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Show a. v " j ';:4(i-;M- f Sunday Herald I 4t 7A SUNDAY, SEPT. 13, 1964 Utah County, Utgfa 4 , 'The Store Fashion Uses on the Move!" Watch Fpr The Opening Of Our Hew Modern Stqie j Two Tosiesior d Two Piece Look I &tms& V::: Many, Varied Furs for Fall w-, j The fall furs have arrived in town and country furs from tip to toe; furs from tiny ascots to floor - length evening wraps ; whimsiqal furs for active sports or fireside; hardy furs for coun try living; elegant fur suits'; , 'N - .... 'v, V 13 J I? . r'ls i Smart junior style long torso topping the gaily pleated skirt , . two fashion-righ- t colors with clever nautical y or detailing. Soft, soft all wool flannel. Gold-Nav- y Jill . Red-Nav- in Petite sizes 5 to tE. i I dyed-to-mat- ch 250 tiazij veiveiy-uec- p dressing answers the fashion call to the active look with a variety of slim but liyely shapes. The "little black dress" and its companions in wnite and colors are getting ready for a busy fall. The new lookj for evening fashions gets its impetus from a waye of interest in dancing, jand especially in new dances. The have twist and the hully-gull- y of host been joined by a others, with such unlikely names as the Late-da- y i pretty, feminine look ,and give the, wearer room for agility, Ruffles are the rage. In some cases; a dress may be; all ruffles tier after tier from neckline wardrobe. Never go out without wearing a gir die. To be more comfortable while wearing it on hot days, powder yourself before dress ing. Powder helps absorb , per to. hem. and cuts down on ir Following along with the mood spiration for movement, fabrics are sup ritation. ple. Laces, crep.es, velvets, matelasses compose many of light-weig- ht j fall's late-da- y dress. . WEST CENTEX -- - : 4.00 By Famous Sliip 'n Shore! The very picture Mature Look Softened Tbi unrestrained figure de tracts from an otherwise chic 1 High-Fashio- n i POWDER SOOTHS 'til 9 Blouse with a Button on Bo w furseal in inverness capes, sil coat dresses.! houettes or slirn coats with ease. And with all the talk about stretch in fabrics, furs are n6t to be outdone. A newly patented stretch process on Fouke-proersed liakoda, Alaska fur seal, makes this tawny fur ideal for active wear. of fashion, with new portrait collar. 65 . 'Born to Dance ' Frocks - f c- AUTUMN FAVORITES The new, young look in coats (left, above) is shown by Lynn Calahan in the newest basket weave cactus green fabric with beaver collar . Just one of the many new coats at Taylor's. Contrasting bag, shoes, hat and gloves are also from Taylor's. At right, above, is Bert Mitchell wearing a new sports ensemble from Taylor's large selection, lli featuring the newest of the 1964 plaid look. 13. Easy, convenient Charge Accounts free-flowi- ng 1 1 ' Open tomorrow I 'Aft . . . minks worked hor-- black-dye- d izoniaiiy, rWTt ! 17.98 . ''i' .11V if" (:? - w ... i layered, reversible furs. Fur pullovers, fur dresses --r )U name it. Virtually any ishioh is now available in supple furs, tailored as metic ; ulously as cloth. news finds fashion Fur, flip ping for the spotted set, with leopard,! jaguar and tiger shining bright. Going sportive in ski parkas are fitch, sriow leop-- , ard, snowy lynx. Pony shows . up in little waistcoats. Furs are capes and tunics and trench coats in sable, chinchille or ermine. Furs are suits, or dramatically line suit jackets. Along with a flood of color in furs comes a flow of dark natural ranch mink; furs I The 'rhature woman with graying hah can capitalize on the natural softening effect mat is ocuringj Tone down youf makeup. When using eyebrow pencil select a softer tone of brownish-blacbrown or gray and also use softer mascara shades. Your lipstick also should be worn in soft, clear shades such as red on red, pink jade or misty coral with matching rouge. The purplish reds and sharper oranges are no longer for you. Dacron polyester, 35 cotton. White, pas tels, lush deep colors. Sizes 