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Show 1 THE SALT LAKE TRIBUNE, SATURDAY MORNING, JULY 10 way.- He cannot see over the top of the tei hnk-n- l details of his buslne. Correct ad remixing is the work of s speidallst, who hss upent, not six months or a r, but numerous years in learning the hushx. ness, and when any real bus.ness is rightly1 got before the tuhlic rood results always SPIERS PREPARE FOE THE FOUHTE OF JULY follofc. TOPIC scienThen taking bp the questlon-- f Mr. Beckmann said tific salesmanship, that the secret was largely a psychological one He asserted that per cent of the persona who enured any place of that It and business make ro purchase, Is the riutv of a salesman to so know human nature that he la able, not alone to create an Interest on the port of the Inhe Interest of the dividuals, but to prospect and inn the desire to purchase, often without the kncei ledge of the purgave chaser that this Is being done He char-aittr, numerous Illustrations of a concrete In one of which he himself waa the person who made the purchase. i Spokane Business Man Ex plains to Lions- - Club 1 Means of Increasing Sales hundred years ago we had no nor telegraph linos, no nor addingr jnachiAos, nor auto, nor telephones, radio stations, nor any on$ of a score of modern invr ntfons that 1 might mention, yet we find some people today trying to do business along the line "of a century ago, stud Frank It. Beckmann, who addressed the Salt Lake Lions club at its weekly luncheon, yenteroay at the Hotel Utah Mr. Beckmann, vice president and general manager of the National Builders bureau of Spokane, Wash le a former Salt Laker, leaving here marly ten years ago to engage in business in the northwest. The theme of his talk was Helling public Service." and during the half hour that ho waa on his feet he held the. concentrated attention of the huge attend, ance, sixty strong, ,hls salient points be Illustrated bv appiopnete anecdotes 'lug ttwt carried a punch ' ) the that some After making Individual. -- wera still trying to do business on the Ideas of a century ago, Mr Beckmann said . Three times Within our history have prices risen to 250 pi--r cent above the pre-- vlounly prevailing level ytm at Thirolose of the war ofilsU, next shortly after thi civil war, and lastly, following .the termination of the world war M.inv believe that prices will go ba k to llH level but this is not the ease We are n i" new. higher and fast stabilizing level, and must oorsvhev to tha condition. There adjust WarfcTSJKiO Jiusiuess failures in tho t nlted fe bates last year, and there will probably be as manythls veur. These failures are due largely to failure on our part to ap- pieciate and apply the fundamental business ee.Henti.Us, which ate four In number. , One 'railroad, Convention tpe-wrlter- s. MensShirts, $1.95 ft STATE Woven strips and printed strip 'Also the madras and percales. new small check patterns. Cool and comfortable. - Part of our regular 2 35 values You cannot afford to pass this lip, o Buy -i footwear. " Folding style; all new stock. trade. You n&d not pay exorbitant prices for the seasons latest styles white footwear. Come early. Va-rl- (Auerbachs Shoe Dept. Main Floor) . Ever-Popul- fifOTSOETaisS CampjGrids, 69c Folding wire; just the for a camp stove. ar e Girls Khaki Sunshine Suits, $3.25 Patent Leather Absolute comfort and coolness assured. We find an demand for these sandals. .White kid are particularly - Q popu- lar at present. Exclusive