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Show ', p 1- 1- Friday Lifestyle Also in this section: ArtsEntertainment r 1)9-1- 1 0 GG3vaflG epto 20,000 letters a yeas from customer By M2E FEINSILEEX Associated Press Writer Odonna Mathews Is a presence in Giant Food's newspaper ads and radio and television commer- cials, offering and reinforcing e advice suggesting Halloween safety tips and ways to deal with high blood pressure or proposing fruit-fille- d shredded wheat as an alternative to fatty, sugary, snacks. "Make your snacks count," she advises. In an interview in Giant's nothing-fancy corporate headquarters in an industrial warehouse neighcommon-sens- IV-- low-fib- er borhood here, Mrs. Mathews spells out her philosophy: "People are going to eat their hot dogs and their chocolate chips; But choices should be Part 2 there. Consumers have the right to choose, and they have the right to be informed." Twenty thousand times a year, Giant customers write or call her, to ask for a recipe or to complain about a checkout clerk who packed the eggs in the bottom of the bag. Mrs. Mathews shops at Giant, ."Zf of course, but is sionally sneaking itor's store. "I've one recognize me not above occainto a competnever had anyyet," she says. She started as an intern to the company's first consumer adviser, Esther Peterson, originally from Provo, who held the post between stints as White House consumer adviser to presidents will' always need the viewpoints of outside consumer critics such ng herself. Analyst Kimberly Walin of the securities concern of Prudential Bache says what Mrs. Mathews "Consumers have the right to choose, and they have the right to be informed." Odonna Mathews Shoppers Advocate for Giant Food chain Kennedy and Carter. Guy Ford, who analyzes supermarket stocks for the Investment Corp. of Norfolk, Va., says: "Giant was ahead of the curve. The industry is just coming around to what Giant's been doing for years." The Food Marketing Institute says a third of 164 retailers who took part in a 1987 survey reported they have established consumer affairs departments. Forty percent of the consumer advisers report to top management. Joan Claybrook, president of Public Citizen, a consumer group, welcomes the trend. "It is critical that the consumer adviser be allowed to participate in the top councils of the company, as does Odonna, and that they not be sanctioned for expressing unpopular opinions," she says. But even then, she says, society does is also good business: "The costs are not that high and the goodwill between Giant and the community is great." Mrs. Mathews agrees. "Everyone sells chicken," she says, "but not everyone sells a visit to the supermarket that can be pleas- ..'" Ms- " 1 4,1 v.vr'll dramatic rise in the number of h measles cases has led officials to recommend that children be vaccinated twice against A public-healt- the disease, according to a pediatrician at the New York University Medical Center. He also suggests young people obtain a booster examination before entering college. "A generation af- - 1 ;4er a measles vaccine became .available, the disease is once again , posing a health threat to American -- Tyoungsters," said Dr. Saul Krug-maan internationally recognized J ' authority on infectious diseases. An article in a recent issue of the n, center's Health Letter explained that measles is a potentially serious viral infection. "Pneumonia and middle-ea- r infection are very prevalent complications of measles," Krugman said. "One case in a thousand may lead to encephalitis, which can be fatal or lead to severe brain damage or retardation." In the two decades following licensing of the measles vaccine, the reported number of annual cases in the United States plummeted from more than half a million to fewer than 1,500 in 1983. Since then, the numbers have again climbed, with 3,655 cases reported in 1987, the most recent year for which final figures are available. "The figures have taken an alarming leap this year," observed Dear The problem ! concerns my husband. He is a food inspector. This is not his profession ' . it's his neurosis. ; He examines every slice of bread for mold, even when he unwraps loaf himself and takes the first the V ; piece. He stirs his coffee for several minutes, eyeing the surface for He flies, gnats or sniffs every morsel of food placed before him. More often than not he ' refuses to eat the fish because "it : - - doesn't smell right." I tell him all smells like fish, and he says "some fish smells more like fish other fish." If this happened only at home it wouldn't be so bad, but he also behaves this way out in company. I'm afraid one day he may begin to use a magnifying glass. Can you help? Agonized Dear Ag: Bread inspectors, fish snmers ana, yes, even spoon-wipe- rs are an Incurable breed. - , Tbey will be with us as long as rman has two eyes and a nose. Ask your husband to please be v less obvious when he's out in com-- T pany. It's unnerving to a hostess to --see sack antics. She has no way of if the guest has found rlr ' knowing or if he's 1 only looking. something She must be right. With 147 stores, Giant enjoys net profit margins of more than 3 percent of sales, well above the industry average of 0.71 percent. Giant's sales, nearing $3 billion a year, have doubled in eight years. For all that, Mrs. Mathews pushes advice that might make many a blanch. Three profit-minde- grocer d meat in a serving, she says, is really enough; "slice the meat thinly and fan it out on the plate." ounces i v tor ! Krugman, a professor of pediatrics. More than 6,000 measles cases were reported by the fourth