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Show n Vv JdAl ') V i r THE DAILY HERALD TODAY'S NATIONAL WEATHER AS urJ ii wi Hk" ' y WEDNESDAY THURSDAY -s- FRIDAY MARCH 25. 199S WEDNESDAY, maps, forecasts and data provided by WNI Wutfwmewn, CWco, California m m SATURDAY -- pi I.TAI sr"" ,' 6lf ' aif.r?:. s j . St?' it.1 tjtfa, and much cootar tamparaturca. StKtwara witft poaalfcia cortin-ua- d Vaitoy rain thondnratorma. brassy and Mm High 71 Low 48 High 64 Low 44 Low 38 High 51 eeV '. )S 1 and driar con3on, High 53 High 50 Low 35 A S , a a HighLow 7443 7346 Provo Salt Lake City Ogden Heber City 5432 5433 5433 5025 5531 5531 5629 MA 7033 7342 7343 7337 7533 Oram Spanish Fork Nephi Manti Vaaterday Month Pracip. To Data Nornial Veatarday HighLow 5328 COO 0.24 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.90 Mancft Saaaon Normal Normal To Data To Data 1.82 1.34 1.76 1.05 1.30 1.55 1.23 1.05 11.40 10.41 10.39 6.76 12.92 14.79 7.28 3.77 11.17 Aiplrsa fusa 7.94 SU Artaa Dtpth Snow 0.17 0.33 0.23 0.42 0.37 0.30 - RwiM 11.36 S.03 9.05 10.47 iiitlrfffTBiiiiiiiiivii laiMMiiiiiiiMiiwriiiwiiiirfir Sundae: Koonriaa: Moonaet Apr. 3 Mar. 27 fe, . jo J frees Grasses Apr. 19 Apr. 11 Soon-- ; MOON tJ 1st Stage Smcg Aiort .0 ' ' Brighton 95 0 0 0 Canyon Dear 94 0 Vaey 97 0 100 0 Kl 98 &mwb Paucity 90 89 0 0 Powder Mountain Snowjetln Snowbird 114 110 110 0 0 0 0 Hazardous a j KtLo PWn.rWLo 3014 - PC 5219 PC 7945 MbuiMfqu 744 MC 5439 Aamcwn 4427 AiKtiorao 4437 MC4S32 33S - PC 7051 AtMa MC 5342 Anv!cC!y 4WJ1 Austin 8050 - pc mm BtMmora PC 5438 SI27 Bcton Hoiq7440 - PC 7056 $337 - pc tarn BWngi PC 7!V53 33 Birmingrnm Banwok 3822 - MX533 .16 3H 6042 Bom Boston 4?30 - SU4937 Branuwvlto 7WS0 - WIB48S 3IV22 .01 PC 5140 BuMo 3313 .10 PC 4917 Bwdngton Caribou MC3920 2913 e2M1 - M4640 Catpw Ottrioat S132 - CL 4146 Cky AJUny .CeMC66l2 CtMywin Chicago ,,,UI L L"i PROVO Chctwi, W.V1 Ctaokmtfl 4S34 4724 CtMbnd 4124 OmUu. 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U I 11 CITY 388 Concord :. dm f eia - M1S440 - SH S45 - CL6S3 - SHS4 48 .06 SH 6249 BA 524 - CL 7080 .03 NA 5749 - PCSOCS pesos 372S .13 RA 5749 PC 7343 S837 Dcyton Osnvar HUU PI MC63Q1 3933 RA 4946 4226 (Mrot Duuti PC 4221 3725 82 SU 6856 EIPuo 1 .44 SH 6144 , Euotna Ewmnttb 3130 Fslrbsnk 4619 -- MC 4423 MX 4336 3726 Fwgo SH 6550 Frasno S3S6 SU 6043 6939 Qoodana RA 4646 Giwi fte(Sr41.3 .02 PC 5839 633 QrMtite MC 4743 QrmiBsy 4222 MC.W29 HwWiurg 4832 MC 5637 Htfena 5834 SU 9189 Honolulu 7766 Houston . 7944 PC 7859 HieiMSt 56736.10 PC 7i50 SH 6150 .06 4327 InctanapolK PC 7854 Jtokson, Mls.7536 PC 76752 JfatoorwiSt 8841 RA 4338 4726 VW 7341 46739 KsnnsCiiy Knomaa 4832.09 RA 0539 Unsma 4120 -- RA 4646 RA 7156 UsV9M 9646 SCV27 SH 6336 Uionglon S7.31.09 PC 7338 Urn) UUoRcck 6242 PCJ7S7 RA 6158 Lot Anraka 78e SH 6536 Loutevit 5132 SU 9654 6448 PC 7450 6S33 City DMMoirtM Anu ? ..tart- CF.CSARCITY - I v N. jT .n -- "oT.GEUR Jt KANAB fcllllllllIIMIIIIMWaM)lllllllllllMa9JIIIIIII rt: Jf ' '"""'"imill.riMii.