OCR Text |
Show Business Sat/Sun/Mon/Tues, May 12-15, 2018 The Park Record. The Park Record BOXER AIMS TO HOOK PARKITES ON SPORT, A-8 A-7 A-7 PANEL TO ADDRESS SEX, POWER AT WORK, A-8 www.parkrecord.com SAT/SUN/MON/TUES, MAY 12-15, 2018 Editor: Carolyn Webber business@parkrecord.com 435.649.9014 ex.118 Resort leaders carve out future for industry WASATCH ECONOMIC SUMMIT SET FOR TUESDAY Shifting consumer habits led to the rise of multi-resort passes The Park City Chamber/Bureau and the Heber Valley Chamber of Commerce are scheduled to host the Wasatch Back Economic Summit on Tuesday, May 15. The event, which will cover the key issues facing businesses in Summit and Wasatch counties, is scheduled to take place from 8 a.m. to 1:30 p.m. at the Zermatt Resort in Midway. The keynote speakers will be Derek Miller, president and chief executive officer of World Trade Center Utah, and Natalie Gochnour, director of the Kem C. Gardner Policy Institute at the University of Utah. There will also be breakout sessions. BOEING DONATES TO NATIONAL ABILITY CENTER The National Ability Center recently received $100,000 from the aerospace company The Boeing Company. According to a press release, the funds will be used to continue programs and services the NAC provides, including those aimed to help U.S. veterans and their families. The sponsorship is part of a threeyear commitment of the Boeing Company’s pledge to invest in local communities. EATING ESTABLISHMENT RECOGNIZED FOR BAR The Eating Establishment recently won an award for having the best bar program in the state. Jeff Barnard, co-owner of the restaurant on Main Street in Park City, said that he and the staff are honored by the recognition, which was given by the Utah Restaurant Association. Anna Turner, the bar manager, started the program after joining the restaurant 15 months ago. The restaurant was awarded because of its cocktails , which Barnard said use homemade ingredients, such as homemade ginger beer. He is excited to see the bar program continue to grow. CAROLYN WEBBER The Park Record Throughout the last several months, it seemed that the major players in the ski industry were announcing the purchase of an additional resort almost monthly. Last fall, for instance, Deer Valley Resort was one of the final ski areas the recently formed Alterra Mountain Company snatched for its 12-resort portfolio before creating a pass that would provide access to them all. “It has been a very stable market for years, but there also hasn’t been tremendous growth in the industry. The only way somebody is going to get a guest to visit them is by doing something better,” Erik Forsell, Alterra Mountain Company Large companies owning multiple ski resorts is nothing new in the industry, but the size of the most powerful companies and the rise of season passes that provide access to many or all the resorts they own are. While the future of ski areas and season passes is still unkown, industry leaders do know that larger companies offering more resources for resorts and changing season pass purchasing habits have led the industry to where it is today. Kelly Pawlak, the new president and CEO of the National Ski Areas Association based in Colorado, said that single companies purchasing multiple resorts began around the late 1980s and PARK RECORD FILE PHOTO Skiers stand in line for a lift at Deer Valley Resort. The resort was purchased by Alterra Mountain Company last fall amid a time when multiple companies were collecting new resorts. The large companies are changing the industry. early 1990s. When she started in the ski resort industry in 1985, Mount Snow in Vermont, where she worked, was owned by the parent company S-K-I Ltd., which later purchased six other resorts. Locally, Park City Mountain Resort was owned by Powdr Corp. before being purchased by Vail Resorts in 2014. Powdr Corp., which is based in Park City, still owns eight resorts across the country. “Like most businesses, once you have a solid business model, expansion is often common,” Pawlak said. Part of the reason that consolidation happens in any industry is that it can be beneficial for small companies to have access to the resources that a large organization does. Coleen Reardon, director of marketing for Deer Valley Resort, said that the resources from Alterra Mountain Company have already proved to be useful. For example, she said that the resort has needed a website rebuild for multiple years, but has not been able to do a redesign for various reasons. Now, Deer Valley will have an entire team of specialists helping to create it. Vail Resorts also pumped resources into Park City Mountain Resort, investing $50 million into connecting the Park City and Canyons Village sides of the resort a few years ago, and it also made upgrades to lift infrastructure and on-mountain dining. At the end of last year, Vail Resorts announced that it would build a new learning area for beginners and families, as well as renovate the Mid-Mountain Lodge. Pawlak said that the resorts also gain access to knowledge and physical assets when they are bought out. Reardon added that the amount of money for capital investment available to Deer Valley Resort under Alterra Mountain Company is hard to compete with. The resort was previously owned by Royal Street Corporation and Red Gables Corporation, which were owned by the Stern and Penske families, respectively. “The Penskes and the Sterns were incredible and always trying to reinvest in the facility and the mountain, but at some point, you have a couple of rough winters and that gets harder to do,” she said. Erik Forsell, chief marketing officer for Alterra Mountain Company, said that Alterra formed because it was becoming harder and harder for individual resorts to make investments in technology or capital projects, particularly during the offseason. “The idea of partnering with a lot of other resorts, whether it was through partnership or ownership, looked more appealing,” he said. He said that the next logical step was to look at the success and growth of other multi-resort passes, such as the Epic Pass, Rocky Mountain Super Pass and the Mountain Collective pass, and move toward creating a similar product. Alterra announced the Ikon Pass earlier this year. He said that the reason that multi-resort passes have been so successful is partly because they provide an opportunity for choice. Consumers, and especially millennials, like to have a variety of options, he said. Plus, they tend to Please see Ski, A-9 – PRICE REDUCED – 241 9 LUCK Y J OHN DRIVE PARK CITY SOCCER CLUB Player Placement 5 Bedrooms | 5 Bathrooms | 5,384 Square Feet | $3,795,000 Girls & Boys ages 7 - 18 Competitive Soccer Season 2018/2019 Trailside Park, Park City May 21 - 22 for players born 2011 - 2009 May 29 - June 1 for players born 2008 - 2001 Visit www.parkcitysoccer.org for the placement schedule for each age • Pre-registration opens May 1 • Pre-registration recommended • Questions? Contact Coaching Director Eli Uivi at parkcitydoc@gmail.com or 907.748.5075 Watch for our Youth Foundations Program 2018/19 Programs beginning in July and September for Boys and Girls ages 5-10 Develop a child’s love of the game - HAVE FUN Introduce Technical Development • Questions? Youth Director Matt Terwillegar: mattpc94@gmail.com Scholarships are available/ Becas disponibles • For more information, contact pcscdirector@gmail.com Para español, contacte a Carmela Foote al 801.910.7337 o carmela.foote@gmail.com www.parkcitysoccer.org One of the premier lots in Park Meadows Holiday Ranchettes. Unlike its neighbors, this is the only home with access from both Holiday Ranch Loop and Lucky John Drive. Enjoy single level living with stunning western views, and an expansive back yard. For a private showing of this or any other Park City property, please call Scott. Scott Maizlish REALTOR® 435.901.4309 scott.maizlish@sothebysrealty.com scottmaizlish.com This material is based upon information that we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, including price, or withdrawal without notice; square footage is an estimate only. ©MMXVIII Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each office is independently owned and operated. |