OCR Text |
Show The Cache American. Pape Six Streamlined Distribution Increases Farm Income Consumers Heeded, Marketing Plans Are Developed, Standards Raised. For years Jefferson county, Kentucky, growers sent their Irish potatoes into northern markets to compete with plentiful supplies from other sections of the country. When the 1941 harvest season opened last July with the s of the northern market heavily glutted, St. Matthews Produce Exchange, Jefferson County prepared to give up potatoes as a cash crop. In a last desperate effort to salvage their cash crop, R. W. Hite, president of the exchange, called his membership to-grower-member- IX.tOQ Mor La tot figures of lh Cache County. Utah depart- ment of agriculture reveal that there were 232,000 more person employed on American farm on June 1 tli an on the lime date a year ago. paat built "consumer resistance' to better grades during peak movements, are being reduced. Growers are building their horn market, with the active aid of extension aervicea and agricultural leader. Retail distributor. chain and Independent, at the request of growers, are staging timely advertising and promotion campaigns. In brief, growers are striving to place marketing on a basis and to develop gather for a meeting with a group and restaurant operators. Instead of trying to move the potatoes Into overloaded outside markets, the growers agreed with several distributors to seek to develop a market within the state through a "Kentucky Potato Campaign." The resulting drive enabled the stores to move a large percentage of Uie crop locally and to boost prices paid the association 40 per cent. Now, Instead of reducing their production, the 150 members of the exchange plan a 10 per cent Increase this year In line with the federal government's request for greater production of fresh fruit and vegetables to aid the "Food for Victory" program. The Kentuckians experience Is one of many examples of how growers throughout the country are attacking the major problem created by the Increased production called for in the "Food for Victory drive finding profitable markets for the great crops of fresh fruits and vegetables now ripening In the fields and orchards of America. Production no longer Is the farmers throughout the nation are responding wholeheartedly to the government'! appeal for more fresh fruita and vegetables tor America's dining tables. This year's crop yields. Intention reports of the department of agriculture Indicate, will be the largest since 1933. Production increases in certain crops and In certain sections of the Through country are tremendous. June 13, the department of agriculture reported, rail shipments of commercial truck crop were 13 per cent greater than a year ago. Movement was heavier for beans, beets, carrots, cauliflower, green com, cucumbers, mixed vegetables, onions, spinach, cantaloupes, strawberries and Irish potatoes. During one period alone, shipment of commercial early potatoes rose nearly 2,000 cars above the corresponding period of 1941. Growers Improve Production. Along the fruit front Increases as large as those for fresh vegetables are not likely it takes years to develop new fruit trees. However, growers are expected to improve production through more applications of fertilizers, better orchard management practices and elimination of as much waste as possible In production, harvesting and processing. With production under control, the nation's growers now must make sure that their "vitamin bullets" reach the 130,000,000 Americans for whom they are intended. As Secretary of Agriculture Wickard recently pointed out, Eleanor Roosevelt Pattern 730 contains directions fur hat and purse: illustrations of them and To obtain materials needed. smehra: tins pattern arnd four order to: DEATH OF A COUSIN One afternoon WASHINGTON. the sad new was telephoned to me that my cousin, Mr. Henry Parish, had died very suddenly. When 1 SenlBi Circle Needlrrraft Dept. MUwa M. tan Francltco, Calif. Endue 13 centa iplua one cent lo cover coat of mailuid fur Pattern Ill was young he was always more than kind to me. Mr. Parish is my godmother and my mother's double first cousin, so the always took great interest in me and In my younger brothers. My brother Hall and 1 spent many vacation months with them and Mr. Parish did a great deal to teach u to enjoy the out-o- f No. Nam..,,,,, Address The new steel helmet just adopted by the Army is no longer called a "tin hat.' It's a "head bucket' and when you see one you'll know why. Our soldiers have changed much of their slang since the last war, but not their preference for Camel Cigarettes. Now a3 then door. Later, when I tried to master my own finances, he was patience itself. Though he could never quite leach me the Intricacies of double entry bookkeeping, nor make me keep the kind of accounts which he thought Camels are the favorite. They're were presentable, still he did a great the favorile cigarette with men in deal to help me manage my own the Navy, Marines and Coast Guard as well, according to actual money. I owe him a dibt of gratitude. not only for many good times, sales records from service