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Show Mail-ord- lis I l r- I - ' ' Estimated 1990 sales for top 16 J other firms f Food Mail-Ord- er I the season for mail(AP) order giving, and more of the gifts crisscrossing the nation make for a transportable feast Fruit in the mail is nothing new, but how about six pints of assorted gelato packed in dry ice? It's yours, if someone doesn't mind paying $10 a pint to get it to you. And forget the mundane fruitcake. Select instead a bouquet of porcini mushrooms, a pair of smoked quail or a basket of prickly pears. The S.600 companies that tempt tiie palate with mail-ordedibles are competing for the $1.2 billion that Americans are expected to spend on food orders this year, according to a recent study by the New York market research firm A total of 3,600 mail-ordfood companies compete for $1.2 billion in orders. The top 16 firms account for $591 million in ostimated 1 990 sales. Leading Companies ' $134 ma. rs. CTt TVIf SSPAAJ7 1 SwlSSN. F I Colony $120 miLA I er I Omaha Steaks FDSTWVP. Growing at an annual rate of about 10 percent, mail-ordfoods are likely to account for more than $3 billion in sales by the year 2000, FIND-SV- P said. Business whips into a frenzy during the final quarter, with some mail-ordcompanies doing virtually all their shipping between September and January. Entire 747 jets have been stuffed with nothing but thousands of pounds of holiday pears from Harry and David. er 'Popcorn Factory, Hunt International, Standex, Campbell Soup, Sunnyland Farms, Hal Indian River Groves, Pimade Orchards, Hormel, Hickory Farms, Priester's Pecans er Source: FINDSVP, Inc. APKarl Tate Cooks plan golden celebration capacities in his Church including a councilor in a bishopric. After service in World War n in the Pacific, he served an architectural apprenticeship. He worked as designer and construction supervisor for Anderson Lumber Company in Provo for many years. He retired as an architectural coordinator for the LDS Church. Beth has served in the auxiliaries of the church and retired from House of Fabrics after 22 years service. great-grandchil- d. The Cooks were married Nov. 20, 1940, and have spent most of their overnight and two-da- delivery y services, which can guarantee a delicate or perishable item arrives intact. Clambake Celebrations of Cape Cod, Mass., for example, can promise a customer in Albuquerque, N.M., that she will have lobster, mussels and a few ears of corn all packed in authentic seaweed steaming on the stove less than are Krista BYU, and is currently employed at the Provo LDS Temple and the BYU Meat Laboratory. son, Courtney Almond and Whitney Pyron. Best man is Jared Fernandez with Dave Almond, Douglas Holdaway, Daniel Holdaway, Jonathan Clegg and Justin Clegg attending. The bride-to-b- e graduated from Mountain View High where she was active in Orchesis Dance Club and was a cheerleader. She has been attending Utah Valley Community College in Orem. Her fiance graduated from Granger High where he was active in baseball and sports. He served an LDS mission to Hartford, Conn. He is attending UVCC. The couple will live in Provo. 7-- 9, Bridal attendants are Carol Brown, Julie Pyron, Angie Roberts, Laura Gillespie, Leicia Holdaway, Brenda Jacobson, Julianne Clegg, Mallary Gillespie and Lisa Almond. Flower girls are GraceAnn Jacob- - - "IM 1ft clientele. Franklin Foods of North Franklin, Conn., for example, sells only exotic mushrooms like Polish cepes, shiitakes and porcinis. Smithfield, Va. based Fin 'N Feather will put a smoked pheasant buffet on your table. Mr. Spear Inc. of Stockton, Calif., has cultivated a list of 25,000 fans of its colossal asparagus, its sole product. "It's an alternative to flowers," said president Chip -- Ar-ne- tt. His asparagus, which has been served at the White House, simply is "not in sufficient enough quantities to make it available from a retail standpoint," he said. Consultant Walker believes the il business