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Show 12A Steel Wire Serves Over 160,000 Different Purposes DAILY HERALD ' L TODATTt-- " . A PLANT NOW- Lid dy Got Up On Wrong Side Of Bed and Invented Wire Mattress "I Today, when someone gets up on the wrong side of the bed," we just ignore them and hope their, disposition improves ' by - noon. But, one morning back in the early 1860's4 a man named James Liddy of Watertown, New Yorkt got out of bed in such an ugly ihumor that he had a day worth remembering by all of us. ;V,-.- . a sleepless, f After search for ,a comfortable position, he lifted the corner of: his mattress and gazed sourly at ihe "cords :xn frame of all-nig- cross-hatch- ht ed which it rested. The cords had worked loose and created a spine twisting trough down the middle of his bed. He snarled down to break C fast and was still grumbling: .when he climbed into his buggy and plunked himself in the seat so violently that its .steel springs bounced himseveral inches. At that same - moment an idea bounced into his head. Lidd spent that afternoon hammering a wooden frame together and fitting it with steel . . - - springs from an old discarded buggy seat. No, history didn't immediately pounce upon Mr. Liddy's, idea and revolutionize the bedding industry. Steel wire was still expensive in those days and scarce, too. 1871, domestic open and- - Bessemer, methods But, by hearth the moved "wire of steel production reached . market and into' wire-maki- ng anew era. By mattresses' 1876, with steel wire began to reach the market, selling for"$12 each. criss-cross- ed When Zalmon Simmons of Wisconsin started making woven wire mattresses with machinery, he reduced production time and the cost to 95 cents. In. 1910, the coil spring had the public's favor and, in 1924, Simmons produced , the inner-sprin-g mattress big news to slumber seekers at a price within reach of the average pocketbook. In a delightful new cartoon book called "The Wonderful, Wacky World of Sleep" prepared by U.S. Steel's American Steel and Wire Division, S. ' , ' . i. ! - . '.-- billet. The billet is then changed into a rod, usually round in shape and wound in coils.. This is the sem finished shape of steel from which , . ' ' - - i fell IA - - " r '- - - WAITQN - COATED GRASS SEED FREE... USE OF ROLLER SEEDERS SPREADERS CLAYS0I1-RICIIIN- which "lightens your work, brightens your leisure and widens your world, "also pins the baby's diaper and helps you sleep better. , He is now sound asleep in a Beautyrest Mattress in front-o- f our Store, you won't awaken him ' "I : x ding business. He should feel at home because he's sleeping on coils made, from Geneva Steel. ...' TRI- Its k"ansformation from a block wire s drawn. ''' of steel to a strand is accomplishThough only about five per ed by three important phases of cent of this country's steel hot, rolling. First, a number of .output goes into wire, it is. passes through the heavy rolls of one of the most widely used the blooming mill reduces the hot products of the industry. ingot to a long bar six to eight About ; 186,000 Ions of wire inches square. This bloom receivare used annually Just lor es similar treatment, until it is reduced to a small bar two to springs and mattresses. four inches square, called a Steel,' the amazing metal M lkS . PORTER . modern slumber seekers get helpful hints on how to make the best mattress buy. The steel industry is helping to do away with that "wrong side of the bed feeling" by discovering better,, more efficient ways to draw steel wires . and produce it faster at lower, cost. Steel wire which serves over 160,000 different purposes in our from lives modem every-da- y to to nails fences safety pins starts out like all other finished products made from steel in the form of a steel ingot, 'I ' bsM RSko ' r - PET 275 S GARDEN SHOP South Univ. Ave. & Provo, Utah ' . IddS but see for yourself he knows his beautyrest is built to take it bed-Th- e . . even Mr. Ingot can't hurt it. Guaranteed for 10 Years. CHOOSE YOUR BED FROM . BEST THESE M" ' KNOWN SIMMONS MATTRESSES . J Your choice of regular or extra firm choice mattress the world's 1st - 1 j ieep: ' Tiujfffedl 'or TiujWss ' . - You 'caii't. cm a msft- aft ' second-clas- s ; 405 coils tempered and cushioned for lasting comfort ymmbeo- - JU1 (Li When they are wakeful some people jost toss, frnn and store into space. Some desperately gobble expensive sleeping pills and tranquilizers. And some, wisely, resolve to retire their sagging worn-ou- t, obsolete mattresses. They rsaHzs yc& mattress! simply can't get a first-clasleep on a second-eke- s Km durability. Either tufted or smooth top 312 comfy coils auto 'locked for ss Each mattress has its matching box spring available each Is made tn wnn iff i r (Ho new King at the same price and and Long Coy sizes. . 1 1 VA7DDD I r"u sssssws Call in our store and tell us how many Beautyrest mattresses could be made from Mr. Ingot. See the special steelma'rk values all thru the store. Pick up your entry blanks at our store for - - n comfortable and thrrfty too. Each rndtvidually pocketed coil in Beautyrest pushes up separately to support each part of your body. And, at $79.50, Beautyrest is the least expensive mattress to own. In durability tests, competing against all leading mattresses, Beautyrest stood up 3 times longer than the next best. Come in and see this remarkable Simmons mattress and lis matching box spring. Be $7,500 worth of prizes. Also special store prizes; 2110 W.CGMTEE I |