-inn- 0 tT.wo' L-- JI -- ?v T- " AbbavBt Alwrdaan 1 -. Abarporth Accra j1 - Aknandrtt J Af.atarsam N6PHJ 4 'fww w Ankara - I Altwis BaghdMl s Baftian - imiii Bangkok Barcskxw 3 Bega STATE & REGIONAL CITIES City Hllo Ata 4938 7442 7348 6642 6226 7335 8836 Blinding Bountrful Brigham City BryoaCanyon CadarCHy CotMtta New p Wat. .03 H .03 It PC Wl Wl Wl Wl Wl Wl aty P Wta. HVLo Data Duchsan Duck Creak Etcaiinta Evanaton 635 - 7138 5724 7837 5435 FWmora 7043 Flaming Gorga 5932 .02 Wl Wl Wl Wl Wl Wl MC City Hanktvtia Help HogltZoo Kanab Kaamt Ltylon Logan hlLo 823 P Wat. PC 6736 7446 7434 7144 7046 .03 6340 .19 menu 99-ce- nt joins Burger Sling's promotional blitz By DONYA J. MATHENY Knight Ridder Newspapm DETROIT Not only does Burger King claim to offer the french fries, it now sells them at a lower price. Its medium fries and six other items including the Whopper Jr., chicken nuggets and small shake are on its value menu. new The "Great Tastes" promotion builds on the momentum generated from its new lightly coated french fry, Big King sandwich, "Rugrat8" advertisements and campaigns. "We are operating from a tremendous position of strength. We've just had several great promotions," said Burger King best-tastin- g 99-ce- nt Corp. spokeswoman Kim Miller. There are more than 9,500 Burger King restaurants worldwide. In fiscal year 1997, Burger King had sales of $9.8 billion. Burger King's national campaign promoting the new menu carintroduced this week ries the tag line, "It just tastes better." The first ad in the campaign features a woman stopping traffic as she fixates on a man settling into a bench to eat his food as "Strangers in the Night" plays in the background. "It really comes down to taste," Miller said. "When consumers make their purchases, they look for two things: great value and great taste. This menu offers both." PepsiCo boss giving $1 million to students Roger Enrico, who grew up in a family, was NEW YORK PepsiCo paid, before taxes, $900,000 in Inc's boss is giving up $1 mil- salary last year and received a $1.8 million bonus. Last fall, he lion in salary to provide scholasked the board to cut his of its for children the arships 9 warehouse employalary to $1 a year and "considsalespeople, ees, truck drivers and oilief er using the savings to benefit our front-lin- o employees." "unsung heroes." The Associated Press blue-coll- ar Wl Wl Wl Wl Wl Wl HtYo CKy Btiftng Bain r 6W35 Midway Moab 6241 6833 , 7751 8146 .07 6938 7534 - Mortioio Pagt Pocatalo Prica Richfwkl tunny Belgrade Waa. Wl PC Wl Wl SH Wl Wl HAo Oty 5136 4933 .11 Rock Springs Snowbird StQaorgt Tooaia Vamal Wandcvar ZionNP P Wa. : 8345.- 7245 6837 6446 8146 Sarin Bermuda Wl PC , Bogota Bombay Buenos Aba Wl Wl Wl Wl Wl Ciko Chvxy Canberra JbtMf HlUa AM.iVU 49fl4 S0A9 5039 10372 6346 SU 46734 PC 46734 SH 6045 PC PC PC 43A2 PC 3719 MC PC 8148 PC 6081 PC 10281 PC 6946 PC 16463 SH 6536 PC 6350 SH 46727 PC 4326 PC 6163 PC 7248 SH 36719 Akna-At- a 4 V v r " i u SPANISH FOHXM ' EUREKA f 5 L"ttrTfT'n" ' l L ( -- Oty S'L--- " "T r----. .MIIMUWUtl fe MOAB f r-- MONTICELLO I ' Madord, On3&750 .31 56744 .06 7356 .02 949 By CAROL TEEGARDIN Knight Ridder Newspapers After experiencing sluggish 1997 sales, McDonald's has decided to turn off its heat lamps and let its customers hold the pickles and the lettuce if they so choose. sandwiches will be the cornerstone cf McDonald's attempt to regain market share. In the next 18 months, its