is "counterthat is, cyclical" to the economy as the recession deepens, business is likely to increase. Consumers who feel pinched for cash typically "trade down" when it comes to buying gifts, and food is a popular alternative because it super-premiu- m has "no comparative market price," Walker said. "You don't if a dozen apples from an orchard in Oregon is a $20 gift or a $40 gift," he said. Perusing catalogs in the coziness of one's own home and ordering with the mere push of telephone buttons has become a recreational pastime of sorts for many know Robert Case Mickie Lunceford Giles, Payne nuptials planned Crystal Giles, daughter of Rex and Pat Giles, of Provo, will marry Mike Shane Pyne, son of Joyce Burningham, of Orem, and Rube Pyne, of California, on Friday, Jack E. Cook Beth Wanlass Cook at the Harbor that evening, Park LDS Chapel. The event is open to all friends and relatives. Bridal attendants are sisters, Rexine Orton and Pricia Giles, with junior bridesmaids, Britney Giles and Ralissa Orton. Flower girls are Danell Giles and Katie Giles. Best man is b brother, Lenard Isaacson with Rex Giles, brother of the bride, Todd Opfar, Ruston Or ton and Darek Giles as ushers. Bridal showers for the bride were given by Vickie, Paula, Joy of the bride. Giles, sisters-in-laSpecial guests are Afton Burningham, Ed and Donna Pyne, Roy and LaDacy Giles, grandparents of the couple. The bride-to-b- e graduated from Provo High and LDS Seminary and is attending Utah Valley Community College. She is employed at Young Mother's High. Her fiance graduated from Mountain View High where he was on the wrestling team. He served an LDS mission in Ohio and is emMoines Steel Co. ployed at Pitt-De- s of Provo. ..fif, Debra Gwen Redd Alan Lasson Stevens X J Crystal Giles Mike Shane Payne V.. 'Martin I Shooting Stars WA fashion Fantasy Photo Experience" 'A .'V '55 Session Includes: I , Complete Makeover 4' and Accessories SHOOTING STAOS University Mall, Sean A. Fernandez Besilyne Holdaway The Mervyn's Instant Court Area, Orem, UT 225-887- Viewing 2 Haifstijling Wardrobe Fashion Photo Sessipn of Video (all for Proofs an appoint menl Ambivalence, Jill ih rather than local food-by-ma- Mickie Lunceford, daughter of Melody Ashman and Scott Lunceford, will marry Robert Case, son of Roger Case and Rachel Tucker, on Friday, Nov. 30. An open house will honor the at 1475 S. couple that evening, 75 N., in Orem. The event is open Holdaway to marry Fernandez Vineyard, and the late LeRoy T. Holdaway, will marry Sean A. Fernandez, son of Mr. and Mrs. Robert A. Fernandez, of West Valley City, on Thursday, Nov. 29, in Provo. A reception will honor the couple at The Ivy Tower that evening, in Provo. The event is open to all friends and relatives. up to Dec. 21," he said. "If you do percent of your business in one or two months of the year and can extend that selling season by just two weeks, it's a tremendous boost." Companies with very narrow product lines can stay in business because they cater to a national 80 at agri-busine- ss The couple will live in Provo. Besilyne Holdaway, daughter of Mr. and Mrs. Morris G. Clegg, of food-by-ma- Lunceford, Case plan for wedding 7-- 9, The bride-to-b- e graduated from Monticello High and LDS Seminary where she seved as president. She is currently studying nursing at Brigham Young University with plans to become a registered nurse. Her fiance graduated from Mountain View High and LDS Seminary. He served in the Netherlands, Amsterdam LDS mission. He is a Chadwick, Penny Redd, and Kay-len- e Stevens. Best men are Clarke Stevens and Kurt Jensen. operations, each with sales of less than $50,000 a year. Though the vast majority of food moves by ground transportation, most of the industry's growth is in Nov. 30. A reception will honor the couple Debra Gwen Redd, daughter of Paul D. and Diane Redd, of Paradox, Colo., will marry Alan Lasson Stevens, son of Dale and Mary Stevens, of Orem, on Thursday, Nov. 29, in the Salt Lake LDS Temple. A reception will honor the couple at 675 S. 200 W., that evening, Orem. They will also be honored at an open house the following week in Monticello. senior studying food-by-m- hours after phoning in the order. The cost: $119.95 for two. San Francisco's Gelato Classico Italian Ice Cream in just begining to offer its products by mail. Six which comprise a minipints mum order at $59.95 are packaged in dry ice in a foam container much like a picnic cooler. Consultant Jay Walker, who Caheads Ridgefield, Conn.