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Show TIIE SALT LAKE TRIBUNE, SUNDAY MORNING, OCTOBER 9, 1921. Nationally Approved Strongly Urged. Reg-ulatio- Gets Start in Brooklyn. . , ; & Automotive service associations of No York and Brooklyn aro preparing to spend fit, 060 on an advertising and direct ' mall campaign to avert the usual slump In winter automobile repair work. The appeal will be carried to the car owner to have the overhauling work whloii usually Is put oil until early spring done during the winter. . By appealing to the car owners In this way the associations believe that they will be able to bring their members suf-flclbnt work to keep the wheels turning and the Organisation! intact throughout the ordinarily dull period, t Brooklyn started the movement a few weeke Ago and mapped out the plan. An Initial appropriation of $4000, to be through voluntary subscriptions of members,' was made. New York joined the movement with a $12,000 approprla i tlon. 'A-i- S- l -u Vi P w h 1;.- - -- ! -- s' I : ! ?. I Motor truck can ' be mad far more transportation safe by the adoption of uniform scientific traffic laws In all the state end by stricter enforcement of the eta tu tee. In the opinion of D. C. Fenner, chairman of the motor vehicle conference committee, speaking before the New England conference of state highway commissioner and motor vehicle registrars. The motor Vehicle conference committee represents the automobile owner, manufacturer, dealer, parts and Ura associations of the motor vehicle Industry. Th conference of commissioners wan hold In connection, with the annual congress of the National Safely counoiL My-- Fanner stated that careful analysts of accidents In which motor trucks have figured has revealed the fact that the disasters hsv usually arisen from excessive also, weight or speed of the vehicles; from overloading or from inadequate or defective equipment. Still other causes were reckless or Incompetent .operators. Improper enforcement of the laws ana conflicting traffic regulations as between! states or municipalities within the states After citing Instances to Illustrate the manner In which these causes of accidents have operated disastrously, he recommended to the highway commissioners and motor vehicle registrars that they lend their support to the movement which has been begun to' bring about tha .general, enactment and enforcement of uniform motor vehicle lews throughout the entire United States. In this connection he explained these provision of the proposed uniform vehlole law wblok have a vital bearing on those factors, end showed how tbo adoption of the measures recommended would make for safety. He conducted by emphasising to public officials that motor transportation la an Increasingly Important medium of commerce; that Its deverlepmant Is today only In its latency, and that ths wisest oourae for everyone to pursue Is to develop sound and equitable regulations for rendering this now type of transportation safe and not measure , for stifling It legitimate and vitally necessary growth,. v. Newspaper- - Used.- - adTbe plan is to use quarter-pag- e vertisements 'In several dally newspapers. some morning .end some evenSng, spread these out so that every other day ' Ing or every third day during the present month and November one paper will carry the advertisement This advertise- ment will be attractively gotten up by an advertising agency and will have cute at head and foot. No Individual names will appear In this advertising, but the signature will be that of the association. The copy will be prepared especially to eel get the interest of the ciff owner-anhim to thinking of the sdvlsability of hie done work having early. To follow this up and oltnc: ment, there will be some 60,000 folders also bearing the but association, name address with of the firm the end ' which has subscribed to the fund. This folder sets out three very forcible reasons why it la to the advantage of the car owner to have hie work done now. The copy In the folder logically follows the newspaper copy and focuses the appeal of the reading matter on the In; - Twin Falls Boy Named ' Stadtnt Body President ar Benefits Many. ng covered more generally In the advertls-ing.-- 'The financial arrangements are such that the fund will be raised., by subscriptions of HO each. Of this amount, 26 will be paid on the signing of tbe contract and ths balance In Installments covering the ten weeks that, the campaign will run. The associations will, therefore, have at all times money In their treasuries from the subscribers In let to Tke Tftbua. POCATELLO. Idaho, Oot. I. Ace Zen. ger of Twin Falls, a second-yecollege student In pharmacy, was chosen president of the Idaho technical Institute student body at the eleotlon Which closed last evening. Hi opponents were John Powers of Blaokfoot and Brown Kennedy of Fort HalL James Beaa of Pocatello was elected as vie president. Margaret Malone of Pocatello waa chosen secretary. Clarence Erickson of Arbon WO elected Spec dividual firm. The benefits of In the first place, the service many. associations aro brought forcibly to ths attention of tbo public, many of whom are Ignorant of the existence of these organisations. The use of quarter pages makes it almost Impossible that any oar owner In the territory oan tall to see at least one of the advertisements during the tea weeks that the campaign will run. Sven if the ear owner should by chance fail to see these, he Is still caught In the mailing lists, because practically every established Servian station and repair shop will send folder to ear owner on their list. Ths advsrtlslng In the newspapers. therefore, serves as an opening fo.wedge and gets interest. The folder was llow and puts in concrete form what . tt The power and Influence of the automotive vehicle In the world of today was never more largely felt than laat week At the Utah state fair. Mintons of dollar la antomobils parked the atatlona at the fklr grounds testified to the means by which the majority of visitor came to the fair. This service could aptly be termed convenience. A score of huge trucks, resembling so many pachyderms, delivered exhibit after exhibit to the show building prior to the opening of the ahow and at it dose cemmenced the task of removing the material. This service could easily be termed performance. And to climax the respect that should naturally be felt for the service already mentioned, it win be remembered that nearly A dosen racing machines of great speed and power famished thiUJ v oval.