restaurants are expected to install a computerized production system called Made for You. It's the overhaul first of the McDonald's kitchen in more than 25 years. "There have long been complaints about the taste cf the food at McDonald's," said Robert Klara, senior writer for Restaurant Business News in New York City. "Nobody can argue with the fact that something that sits under a heat lamp won't taste as good as something that comes right off a grill." The company still has to sell its franchisees on the idea and is offering to match sptmd-inup to $12,500 to buy the fystem, which require? special holding bina and bun toasters. The average mvehlmcul wouiu ie $25,000 per reetaursttt, i Made-to-ord- g, r, - 4131 ttnrvaapota 439 7240 MoblM Mantpmiy 7136 Wor.v 4643 New Orltans 7146 York 4734 XorWk 4942 North Pisa 3632 Oklahoma CKyS45 Omaha 3832 Orlando 8847 tin 4944 PC 6240 PC 73S6 PC 6204 SU 8757 MC 5146 MC .01 PC 53QS - SU 7957 - PC 7854 .03 PC 8842 - PC 77.'58 SU 5040 PC 5845 SU 76737 PC PC PC PC 7758 7133 7749 S43S 7341 Psducth 4C34 .01 SH 6451 MC 641 P!iikipWa 4832 8780 PC63r60 Pnosne; 4327 . 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Halt. 3719 SU 367 7538 PC 7870 Hong ong kionon 4IV32 PC 6297 Irkutsk 3716 MC 34710 FOrFog Msi Tbday CRy HMWac.HVLa iHmi 3934 PC 3732 93W6 PC 90764 Jaddah 6646 SH 6437 jarfcno Janoalam 6648 8H 5436 PC 7762 Johanntburg775S Kabul 6436 SU 6826 814 Kiw 32 9177 SH 6877 KSngjton SH 972 9977 Khthuaa 7WS4 MC 7252 Lahora Ctbon 7355 PC 7649 London 5238 PC 6043 Madrid 7045 SU 70V34 Manila 90766 SH 9166 SU 5468 66763 MuJan 8141 PC 6243 ModosCISy Monkaal 391 PC 3218 Mceooal 36726 PC 3423 67 43 PC 65746 Nagasaki Nabob! 7861 PC 6261 NaeDeK S&tS SU 6162 3230 8N 3790 Odteta Otaka 6297 PC 6545 Otto 3627 PC 3732 Psnama CMy 9W72 PC 96773 McDonald's attempt to regain market is dollar-for-do-la- - (feMSnow) WORLD CITIES t GREEN ftlVER , Km1f WU PWs.NM douoy MCtoDy otoudy T8Thunrtnom)t I ; City Mw)n.Wb.44n9 WSSthW Code Key j FILLMORE W ill NATIONAL CSTIES Tonight's Low , ..in... il tuy Cm to 4 p m. feracatl poitlorss ot tmUnw tystemt and pradprtation araai. Cckx bands Indicate hlfth tarnparaiurot tor tha day. Fdracaat Wgntow temparaturaa ara eivan tor aalected cities. AREA TEMPERATURES & y MpwiM high fampMtJM 20om to k aaaii (801)984-600- 0 STATE ". yyi; CITT it- 30 SoUtuda 94 CwTwt SW CondWon 2 (801) Currant Highway Condition tntermouTitxln Today's Highs WENDOVtH Mountain QUARTER LOGAN 4 ti 0 0 Valley Clinic MOON CHARTER 119 Nordic Atthim And Alitrgy rULL Alta Meadowa (jm nzn Moid (In.) &4 J L a Mviuou, Lev Elk 0 ELU Weeds UnrseaStrifui -- jTTI (fat.) TP f XTBRMES MkH NATIONAL ttta 0. count V 6:24 a.m. 6:43 p.m. 4:10 2:5S p.m. Sunset , iilrih New Sundenca Brian OHM 8pt 30j PclSen rii Moderate 7.70 6.45 yuan so . PC il I Is li V Vui?::fT j3r 1 ; L03 Amm City SW-- n 1 i ! c 9 a 9 Low 31 ':. O'.l.nmfMn ! 