men's but for valuable discipline. stores. If you want to be sure of In the last years of his life, it your gift to friends or relatives in the service being well received, must often have been very d.fflcult stop in at your local dealer's and for him to accept many of the things send a carton of Camels. Adv. for which my husband and I stood Yet he was always sweet to me and ready to offer help if there was anything he could do of a personal na lure. I know that none of us has any idea of how many people he has helped and who have depended upon him. both in a business way and in his private life. None of the people who were close to him will know how much he did for them until they Pattern No. 7308 miss the little daily things which he did so unobtrusively. I have rarely known a more disciplined or more THE hats a darling in two col-or- s and theres a big roomy unselfish character, and I am sure Surface Errors his influence will live long after purse, too all crocheted in pliable straw yarn! Turn these out in Errors, like straws, upon tha him. a twinkling! surface flow. VISIT IN THE SOUTH NEW YORK CITY. I found some friends staying in the house when 1 FARM TO RETAIL STORE COOP METHOD reached Washington on return from Potato Growers associaMembers of tbe Pennsylvania New York and two of them eve It tion market 60 per cent of tbelr output by moving direct from farm Joined me at a very early breakfa. in 45 counties to nearby retail ctores. Aa a result, tbe 948 growers marbefore I went off to Richmond, Va.. keting through the association last year got 80 cents of the retail dollar, by train. Because of some difficulfar above the national average share. An association truck la shown ty with a pipe, we were unloading potatoes at the back door of a large retail store. of an hour late in leaving Washand by the time we reached ington, full Is tbe first growamong production "only we were one hour and Richmond, muand of distributors aa one the ers, shippers, step. Food, a half late. state and of federal effective total nitions war, is marketing I knew that Governor Darden and agencies In the job of moving only when It Is In tbe right aome of the officers of the Veterans food from farm to dinner table. form, at the right place, and at to the right time. Farmers are increasing their of Foreign Wars were planning discovhad me. meet Luckily, they ever more than that Realizing marketing efficiency in a variety of their job does not end with the har- ways. In Alabama, for example, ered how late the train was and all vest but Instead extends to the con- thousands of bushels of tomatoes we had to do was to hurry through sumer's market basket, farmers are grown in Blount county in recent lunch. We reached the hall on time I was sorry I was not able to paying increasing attention to the years were bought by Itinerant and whole meeting. necessity of streamlining the distritruckers at unusually low prices. stay for the SELF-STARTE- R The governor took me on the aftbution system to eliminate waste The truckers then hauled the tomaand to Increase their own cash re- toes 100 miles across country to ernoon plane, so we had an opporWith fruit and vegetable turns. tunity to talk for a little while. I Atlanta and sold them to wholesalCAPTAIN HAROLD ANDREWS, growers throughout the country get- ers. Often the wholesalers trucked was impressed by his sincerity and Skipperof the Riptide, deep- ting only 35 cents of the retail dol- them back more than 100 miles Interest in a number of questions v lar for their sales through all trade to Birmingham, only a short dis- which are very Important to his sea fishing yacht, stalks the own state and to all southern states Gulf Stream off the coast of channels, growers are seeking to tance from Blount county. today. perform their own operations at the Florida for coveted "sails' Farmers Got Almost Nothing, He would like to see his state do lowest possible cost while at the and blue marlin. He's kept Consumers frequently paid h on a state scale what the Farm Semost economical marketing chanhopping all the time. He prices for the tomatoes benels. curity administration does on a naof cause of the says: "For my money, the expenses more in trip, tional scale, promaking Working with distributors, extenthere's nothing to help start ductive the poorer farms of the sion directors, county agents and various handling costs and profits yet the farmers themselves got al- state. If every state would do that, you off right like Kellogg's heads of state colleges of agriculI 74a most nothing. Thus when the A & P we would cease having soil erosion. f ,a Corn Flakes with fruit and ture, growers are developing marlast summer guaranteed the Blount We would soon have more intelliI keting programs and are making orCountians a market for their tomagent farming which would improve ganized efforts to raise grade and toes if Oopr. 1M2 by Kellocs Company they would set up a marketthe land for the future and produce pack standards to meet consumer to assure to ing to marand eat for quality more demand. Movements of early seapeople ket at the present time. son poor varieties and immature and