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Show Bock Money for Staying Well The story of a new hind of health insurance that says "you must collect... sick or welll" n a ' -- t n( t 1 I f . ' IV t ' , t v . y. f X More than 140,000,000 Americans now carry health insurance. But with the cost of modern medical care continuing to rise, the majority no longer have enough protection to take care of the bills. Look at the facts. Hospital room rates have more the cost of than doubled in the last ten years one day's stay has jumped from $18.35 to $36.83. of all medical expenses were Last year, nearly ... not covered by health inpaid surance. Now there's a wonderful answer for the 7 out of 8 who urgently need more health insurance. A com- - ... out-of-pock- et pany that alread Americans has you must colled. when you're sicl " r Mail this FREE Blue Book lJ Read all about the remarkable plan that pays stay well! like ordinary generous cash bef the-jo- b accidentsJ over and above e other insurance. But . . . here is this plan you d collect. If you s when the policy extra savings . . . Here's the card that brings you the Blue Book pip? i get the book with the whole exciting story of how you get Money Back for Staying Well and Casualty Co., Dept. 1553 4444 W. Lawrence Ave., Chicago 30, III. Please rush my Free Blue Book that tells all about the of the White Cross Plan Policy new kind of health insurance that pays money back for staying well. iPlifFwhen I'Fwhen you're you're ... New kind of policy . . . sick or well. Genercollect" must says "you ous specified cash benefits when you're sick or hurt, money back at maturity n you stay healthy or don't need all the benefits. Mail the postage-fre- e oprtifirate at left for vour X-Free Blue iL- i inu custi. . . . 0 (3 ljrA 7 hook wun anll i.ne tiacis. hospital-medical-surgic- al Bankm Uf and Casualty Co Dept. 1 552 4444 W. Lawrcnc Av., Chicago 30, H. PkoM rvh my fr 6kw Book that tBs aM about Policy Hd-70- 1 of tho WWt Cms flan . . . tho now kind of hooHh btsvronc that pays money Dock for staying wod. Tot Name Address -- State4 DETACH, FILL IN AND MAIL CARD. Nam. ..TODAY T-- I no on jMddross- '. Oty. --StateOS-00- Chicago, Illinois 60630 T- on. j SI Of j To Bankers Life NC-70- 1 i xli' |