-base- d talog Media Corp., said that though il has been big business for a long time, "overnight delivery ... allowed a freshness perception for millions of people who didn't believe they could get (food) fresh in the mail. And it made sure food can be given as a gift reliably." If you ask Federal Express, spokesman Brandon Davis will tell you his company has been a major boost to the food industry. "Our business ... allows them to extend their business season right 48 to all friends and relatives. The bride4o-b- e graduated from Provo High and is employed at All About Pets. Her fiance attended Provo High and graduated from Provo Vocational High School. He is employed at Rocky Mountain Welding and Fabrications. Redd, Stevens plan wedding 7-- 9, er "mom-and-po- Page G5 up for Ihe holidays Based in Medford, Ore., Harry and David has sales in excess of $120 million, making it perhaps the food company in largest mail-ordthe nation. the top According to FIND-SV10 companies control 45 percent of the market; about 3,000 companies are characterized as THE HERALD, Provo, Utah, 25, 1990 6-- married lives in Pleasant Grove. Jack is a former mayor of Pleasant Grove and has served in many Jack E. and Beth Wanlass Cook were honored at a dinner party Friday, Nov. 16, celebrating their golden wedding anniversary. It was hosted by their three sons, their wives, and families. Their children are Darrell Cook, Pleasant Grove; Jim Cook, Sandy, and Tom Cook, Highland. They have eight grandchildren All were and one in attendance as wH as their own brothers and sisters and spouses, and close friends. Bridal attendants rv mactati food mmj er Sunday, November IV V 1 Visions and Other Stories Michael Fillerup . r o stories explores the dilemmas confronting idealistic women and men in a Fillerup's collection of conserv ative environment, ambivalent interactions between Anglos and American Indians, and the alienation of religious feeling in the face of institutional sentimentality. One of the West's most refreshing new writers, Fillerup is bilingual 175 pages. $9.95. coordinator for the Flagstaff, Arizona, public schools. Paper. prize-winnin- g .(in rVi sale Reg. 45.00. For healthy, shiny hair with great body. Shampoo, haircut and style included. Long hair and design wraps additonal charge. 20 Off Pro Touch hair care appliances. Sale price effective through Saturday December 1st Phone:226-818- -- n- Open: 1 Mall ty m a Levi Peterson's newest and best collection of iconoclastic short stories picks up his hallmark themes of sin, guilt, and human passion. His unforgettable characters mavericks, misfits, and eccentrics inhabit the dark areas that separate orderly behavior from individual desire. Peterson, a professor of English at Weber State I'liiversity. is author of The Harkslidtr and Canyons of Grace. - Cloth. 200 pages. Elouise Be - $14.95. ...Zucchini. Only When I Laugh Elouise M Bell Delighting readers of Mtrork magazine for over ten years with her of her yet penetrating observations, humorist Elouise Bell has chosen thirty-sifavorite articles for her first collection. Essay titles include "Zzzzzuchini," "Chistmyths," and "What Makes Botticelli Blush?" Bell won first place for "excellence in journalism" from the Society of Professional Journalists for her Network column. $9.95. 150 pages. Paper. light-hearte- d Charge it: Orem-Universi- . mum Night Soil Levi S. Peterson 39.88 One Better1 Perm 7 Guilt, luiilV 30 M-- F 00 Sat. x i |