OCR Text |
Show i J 1 L lit V 7 L FLYSIOUTH-Chro- me NEW ArViiARANCE Fd trim ii lntegnted part of the design to further enhance the long, low, wide appearsedan shows ance of the 1953 Plymouth. Tbli Cranbrook tour-do- also the horizontal character Unci that are Incorporated Into the sheet metal of front and rear fendera. Box type aeat trim glveg both SUNDAY. MARCH IS, 1B53 2-- B SUNDAY HERALD UUh County, UUh iront and rear lean I amart appearance. Upholstery, Interior molding and trim are available In a wide variety of harmonizing huei to blend with the buyer's choice of exterior body colore. A. L. Duckett Salea and Service, Neylor Auto, and Anderton'i art Plymouth dcalera in Provo. Have Appeared On U. S. Scene Safety One of Foremost Considerations in the Design of Motor Vehicles Safety ia a basic consideration in the design and manufacture of tvery part In a motor vehicle, Engineers know that any machine muft be mechanically sound nd dependable or it la unsafe. Knowledge of this fact underlies the meticulous care and precision that goes into all phases of automobile, truck and bus production. Each part, down to the smallest bolt ia engineered and built for heavier duty than it needs to perform. This built-imargin of safety helps account for the fact that mechanical failure in properly maintained ' vehiclea is rarely a cause of accidents today. The Inherent qualities that : make a motor vehicle saft to operate are sound engineering, good materials and careful ' workmanship. And, as vehicles Improve la performance aid durability, safety Is served - correspondingly. While improved vehicle quality bas not been the only factor re sponsible, the traffic fatality rate In the United States bas been de clining steadily since the 1930's The rate is determined on the basis of vehicle miles traveled. it baa even been Indicated statistically that the motor vehicle's safety record, on thJsj basis, has been much better than that of the n . . horse. ' complicated, lesa tiring, and more safe. Driving controls have been simplified by means of auch de- viefs as automatic transmissions automatic chokes, and others. In novations like power steering snd power braking have successfully reaucea uie pnysical effort re quired In 'driving certain types of commercial vehicles. More re cently, they are b4ng applied In passenger cars. One ef the major con- tribntlenk to motor vehicle aafety haa been made by the rubber Industry. Great ' Improvements In tires, parade, having virtually elimination blowout aa major threat to ssfs motoring. The progress that has been made in the safety engineering of motor vehicles in the last 30 years csn best be realized by looking back at the cars of yesteryear. Wood frame bodies, plate glass brakes. windshields, feeble headlamps, noisy, vibrating engines, dangerous high pressure tires, and frequent breakdowns contrast vWldly with the Improv ments motorists enjoy today. But even the safest vehicle be comes unsafe in the hands of an unsafe driver. And no amount of care in the engineering and design of cars, trucks snd buses can overcome the hazards of traffle congestion and inadequate streets or highways. Tbe automobile Industry and its dealers throughout the country, nowever, are nara at work on these problems, in promoting every way possible auch safety causes as driver education, better roads and more extensive use of sound traffic engineering techni ques - ' "roll call' booklet publish-"e- d by the B. F. Goodrich Company reveaufT nostalgic list of 2,011 automobile makes snd models which have corns onto the American scene since the birth of the automotive age. From the ABC Steamer in 1901 to Zip which came- into being in 1913, a variety of motor types, body shapes and sites, and unique names have helped to .make auto history. Hodge Steamer, a fire engine which appeared in 1840, setms to predate many makes which got only a short way psst the stage. In 1865 a Fisher Steamer A - trade ' one piece rear wlndpws, roomier interiors and entirely new radiator grill and chrome treatment. Shown above Is the new Custom Cauiina. one of U body-tyr- e in three Chieftain srie Spec'al. Oe'y nd Custom. United Sales and Service is the Provo Pontlac dealer. Mass Production of Automobiles Spurred by Installment Buying Mass production, with Its many economies, would not be possible on the scsle realized In America today without a successful system for Installment buying. Generally speaking, the cost of producing anything tends to diminish as it Is msde in larger and Initial investlarger quantities. ments In facilities and equipment along with continuing overhead costs, can be spread over a greater number of units, adding leu to the price of each. Volume production also permits the Use of more effi cient tools, methods and machines, the cost of which would not be Justified for limited output, These and other less conspicu ous advantages of large scale manufacturing benefit the consum-- , er by giving him better products tor nis money, me net result is sn economy in which "luxuries" such ss automobiles and refrigerators are widely regsrded as com- In the same year, a total 'of ap-cproximately five million new pas senger cars were sold throughout About 47 per cent the country. of these were bought with the aid of credit. mon necessities of life. Installment buyers, then, consti But before msss production ss tuted nesrly half of the 1951 new we know it could be developed. there had to be masa 'markets to HOW TRUE! NIAGARA FALLS. N. T. absorb the outpourings of assem motorists consider Jay bly lines.. The point is well illustrated by walking pedestrians sources of ir tbe case of the automobile in ritation, but at least one feels America. differently. When a stout woman Excluding sales to business and waddled across his path in tbe there middle of the block, a motorist government organizations, were 4.4 million purchasers of new shouted: "That's okay, lady, you automobiles and 7.2 million used were here before cars were In car buyers in the U. 3. during 1951, vented." ar UKV-Us- ually market. Sixty per cent of all buying has helped to make this a used cars were bought "on time." nation in which two out of every In the early days of tbe Ameri three families own automobiles. can automotive industry, however, manufacturers and dealers faced a limited market. Banks were un- HANFORD EXPANSION willing to risk cspltal on the new RICHLAND. Wash. (UP)-T- he product by financing sales, and second major expansion program. only a wealthy few had enough Involving more than $300,000,000 cash on hand to buy