their grown-up- s. everyday wants, and to win their personal approval this week is to he known as Children's Shopping Vcck and tor their benefit we will feature all Tte ckil3re children a apparel atapecial discounts and price. a I TV1 prices and discounts quoted below are on new and seasonable goods and apply, to every article of childrens ear in the 'store. The speeSIS are onlines of spring' a Ave iiow propose to elose..outT.nnd are.in: eaelt inr; d less than regular price. to one-ha- lf from stance The discounts are on all summer goods which you must buy now or later at regular prices. They are offered, not because we can afford to sell them for less than regular prices under ordinary circumstances, but with the determination of making this Childrens Shopping Week a decided success and with the knowledge that the larger sales through this inno- -' ration will wore than make good the reduction of profit. f Special Prices and Discounts for Children's '' 1 schedule of Every for girls from 6 to 14 years. The make is the well and favorably '1 he material are known "I'icadilly, Drain!, guaranteed rtrictlv all w ol and every garment is from our regular, stock and 1911 xprsng 'I'lc4 SCHEDULE OF REC.ULAR AND SALE PRICES OP to 18 89. Ml. price. . . . 12 M Coats tip to $7 &0 wle rke , . .$3 5 At Junior Misses Wash Dresses Sizes 13, 15 17 and 19 fu Our junior misses dresses arc specially designed for large girls, particularly for those who arc tall for their ages. The larger sir.es, 17 and H). arc very desirable for the small woman as no alterations are necessary. In tins line are some very handsome tailored dresses in both linen and r laviH, and k new sailor dress of white linen and repp. Also a new line of cliambmy and gingham m the low neck and short sleeve models, For this sale. only. 10 per cent discount from regular price. At $.95 Junior misses rhamhrav, gingham and percale colored w'h dresses, spring house drescs in the high neck model all that sold 'T' At $2.95 About fifty junior miev wash dresses from our early -and 00 to S5.f5.- Material of dome-ti- c spring Stock; Former price-$4 imported chambray, plain and Scotch plaid ginghams and percales. Week " T" surn-liu- $5.00- - ultt at this price "hobby."TVom the thl price we have collected bont 'entj five suits. consisting of Norfolk aod plain double bteas ted st)les In liei f tip'll year a reasonable profit on th. regular cost would mean a Tptaii price of four to lire dollars on vtr on of these suits. Excellent At la eur -- to the end of each season we make special efforts to procure exceptional, values for this line. We have fifty odd suits for Friday and Saturday that are really better than any we have seen this season. v Girls Graduation Dresses Boys' Reefer Coats ight and medium weight top coate, an almost indispensable garment for bov who wears wash suits just as desirable for fall weatv For this sale we offer the remainder of our spring-stoc- k d off. at , io TER CENT DISCOUNT FROM REGULAR CHILDREN'S WEEK, SALE. the l.ttlc one-thir- These wash dresses Slid by thi department not only have a splcn-di- d jpwordfrecLby njail f roiu.every.ad.--- . reputation in this cit y but-of little dresses that I bought of make same me the Send state joining you laet year, is the request in every order, and this means the drleses have given permanent satisfaction. Our entire stock of these vviph dresses, colored and white, consisting cf more than one thousand garments, all new summer models, many just e do.not coming in pall, tailored dres-c- s are abo included in this sale. hesitate tp say that these dres-e- s are better fitting, have more style, arc more attractive and cheaper than vpu can have them made .at home. me Boys. Graduating Suits Dark bluc,serge suits ior Wp have graduating and dasx day exercLw-a- . made special for the demand for. these events Complete preparations range of prices in dependable qualities only Personal attention to the pr per fitting of each garment sold Outfit your boy at this store and he i sure to look properly dressed for this important occasion.. Price too, 17.89, 1189, 119 99 and 112 99. -- per Ceut"dfscouhrduririghiIdreriVweek safe .. 1 -- redSpring Suits Hand-Tailo and gray patterns garments to satisfy particular parents exclusive 'models tailored by expert workmen who understand the art of making shaping a garment So that it will retain its proper lines and shape. Children's week discount on these suits also 5 - 7. discount re, n: tT cll all of sh?PPinff 1 .48 p u Sit Pc i rear; sailor blouu model, and 7 up. our present stock at the Tegular price, but e include all of these suits at 10 per cent 818 Uric,... 12.98 - I Coats np to (1 99, I f V One-Thi- rd 7 Off " ? - ! price. .82.98 No approvals, alterations extra. 