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Show M A-16 The Park Record Sat/Sun/Mon/Tues, September 15-18, 2018 OUNTAIN TOWN NEWS A Roundup of News from Other Western Ski Resort Communities ALLEN BEST Mountain Town News OPEN HOUSE 1219 Pinnacle Court | Park City Sunday, September 16th | 12-3pm 5 bd | 4 ba | 3,708 sf | $1,350,000 Located in Lower Deer Valley, this Pinnacle townhome is just minutes from Deer Valley Resort, Main Street and Park City Resort. This light-filled home offers plenty of room for friends and family, with multiple indoor and outdoor gathering spaces. The large living room features a vaulted tongue and groove ceiling, lots of natural light, a floor-to-ceiling stone fireplace, and a large balcony with beautiful views. The inviting kitchen and dining room flow to an outdoor patio for easy al fresco dining and entertaining. Relax in the hot tub after a long day on the slopes or enjoy the outdoors from one of three decks. The large master suite features vaulted ceilings, a fireplace, and a luxurious bathroom with a jetted tub. This home is perfect for a family, but also has great potential as a nightly rental. www.1219Pinnacle.com | more photos, video & 3D tour Z AC H W H I T E | Realtor® 435.640.9722 | Zach@UtahLuxuryGroup.com | w w w. U T LU X . c o m Aspen Skiing Co. tries to leverage influence in Senate ASPEN, Colo. – The Aspen Skiing Co. is trying to muscle into the pivot point of national politics, particularly on the issue of climate change. The company’s marketing campaign for this winter zeroes in on three Republican senators considered to be swing votes on climate policy: Alaska’s Lisa Murkowski, Maine’s Susan Collins, and Ohio’s Rob Portman. Each of the three has expressed a clear understanding of the science of climate change yet has failed to take meaningful action, according to a press release issued last week by the company. “Our founding vison, the Aspen Idea, was never about escaping reality or retreating from the world’s challenges,” said Mike Kaplan, the chief executive. “That’s why we are taking the bold step of launching the Give a Flake campaign. To push the three senators, the company’s Give a Flake advertisements in national magazines will feature tearout, prepaid postage cards for readers to sign and mail to the senators. In the second installment, the company’s marketing campaign will focus on social concerns, including tolerance and LGBTQ rights. “Not only does Aspen Snowmass have valued visitors who are diverse in their sexual orientations and ethnicities, but our co-workers, friends, and community members are, too,” said Kaplan. For most of the last two decades Aspen has played out different marketing themes than were conventional in the ski industry. For example, instead of skiers charging down slopes, it has had pictures of unbroken snow in an aspen forest. On the political front, it has engaged in the traditional fights of the ski industry about water rights and disagreements with federal land management. On climate change, though, Aspen Skiing has been at the front edge. It has called for mountain resorts and their well-heeled patrons to use their influence to push for actions from local to national levels. If less boldly, the ski industry in the last 15 years has come around in the same, general direction. Continued warming and other effects of accumulating greenhouse gas emissions also pose an existential threat to the traditional ski industry business model. A study conducted by Cameron Wobus several years ago of 247 different resorts in North America found that, in Aspen, ski season could shorten by 15 to 30 days by mid-century and 30 to 50 days by 2090. This year’s marketing campaign is, according to The Aspen Times, an “obvious extension” of the company’s “Aspen Way” marketing mission of last season. In that campaign, the company touted the words “love, respect, unity and commit” in ads and videos, plus also at various locations at its four ski seasons. Kaplan, at a public forum covered by the Times, said some had admonished him for “bringing politics into skiing.” Some said they would stay away from Aspen as a result. “But honestly, those were very few, and we really heard from a vast majority of longtime customers and millennials who hadn’t been here before saying, ‘That’s cool you stand for something.’” Colorado museum to celebrate mountain rescues IDAHO SPRINGS, Colo. – Ground has been broken along Interstate 70 in the foothills west of Denver for a Colorado Mountain Rescue History Center. Once the building is finished by early next year, reports the Clear Creek Courant, more than 30 teams from throughout Colorado will bring their documents to be preserved at the history center. Organizers plan to work with graduate students and preservation experts from Denver-area museums and libraries to archive and catalog everything. “The first (Colorado-based mountain rescue) team started in 1947, and some of the founders of these teams are still alive,” explains Paul “Woody” Woodward, the field director for the Evergreen-based Alpine Rescue Team. It’s among the largest of Colorado’s 30plus rescue teams. “We want, before they’re gone, to be able to get their history from them—whether that’s interviews or video, or collecting artifacts in their garages.” The museum was inspired by the Colorado Ski and Snowboard Museum in Vail and the American Mountaineering Center in Golden. The budget for this initial archives-heavy enterprise has been set at $500,000. Later, says Woodward, the museum can shift attention to creating exhibits. Alterra Mountain Co. will have 14 ski areas in stable DENVER, Colo. – Alterra Mountain Co. has plans to buy another ski area, its 14th in North America. The latest acquisition target is Crystal Mountain, located on the flanks of Mount Rainier about two hours from Seattle. The mountain has one gondola and 10 lifts, with a vertical drop of 3,100 feet. Alterra said in a press release that it expects to close the sale later this year. Internet rental regulations working, but tweaks needed CRESTED BUTTE, Colo. – Regulations governing internet-based short-term rentals seem to be working well, if some tweaking needs to be done. In Crested Butte, the town expects $300,000 in taxes by year’s end, the first for the town’s regulations. The money will aid affordable housing efforts. A 5 percent sales tax on all short-term lodging transactions generates the bulk of the money. Also contributing have been license fees for those wanting to rent their homes or other properties for short terms. One license, which costs $750 annually, allows the property owners permission to rent as many nights as he or she wishes. The town wants to cap these unlimited home rentals to 30 percent of all dwellings in Crested Butte. That worked out to 212 permits this year, and all such permits were purchased. The town expects to add one or two more each year, based on the town’s growth rate. A second category, for those who have homes in Crested Butte they consider to be their primary residences, can be rented for up to 60 days per year. The license for that is $200. In drawing up these regulations, Crested Butte officials were concerned about parking, noise, trash, and lighting impacts to neighbors, but also to the safety of rental units. The town’s program seems to have worked well. The added cost, however, has raised eyebrows. “Some return visitors to Crested Butte really noticed the price difference and chose to rent outside of town,” said Kat Hasebroke, director of vacation rental management for Peak Property. Total taxes and resort fees approach 20 percent Eyebrows may be rising, but so is everything else in Crested Butte. “Used to be that a house selling for $190,000 was pretty Please see Mountain Town, A-18 VOTED PARK CITY’S BEST STEAK HOUSE 5 YEARS RUNNING! Patio Dining and Live Music! Come see our fresh new interior! Enjoy 2 for 1 Entrees thru 09/30/18 OPEN WEDNESDAY-SUNDAY AT 5:30 PM 840 Main Street, Park City 435.655.9739 • primeparkcity.com |
