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Show Sat/Sun/Mon/Tues, January 27-30, 2018 Continued from A-16 Silvestri preps for runways like, ‘Oh, I’m doing something right.’ It’s really fun to see that kind of response.” The inspiration for Silvestri’s work comes from a quote by fashion photographer Bill Cunningham that says, “Fashion is the armor to survive the realities of everyday life.” She makes her clothes and jewelry in order to give power and strength to individuals, especially women. “When you feel really good in what you are wearing and confident, it’s your armor,” she said. “It gets you through the day and any sort of life challenges.” Like Silvestri, the clothes represent a blend of interests. The style of the apparel and jewelry mixes feminine silhouettes and edgy rock-and-roll designs. When Silvestri decided to return to her home of Park City, she worried that stepping away from the West Coast’s fashion mecca would hinder her progress. Soon, she realized her move had the opposite effect. Away from the saturated market of Los Angeles, she was able to expand her brand from being in three stores to 20 and began showing her pieces at shows. Continued from A-15 Sundance a flop for some sales during winter weeks, so she chooses to remain open each year. Her regular collectors still visit during the festival, especially for the small events they put on such as art installations. “For us, Sundance is business as usual,” she said. Colby Larsen, owner of four art galleries on Main Street, said The Park Record Her first show was the Utah Fashion Week last March. It was a fun challenge and a gateway to another world of possibilities. From then on, opportunities have come knocking on her door. RAW Artists, which puts on an art show with all art forms, invited Silvestri to its show in June. She was given the option of doing another show with them in the city of her choice and selected Los Angeles. On the day of the show in L.A., she received a call from another company that puts on shows during Los Angeles and New York Fashion Weeks. They wanted her to come to fashion week. Silvestri was speechless. “It has just kind of snowballed this last year with these fashion shows,” she said. Silvestri, who also works full time as a scholarship advisor at Park City High School, said that it has been a challenge balancing her two roles since both demand a lot of her time. She spends a full work day at the school and a full work night at home, designing, cutting and sewing. Plus, she has had to find models, hair stylists and makeup artists for the shows all in about two months. For the New York show, she is creating a new line for 20 models, which will add up to about 50 items. Before preparing for the show, she had only ever outfitted 12 models. “It’s been insane,” she said. “What is sleep anymore?” Yet she also said she knows Sundance used to be a lucrative time for the majority of Main Street. He has worked at galleries on the street for 14 years and he said when he started, most businesses sublet their spaces. Even though he has almost always sublet all four of his galleries, this year he only sublet two. He said that he would have liked to sublet the others, but few were willing to pay what he required. He turned down 15 interested companies. Since many temporary businesses plan on leaving the festival after the first week, they hope to get a lower price, but Larsen refuses to budge. “Take it or leave it. You can either be here two days or you can stay the whole time,” he A-17 YourParkCityAgent.com WHAT MY CLIENTS ARE SAYING “Sheila Hall is a pleasure to work with. It is hard to imagine that there is any real estate professional out there who works harder! However, as much time as she seemed to put into our search, we never felt pressured. It was very obvious to us that she went out of her way to understand what we were looking for so that we never felt like we were wasting our time. The best thing we can say about her is that her honesty and integrity are second to none. Her client’s best interest is her singular focus. We are so pleased with our purchase...she held our hand every step of the way, and continues to be a valuable resource in our relocation.” -Zillow CAROLYN WEBBER/PARK RECORD Kristin Silvestri, owner of Armor & Arrows, started showing her designs at fashion shows last year. Now, she is bringing her line to the New York and Los Angeles Fashion Weeks. how lucky she is to have the opportunity. Being able to push herself and be creative is where she thrives. Since many stylists and stores attend fashion weeks, Silvestri hopes that she is able to get more exposure and have more people selling and wearing her designs. But in her mind, getting the chance to show at fashion week is success enough. “It’s a lot of stress and anxiety,” she said. “But at the end, seeing these girls walk and bringing the clothing to life is just breathtaking. ...That in itself is so fulfilling, whether or not I get one store or five stores or 20 stores from this.” said. “Everybody just wants to party on the first weekend and be gone Monday or Tuesday.” And then there are those companies that rent space off of Main Street in pop-up tents because it is cheaper. Some hosting parties are even renting private homes, Larsen said. McMillen said he and Larsen often discuss alternative options to boost their business during the festival, but after years of attempting different methods, the two have come to accept that there is little they can do to change the realities of Sundance. “These are the worst two weeks of the year,” McMillen said. “We’ve tried so many things. We are out of options.” SH E I L A HA L L BRANCH BROKER 435.640.7162 | sheila @sheilahall.com 1700 Park Avenue | Park City, Utah 84060 © 2016 BHH Affiliates, LLC. An independently owned and operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc. Equal Housing Opportunity. 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Very low maintenance flat lot. Scott Kelly REALTOR ® 435.640.4340 | scott.kelly@sotheybsrealty.com This material is based upon information that we consider reliable, but because it has been supplied by third parties, we cannot represent that it is accurate or complete, including price, or withdrawal without notice; square footage is an estimate only. ©MMXVII Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each Office Is Independently Owned And Operated. |