agents Red Cross Shoes. (Auerbachs Shoe Dept. J Main Floor) Smoked Elk Barefoot Sandals A popular holiday special for " Women's and JMisses In at Vou will find these sandals well finished and with the durability so necessary for the youngster dur-In- g the outing season. sizes 11 11 $1.65 to 2 $1.95 lie sure to aak tor smoked elk. Gxcluslve agents Red Cross Shoes. (Auerbachs Shoe Dept. Main Floor) Khaki Knickers and Breeches, $1.98 Well made and excellent . ting. Morning Specials- - -- 9 a. m. to 12 m. 10 lbs. C. & H. Berry Bargains ,....27c Ot baronet satins, eponge, ratines and other delightful fabrics. Others most reasonably priced at $2.93 and ' s ' l for Boys and e Boys Fine $1.49 Pajamas, trimmed In color With small collar Sizes 3 to 12. i Girls -- Klther plain Sizes t to 14. , or- - looking. stripes x Juat the thing for camping to 14 years. with frogs, canyon ' " 3 er 4 the plain ft .to fancy 14 . year. , Mens Khaki" Shirts, $1.65, $1.75, $2.45, $2.75, $3.75 Will Double stitched; double under arms and back; double elbow down pockets; patent venand tilated.- Same in tan and gray. givo-satisfacti- colorings. ' Girls Beautiful Organdy Dresses at $3.98 . With dainty ruffle trbna. In and white, orange, blue pink. Sizes 6 to 14 yeara. Girls Plaid . Gingham Dresses, $1.69 Sliea 3 to 14 yeara large organdy collars. (Auerbachs ? Made of government standard khaki; side lare, double sat and. knee. Regular values two-butto- - fc. r Mens Outing - Clothes $3.95. Girls Dainty Summer Slip-ov$3.50 and $3.98 Sweaters, weaves. In all the new or In -- 1 Rjding Breeches, $2.95 Boys Corduroy Norfolk Suit, $5.98 wear. Sizes and ...... ........ Khaki Canyon Hats, 69c 98c and $1.25 Good Two-Piec- 22c Fancy Wlsneri S lbs........,..3Ser 35c Cooked ib. Fancy Bologna, "2 ;lb. Corned Beef, Jto J5c Veal Loaf, lb. ssc Fanoy Frankfurter. I fbt .36 I Dougla Lunch Loaf, lb. ...,.i35e Summer Sausage, X 35cJ Boiled Ham, lb. Salami, lb ......T0c Head Cheese, lb. ,...;........2SeJ Cooked Pork Loin, lb .t. 1.70c Smoked Liver Saueage, lb....2Sc Sliced Baooir, lb ...1...35c n Ma Floor) '(Adfrbacha ;Y lent fitting. - Extra Special Sale of Utah . Pork koast (3 to 3 ya lbs. each), lb Baby Lambs 12y2c Baby Lamb Stew, 3 lbs. 25c Steer Beef Pot Roast, lb. . , Baby Lamb Shoulder 12y2c 15c Loin Polk Roast, lb. ...25c Roast, lb. Pork Steak, lb. . ,,20o Baby Lamb Loin Roast or 25c Veal Stew, lb. . 15c Chops, Tb. Sirloin Steaks, lb. ...22y2c Hamburger or Sausage 25c 2 lbs. Pure White Lard .30c Meat, 2 lbd. Your Fourth of July Outing and for Sunday Special Boldflna, lb $95 Ot Well made and excel- - Little .Boys Wash .Suits,- $2.49 ...... A ; $1.-4- 9 Made of fine chambray or kiddie cloth, either long or short uleeves. In green, gray, tan and blue, In the pretty middy style. Sizes 2 to 9. 5 lbs $1.90 8 ozs. Goddard Pickles .15c MEATS front just like father wears. (Auerbachs Second Floor) Campbells Assorted Soups, 7-o- z. Khaki Middies, 6c Spaghetti, pkg SPECIALS Open In the crusher style, for boys and girls. (Auerbachs Second Floor) , Casco Brand Sardines, with key v.......6c Booth Sardines ..19c California Lemons, doz. .35c San Juan' Ripe Olives, cans .2 for 25c ,9-oz- . : . . .15c cans . .7 Golden Arrow Creamery 75c Butter, 2 lbs. and up. fit- Almo Brand Macaroni and 3 cans Khaki Overalls, $1.50 At Popular Prices Auerbachs Grocyterya ALL-DA- Y Khaki Camping Hats, 98c - One-Piec- e Womens and Misses Buy Your Picnic and Camping Supplies at Cantaloupes, fresh shipment just arrived, special .3 for 25o California Home Brand 10c Pickles, can Boys With double seats and laced bottom; made of extra heavy twilled khaki Sizes S to 16. With sailor collar and tlk tie and emblem on sleeve. Sizes 6 to 14 years. $1.35 5 AU pure wool Thermo open front sweater coats. Just the thing for camping. Sizes 30 to 34. Here Are Your Outing Clothes the youngsters. In sizes-- to 8 at In 6izes 8 y2 to at. 7. Boys Khaki Riding Breeches, $2.50 e Girls Regulation Khaki Dresses, $3.98 g to 4 Blouse lop And bloomer bottom, with sailor collar and eilk tie. Sizes 8 to 14. ever-increasin- Suggestions in Novelty Sport Skirts With sailor collar; short sleeve and loose bottoms and belts. Sizes One-Piec- FllMrai m. THE BIO STORE New Arrivals in Comfortable and strong. One-Piec- 4 Hot Weather Apparel 1000 Appealing ... . Every Boy and Girl Needs Outing Clotbes the regular meeting of the Vkr tlonal Association of Htptlonary Engnitfht, the following ofineer; Thursday ficers were elected S. Jeperaon. president: H. S. Purrant. lce president. Y. K. Kornua, recording secsecretarj H: L Is.J. I.yon, corresponding 'CaterUne. financial secretary, Technical Knowledge' Needed.'- - retary, R Mace, D. treasurer. J. Mault, doorkeeper, John Pan?, "Advertising Is more scientific than law, conductor. medicine or engine. ring, and the merchant James Eana, trustee. Y. FL Korous, delto be convention national to the man who own his writes or business egate vertisements and expect to get the proper held at Pea Moines, Iowa. ft Canvas - covered. "T1 (Auerbachs Fourth Floor.) At '9i FIdl"8 Ch Complete In canvas bag. Officers Are Selected Engineers by Stationary 4 ft Complete with back. thing Folding Tables, $7.49 Black Kid PIfKVERSAIL Kid ), Folding Chairs, 98c Folding style. SANDALS White Cups, 5c Camp Stools, 49c . The Vacation Season Demands the Bums Universal Large Tin Coffee Pots, 49c Folding Cots, $4.49 All new merchandise. .No obsolete styles. These shoes have arrived most opportunely for the holiday (ltu-seli- Uevk-man- If you are going camping over Independence Day; you will be interested in these special ofTo help make your ferings. trip enjoyable we. have provided many things that you are. sure to need. Everything is offered at substantial savings , Large shipment just received ofThe latest strap effects in diite .canvas pumps. ' The shipment enables us to Mosz-kovv- rawliw. effluent advertising and, lastly, scentlflc salesmanship n Referring to the first joint, Mr 'declared that no doctor or lawyer, man or merchant of any tvpe Could hope to attract the gcmral pil lie Unless he maintained a neat and inviting place of business. "All of us he said, have a certain pride that makes us avoid an office or store that appear unsightly or dirty. Taking p the point of real service, the sneaker said that "service is a word that has been "worked almost to dUh," but he believed the truo si mlWcnnce of the word lay In doing a little more than is expected, and doing it a little better than might have pi o ed acceptable. It. waa on Alils topic of efficient adverthat Mr. Hefknunn made some tising statements and distinctive emphatlo There ere," he declared, "lumber dealers ceyet who advertlee lumhor, lath, lime. dement, shingle. Fair prices, prompt th? thev, And expect perhaps livery." public to come running to pun hase material to build hnmfea. That wouldn't bring customers in a thousand years. of nn auto dealer What would you think who Just advertised- - "Iron, ho ass, steel, rubber, glass, oil, tirea. tools, cars