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Show TV Page 10 - THE HERALD. F'rpvo. Utah. Monday, February 2, 1987 begins serious discussions TV contract on new five-yeNFL Sunday ar Bv RICK WARNER AP Sports Writer The Super Bowl is over, but the NFL's biggest battle of the year is just beginning. The National Football League is about to start serious negotiations on new television contracts e that will have implications for the sport and the three major networks. The league's five-yeadeal with the networks expires after Sunday's Pro Bowl. A new agreement is expected to be reached by March 1, but not without a struggle. The networks, who have lost an estimated $150 million on NFL telecasts over the past two years, want the league to reduce its television fees. "We can't continue to lose millions of dollars a year on the NFL," said Neal Pilson, president of CBS Sports. "Television is a business, and businesses are not supposed to lose money." But the networks aren't the only ones pleading poverty. The NFL says it can't afford to cut its television fees because several teams are already losing money, and the number would increase if valuable TV revenue is lost. "There's no question that the networks lost money on the NFL long-rang- r, this season." said Cleveland Browns President Art Modell, who will negotiate for the league along with Commissioner Pete Rozelle. "We don't want the networks to lose money, but we don't want to lose money, either. I can't go back to the owners and ask them to take a cutback. We cannot go backward. We must go forward." In terms of profit, the networks are the ones going backward. In the 1970s and early 1980s, as the NFL soared in popularity, they made millions on their pro football telecasts. But in the past two years, lower ratings and a soft advertising market have turned the profits into losses. "It's really very simple," Pilson said. "The marketplace hasn't grown as as fast as our costs, and that's an unhealthy situation." Despite the losses, none of the networks are ready to abandon the NFL. Pro football still out- -' draws most other sports games tele- casts, and the largely male audience remains attractive to many advertisers. "The NFL is a hallmark franchise, and we'll do everything we can to retain it," said Dennis Swanson, president of ABC Sports. "We just can't continue to lose money on it." If the major networks refuse to budge, the NFL could try to increase its revenue by awarding a package of games to a cable network or syndication company. The league already has discussed the option with Home Box Office, Turner Broadcasting System. ESPN, Fox Broadcasting Co. and the USA network. "We would like to preserve the relationship," Modell said. "But because of our revenue situation, we may have to consider an alternative." NBC Sports President Arthur Watson said adding a fourth network would be a mistake. "That's further dilution and of the product," he said. "It may be good for the short term, but I doubt its effectiveness over the long term. The basis of the NFL is fan support. If you go to cable, a lot of people won't be able to see those games. And that could lead to a backlash." Still. Fox Broadcasting and others are openly courting the NFL. The fledgling network, owned media baron Rupert Murdoch, would gain needed exposure by acquiring some of the league's games. "We want it right now." Fox Chairman Barry Diller said earlier this month. "We would take ABC's contract and sign it today." the final year of ABC's contract included Monday Night Football and a total of five games on Thursday, Friday and Sunday night nights. Those three-networ- k Documentary to study artist "Robert Vickrey: Lyrical Realist" is a documentary film presenting the works and experiences of the acclaimed egg tem-pur- a artist, Saturday at 10 p.m. on KBYU-TV- , Channel 11. The 1986 Cine Golden Eagle Award Winning film combines demonstrations of the egg tempura technique, narrated by the artist, with candid interviews to give an intimate and informative portrait of Vickrey and his work. Vickrey is a leading realist whose technical skill and images have earned him an international reputation. He began his painting career in the early 50's after receiving a BFA from Yale Uni- versity. as a man "who chose to go his own way" in the era of abstract expressionism, Vickrey not only survived, but flourished. Only a handful of artists in 1 IB na jf m United States today paint using the egg tempura method. Perhaps, that's because of its