| Show I TIlE RISE OF THE AFTERNOON ON PER Undisputed Un Pact Filet That Afternoon Newspapers Are Arc The Most Prosperous in ill the Land The Journalistic Leaders of the lie Future read liy Rhon paper rarer read by W M B n Clumber Chamber Chamberlain lain tain managing editor or of the tin apoll lInn Minn Journal before th the annual meeting lit of f the fit lit Paul etli Minn Mutch 11 1 There TheN I III If one phase ot of modern mo ern news newn newspaper paper development to Ur which 1 I to direct your attention and that li Is The Rim miss or of the Afternoon AB Ae ABu 1 u It member ot ur the th tribe of ot new men I do o this with sumo orne l teat t I J be I Ul of oC blow f Ins ing In the tribes tribe horn overloud overload And Aud If 1 I Ishall f shall elan Indeed wind that limn inn somewhat lustily I IH beg B of aC you OU to the error I to the of the for tor tho of or his de clan rattier rather i than to any purpose f It Is II R a feet not to be disputed deputed I think i that the time mot most In America today nt least lealL from ti n i fiann clot point of the tho afternoon newspapers rile le I true In Inthe Inthe Inthe the woe but liven eves In the great Int motto routers center New York YOlk anti Chica Chicago go 10 where the ancient he of the morning newspaper Still obtains In a awny 1 1 the tho nf afternoon lei noon editions o lUon are making mailing the money which white the morning editions editIon oil it lone mo spending AH 9 a 1 single example or ot orthis this tits latter fact Curl take Inke the Chicago lIgo News Newe whose holle pages crowded every eury 1101 evening In III Inthe the week with ing bring brine In hi the tho princely ly revenue which s enables 1 lr Victor Lawson to make the Chicago hirago n motel model morning newspaper Curl your eyes whithersoever you wilt will I to Detroit Milwaukee Kaunas rimy City lly i Denver BU St LuuIS Cleveland f Cincin Cincinnati III nati Pan nn the dally that Is II making money mony IH la issued tit ot atthe I the close clos of tho the day Without mil lit tills hie time Um 0 entering Iota Into lie iti question of which Is la thu the littler better newspaper the morning or the must meat bo hI ev evident C ident that there therl me ore Hound count business reasons fur for this financial which js III the thu wore more surprising when one lilt ie t tills the great groat dailies dallies of not so BO very many years yearn HBO ago Those here ere tho the days of oC personal 10 1 I Journalism when people bought the New York fork Tribune r not to rui read i the th news out pal to la lasee see ee what Horace Greeley o hUll had to my any There wore giants In la those tins days but hut IA they did 1111 not print Jl an ac we understand ort land the term today N Naves w It Ir after all the alpha and tho time omega of journalism Opinion IH hI val valuable IK Ie interesting but hUt news nerve Is It IH Is the foundation upon which the I Is III built the bate Imle whereon the thu of the tul newspaper property I la erected Thin attest t ruin and yet It the failure o appreciate IU its verity verily linn has been for tor many tunny nl ny a n journal Idle fiasco News renders tf Thus circulation l la II won lon Advertising Is the easy cuy and mere uuie reward leward I of oC circulation nod and that lint Is III the whole philosophy of lit n newspaper per Till Thu problem rr then thon In n UH its rut last anair ela In la that of printing tho the news new n II but butU the U news h III H what the would rail fIll a 0 averY very tin e compound m m P oun d It li is I volatile It t s A It Hat flat mind and If It allowed to II tn 1111 Put Jut Into nto print at lit the lIt Ilo moment monument It couse comet come piping hot from rom the tile pre se with a II delicate aroma that tickles tickle tin till nostrils but It wont keep I ell With every overy moment It IL neon of ot It Its now newsy My and the flavor them that offends the thu t hI palate I t have heard It said paid with how much truth I do not know wille Improves with UK liKe Not BO eo with new news Its Ite It very rY essence 1st Is freeness fresh free UPS ness What nil 1111 the tho world Knows that li Is I not news what all the world will he tin surprised to find out ah that In is newel rare Tho problem therefore of or printing tho the Is largely one lillI n of o time You tint not only pi hit It but you unmet mint It quick thorp there you Ou have lUVI In n a word wont the secret of ot the rise rile rl e nf ot time the afternoon Hernoon n r It prints time Iho anti It prints It quick The lire world does Its itA lt work wont In the day daytime daytime ny time In the tho evening It It Itself self pelt The Tho afternoon paper In Is nn nu at nt attempt tempt to help th Ih the world worM amuse c Itself In the evening by IJ reading what It lion done lono In the nit tiny jupt Juet T i MIl nay nv nn attempt became baCilli Iho the pro hIIm In is still In process of nf solution n II tie I 1 shall point out nut a rl little later hater A telegraph who hn has turns at AI both the tiny day And the night deal desks It once soli to tome tome tonee me nee There Is min m deriving denying that fully SO 80 SOper S per cont of ot the Important I nt ot atthe the world are mo first chronicled In III tho the tiny day report The rime night report not Infrequently In frequently on with Interesting opinion coil o lo about the Ih liann n tog Inc but hul the time Itself f In Is I r lu n Im Is I dv tin n oM story tit hv by h the 0 time tho tin morning pacer Its gets to to its rend or rs And Ant that le l I true trill Poke the Washington now news for which In and week mil nit III Ic a rip Ih Ini Iro olas 1119 of or n II ns printed In thin and will find that short the Ihl first t 1 of tit whirl vim ha has linen hn d done In ie iea a tit II Im the national capital l ore In Hi Iii The Th farther en cost t nu KO no for the tho the tho pr rater er Jp pontes fon the th papers e Mi ht the matter nf or time thus icon t for nr n u a to tonee at nt IlO roIO n l lvie d p r m l vie time timie the even fog In the dip fact In their A AJ u lA noon editions The Tho of Ku Iu I u rope ropo until 9 II or 10 p I m In thus become available for Cor the American ca nil caper naper per Jor In other of news It U Is the came Han story atory The rhe bounce bournes nail and markets of the world wand work II a few CeW hours In midday Tho Thu market Page of ot tho the afternoon newspaper tells the whole story stor of the business worlds day completely accurately and quick ly I Tim The Th courts sit lit lt in the great caw cases are heal d then than The Ih n re rent iem rl murder trial In III the tho Minneapolis court la in a ease In point Court sat from 10 to 12 and from 2 until 5 The speedy evening 5 covered the tho days tr Inns with compe 8 Is IB Issuing tilling suing 0 G extras HO no tin its to let hl not evon the lust hut hour horn of the days clas evl 01 The Jury jur reported IU Its It verdict early In tho the morning and the tho con it pronounced sentence late lain In th tilt the afternoon but neither event found the afternoon napping Ninny Nearly all Ril tho the great groat deliberative ellb e bodles the t hI tho the political conventions Convent flu Iha the trade and i gatherings of mule tulo mind and nation nn also 1150 meet by hy daylight There are 1110 of or course certain of u sensational s n such nuch us mis arcs nu n ngat l t dents crimes and calamities that may occur at lit any time lime It Is III purely a II milt ter of or chance when they happen so that In the time long run inn they ore lire perhaps evenly divided between night and amid day cia and yet yot In even such erases cased the fact IH in often trot not discovered until daylight re ii venla the time hideous truth Bo So It may Inn be he edit with perfect Ct JIM Jus that lint by hy far the greater share of the worlds news originates originated In the tiny time Iliac timid and Is In or should bo be for tor tho afternoon papers The Tile problem of eif gathering thin news HUMS III quickly of oC It Into type and on the press promptly and of or putting the Ih newspaper Into Inlo the tho panda bandit of tho the renders at tit the tho moment when he hI lien has lienthe the leisure to rend read It IH in every ell weekday by hy tho time afternoon newspaper with greater or nr lean jesH success It Is a I constantly changing problem because the time conditions It ore are vari Vort variant tint ant but It Is II obvious that without the aid of oC tho the Inventor It never could have luwe been solved at lit nil all It IH in equally obvious ous flue hut every ocr Invention that lends wings vInge to tho the newspaper In Its It I mud dally In lIy roco with time brings the perfect solution of the tho problem so till I timed much nearer The hl afternoon paper IH Is still very ory tar from Crom being a n perfect product von Hen HenIn In ii a II comparative sense Probably no noone noone one ulle i realizes en 11 zell Its H ours mme 11 II rt keenly thou than those tho c most in Inn con n corned In putting It t together Bether Th The hot hat baste with which this synthesis Is 18 the Ihl liability to error anti and the striving for tor accuracy on min n 1 afternoon paper IH In unite Huitt as on the th rare sae 1111 against lime Iline but I believe that with the Ihl con ron Improvement In methodi ma am machinery chinery and men loon the tho afternoon news new pap paper papel l will Inevitably outstrip I i UH Its morn morning mornIn lug hug In rival and become the leader In ev every e cry ery lr department or of Journalistic activity w Lj SHAMROCK IS READY FOR LAUNCHING le Ar tt pr r 1 1 ts P r 1 Bo f 1 r N rc P i iy y 1 m mt t 1 rl o f li r q s en l tf AlJ r 4 as t tk r l i I n w i ni New hull will ID Lo April IIer Captain Says She is I an nn Eye J e Opener Lawson Lauson Bays a R Yacht Club Dare Sit Not liar ills Coat Boat H Confident That Now New Defender r Will Keep Cup on This tide Side of tit Water Here lIere In Is I a 1 tine lint combination pi ture showing the Lh prim In the big thre e a cornered bunt boat building contest content t which will be the greatest the world h has haM m e ever er seen s n All AU these them lire now nearing completion The Time Shamrock II li challenger will he be launched April The expect to have havo their bout boat The Constitution In tho the water by May I 1 while lino y the tho will be bo Balling III III tonic same days before that time lime |
