Deseret Evening News | 1903-08-15 | Page 6 | Dyance in Advertising

lVA IN is hill Ii ai In Ic the th Art rr Frank of ot New York Work t tell th Well ell known knon kno n advertising agent and anti vice vlee president of oC the th of oC Ameri American merl merlan can an Ad AdvertIsing l Agent in a recent lecture at on tire tho lion In Advertising said ald W I lag Ing Is a as old ai u the human moe but bUI It his has t two o histories the Ute of ot III ad as cc an Institution and Its III his hi tory lory a as al an art The Th history of ol the at ant antof t of or advertising ly an yesterday but ad r rune run back bade the lb ag age al anti and into th thA has baa that liMes the beginning of or humanIty Advertising In our o on oin n country began be with the ei es of and Ameri ca Cl racy may mil fil fairly I rI claim to no hai tall hta delo fd ao ns III a n art Th T development of ot advertising I very ery a matter mawr of at less es titan limn t year Ader has baR ha wrought a u revolution In the periodical literature within the th last lut two t 0 and has hAIl ha brought down do the th rout cost of our nr n pI giving firing u us HI more of f them and enlarging their circulation and Influence WI IV are air a nation of or ad 4 rs Ameria al also u fad ead In the ex IX ne of or Iti it II from in en artistic tJ lIr a III well I eil II a RA literary standpoint It 11 b I one on of lh th h modern of a part PItt of our machinery tar for If living and Ind It I is lag the th live II of or th thi me by cheapening hl luxuries and teachIng leaching their Urr Ir us II niece