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Show THE BOX ELDER NEWS, PAGE TWO Individuality in Line and Fabric Characterizes the Adding Smartness wfcft 1 Metal Buckle SEMI-WEEKL- TUESDAY, AUGUST Y 68 to 71 East Side Main Street Brigham City, Utah New Hats ew Fashion ... so different . , . it is no wonder that So smart women are delighted with the hats this Fall They are tarefully and smartly styled with unusual individuality of felt, velvet or soleil in black and rich shades to blend with Fall costumes. See them here from ... $ .98 ap 1 ed Sizes 12 to 2 Sizes 8V2 to 11 y2 $4.98 to ou one-strThese attractive in slippers gleaming patent leather are made even smarter with a fancy grain trimming! Low-pric- to 8. Sizes 3 . . Gen 2.69 2.19 Four Times As Much .1.79. Space! Stocks! Roomier Departnn A clever patent leather pump with fancy trim bow and graceful high heels . . . exemplifying our fine values at only $2.98 Youll Like This New Smartly New! T'Strap Youll like its smart ... ... That Are One-Stra- ps lines details its clever trimming its comfortable, attractive cubist heel . . . its low price 1 Patent leather with fancy grain trimming. Only Smart, serviceable Oxfords for school girls. In patent or gun metal, With black afed sliver grain trim. Sizes 12 to 2 Size s &Vi to 11 2.69 2.19 The unusual fashion in which the strap and trimming have been made to predominate the style of this shoe makes it quite interesting. Patent with fancy grain trim. $3.98 We will have over four times as much space in our net larger departments, more diversified stocks of merchandise We have paid especial attention to the lighting, and lar daylight. A spacious double entrance front will mirror many nothing has been left undone in the way of beautiful fixture' decorations. Beautiful New Balcony for Piece Goods Ready-to-We- ar An interesting feature of our New Store is the commodious and splendidly equipped Balcony for femwhere Ready-to-Weinine shoppers will be displayed. Here you will find the smartest of coats and frocks, direct from New York shops, at prices that completely divorces Style from Extravagance. Be sure to drop in Thursday, if only for a peep at the new Fall styles. The Balcony will also contain the Infants Department, where fashions for the younger members of the family will be displayed. Our Piece Goods Department k will find many charming, new fab you is located on the first floor, with fr ar conveniently near. A Greatly Enlarged Mens! Possibly the man of the family felt slighted in our old but we have given him a large, spacious department on the Floor of our new store, where he will find a greater select: merchandise than ever. There are ten sections devoted to clothing, and two ample fitting rooms for the convenience customers. c Muslin Honor $3.98 1 Unbleached Bleached A dependable household staple .35 Turkish Bath Towels 12 At Thrifty Low Prices! Growing Girls Oxfords in Brown, Gun Metal or Patent, fancy grain trim. Smart . . . for school. and inexpensive ... You never can have too many soft, absorbent bath towels . . . especially when you can get such good ones as these at such small cost! or with colored All-whi- borders or 18x36 inches 15c $2.98 22x44 inches c Oilcloth Colorful te cross-bar- s. inches and 39 inches wide. Practical Mew styles and popular col era. 48 inches wide. Yard 27c 25c 64'in. Damask Mercerized New Goats For Fall and Winter Emphasize Fur Trimmings Deep collars of pouch or shawl type and novelty cuffs distinguish the smartest coats for Fall and .Winter. They emphasize the trend toward softer lines that is characteristic of the new season. Tunics Straight Lines Share Honors White or with colored bor dm. Excellent value, yard 49c Rayon Undies For Women Panties, Bloomers, Chemise Vests remarkable at only 49c Ea. Charm! Grace! New Lines! in these !'1 Lr.g t Styles for everyone for every type of figure. Each one distinctive . . . different . . . proving that the J. C Penney Company is again first with the best among Fall coat modes . . . and, as usual, delightfully lc r priced. -- n aj Presented for Your Fall Needs Here are the dresses that will make your Fall wardrobe a fashion success! Lovely afternoon frocks of velvet or satin . . . more tailored types for the street . . . novelty woolens. A fascinating assemblage . . , for a wide variety of needs . . . and in sizes for women, misses and do come in to see them! juniors ... 13 iJe3 this Flares . . . -- and our tfc.-rc-ai t.lrrell . Vho jjd glass m who work, s had k, have frteonso h Irianen gilding It is. ecls to jbgratu.. 'type Ct to Jnd we' Sservice |