reputation as difficult and time consuming. One purpose of this film is to dispel the myth and demystify the egg tempura process. Vickrey. who was cited by John Cana-daformer New York Times art critic, as "The World's Most Proficient Craftsman in egg Temp pura Painting", will give a demonstration. ' DID YOU KNOW? O BD inhumT-oid- s (CBN) Davey & Goliath (DIS) You and Me, Kid ill vuH s O O 0O rabies. Today's Special CD (ESPN) Scholastic Sports America (HBO) In Search of the Wow Wow Wib-blWoggle Wazzie Woodle Woo (MAX) MOVIE: 'Jim Thorpe: All Ameri- 6D Paw-Paw- s (CBN) Flipper (DiS) Welcome to Pooh Corner e (ESPN) SportsCenter (HBO) MOVIE: 'The Best of Times' can" (MTV) Video Music (CC) (LIFE) PJU Update (MTV) Hedonism (NASH) Hidden Heroes (NIKT) You Can't Do That on Television (SHOT) Paper Chase: The Second Year (NIKT) Mysterious Cities of Gold (SHOT) MOVIE: 'Summer Rental' (CC) (TMC) MOVIE: 'Weird Science' (CC) In Stereo. (WGN) Jem (WTBS) MOVIE: 'King of Kings' This biblical epic is based on the life of Jesus and the struggle against Roman tyranny. Jeffrey Hunter, Harry Guardino, Robert Ryan. 1962. Kenneth Copeland 9:00AM (Continued on TV11) GOODWILL TV 0 O To Be Announced. Prompt Service Shop or Home CD Mr. Rogers' Neighborhood ED Rainbow Brite (CBN) Superbook Club (DIS) Dumbo's Circus (ESPN) Sportscenter Sunday: This Week in Sports (60 min.) (LIFE) Cardiology (MTV) Video Music With Alan Hunter (NASH) MotoWorld Larry Maiers presents some of the best events in Moto- - ft Discounts to Senior Citizens 225-755- 0 798 So. State, Orem e . I m. One 1 L 1 (DIS) Good Morning Mickeyl (HBO) Fraggle Rock (CC). In Stereo. (LIFE) Family Medicine (NASH) Wish You Were Here (NIKT) Star Trek Cartoon (TDC) Volunteers Part 5. (WGN) Lone Ranger 10:00AM Day of Discovery More Auto Racing: Busch Clash Live. OwlTV Today's program looks at dancing police horses, a hermit crab and "Whether you're a Contractor or a Homeowner, Contract Carpet's combined Buying Power brings 1000's of CARPETS to vou 4v'XxS--I a a n r, uf me lowebT rnces... ilk Ives (NIKT) Lassie (TDC) World About Us (WGN) Bugs Bunny (WTBS) Good News The World Tomorrow 8:30AM 'Captain Future' An alien emO MOVIE: peror threatens to take over the entire solar system. 1986. I Be- CD Family Affair ED Popples Ro- deo Bull and bronc riding from Mesquite, Texas, home of the world's oldest contiguous rodeo. (60 min.) a Sun neath th Cad 9:30AM O Tabernacle Choir i i a i ii ii we nre ueuier uiuii 5 exclusive vjuv'ci 1 WWf cluded. r.i r:i r v Prix Road and Dirt Track interracing; also, behind-the-scene- s views with the top professionals are in- (NIKT) Spartakus and the (NASH) Mesquite Championship k A'-s- s..f.'V?,rvi - .... Wiim 'WHAT the (CBN) Lloyd Ogilvie (DIS) Mousercise (LIFE) Investment Advisory (MTV) Beatles Cartoons re the focus of the ; package. Fox President Jamie Kellner said his affiliated stations could showcase NFL games better than ABC, which has limited flexibility in prime time. He said the telecasts could include pregame and postgame shows. "We can give the NFL something ABC has never been able to a whole night," give them Kellner said. Pay cable systems such as HBO emphasize their lack of commercials. "Without commercials, you have a shorter game," said Bob Greenway, vice president of sports programming at HBO. "That's important because many people feel the games are too long." NFL owners and television executives have a major stake in the new contracts, but they aren't alone. NFL players are also anxiously awaiting the outcome, which could have a direct impact on their salaries. "There are 1.6UU players rooting for Rozelle on this one," said Gene Upshaw, executive director of the NFL Players Association. "We want him to conquer the world." fourth-networ- cross. Grand 8:00AM O CBS News Sunday Morning CD Sesame Street (CC). ED Miracle Rock Church . Combined Buying Power! IS CARPET ONE? The Nation's largest network of carpet retailers whose combined buying power means the highest quality carpet a the lowest possible price. We buy and sell more carpet than anyone in the United States. COME IN and see our New Showroom, products and services. 1. SATISFACTION: replace it 2. WEAR: Each carpet 3. INSTALLATION: for any reason you are not satisfied with your Carpet One" purchase, we days of delivery . . . GUARANTEED! first quality, free of defects with a stated wear warranty . . GUARANTEED! if FREE within 15 is will . Our installers are the best in the area. 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