quantity, the growers responded immediately. produce, shipments of which in the With the active backing of the C. S. BOYS IN IRELAND Agricultural Extension service and I think you will all be interested the marketing support of the stores, in a quotation from a letter which 75 growers formed the Blount Counhas just reached me. Lady Readty Tomato Growers association, ing, who heads the Womens Volunsecond-hanbought a grader and tary services in England, writes: 1,600 tomato crates with an invest"I have just come back from ment of less than $700 and began Northern Ireland, where I met a operations the first of September. great number of your people and Association members averaged $2.50 visited some of your camps. I was a bushel the first two months, double immensely struck by the extremely the top average in past years. nice type of boy and the freshness In New England, New Hampshire of his outlook as well as the sinpotato growers worked out with cerity of his beliefs. I do hope they can be mediumly happy on this side e chain stores a direct we shall not marketing operation which returned of the Atlantic, and that to the farmers 78 cents of the retail fail in according to them the measdollar, compared with the national ure of welcome we wish so earnestly we are so average share of only 52 cents for to give them and that in givall grades marketed through trade characteristically tongue-tieing. channels. Lady Reading is a fine person and 848 In Pennsylvania, has done extraordinary work in of the Pennsylvania Cothe British women. organizing operative Potato Growers associaI hope that in every community tion have developed a direct which is near a camp where British system unique in the are training as cadets in this annals of farm marketing. The co- boys country, our Womens Voluntary 60 cent of sells its operative per services will take an interest in output on a "streamlined" basis their welfare and make them feel whereby growers deliver individualat home and try to create a better ly to nearby stores. understanding between them and With no middleman save the gro- our own boys. DIRECT MARKETING IN S. CAROLINA There is no use thinking that becery counter, both farmer and conFarmers, seeking to solve transportation problems created by the war sumer benefit Potatoes for which cause the British speak English we and also find more profitable markets for their produce, are moving much the grower is paid from 17 to 19 shall automatically be friends. We find their particular sometimes of their produce as directly as possible from farm to retail stores. Here cents per peck are sold to the conL. C. White (right), field buyer for the Atlantic Commission company, sumer for only 20 to 21 cents. Dur- brand of English hard to understand watches peaches being loaded onto a truck at a packing shed operated ing the 1941-4marketing season, and they look upon ours as equally by members of the Ridge Peach and Vegetable association at Ridge the association sold 4,918,499 pecks odd. Spring, S. C. The truck takes the fresh peaches directly to retail stores. for $1,324,065. ARTISTIC GROUP Fruit and vegetable growers The Yiddish Theater division for throughout the nation face other big problems resulting from the nations the Army and Navy Relief funds Human tides held back in rural 1940. The survey made in March, war effort both Is giving a benefit at the National Transportation, areas by lack of employment in in- 1942, disclosed that 1,200 of those rail and truck, is becoming more theater in New York City. I hope 1941 young men and 800 of the young and more of a problem as rail facili- very much that it will be very sucdustrial centers from 1932 to cessful. I am much impressed by now are flowing cityward at accel- women left the county In the two ties are taxed to capacity. erated speeds, in the opinion of Dr. years since the census was taken. Working with the extension serv- the way In which the theatrical and The survey also showed that in- ices, other agricultural leaders and other artistic groups throughout the A. R. Mangus, department of rural dustry took more young men from distributors, farmers are moving to country have actually given, not sociology, Ohio State university. Dr. Mangus recently issued a re- the county than the number who en- solve this problem, too. Movement only of their money, but of their port of a survey made in Ross coun- listed or were Inducted Into the of produce directly from farm to time for these benefit performances. ty to find what had happened to the army. A larger percentage of both retail store is being Increased. They have brought in a great deal 4,629 young men and women who young men and women left villages Where possible, farmers are find- of money throughout the nation and were between the ages of 18 and 27 with less than 2,500 population than ing markets closer to home for their I think all of us are grateful. fruits and vegetables. when the census was taken in April, went from farm homes. of distributors problem-- three-quarte- two-we- HES A sky-hig- CORN FLAKES milklBoy-theresadi- sh!'' d farm-to-stor- d grower-membe- 2 Rural America Losing Youths to Cities |