week of June four times the total for the same period last year. "The total for 1989 will exceed 10,000," Krugman predicted. "Chiefly responsible for the disease's resurgence are two factors: only 50 to 60 percent of infants and preschool children have been immunized, and outbreaks have occurred in susceptible groups of high school and college students. It is due only in small part to imported cases from other countries." He added that,"No vaccine is 100 percent effective and the single dose of measles vaccine recommended since 1963 may leave 5 to 10 percent of recipients unprotect what-have-yo- u. ed." In the wake of the upsurge, ealth officials have issued revised recommendations for routine vaccination of infants and children. The federal government's Centers for Disease Control has drafted new recommendations for a two-dos-e vaccination schedule. In addition to the routine (MMR) vaccine given at the age of 15 months, a second dose of the measles vaccine should be given before a child between the ages enters school of 4 and 6 years at the same time as the already-routin- e (DTP) vaccination. "Revaccination has no adverse effects," Krugman said. '...'fish Lthan , - - ; '1' J Two months I married a very successful :and respected businessman. He is several years my senior and the - .first man I have ever been intimate with.' He seemed perfectly normal until be slapped me around because him from Jfl. struggled to keep clothespins to my breasts and bottom! " ; Several times he has tried to tie me to the bed and suggested the . . clothespins routine. I refused on the that it is not normal. He ' ' grounds argued that since I have never been V intimate with another man I didn't know what was normal and what Dear Ann Landers: 'i.ago . pin-Tni- - SYNDICATE - Justice Dear Just: What you describe is not normal love play. It is sadistic, sick and kinky. Don't allow the man's money or prestige to intimidate you. Get an attorney, tell him the whole story and throw the book at the dingbat Dear Ann Landers: I'm worried brother Nick. about my He's been dating a girl who said she was 16. When he learned she was only in the eighth grade she admitted she was 14. This girl can go out every night in the week and stay as late as .she wants to. Last Friday Nick didn't come home to sleep. He phoned Mom and said he was spending the night with a buddy. He told me the next day he slept on the couch at this girl's house. Her folks didn't say a word. These people aren't trash. Her father is a professional man and her mother is a social-registe- r. Their theory is that either a girl of 14 can be trusted or she can't, and putting restrictions on her are useless. What are your ideas on this? -Concerned Sister Dear Sister: My sympathies are with the girl. Her spineless parents have abdicated their responsibility because it's easier than exercising discipline. Your brother should not be going with an eighth grader especially this one. Her unlimited freedom could mean a sudden end to his. Dear Ann Landers: My husband and I moved here and left our three children with my mother because a good job offer came up. Three months have passed and I'm dying of loneliness for the kids., Whenever I mention sending for them he says, "We can't afford it" Last night he announced he'd like IACK-T-0 i ,' ,ixat 1 AP Lascrphoto 1- - If II )? j. Utah's Favorite .s Creative Superstore for Home Decor and Qlftl ,. Garlani Christmas x 9 Canadian Pine Garland 8" Regular $15.00 f FALL OPEN HOUSE measles-mu- Q trt 12' ud 6' Triple 4 ld gazelle full-grow- 12' Reg $47.79 $11.95 TAKE-I- 6' Reg $63.79 SALE n 1774 N. Univ. Pkwy Provo, Ut. 373-150- 5 T Choose from anyprint or caxd in stock. Includes Collins, Barton, Lund, Duncan and MORE!' 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Statt (Connco Plaza) Jf 12 Off ALL Baskets CAKE & CANDY S STARTING AT $2.00 SAT. SEPT. 2ND. 10 TO 6 $15.95 15 7 Art V PPTCF. POPULAR SALE Every TUESDAY ing. two-day-o- ud Shaped Stem, Potted Senior Citizens Day Mae Dear Mae: This is not very fatherly, and if you go for it, you're not very motherly. Since you seem to be the one with the full set of brains in the family insist he put the kids before the car. Sign nothA SAT FICUS TREES 4 diphtheria-typhoi- can outrun a horse. I ART VPiP'C k. ' d-pertussis with Classes from Shepherd's '""wasnot. He explained that such love play is called "female bondage," and all the women he had made love to before eni edit Recenuy he ripped my clothes off started knocking me around. I and ' : M became frightened, packed my bags i'and left A few days later he sued for divorce. His grounds arc that I refused to be a wife to him. I am afraid of his power and .. .v - public-h- later." I don't think this is very fatherly. He needs my signature before he can buy anything. Please advise. -- LA. TIMES & CREATORS money, so I hesitate to tell my side of the story. He might make me out to be a nut and ruin my reputation. Please advise me, Ann. Seeking V- Odonna Mathews, vice president for consumer affairs of Giant Food, BaltimoreWashington area's largest supermarket chain, is shown in her handover, Md. office on Tuesday. to buy a new car. I asked how he could afford a new car when he can't afford to send for his children. He replied, "The kids are OK where they are. We'll send for them Landers ' ; w 7 y j of Ann - H ant." UJ Ann Landers: ""H 1 i$Kl aKf Someone like him is an incurable breed (Ann Landers is on vacation. The following column is a rerun. Her ur'i'regular column will resume - ;,K- -T iweasies on rise; second shot is recommended By NYU MEDICAL CENTER For AP Newsfeatures tr- A ' - FF5C5I i i |
