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Show THE SALT LAKE TRIBUNE WEDNESDAY jMORNIKG, DECEMBER ?. a m m v mm that a sale us and the Lornp any we NTHE r It has a new obligation on us to see ' that his car gives him service rr always been th does not: complete buyer, but establishes 11 mi with sales emphashg svm our belief v 11- I 1929. - We are as much interested in your economical operation of the car as you are in our r teal mamfastu part r If our car gives themselves y For that reason to know rtlfkejray the very beginning, SERVICE has been corner-ston- e of, the Ford business. Far FROM will take care of installed a system of service, sales we have economical -- and improved manner Ford cars y This is only good business an our controlled service to take care of -- econom--. all Ford car r We wish-a- in an needs users of ll what they are entitled to in this respect, readily avail themselves of this service. For just as the Ford Motor Company was the special schools conducted by the Ford Motor Company and they have been equipped with all Fords pioneer in the making of "a strong, simple, satisfactory automobile at a low price," so it was the latest service machinery. were made, there were few people who understood the operation of an automobile and fewer also the pioneer in establishing complete and " . satisfactory service facilities. cleanliness of the shops and salesrooms and the uniform courtesy of all dealer places to which the purchaser might turn for help when repairs were needed; For die first time in the automobile business it employees are particularly appreciated by the v woman motorist. back, in 1908, when the first Model T Frequently in those days, Mr. Ford, would deliver the car personally to the new owner and k that some arrangements were made to keep it in good running order. Usually he would find the best informed mechanic and explain the see to construction of the car to him. Sometimes, when no such mechanic was arailable, the town black-smit- h would be pressed into service. Then as the. business grew, capable men were appointed, in a widening circle of towns, to de- . became possible for the purchaser of a car to buy parts quickly and readily and to have repairs made at a reasonable cost. Where formerly it had been the accepted practice. to charge the highest possible prices for these, repairs, a new policy was instituted for the protection of the owner. The unusual character of Ford Service ' was soon recognized as one of the outstanding features of the car. Today there are more than eight thousand Authorized Ford Dealers in vote their entire time to the care of Ford cars. These men worked under dose factory super- - the United States alone, with thousands o( others located throughout the world. vision and according to certain set .standards. Their mechanics have been trained - La , foftfi The ed Wherever you live, or wherever, you go, yoo will find the Ford dealer prompt and business like in his work, fair in his charges, and sin cerely eager to do a good and thorough job af all times. His constant effort is to reUeve you of every detail in the care of your car and to help you get thousands upon thousands of miles of satisfactory, 4 enjoyable motoring at a very low cost Marat Company dmi, well-order- xkUgM per mile. That is the purpose for which the. Ford car was designed and built. That is the true meaning : , 1- - of Ford Service. |