- - This might be called pleasure. after. thrill for the fair visitors as they raced around tha half-mil- e Below we have the happy medium, a sedan of the popular type. Standing on the aide la Mrs. 0. S. Potter, holding in her right hand four ribbons first, second, third and fifth awards for tha' senior yearling heifers which were capture by her husbands entries from the Lomondvlew Dairy farm at Ogden. The bovine quadruped in the foreground la Gipsy Oradyk Hannah, daughter of Gipsy Pontiac Cornucopia and Victoria Hannah, and winner of first prise in her class. advance of the lima that the money be needed. will treasurer. The and business manager of the Idaho Techniad, the official weekly publication of the student body, will be named later. editof-in-chl- ' .. Per-kln- . - Subscribers Subscribers to thefund vylll set the general advantage of the newspaper advertising and have their names printed on ths folders. Nonsubscribers to the fund, who are members of the association, will, of course, derive some benefit from the advertising, but they will not b able to follow It up. The prestige of the associations will be advanced and mem Havs You Ssm ur Plan New. Never before has anything just like this been attempted In the automobile business, although it has been successfully carried opt in other lines of business.- Coffee growers are at the present time carrying space In dallies urging the public to drink coffee. Not some particular kind of coffee., but just coffee. We see in the street cars the slogan No particular brand Wear suspenders. of suspenders, but jufct suspenders. The anthracite coal operators are running space attempting to justify themselves In ths minds of ths pUbllo for ths high prices of coal. And so It Advertising service has never been done before collectively, and It seems oertsln that this Initial trial wilt result successfully. In another year the movement win no doubt have gained momentum and will receive more widespread support, and may become a national campaign backed up In many other ways. Motor World. ?. 51 Type seem-lngl- , G. G. Calkins Enters the Insurance Field for ' the past six Georg O. Calkin months field secretary of the Utah State Automobile association, resigned from that capacity last week, to take up duties with the Mutual Life Insurance company in Salt Lake. White with the auto association Mr. Calkins did splendid service for the organisation and brought the membership to Its peak since its formation. It waa with regret tlwt officials of the association learned thaXh hmd deetoad to leelfc the organisation. He will be associated with Fred W. Hathaway, local manager of the company. Prior to coming to Balt Lake, Mr. CalA. secretary work. He kins did T. c- -. is a r' M.-C- . - Motor Car Distributors 'Exhibit International A thoroughly dependable line, manufactured Visit our salesroom at 435 West 4th South. 6 ef - t NEWSPAPERMAN DIES, a OMAHA, Neb.. Oct. I. Samuel J. of Sioux City, lows, part owner of hosdied In a Sioux the City Journal, and the Llnooln passenger tor cars. possible al that 'as the movement Wlllys-Knlgpital here last night from a complication bership In them will, therefore, become quite headway-nationThe Western Electric company and ths of diseases following a nervous break- organization will ears, and the Chevrolet Motor Sales com. gain more valuable. f tiullt tft.thetr advantage Jo promote pany.demonstrators pfthe Chevrolet .mo " tTtab Co el company also had booths'. While the' IdesTls TicaFeeTfmorthan the idea, end the increaad In service two weeks old and work has only been work wUI be felt ell along the Una, In the consumption of parte, accessories, In actual progress a few days, subscriptions are already coming In fast and tools and supplies. there Is no doubt but that the plan will go through with a rush. Already plans Skilled Retained. are being made to Induce other associaAnother desirable feature Is that with tions In other parts of the country to the picking up of business In the usually promote similar campaigns, which wdll dull period many skilled men can be doubtless result In a decided Increase in retained in the employ of firms who repair business In these localities. It is would bs otherwise unable to keep their staffs up to normal. When laid off, these men drift from city to city and locate wherever they can find work, and the result has- - always been that when th spring rush starts It Is Impossible to get the workmen, and often shops have to be manned with green hands, which re suits In confusion in the shop, delay Ip deliveries and unsatisfactory work whlSn has to be turned back to the shop to . - . makegood.-- The campaign In Brooklyn It In full swing and tbe campaign la New York has just started. Forty teams of two men each are visiting responsible firms and asking for their subscriptions, carrying with them samples of the advertisements and folders. The first half-hoof the drive resulted In six subscriptions so the la received. being favorably plan evldently International Motor Trucks and Tractors - ns gpectel to Ths Tribes. BOSTON, Mass.. Oct New York Repair Concerns Seek Spring Trade Now in Order to Avoid Ruth. . of the Strict Enforcement Movement to Promote Idea Along Associated Lines Tractor r and marketed by a jdependable company. INTERNATIONAL HARVESTER COMPANY OF AMERICA SALT LAKE CITY, UTAH. T at State Fair Half a dosen Salt Lake automobile dealers and distributors bad exhibits at the Utah, state fair last week. Thousands were attracted by the displays, is the booth were the Mecca for the motor loving who visited the fair. Those of the companies who had exhibit were the Grady Motor Car company, which exhibited the Roe jassenger tar and Speed Wagon delivery car and the Cole Aero" Eight passenger machine; the Lexington Motor Car company, displaying the Lexington cars; the Browning Auto company, showing the Overland, fITtt Standard SHARMAN of the T&orld AUTOMOBILE 81 SOUTH STATE STREET. SALT LAKE CITY. . CO., , . BOISE IDAHO |