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Show A-8 The Park Record Sat/Sun/Mon/Tues, April 28-May 1, 2018 Marketplace R c a 100% With product, survival is in the bag 90% 80% 70% Founder appeared on ‘Shark Tank’ with emergency kit 60% 50% 40% s y b 30% 20% CAROLYN WEBBER The Park Record Christian Schauf grew up thinking that everyone was prepared for emergencies like tornadoes and blizzards until one day, the weather changed his whole perspective. To him, it was a regular winter day. For the Southern California drivers, the three inches of snow on the hilly roads stopped traffic and caused Schauf an eight-hour delay in his trip to Colorado. “I think that was the first time where I was really like, ‘Why are people not prepared?’” he said. “Don’t they have the right stuff?’” He realized in that moment that it did not matter how prepared he was for emergencies, being surrounded by people who were not could be dangerous. So he quit his job at a fitness app company and built a 72-hour survival pack. After one and a half years and an appearance on the TV show “Shark Tank,” Schauf is happy that he did. He said he had years of experience launching businesses, from starting the rock band Catchpenny with his brother, which got famous playing for the U.S. Armed Forces in Iraq, to helping to design a public-address system to fit in a Black Hawk helicopter. But he was ready for a new project. After that day on the California roads, he immediately started researching survival and emergency techniques. He quickly learned that the first 72 hours following an incident are the most critical for survival. He then began creating a kit. “Our perspective is, you just need the right stuff to get through until help arrives, and that’s going to cover for 95 percent of the time,” he said. He reached out to friends who C Nightly Lodging Tally Occupancy Report for week of April 29-May 5, 2018 10% Sun Mon Tues 2018 - As of 4/15/18 2017 - As of 4/15/17 2016 - Historic Actuals PHOTO BY RYAN TAYLOR The Seventy2 contains survival gear and instructions on how to use the equipment. CAROLYN WEBBER/PARK RECORD From left: Brad Drennan, director of customer experience; Christian Schauf, founder and owner; and Eric Janowak, co-founder and chief financial officer, are working on creating the next products with Uncharted. Schauf created the Seventy2, a 72-hour survival kit, a year and a half ago. were mountain guides, doctors or in the U.S. Special Forces. He would ask them, “What would you give your elderly parents or kids if you were not there to help them?” From there, he studied other emergency survival kits and discovered that one of the biggest problems with them is that people do not know how to use the gear inside. “When people don’t have the experience, they need something to guide them,” he said. He designed a waterproof pack and filled it with survival materials, then wrote instructions on how to use the gear. It was called the Seventy2. Six months from his initial idea, he sold his townhome to purchase the materials needed for 1,000 units, because that was the minimum he could order. Then, he started a crowdfunding campaign on IndieGogo. Most companies do crowdfunding campaigns to raise the funds before they order products, but Schauf said he wanted to ensure that he could deliver his product by the winter holidays, which were approaching. “I stuck my neck out there,” he said. “One thousand units seemed like an insurmountable amount of product to sell.” When the packages of materials started to be delivered, he realized how much 1,000 really was. He filled up his apartment 12 boxes high, then bought a storage shed. Schauf, his business partner, Eric Janowak, and some other friends filled the packs with survival tools. The packs ended up selling out. Then, he sold another 1,000 units, all in two months. “It was a pretty wild ride,” he said. “That is a lot of commitment, to put a bunch of money in and work on it every day and turn down other opportunities because you believe in something. That can be scary sometimes.” He brought the business, which he named Uncharted, to the TV show “Shark Tank,” in which new businesses pitch to famous investors in the hopes that one of them will invest. He was offered a deal from Robert Herjavec. After that, sales only continued to climb. With the business going, he moved it to Park City last year so he could ski and mountain bike. Schauf said that he and his team are working on creating new products, all designed to help people in emergency situations. He enjoys the work, but also feels like he is making a positive change in people’s lives. “Our goal is to create products to make the world a safer place,” he said. “I think the more prepared you are, the safer the world is.” The items are sold online and at the Silver Star Café, but they will be available for purchase at Stoked Roasters Park City for a limited time the first week of May. Uncharted Supply Company, Inc. unchartedsupplyco.com/ (435) 631-1113 Correction In the Saturday, April 21 edition, in the story “Surgeon helps athletes reach peaks,” there was a reference to restorative medicine that should have been written as regenerative medicine. Wed Thurs Fri Sat Week High 2018 ........Wed 32% Week High 2017 ........Wed 37% Weekly Average 2018 ....... 23% Weekly Average 2017 ....... 29% NOTE: This is not a forecast of bookings. Data presented in this report represents occupancy on the books as of the report date. Source: DestiMetrics & Park City Chamber/Bureau © 2018 The sun shines on local Rotary club The club and two members won statewide awards CAROLYN WEBBER The Park Record The Park City Sunrise Rotary Club spends all year planning and hosting service events in the community. At its last meeting, members reflected on the impact of their service hours as their president, Jim Whitney, made an announcement. They had been named the Rotary Club of the Year. Rotary Club’s District 5420, which includes all of Utah as well as parts of Wyoming and Idaho, awarded the Rotary club the honor at its meeting earlier this month. There are 46 clubs and 1,740 members in the district. Kristi Guest, a member of the club, was also named the Rotarian of the Year and Amy Regan, the Interact advisor at South Sum- LOOKING THE SALES REPRESENTATIVES AT THE PARK RECORD TO LEARN HOW ONE OF OUR PRINT AND DIGITAL TWO FOR ONE Valid on 2nd entrée of equal or lesser value. Must present coupon | One coupon per two adults Valid for dine in only | Expires June 15th, 2018 VISIT OUR DINNER MENU AT PARKCITY.CENTRIC.HYATT.COM Located in the Canyons Village area of Park City Mountain Resort 3551 N. Escala Ct, Park City, UT 84098 + 1 435 940 1234 PACKAGES CAN GET YOUR BUSINESS NOTICED 435.649.9014 ( l v d C t d s a b a c s i b mit High School, was awarded Interact Advisor of the Year. In-w teract is the high school divisionr of the Rotary Club. b Whitney said that he was excit-S ed to receive the news about theT award. When he told the rest ofp the members, he said “there was a big cheer and a ‘Hurrah!’ from everybody.” He said that the club was selected for the amount of fundraising projects it did, as well as its recruitment and growth. In 2017, Park City Sunrise Rotary hosted a holiday party for more than 500 underprivileged youth in the Park City area, the third annual Shot Ski event on Main Street, a hazardous waste cleanup with Recycle Utah, a Fourth of July barbecue in City Park and a monthly dinner for homeless teens at Volunteers of America, Utah. The club also participates in international humanitarian projects in collaboration with the Park City nonprofit Hope Alliance. Whitney said the club grew by F R Please see Rotary, A-9 TO EXPAND YOUR BUSINESS? CONTACT w s W t |