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Show HERALD. Prove Utah. Monday. October 'VALUABLE COUPON mmm TV10-T- HE 20, 1980 lit VI A NEW TV Willi I Cable, HBO, Satellite: They 7 WEEKS FREE Ch ""Li JE1 rent ! PORTABLES i M 11 1 1 J' 4 NEW YORK (UPI) -A New York specialty store advertises on the back cover of its CONSOLES Christmas gift catalogue a Satellite Television Reception System a parabolic dish in your backyard for direct COMBINATIONS ot OWN SET IN 1 Vi YEARS OR RETURN ANYTIME NO CREDIT CHECKS NEW 1981 CURTIS MATHES TV'S FOUR YEAR WARRANTY FREE DELIVERY & SERVICE pickup of satellite Price: $12 500. Allow three weeks for delivery. The ad indicates the enormous changes that are expected to take place in the television industry in the next decade. Right now 98 percent of PHONE 224-730- 3 interwest television all American homes HOME OF THE 4 YEAR WARRANTY 624 N. STATE OREM boast television sets. The -- and 21 percent, will jump to 33 percent by 1SS and 49 their advertisers capture 87 percent of the 1990. When it Circent by audience. percent, adverAlternative media, tisers are expected to however, are making ma- start jumping aboard in jor inroads, according to significant numbers. Thomas T. Ryan, adverPay cable, which now tising vice president of has 8 percent of the Chillette Co., and market, is expected to go chairman of the task up to 17 percent in 19S5 force on television's and reach 32 percent by future of the Association 1990. of National Advertisers. At 32 percent, pay cable The alternatives will could start raking in give viewers a chance to money from advertisers get away from advertis- as well as subscribers, at a price. but the largest of the pay ing Ryan predicts that the cable systems has no inpercentage of homes with tention of doing so. cable television, now at That's Home Box Office, which this year celebrated five years of national distribution by satellite. For historians, HBO's first satellite show . three networks f 111 'Wfi ir SPECIAL! ftkes eftotttw - winhiin In stock Oct 20 thro i f Oct. IS ;.f.i D00T Used SALE ! Jwfta Iocom Achm Wraafbr A$$'t. Styles From '275-'45- 1 9 animal cu;pc3 Keg. Frca H 136.80 r rnrm i m leee Polyester Prior Ass't. Colors 2 Heyworth estimates the HBO audience as in excess of four million The ad, Tou ne about V fVPaww loots Off Air com- mercial networks," he said. "Television was supported by advertising dollars and it was presumed there was only enough to support the three are potential vast because they include ing market surveys some of the country's maHBO conducts continu- among its subscribers, asking them to list the service's assets and rank their importance. Months after month, viewers check off lack of commercials as one of the things that most contributes to the value of pay television. jor markets. In New York City, for instance, only Manhattan is wired for cable and the bidding is fierce for which cable companies will divide up the more than 1 million homes in the remaining four boroughs of the city. . o P w nanr - and Pan Thru CLOSED tfrtrjtr 1 1 . Quietness and Warmth fitf IN Cffsnat shHts far farcies cars ari Buy One ot Keg. Price And Cot The Second One At 1121 Price if A 2SI shjitt m sal tracks rid sy wd kttt tar tawstk Mnrf mUic Sws is ettspM by pen ask tar as. si mar taw iLlli I yi tatf. T0IO17 YC'J"SF2CIAl i Off '10" awckasi. sltto Aay "C5T cars I With this mi nVMM been dominated by three 8" I3TSI Kkfs has country to read is true. Only the price hare been changed to protect your budget. tMijnri 4W u "The fact is that forZS years the television distribution system in this 0H COAT SALE ! wwii noiw way. OPEN ; IWsl programing watch films, sports and specials uninterrupted by commercials and Heyworth indicated it would stay that "ft nm m nm r:iTscc:cOPAnTsf & and other pay cable Kirl'SSKtlAI. rw tlUZZzl OVEuDOOTS For Cowboy lion Americans who watch HBO. Showtime "The pay cable industry has grown very rapidly in the past five years," Heyworth said. "We had the existing cable systems Into which we could rapidly introduce pay cable. By the end of 1930, virtually all existing cable systems will be carrying at least one pay cable channel. From now on, the growth of pay television will be tied to consumer acceptance, the proliferation of multi-pa- y channel offerings and the rtte of growth of the cable television industry." HBO already is putting; on the market a second pay channel, Cine max, ...V I $c:::iAr.r cup.v.ASTEa ft rv cable systems operating in the United States in 1980, with nearly half of Off 0 X, m Manila on Sept. 30, 1830. According to James O. Heyworth, president of Home Box Office Inc., there are about 4,000 Ass't. Stvh SADDLES The 5.S million to I mil- networks. Cable and pay to television are opening up devoted entirely to current from movies the the field and offering to have classics. opportunity The new markets into was the AliFrazier television distribution which cable is spreading from heavyweight fight financed other ways." those taking HBO. j. All Cost j TICKITS With each windshield installed, you rective free movie posses to the MANN thoatros. You must prosont this ad with the installa- - Li!SL- -i . 74X1111 1250 W. 1C9I1., Prove 374-67- 11 ! ! j I . |