5 Childrens and Infants 'Hosiery Childrens and infants seamb-- s iilk lisle hose; double heel, top and sole; in all colors; pink, light blue, red, white, tad and black ? to SH: children size ' , Infant size Oood value at J8c , 8 to , Infants, and Small Childrens Sox and small children s ox in white, pink and light blue, at 25c. plaitT togs or tLiInty rtriped sox ; at 3' pirs for $t .00. Infants, very fine ribbed pure silk hose; in pink, light blue, white and black ; at 50c the pair. - Infants Infants o$'Sooiooo:0'00oef oxfords in but- ;r Our hots are made for the growing child, and the mol careful ,attcn- tion given to the feet properly. fittjng will make special reductions this week in this department a splendid opportunity to supply these wants for the summer season. 11 $1.00 e MISSES AND CHILDRENS oxford and slippers on bargain Ml; vSF.S AND-CHIL- table. $95 gun metal 01 EN'&-o- x fords--an- d ptirTtps.-rn-pati-nt- -,-' kid. VQUNG WOMEN'S pumps and oxford and low heels, sizes 2 to 6. (2 95 in different leather S OXFORDS in Jan, gun metal or patent, regular St.co. BOYS SCOUT SHOES, a splendid wearing shoe for vacation or (schoo $2 50 anl $3.50 grade. OXFORDS and pump, all high grade makes. Pla-Ma- Shoes and Oxfords te Jt.Si flic 1 to 8- .- U S8 All leathers and 1IC 2 to 15. st!e. satin..Two-pIccc..aiid.xhoe-to- Fine ribbed lisle or cotton, al-- o the heavier ribs for boys; all double heel, . 4oe- - and sole. and elastic top, at 25c the paii . .4 ' x , t Y and rtrap effect ton, bluchef $145 TLe Best 25d Hose Madeior Girls and Boys LifUe Girls Coats and Rccfiera. CeU-u- -- hfu-piality- d , beautifully vr 10 per cent discount from regular Week Sale only prices for Childrens makers--a- ff arc die product'of high-clas- s h coats, handsomely tailored every garment is new 22 and r.m-p, 5Sloniicr!a ilk. or. with (jumper dress) models. Sizes 10. 12,' 14 and, 16 years. A few novelty mixtures, but mostly navy blue orges. Choice Pf every suit in stock. - , . tadm-ed- " to A fine aswrtrtient of pretty pump Infants Soft Sole SKoes and Slippers -- Nothing is more pleading to mothers than our clever mew models in ,tc aui colored wah suits. ? Eton, sailor- - military collar styles. - ''There .' Ur 'mn,cn,,e assortment but dependable qualities mmtch: rix vahw at ' sch-o- ii. 24-inc- quality American and Scotch woolens in tan Wlth be,t tlm this Our "junior suits aiid coats At $7.00, $8.50, $10.00 and $12.00 Boys Wash Suit Misses and Childrens Shoes Junior blisses Suits and Coats . drej a.l . the Niit We give care to properly fitting children's feet it saves future foot worries. In purchasing stocks for children's wear consideration is given to lasts, the kind of leathers that yield to the feet and are durable at the same time, for all little folks are hard on shoes. Another feature is variety of styles. The last item of thought is PRICE the most economical price at whieh it is possible to sell shoes for children. PRICES FOR Wash Dresses for Girls Spring and Summer Boys Trousers,' Straw and Felt Hats, Shirts, Pajamas, Overalls, Play Suits, (except scout Suits) Blouses this sale, only 10 Per Cent Discount. Higke st G rade of I Our large assortment of white dresses for girls includes many models desirable for graduating and class day exercises, simple, inexpensive, but very attractive styles .that meet the approval of both parents and school authorities, hav been specially made for us. 1 T The carp f ehildreiia feet is nn.st impirtatit ehildreu tveur is ehheiitial. -- hr jpaudiil values we mean in thi instance unusual wearing quality and ajifearance fi,rthe .price. These are thy two essential features to thy 'Twer whatever the price fn view "Weput on sale some new numbers ahsch you. too. wilt say SPLENDID VALUES. At$2.95- They Trade Here Because We Feature Footwear for Boys,Missess and Ch Udren .Maes Splendid Value m Boys Spring Suits) -- Stanchest Customers Hundreds of Mothers For. Children! JWeekBa- Ugirls' cohired cout in rtxk is included. Complete one-thir- and Girls' Department Our Shoe Section Numbers Among Its G irlV Spring Coat and Jackets pl Boys' Extraordinary Deductions Over too styles of dainty little pump-- , sandals, shoes, slippers and moccasins for the babies. Youwjll find all colors, pattern and tvles at 50c. N CUT GLASS FOR JUNE SALE .ATTRACTIVE WEDDINGS. SE WINDOW DISPLAY. If you do hot care for lunch order when you please. The can be. j same light lunches which are served at the fountain had in the new cafe. One can get a nice light lunch for 15c or 20c. , prices on linens and summer wash goods are bringing in purchasers this week. The Triumph Sewing Machine is standard as fine as any made. Every rjart is guaranteed for 10 long" years. Join e Special, - o ;r Sewing-Machin- Of Club 2.00 down and f 1.00 a week. " |