a ear. Is underway at the Hanford atomte It was not until about 1915, when works. Work includes construction annual output was still below of a 140,000,000 chemicsl process units, thst the practice of ing plant and a 114,000,000 laborabuying automobiles on credit be tory for varloua types of research. gan to gain acceptance. In the next 10 years production quad The United - Nations flag hjs a rupled. While many other factors con light blue field, emblazoned with tributed to the growth of motor a white polar map of the world vehicle use in America, installment between twin olive branches. one-milli- pilot-mod- truck only slightly preceded the 1868 Red Devil Steamer and the Amoskeag fire engine in 1867. Hundreds of automobiles only vsguely remembered now by the old timers are listed alphabooklet. betically in the It was compiled snd published by the B. F. Goodrich Company's automotive division. two-whe- el . But, statistical comparisons only meaeure progress; they do not make It. Far from being complacent and satisfied with the record of highway safety, the automotive industry is anxious to Improve fct. It has introduced new develop ments in design which improve driver vision, simplify controls and Increase riding comfort. These and many other features of the modern automobile, truck or bus, Frederick the Great made his such ss reduced noise and vibracoffee with champagne and often of the relieve distrac driver tion, tions allowing him to concentrate added mustard to give It a stronger taste. more fully on the road ahead. The accelerating ability f motor vehicles haa been greatly Increased in recent years, another providing Important ' . Car Makes 2011 DUAL STREAK PONTIACS Featuring longer wheelbase, Increased vision Ind new curved control front suspension. Pontlac'i new line of Dual Streak Chieftain models is proving a sensation throughout the country. Advanced styling is marked by smooth contours, rear fender fin and high deck lid, one piece curved windshield, wrap around Santaquin Canyon Gains Popularity Santaquin Canyon has sained much popularity in the cast cou pie of years since the Santaquin Civic Club developed Trumbolt Park and Utah County oiled the road up the canyon as far as the park. The Uinta National Forest helped with the design of the psrk. which Is now a popular picnic and camp ing area. Summit Creek, a lively etreem. courses down Santaquin Canyon, adding to ths scenic vslues of the area. The canyon reaches high into the rugged Nebo Mountains, short distance below Santaquin Peak and the taller Mt. Nebo. aafety margin. This, aa well as engine economy. Is pri mary aim of the higher power being built to new engines. Acceleration is ons of the three controls the driver has over his vehicle. The other are steering and breking. Ability to accelerate rapidly in the middle speed ranges Is a particularly Important advan tags. By enabling the driver to pass more quickly, for instance, it reduces the time during which be is exposed to danger in the lane of opposing traffic. to common belief, Contrary higher horsepower ratings have not materially Increased the, aver age top speed of automobile. Although average horsepower bas risen, about 20 per cent In the past 15 years, average lop speed is about tbe same. But average acceleration performance is up about 16 per cent,. and fuel ecomo-mhas climbed approximately 15 per cent. Driver vision Js steadily being improved by body designers through the application of wider windshield and window areas; tinted, glass; slimmer front corner posts, positioned y - out of the forward line of vision: improved windshield wipers and defrosters; shorter, lower hoods: and better positioning of steering wheels, front seats and rear view ...... . mirrors. , Braking systems are being made more, efficient through, utilisation ef new processes and materials. Brake performance' also haa been increased through chances in the distribution ef weight between front end resr wheels. The car of today can stop about three times, ss fsst as its ancestor ef 1925. For years, motor vehicle lighting has been of uniform high quality, Refinements, however, continue to, be made, psrtlcularly In the balance between brightness and the angles at which headlight beams are directed. Manufacturers, also are engaged in a cooperative program to improve headlight upper beam indicators. Better steering and suspension systems, along with generally lower centers of gravity, have creased road stability' and handling ease. Other relatively new developments are making driving less fhere S ilerice Is Eloquent you ever heard a 1953 Cadillac? The odds are that you haven't unless Ideals of automotive construction Have Thousands are switching to Armstrong Tiros with Rhino Flex construction. They're unconditionally guaranteed for It months against all road hazards. If yoe wans distance, long safe mileage . . . then you want Armstrong Rhino-Re-x tires. They give yo plenty of extra safe-miles when ordinary tires have given vp. Mm BUV THEM 1M0ARD AT - OREAA - , pavement.' Even that great, powerful engine never raises its voice above a whisper! But, oh, the wonderful, wonderful itory this marveloua quiet tells. It tells, for instance, of Cadillac's rigid adherence to the highest standards and LEHI - . THISTU . . of the superlative engineering that enables every part of the"car to perform in perfect harmony ... of the magnificent styling and design that give the car its smooth, easy, steady, floating ride . . . and of the flawless craftsmanship that keeps the car so unbelievably, fret from vibration. And, of course,, jt" speaks with equal clarity of the many things ft Cadillac provides its owner. s and It promises rest and relaxation a freedom from distraction that adds ... " pleasure and safety to every journey. It foretells mile after mile of dinary dependability and a minimum of upkeep expense. And It prophesies longevity . . .'and, hence, bespeaks the wisdom and soundness of its owner's investment. Yes, the" quiet of the Cadillac car tells a wonderful story allof its own. And it's one that we, think you should "hear1 for yourself. Why not come in soon and spend aa hour with a 19S3 Cadillac? We think you'll agree that silence was never more eloquent. United Sales & Service OIL CO. SERVICE STATIONS PROVd you'velistened quite carefully. For it is a literal fact that you must tonctntralt to detect the sound of a Cadillac car in motion . . . save, of course, for the soft song of the passing wind and the quiet hum of the tires on the .. 470 West 1st -- Norths - Provo, Utah Phone 668 |