see me The Ruto before you buy your auto dealers, most of them, know the secret of an Interest cn the advertising-creati- ng part of the buying public. irarai PUMPS . Iatrtrk'Hvland. tenor pupil oMheBos- Mlss Lucile Jenkins and Miss Mildred Maupln. graduates of St Mary's academy, Salt Lake- - and other musicians, will be heard In a concert tonight at the 'lrlnecss theater, Bingham, for the benefit of the Holy Jtosarv Catholic church of that city. The Rev John W. Rvan, C. S. C, Is pastor of the church The following program will be present-ed- . "Valse In E" Op 34. piano olo, McGurrln; ) Miss MHry Catherine ). (b) "A "Consecration Vale" Spirt (s) (c) Flower" (Campbell-TIpton- i. (Munncy). (d) "The, Skveteste Flower" (Ratten), Mr. Hvland, "Air No. 6." concerto (De liero.ti. Miss Mildred Maupln, "Orlentale (Ceaar Cul) first violin. Miss Lurlle Jenkins, second violin. Miss Mildred Maupln; cello, Miss Isabel Jenkins, piano. M.ss Mayme Noble, "Recond to Armonla l.a Tones (PucAra"Deuxleine Hyland. cini), Mr. Mrs. besque. " harp solo (Debussy), Concerto Trumbo McGurrln, Catherine re Beroltl. Miss Lucile JenNo. 7" kins; selections, first violin. Miss Mildred second vio.ln, Miss l.uclle Jen-- k Maupln, ns; cello, Miss Isabel Jenkins, piano, Little Mother Mavme iNoble, (a) Miss "Maeushla of Mine (Burleigh), (b) (MncMorrough). (e) Mother Maohree Rose Wild (Olcott-BsllIrish (d) "My (Olcqlt). Mr Hyland. res.1 t -- ee 1000 Pairs White Canvas Strap ( dt ' Complete Stock of - super ' quality pur silk gloves; double" fingeQlpa, lengths; -- white, black, pongee and silver gray. THE, BIO STORE Footwear New Hyland to Head Benefit Entertainment at Bingham to dismiss the speaker then proc these business essentials, which he desig- hated as an attractive pim e of buaimes, x Clift v Prepare lor the Holiday al Principles Enumerated. to $14.93; V. up Ladies Long Silk' Gloves,' Pair, $1.75 1864 4 Reported. Skeen, 'past president of the 6olt Lake Lions lub and chairman of the day. gave a report of the recent international at Hot gathering of the I.lonk hf'd were 601 Springs, Ark. He said there of a membership active dulis tptuL 26 000. At the election of international Oklahoma of offliers Edward H Vaught City. Okia , was chosen president, ai)d the place for the next International convenN J. tion was designated as Atlantic Cltv, The-ixr- d of governors of tlje Intama-tionusual oryanixatl(i departed from its to Inregulations, creating a new district hide I'tsh and the southern part of Idaho, as district governor. naming Mr Skeen an intensive campaign Under ills dfr tlon will be carried on to organize Isons clubs the difrit teiritory throughout Hr. M M Nelltirn, president of the club, was In charge yesecwy during the preI r. V. R. liminary jMit of the session Worlev waa musical director, the memthe at beginning bers sinking (America of the luncheon, ami "Hntllo Ilvmn of the of the Gem R public and 'Toluntbla, the Mr Josephine Oigan,L iflerwards. ilrower, soprno, was soloist being heard to advantage! in From the Lnnd of the "Do You Believe in Skv Hue Waiter. iT.arra!" and "If I Built a World for You." , -- r FOONDED BROADWAY D. A , STATE 1, 1922. ssss result - is era tv from the pockets, both (i - (Second Wlth " Floor) on. n Outing Hats for July 4th Special, $1.00 , Khaki colored mercerked poplin ; taped seams. ' The- - best to be had. Regular$1.45 , values. All-Wo- ol Golf Hose, $1.95 Heather shades ; colored tops, drop stitched. Regu price, $2.45. |