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Show THE SALT LAKE TRIBUNE, WEDNESDAY MORNING, AUGUST 29, 1928. a pce "EVERY PNEUMATIC TIRE OF OUR MANUFACTURE BEARING OUR NAME AND SERIAL NUMBER IS WARRANTED BY US AGAINST DEFECTS IN MATERIAL AND WORKMANSHIP DURING THE LIFE OF THE TIRE TO THE EXTENT THAT IF ANY TIRE FAILS BECAUSE OF SUCH DEFECT, WE WILL EITHER REPAIR THE i TIRE OR MAKE A REASONABLE ALLOWANCE PURCHASE OF A NEW TIRE. ON THE The manufacturers listed below, who produce over 95 of the tires made in America, guarantee tires bearing their names and serial numbers tires of life the entire for the defects against hose familiar with tire history will remember the early experimental days when the only way a manufacturer could express his confidence in his product was by offering a definite mileage guarantee. They will recall how, due to misuse, the definite figure inevitably was pushed beyond all sensible bounds. It had proved itself to be fundamentally unsound. used as an unfair sales inducement rather than as a protection for the buyer. Its abuse by unscrupulous drivers confronted the manufacturer with the alternatives of higher prices or lower quality to meet the added costs of unjustified The industry then shifted from the allowances. Perhaps its most unfair feature was that it benefited the driver who misused his tires and misrepresented his mileage at the cost of the honest and careful driver who did not abuse his tires. As tires improved in quality the whole theory and practice of definite mileage commitments was pushed into the background and finally rejected by standard tire companies as unfair and uneconomir. cal to the Its passing was welcomed by trade and public alike because it had come to be tire-use- costly advertising of mileage claims to the building of real mileage into the tires. As a result, tire values have steadily improved, to the benefit of all users alike, although prices are today the lowest in history . The prevailing practice of these' manufacturers, who produce over 95 of the tires in the United States, is expressed by the broadest standard tire guarantee in the history of the industry. The members of the Rubber Institute, Inc., listed below, warrant tires bearing their names and serial numbers to be free from all defects of material or workmanship. This warranty is unlimited as to time or mileage, the manufacturers responsibility continuing throughout the entire life of the tire. In case of the failure of the tire due to defect, no matter how far or how long that tire has traveled, fair and equitable adjustment will be made by the manufacturer on the basis of the tires normal expectancy of service had the defect not appeared. It is the intent and purpose of this warranty to assure the buyer a quality product capable of satisfactory performance, the responsibility for which the manufacturer of the tire hereby assumes. a guarantee broader in its protection to the individual, yet fairer in its operation to all, than anything now or ever placed before the public, r THE FALLS RUBBER COMPANY, AJAX RUBBER COMPACT, THE BADGER RUBBER INC WORE! TEE BRUNSWICK TIRE CORP. THE COLUMBUS Tull A AlBBER CO. ' TIRE COMPACT OP MICHTGN Tn DENMAN- - CORD TIB BCD. THE DIAMOND RUBBER DUNLOP TIRE A RUBBER CO , INC CO. ENPIRB TTEUt A RUBBER CORP. OP N. I. , TIRE QOMPACT FIRESTONE TIRE ft RUBBER CO. LAMBERT TYRE THE' FISK RUBBER COMPACT. LRYIATHAM INC O. ft J. TIRE CO. THE GENERAL TIRE ft RUBBER CO. RF. MONARCH, THE HAETVIUJI RUBBER CO. MURRAY RUBBER COMPACT RUBBER COMPACT INDIA TIRE ft RUBBER COMPACT FIDELITY TIRE ft RUBBER CO. THE COOPER CORPORATION OORDUROY HOOD THE FEDERAL RUBBER CO. J TEE OORD TIRE CORPORATION INC OVERMAN TIRE ft RUBBER CO. fHE MANSFIELD TIRE ft RUBBER MARATHON RUBBER CO., INC THE NORTHERN RUBBER COMPACT THE NORWALK TIRE ft RUBIER GO. ft RUBBER CO. CO. CUSHION TIRE OO., INC KETXKE RUBBER CO. THE SALEM RUBBER COMPACT TIRE ft RUBBER CORP. Med AE RN RUBBER -- CO. SAMSON THE GOODYEAR TIRE ft RUBBER CO. MICH E LIN TIRE COMPACT THE STIBERUNG HAMILTON RUBBER MFC. COMPACT THE MILLER RUBBER COMPACT STANDARD HARTFORD RUBBER WORKS CO. THE MOHAWK THE GOODRICH. COMPACT..! RUBBER COMPACT FOUR TIRE COMPACT UNITED STATES RUBBER COMPACT RUB BEE COMPACT .. , tSSTlTVJ3.hms1 JAgfr. t - |