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Show THE SPANISH FORK PRESS. SPANISH FORK. UTAH If you want to buy a car on time It that advantage to buy the car you can comfortably afford, on a payment plan that gives you a sure margin of safety. HITS' SHOWS VDZUH& is to your General Motors has its own finance company, the General Motors Accep-tanc- e Corporation, operating the GMAC Plan. Through its service more than 1,000,000 families have pur chased cars comfortably out of income. last, the price of this service, which had always been low, was further reduced. And the automo bile buying public is now saving millions of dollars annually as a result of On August 1 -- this reduction and the influence of General Motors leadership. OW many farmers own radio sets? What programs hold the farmers Interest? What does his wife like? What time of day finds the greatest farm audience listening In? Surveys made by two Independent organisations have resulted In the n tabulation of certain definite concerning radio on the farm. Answering the first question, WLS of Chisago, says that one of every five farm homes In the United States contains a radio set This conclusion Is based on a survey of more than 18,000 rural homos. Twenty-fiv- e per cent of the farmers .prefer music to any other program, while 24 per cent listen In regularly to get the dally weather and market reports, thus taking advantage of the more practical side of radio. This Is found to be especially true, the survey showed, among corn-be- lt farmers In Iowa, Illinois, Missouri, Indiana and Ohio, where 42 per cent reported that they rely almost entirely on weather and mnrket Information which the radio Is able to bring to them. East and west of the Mississippi river, down In the cotton country, only 3'per cent view this as an Important rndlo feature. Officials of WLS believe that the farmer Is Just beginning to take advantage of the educational value of his radio. Only 10 per cent are Interested In the furra schools and lectures offered by universities and other agricultural organizations. Relatively few rndlos nre In use In the cotton states west of the Mlssledppl Texas, Oklahoma, Mississippi and Louisiana, but 20 per cent of all of them are tuned In regularly to the educational programs. Twenty-thre- e per cent of the wheat-be- lt and 20 per cent of the corn-bel- t farmers are going to school regularly via the radio. These three sections are served by stations which specialize In programs for farm folk. Church, sports and the drama via radio mnke little appeal to the funner, according to the survey. Women on the farm generally prefer the household home makers programs, and 41 per cent tune In on these most frequently. Musical programs are favored by 31 per cent, lectures appeal to 8 per cent, talks on gnrdens and poultry are especially Interesting to 1 per cent, while 3 per cent enjoy their radio most for the church services and sacred music It brings to them. New England housewives were by far the most enthusiastic group for the hour! with Its suggestions on economics and new recipes. Corn-bel- t farm women run them a close second, due perhaps to the fact that these sections are close tq stations which offer programs of prime Interest to rural homes. Women on farms In the tobncco lands, Kentucky and Virginia, seem to prefer music, and they likewise are the most enthusiastic about church and religious programs. Women In the cotton-growinstates west of the Mississippi enjoy the serious, educational programs; 37 per cent will always fish" around In the ether after a lecture from distant stations. Rut farm folk, on the whole, are not prone to be fussy about the kind of entertainment they nn get over the air; 18 per cent of the men and 10 per rent of ther wives refuse to state a preference, because they like It all so well The most radios are found In the New England states. New York and Pennsylvania, where they have Invaded 88 per eent of the homes. The central earn belt, Iowa, Missouri, Illinois, Indlnna am Ohio, runs a close second with 83 per cent T't cite eastern eotton states should be the radio erii'smnns paradise, for radio has found Its way eto only 3 per cent of the homes, according to th. survey of WLS. The survey co ers 18,480 typlonl American farm "'es In 42 states, nnd was gathered by some twelve hundred scouts or observers, ench of whom mmi ed carefully the conditions In n small group of I onics In her own neighborhood. The survey w being mnde In nn effort to help the farm women herself to find out how her home, her working coi dltions, her rhnnrcs for toelnl life nnd health projection for her families compare with those of women In other walks of life, Radio Is changing the marketing methods of entire groups of farmers, according to the