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Show r'ii uai Nintt.n j 7 , . 1 , . ,-- X --- J Vr AP Business Writer NEW YORK APi Hollywood legends like Rita Hayworth. Joan Crawtord or Frank Sinatra knew who to call when they wanted to keep their names in the limelight or impress money-hungrmovie producers. Henry C. Rogers, ol course. The publicist has been credited with launching and enhancing the careers of dozens of performers over the years, although he freely admits his early methods would make most in the business cringe today. "I would make up stories." Rogers, says the of Los Angeles-baseRogers & Cowan, one or the country's largest public relations firms. "The media knew they were made up. That's how the game was played. It was all done i - If Tiiere was the time when he convinced a newspaper that Miss Hayworth. little known back in the lWits. was voted the actress by the Fashion Couturiers Association. The fact was Miss Havworth d in good fun. "There were plenty of gossip columnists, but there was never enough news. So. the Hollywood press agent would make up news myself included.'' Most of the time Rogers' stories paid off big. i vSs&jxw T railways Ralph Creer, director. Division of Public Utilities, Utah Department of Business Regulation, has announced that Trailways Lines, Inc. and the Division of Public Utilities have entered into a stipulation wherein Trailways will continue service to much of the state of Utah. THK HFRA1.D. Provo. i what I did now I did ill en. I'd be barred from every media outlet," says Rogers, who enjoys reminiscing about his early endeavors His biHik. "Walking the Tightrope.'' published by William Morrow & Co in 1HS0. details many of them. Rogers founded Rogers & Cowan in 10. taking on one of his employees. Warren Cowan, as partner. Rogers & Cowan started out with a single office in Ias Angeles and $200,000 in revenue its first year. It now also has oil ices in New York, Ixmdon and Washington and li)8t) revenue of $1 0.5 million. Rogers says. The firm still represents many of Hollywood's elite, such as Joan Collins. Ann Margret. Kva t'abor. Cybill Shepherd. Dudley Moore. Sylvester Stallone and Bruce Willis, sprinkled with some sports figures like pitcher Ron Darling of the New York Meis ami production companies like Merv Grit fen Enterprises. s But in the Rogers & e Cowan started its corporate division, and that has since been the focus of Rogers' best-dresse- d y lyiwtexfe 187 allows for the The stipulation discontinuance of three routes. Those routes are: between Salt Iike City and the a state line over InterUtah-Nevad- state Highway 80; between Crescent Junction and state line over the Utah-Colorad- o Profih couldn't afford a big wardrobe at the time, and there was no such group as the Fashion Couturiers Association. Bu t Look magazine saw the published item and decided to do a spread on the young actress, helping launch her career, and that ol Rogers. When Rogers represented Miss Crawford, an association that behe once gan in the made up a story about how she favorite by Las was the odds-oto win the bookmakers Vegas Academy Award tor tier perioral ance in "Mildred Pierce.' The rumor was spread just as production was getting under way. She won the award for best actress the following year. nikl-UMO- well-know- n n mid-1950- more-lucrativ- 5 U.S. Highway way ti6t; and 191 and U.S. High- between Thistle Junction and Salina over U.S. Highway 89. Trailways had originaly applied to the Utah Public Service Commission and to the Interstate Commerce Commission to discontinue service to the entire state of Utah. service, particularly those in ellictive immediately, also provides for the withdrawal of the Exit Petition from the Interstate Commerce Commission and the present continuation of service by Trailways on other routes it now services in the state. Many local jurisdictions complained about tlic discontinuance of The stipulation, Southeastern Utah and Iron County. Because of the degree ol dissatisfaction voiced at the request to discontinue service. Trailways decided to seek middle ground, and agreed to continue service to a large portion of Utah. Creer said. "We're delighted that Trailways will continue to serve Hah. We feel it is much more beneficial to have "half a loaf" than to have discontinue service enTrailways "' tirely. r COMPUTER & Hrent and " " J$$A Downi'y Mr. & Mrs. Downey Copper Kettle Candies, located at No. 72 S. State at the Albertson's Shopping Center, Orem, owned and managed by Brent and Bethany Downey of Orem, is new yet the recipes for their delicious fudge, caramels and brittles goes back more than 30 years. ."They make their candy and fudge in front of customers, making them in a copper kettle, and stirred on marble slabs. Mrs. Downey's family is from Michigan and has been involved with the candy business since she was born. In 1982 they started a candy store, Howse's Candy Haus in Cottontree Square, Provo. This store was set up to help their children and through college. It was here that Mr. Downey learned the tricks of the trade from Mrs. Downey's father and also did a lot of personal candy research. son-in-la- UPGRADES 10 MHZ TURBO MOTHER BOARD INSTALLED Downey graduated from BYU with a degree in human resource development. Mrs. Downey graduated from BYU in organizational communications. Their new store in Orem makes over 25 different flavors of fudge, featuring 12 to 15 kinds at a time. It also has cream caramels, rum and butterscotch chews with peanut, pecan and cashew brittles as well as an increasing selection of dipped chocolates. Mr. and Mrs. Downey have four children. Groups are encouraged to call and come by in the evenings for a free demonstration of fudge making and warm samples. The Downey's also mail the candy UPS for any occasion: missionaries, birthdays and holdiays. the Downeys guarantee their customers that both wholesale and products are still made with the finest ingredients: real cream and butter, high quality chocolate and all natural flavorings in their candies. Their hours are Monday through Saturday, 12 noon-- p.m. Gaffney. S.C. plant and Building Construction Manager in Springville. Gorde holds a bachelor of sci- ence in mechanical engineering from South Dakota School of Mines Carol Nielson The Personnel Association of Central Utah announces the appointment of Carol Nielson. APM, as president ol the association lor sionals. accredita- Personnel Accreditation Institute 5450 University Mall, JC Penny Court 10 am-Sal 10 pm TRADE-IN- Full Service 0 a.m. 9 p.m. 10 a.m. 7 p.m. -- Saturday - S ACCEPTED BA Atari Dealer Mon.-fri.-1- tion from the Carol Nit'Kiin BUSINESS 225-575- Mountain view Hospital in Pay son where she has been employed since 19ti9. She earned the APM HOME OR SEAGATE 20 MB HARD DISK WITH WESTER DIGITAL CONTROLLER Nielson is currently the personnel director at the IN YOUR 5275 1987. and Technology in Rapid City, South Dakota. A member of the American Society of Mechanical Engineers, Gorde and his family live in Orem. Stouffer Foods Corporation is the nation's leading manufacturer of premium quality frozen prepared foods. With headquarters in Solon. Ohio. Stouffer products are available in supermarkets across the United States. and reaccredited in 1985. Nielson will direct the professional development of 100 profes- in 1982 DATA SYSTEMS SALT LAKE CITY -- mm X? 9 (oTd Tom Grode Stouffer Foods Corporation has announced the promotion of Tom J. Grode to Enginering and Maintenance Manager for the company's Springville plant. Grode joined Stoufler's in 1982. Since then he has served in several positions including Project Engineering Manager at Stoutler's MM? What is your excuse? can't be money. At Sandia Federal you can open with as little as $500. It can't be time. It only takes a few minutes to open an IRA through April 15, 1987 and save on your 1986 taxes. And if you think you won't earn enough at Sandia Federal, then check our rates. We not only give you high money market rates, but we insure your It UTAH COUNTY RESIDENTS PREFER A HARMON'S CADILLAC an 1 IRA 1 . In competition. Cadillac outsells Lincoln 2.5 to 1. Cadillac outsells Mercedes 3.5 to Cadillac outsells BMW 4 to 1. 3. Harmon's guarantee to meet any Dealer's price on a new 1987 Cadillac in the State of Utah. I Your Provo Cadillac Dealer Since 1936. i "T 470 W. 100 H., 500 $ 2,000 $10,000 $25,000 $ Current Rate 7.25 7.50 7.75 8.00 Penalty (or early vntlidiawol. Cum-n- l role only, Sub(it to chcinye wilhout nolne. Rate may chunye monthly duiiny term ol auount. 1. Harmon's has been rated by Cadillac Motor Division as the Dealer with the highest customer satisfaction ratings in the State of Utah. ir Now, if you already have an IRA somewhere else, that's good. However, you can transfer it to Sandia Federal. That would be better. And it is very easy to do. So come to the mountain today for an IRA. You'll be glad you did when you retire. Minimum Balance COME TO THE tfOUUTAItl 2. 01111 YEAR MARKET RATE ACCOUNT investments. 1987 CADILLAC ALLANTE CONVERTIBLE THREE REASONS TO BUY A NEW 1987 CADILLAC AT HARMON'S IN PROVO Utah County, customers prefer Cadillac over the Provo, Ut, (801) 373-303- 1 33 Having achieved success in the Hollywood arena. Rogers says. "I looked around one day and I asked. "Is that all there is?" "The struggle to get to the top of the mountain is more gratifying than the view you see from the top. ... 1 dec id I'd to go climb another mountain, and it was a very big mountain.' Rogers & Cowan does not directly promote a company's products or even serve as its spokesman. What it does is promote the television shows or cultural events that a company sponsors. There are currently about 40 corporations on Rogers & Cowan's client list. "We are basically publicizing an advertising vehicle.'' Rogers says. "When they i viewers) tune in a show, for instance, they are going to see the commercials." Among the firm's projects have been Ford Motor Co.'s "Treasure House of Britain" art collection and Amerisponsored in 1984-8can Telephone & Telegraph Co."s network television specials, including "David Copperfield" and "The Count of Monte Cristo." bus lines cuts back service, but remains in Utah Mr. - Page interest Trends ' Hah. Hollywood can thank its lucky stars for publicist Henry Rogers By VIVl.W MARINO I 15. M' " ';lU r nrn Nir |