3038 k, Charleis of the Ritz Introduces the NewWay to Benipve h 1 ! Make-U- p Oily skin Liquid Cleanser is a creamy, lemonf scented lotion for oily skiri. You put it on. It removes make-u- p soil, excess oil. You wash it off with a wet cloth. Your face is thoroughly cleansed. Simple. Fast. It costs $3,00 or $5.00, plus tax, depending on the size. Also allowing for action, the short dress for evening wear is "Madison,". "Jamaica," "ska," back in full force, v "watusi" and "chicken ;back." Such lively, dances require OLiyE TOMATO TREAT lively fashions, new (lresses Top thick slices of tomato with show more easer "while bodices a mixture of coarsely chopped are usually simply shaped and ripe olives, shredded American gently fitted, dress skirts par- cheese and a little mayonnaise. ticularly are designed to be If desired, sprinkle with grated ready for movement. Pleats, Parmesan cheese. Broil until flares, 'fringe, bias cuts give a bubbly. I . i " Daytime Casual Dress Uses Check And Plaid Material A wonderful wearable day-- 1 time casual especially designed for checks and plaids, because) the bodJGjs cut on. the bias to make the most! effective use of fabric. Simply detailed with fringed tab neckline and soft along with easy-fi- t sleeves. Large tons decorate the neckline and front skirt fold. A dress for wools, textured tons, synthetics. tucks, low-elbo- . . w measurements for size 14 are: Bust 34, Waist 26, Hips 36 Send One Dollar for pattern, plus 5 cents for postage, in cash or check. No Stamps. For first class mailing, send 15 cents ex tra. Add One Dollar if you wish be-- Nttw AusniNn; L.A MArt f ash- Pattern Book No. 2 complete selection of High Fashion one-piedesigns, including best sellers of cot- Book No. 1. Send to AUSTINE LA MAR Fashion Pattern, The is avail Daily Herald, Box 1615, G.P.O., ion. ce Price DAY DELIGHT You'll wear this smart Cobbie from Jerry's Shoes to town, to market, to coffees, to meeting's. Little low strap, squared DASH-ABOU- T toe and stacked heel add up to contemporary fashion. Arid every cushioned stlp you take will make you Ipve jt more! $1. No. R-1able in sizes 12, 14, 16, 18,' 20. New York 1, New York. 77 Size 14 takes fabric , Print of your full name, address, pattern Standard bodv number and si7 23A-yar- ds j 54-in- ch 7 ( perfume Playtes 1965 Fashion Trends ' i the Living Long Line Bra with exclusive Magic-midrito give yott the smoothest busMo-hi-p line ever - (Call ff up Offer limited, so get your exciting gift now . sophomore division and find out) , Wo. R-1- 77 A career college of beauty, inc. 336 Wcst Ccrter Phonc 373-558- 5 Provo :'iSSS& ill i i buy PUytex Living Brt tedqrt 1 (lhlJl Cj :r Linei $5.95, $6.95. 35c up !. - now in Stretch-eve- r Sheer elastic, White S2A44C $7.95. Other Long and CONDITIONERS . . MYSTERY SPECIAL . .V.- Sheer elastic for new lightness and coolness. Made without rubber, its machine washable .V. last and lasts. White 32A42C $3.95 . Or er sophomore division : Stretch-eve- r CnOC and PERMANENT WAVES y famous perfume the $3.00 size '. free when you buy any PUytex Living Bra. Choose the New Living Bra with $c00 a"d up senior division .'jk. 1 Iff SHOCKING . . Schitpmn? ing PERMANENT WAVES orV ivuij The new, trend is ifoe "Flirtatious Look" with the , accent on the oval silhouette. This yeara styles are unusually complementary for all women. Fori evening the style is height on top with the sides flaring forward tight to the cheek. In daytime the casual look is predominant. To achieve the new trend, hair should be properly to S cut with zero length at the nape . . .3 inches on top and thei sides are cut to accent the jaw line. A permanent wave is needed to hold the curl, therefore this week we are featuring the permanent wave. .This is an excellent time to have that dry, parched fall hair put into shape for the outings, end-of-summ- 1V , i SAHMKUI: CVH t Mill IH ' s Coma-Men- ! M4TIrct. Ilinill lVU IM1 tVMTMl ftMMft. WMMHL mtMTMk m Mraamai . um ctraTiM. raiartt w 4 J |