survey Ivnle by the National Farm Radio council. Importance of radio In the marketing of furm products Is Illustrated In the National Farm Ratlin council survey by reports from 43 states, mors than 4(1 per cent of the replies giving specific examples of cash livings effected by the uso of radio, ind practlcully every report Indicated the The purchase of automobiles on time is a universally accepted prac tice. The car is a utility and it is sound business to conserve capital and use credit But buy on sound terms and at low rates. Any General Motors dealer will explain the advantages of the GMAC Plan GENERAL MOTORS Infor-matlo- home-maker- ttzzsar zrzp Importance and value to the farmer of having market reports from 24 to 48 hours earlier than they are obtainable through any other medium. Typical of hundreds of reports of the farmers use of radio In marketing ts this one from a farmer living near Keytesvllle, Mo.: Radio reported hogs due to drop In two days. Shipped at once. Saved $150. In same week put off haying because of storm warning. This prevented heavy loss of hay. In conducting this nntlon-wld- e radio survey the National Farm Radio council gathered and tabulated 44.550 Individual expressions. The survey was conducted by the council In with 13 farm publications, 450 county agents. 200 boys and girls club leaders, 150 home demonstration agents, the National Grange, the American Farm Rureau federation, several hundred teachers of vocational agriculture, deans of 37 colleges and several radio stations. Ninety-fiv- e owners, per cent of farmer-radi- o the council 6aid, think of their radios as a utility as well as an amusement device. They think of It as a utility because It brings to them mnrket reports from 21 to 43 hours earlier thnn obtainable In any other way. These enable the farmer to market his produce to the greatest advantage. Results of the survey to determine Just when the farmer listens in on his radio shows the maximum farm audience somewhere between 8 and 8:30 In the evening. Starting nt 0:50, the audience rapidly Increases up to 8 oclock. After 8:30 there Is a sharp decline. Determination of the size of the noon farm radio audience is one of the most outstanding results of the survey. A little more than CO per cent of farm radio owners are on the air nt 12 noon. In some states, notably Illinois, Kansas, Pennsylvania and New York, the noon audience approaches 75 per cent Very few farm folks, according to the survey, listen to radio programs before noon. s Concluding that radio market reports mean and cents to American farmers, the radio council sot about finding out Just when the farmer wonted his market reports. Tabulation of many thousands of replies left no doubt as to the time when market reports should go ou the ulr. The farmer wants his market reports at exactly 12 noon nnd nt exactly 7 :30 In the evening. Orchestra or band, educational talks, weather reports, market reports and singing are the features with the greatest appeal tp the farm audience. The orchestra leads, with farm talks second. Weather reports and mnrket reports have about the same general appeal. A wide decline of interest was registered regarding vocal efforts. While the orchestra nnd bund are given first place, a general objection by farmers was made to J mg and there was a wide demand for more HaiThnnn and old time music. Vocal selections Male quartets were preferred were not popular. and soprano voices found general disfavor. News bulletins were In general demand. Turning now to a consideration of radio progress, we find that the quality of speech or music station and reproas broadcast by nn duced by a modern receiving set is ninny times better than the best of three or four years ago. Rut despite this. many, persons are dissatisfied with radio because there Is such a whip difference between speech or music as we heur it In the theater nnd as It emerges from the loud speaker. Radio speeeh or music docs not feel the same. It lacks color, vitality and line shading. Its quality Is hartl and metallic. Two explanations for tills are reviewed by Diaries Magee Adams In the The first, hu sa.vs, New nrk llernld-Trlhune- . la thUJmllatloiis of receivers ami transmlitcrs. apparatus cannot catch Even tJm most or reproduce the overtones, both lower uni higher 111 the scale, which determine quality and character In sounds. lu addition. Adams points out that broadcasting im It Is now carried on Is like listening with one car. Rroadcastlng of the usual typo, employing a single microphone, tends to give the same effect thut we would get If we listened to a concert with one car tightly sealed. These are not the only factors, however, which dol-lar- iZizzx-TAz&zgmz- https z contribute to the Imperfections of radio, and Mr. Adams