4 t .t4.i:is' UlttHJ ta&9-4v e ehanca of valfey rain and sector. Variably eioudy eidaa '. ? HiTfr Partly cloudy e .tyt e44t-Sa e c 37 YMtMay TMay hlUWsa.WLa CKy Pwia 46731 55.37 PsMng PC 4832 SU 6146 Phnom Part 9773 QuatntkMn 6049 1024 Rangoon 3921 Rykjvt( PC 96779 MC 5SS2 PC 9864 MC 2721 rfeaJanlro9372 PC 9178 Rom 6541 IIA 8439 SanJuan 8773 SH 66773 7943 PC 783 SarsSago Sacu! 6032 PC 6439 96762 SH 9377 Snorpoi Stockholm 4126 SU 4132 9170 PC 8166 Sydney 6167 PC 6657 Taipei 6132 PC 6441 IMm 6741 PC 6441 Tokyo Toronto 3441 PC 26721 Vancxivtr 5846 SH 6846 Vsnk 4136 PC 4632 4130 PC 4327 Vwva 3010 PC 3216 Winrag 863 PC Xkwg 4126 PC 45726 Zagreb Zurich 46731 MC 4327 14 made-to-ord- er "There have long been complaints about the taste of the food at McDonald's." - ' McDonald's is the world's largest restaurant company and historically it's grown faster than anyone else. But, not during 1997," said Ralph Rush, senior associate with Technomic Inc., a Chicago-base- d firm that tracks sales of McDonald's executives pizza and fast food nationclaim the new process will wide. deliver a hotter, fresher prod"Looking at overall dollar uct. They also say this will sales, we have the quick sera big vice improve the tapte industry up 5 percent thorn in McDonald's side after nationally, and McDonald's is recent taste tests ranked some only up 4.6 percent. That McDonald's sandwiches means they have lost market behind Wendy's and Burger share." . King, both of which have had The company has also customers fcr decided to take the Arch years. Deluxe sandwich off the marMcDonald's is ket. It hasn't set a timetable, the Made for You system but the product has already in a few states, but data on been taken out of 9,000 how it's doing are cot yet stores nationally. McDonald's available. also killed the deluxe fish "I have some question sandwich and replaced it about the cost" said Daniel with its original fish fillet. Murray, an operator frym The other oandwiches in the Edwardsville, HI., who owns deluxe line, intended to two McDonald's restaurants. appeal to adults, are also He said the costs to update the under review. software and cssh What's more, the company registers alone represent close also plans to ctop adding new to half of his costs. sites in stores after But Murray likes the conthe opening of 30 new units cept. "I thidk it's the way to go this year. The 700, restaurants have not raet pronow," he said. Analysts say McDonald's jections. had to do something to boDEt McDonald's stock closed the image of the company and Thursday at $51.50 a shaw, dewn 64 cents. increase sales. Robert Klara, senior writer for Restaurant Business News according mates. to industry esti- McJack Greenberg, Donald's chairman of U.S. operations, also offered franchisees a money-bac- k guarantee - cf sorts. If the company changes sandwich production again within five years, McDonald's would buy back the old equipment, he told them at the company's semiannual worldwide convention this week. "Oar current system is out said of Claire date," Babrowski, senior vice president for restaurant systems. "We need to give our customers a reason to come home." New software is the "brain" of the operation, sending orders instantly from the cash register to the grilier or sandwich maker even before the customer has finished ordering. A special order, a Big Mac without pickles, for instance, gets its own slip of paper from the computer. The slip rides along through the sandwkh-maiin- g run. , special-orderin- g test-markst-i- point-of-sa- le Wei-Ma- rt m-slo- re |