believes that the listener himself to a certain extent Is responsible. We have five major senses sight, hearing, touch, taste and smell generally thought of as distinct functions operating altogether lndepend ently of each other. This Is wholly natural. Each has a highly specialized purpose to perform, and, as equipment,- - an Individual set of end orguui for converting received Impressions Into nerve Impulses, nerves for transmitting these, and brain centers for converting them Into sensations. Each sensation as It Is finally registered is distinct from every other, and the fact that these five faculties are even remotely perhaps never so much as occurs to us till a cold brings home the reminder that taste depends on smell for a large measure of Its effectiveness. Rut these are not the only Benses to be coordinated. The functions of all are bound up one with another many times' more Intimately than we suspect, and most conspicuous of all sight and bearing. It Is altogether logical that these two should be. They handle by far the greater bulk of all Impressions we receive, and were they not coordinated their combined efficiency would be far less than it now Is. Rut It Is the effect of thh particularly on hearing, with which we are concerned, and this Is astonishing, even amusing sometimes. For example: A quartet appearing on a small .town Chautauqua program found itself forced to present Its afternoon concert In street clothes because the trunks containing their costumes had been delayed In shipment. Th response of the audience was only perfunctory. Ry the time the evening program was presented, however, their trunks had arrived, and. appearing In costume, the quartet received an emplmtlcally.enthuslastlc ovation. Their singing was no better than It had been In the afternoon. If anything, that In the afternoon was somewhat the better because they were trying harder. The audience merely responded, without thinking, to better appearance. It Is difficult to appreciate just how far this can be carried. Violinists, to cite another example, In playing selections with pianissimo endings, often raise the bow clear of the strings when they have reached the point where they cannot play more softly and go on draw-In- g It bnck and forth. The audience continues to hear something as long as the bow Is seen to move nnd the. violinist receives eredlt for a masterful ending he did not nctuully play. It will be seen, then, that under most condimnkes sight a very real and tions practical part of hearing. Rut let us consider the situation this fares In the case of listening In on broadcast speech or music. Here there are no costumes or movements of performers to be seen nothing visible which proceeds concomitantly with or as pnrt of the music and Its setting only the unchanging loud speaker and the music Issuing from It. Vastly changed conditions nre accordingly confronted by, say, a habitual concert goer who enjoys particular ly the Rachmaninoff preludes. lie has been nmistomed to henrlng them In a spacious concert lmll, lights turned low except on the stngc, revealing a shimmering plane, the artist seated nt It, hands and arms In swift, sure movement, bnck erect, head Intent, the faint rtixMe j of programs nearby, n whispered comment on somi passage, faces nnd shlrtfronts standing out In tho dimness, the thunder of applause ns the numher Is finished. Of font does this prelude consist by radio? Tho same notes, played with the g.mie skilled artistry, hut with only tho lights of n II v Ing room revealing the cone or horn of a loud speaker for visual hnckg-ounIt Is small wonder then that the concert goei protests In dismay that this Is not the same muslr he heard In the auditorium. That radio has If ft something out. He Is right. Radio lias left some-thing out the visual component to which he hai so long been accustomed, not to nientlou the uswl background of concert hall sounds. - CHEVROLET ' PONTIAC OLDSMOBILE ' BUICK OAKLAND CADILLAC GMC TRUCKS YELLOW CABS, BUSES AND TRUCKS - A car for every purse and purpose are Fair Warning you a REAL ESTATE OWNER nr-win (ho United Slates? and wisli yon Horace What would you do If I to sell for cah. Write Albert K. Schnolder, Orir . Fidelity Mortgage Bldg., Cleveland. O. were to kiss you? C'amulutive, Preferred and Participating Helen Im a womn$ of few words. btork, eatab bus., distributing product a Into 11 Cutlcura Soothes Baby Rashes That Itch and burn, by hot baths of Cutlcura Soap followed by gentle of Cutlcura Ointment. anointings Nothing better, purer, sweeter, especially If a little of the fragrant Cutlcura Talcum Is dusted on at the finish. 25c each. Advertisement The man who has no credit can ways keep out of debt. al- Mouth. 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