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Show f 4J i Cr ft I 1Ui 'ita ?, tt "" k i M tiff's wjf 7"? a A LH ,) in f ? vr V riA.-J- ::3 Cc-- .t rs - la the technique i Tr Jlerryla Ettcley EEieyser caled a charINS Economic CemxaBttifr of financial advertising alonj ' One result cf the dciae-i'tiHe de 'Social Revolution" of the Isst human interest limes. Tomb- two decades which has resulted scribed the In a relative shift cf perton&l in- t.cne" advertising, which pre terne after taxes from Vr.tt top vailed decades earlier, as econoto othem has been ft change mically wasteful.. Furthermore, froup . la the facade of banks. tis writer has proposed new Commercial banks have tscome tjcnniQues for extending tr.e ilspartmer.t stores of finance, and field of advertising into the field are catering to an lncreasinj ex- cf concepts and public informa tent to little fellows. Perhaps the tion. first to iense the trend was the In the circumstances, there Jate A. P. GlanrJnL founder ci should be careful voluntary self- the Bank cf America, in Califor- policing of such advertising to nia. Some of the austere Wall make sure that it is couched in Street banking Institutions who terms cf public interest, sound lifted eyebrows and sneered at ness and verifiable truth, . first later Imitated his innovat- . Recently of.e of ' the distin New York trust ions.guished old-li- . ; . - t The b urbanization of bank 'ad- vertising was a logical accompaniment of the new trend. This writer decades ago advo- - Stc:: Ktlio S!::ro self-discipl- ine LAKE SHOKE The annual Xake Shore homecoming was held this week and featured, a miniature parade, basebalf game and .dance at its main attractions. . The miniature parade featured 23 beautiful floats, a rhythm band "and color guard. Immediately following the parade, children of all ages participated in races nd fish pond. i - Later in the afternoon, a ball came between the married and single men was held and was flayed until rain poured down ca, the players, leaving the game tt a tie score. One of the contests of the ait- - ' side. I am sot such a financial purist that I would raise a hue and cry if in their discretion the, lending officers, where special; circumexstances warranted, made-aception and extended ccasional loans for this purpose. But I think it is something else again for the trust company to lend its name to universalizing the concept that borrowing for a vacation Is a sound credit transaction. further confusion consisted of trying to catch a The ad shows vacations in of putting thought Tressed pig. Joe Suheli was the in the same category with buying Ainal winner of the event. car or financing home im Also included in the afternoon's where physical entertained - was a - roping act provements. But are durable goods purchased, the n, Max Joe Pay-soand of Staheli, by followed by & exhibition of lender gets a lien or something can repossess in tne event oi races, games and drills put on by default. In the case of a vacation the Arrowhead Riding Club. i The dance in the evenin fea loan, it wouldn't do the bank tured: a floor show under the di much good to try to seize tarn sunrection of Mildred Oisen and her burnat ra the sorewemuscles. are to antici If people students from Parson. dancing - In wards presented, theoldest pate income and buy thingsnota ?dy present was Agnes Creer. year in advance, it does Oldest man was Arthur E. Peay necessarily follow mat tne same na tne man with the largest fam- logic applies to intangibles, such a vacation ily was Heber Clayson. Person as Instead of looking for immedi "traveling the farthest to attend volume'. I homecoming was 1. L. Creer ate results in seeloan financial insti week from Santa Monica, Calif. would rather tutions disseminate In the public interest principles . oi personal financial prudence and thrift. Ad vertising that is beneficial to tae Ey CATHERINE SHEFFIELD reader in the long run creates i lit. and Mrs. Omar Hansen and institutional good will and other left early this week for benefits. family 1X3 eg Beach. California, In the search for volume, busi where p will be an. instructor In naval nessmen and xinanciers snouia .weapons at the Naval Reserve not lost sight of quality. Officer Candidate school until the Tniddle of August.' Immediately before leaving for Long Beach, Dog .Ir. and Mrs. Hansen made a trip and Tjvu Wvn la xeliowcton 'here he was best man at the are investigating wedding reception of his brother, Provo "Victor Hansen, who was married the theft police of a Boston Bull dog to Miss Ruby Jones, daughter of from its owner's car in front of and Mrs. Oren Jones of a local barber shop. Friday afterjit. .Love 11. noon. . ! MSgt Ted Mitchell The dog black and white rnd three daughters, formerly of was reported to be a yaiuaDie Springville. visited Wednesday animal. Also being investigated by po night and Thursday here with rlends and relatives. They were lice is the theft of $107 from Ithe guests, ef Mr. and Mrs. Bert Chase Ice Cream office, 235 South Cherrington, and spent some time University Ave. Police said there .at the Payson Hospital with Mr. was no evidence of burglary. Iltcheu's sister, Mrs. Lula Logan. D. R. Norton reported .malicious 'who has had a major operation, mischief Friday night at Com f Mrs. Jack Hansen, the former mercial Tire, 181 wortn state. Phyllis Hunter of Portland, Ore., Police are also investigating this. s visiting Here wiui ner parents. BETTER LATE THAN NEVER 'dr. and Mrs. a. M. Hunter. D ANBURY, Conn. (UP) Mrs. a Utahna Greenhalgh, daughter Elizabeth Cashin finally has. sued at Mr. and Mrs. William H. Greenhalgh, underwent an oper for divorce, 23 years after she ation for appendicitis Thursday says her husband left ber. . .- -- he iSpringville Stolen From Downtown Caj and-Mrs- corning. rr-Nw- Lower feed costs . Got Fcr ay ell assure you extra incoma cs Vym b member cf . tm i;- -t 1-- t f f ? . a . -- .: i s tilrc a t 'il t. J itk '.r-- l.--a' He-boa- rd " T": ve,:-r.,e- -- ran f.rst 1 t?st vta mait la "'-.t- .3 , U i fittrrt Co- 7 - rt-ctii-i rri:t:''i rr" r-r- . ;: Firemen Douse Home Roof Blare Sp. For!; Lions Quick action of the Provo fire department Saturday saved a home from possible extensive damage wbea they limited a roof blare to 110 lose The department answered a call to the E. C Deffort home, 37 E. 1st S., at 11.C3 a.m. Saturday and had the fire extinguished almost immediately. ?a?;:: :r rc::::Te rerk Lio- t C. . held i't rer:'.ar Hold Meeting . f.-a-'.- h - with Vrtt :er.t meetirg thia week DeCraw in cK.r-t.- . After community ftnslr-- cf Arr. erica 'and lalate to the Ctg. bch led by Deaa J r, i a. ul tf town were ir.trod uce-A- licbert Le s of Boulder City, Nev'- wi a r-t- t rtc-roTSas were Ait-ertrott . -- - t Llard II.n.afi Tanf, Lyons, ail ef fa.eisi. a- - : pigeons rs D rrr Ik.l.-ldilU- ) IIOVJ? C?FC2TCKITT mmd n A QT-c-A HMraaoag man m hmmmmm immi far... atumg turn . ONIj . . yr ttMl mafia z. Reg-- . i , : S3.S5 4.45 - the 1st f the month J 2r Olive set. Pificrs Rr..S"e Rej. . FEU SET 4.55 NOV DV3 i Molig. End Tqbles CZ s Compounded SefntHsnngeH 3. Ysxa con mdd to ee withdraw yeve servinjf eeownt . . ; ny ttm. 4. 33 years cf continuous operations. N0T7 POl TERY LUPvAY Pxatel Colore. 15 pea. ervie for 4 If your tccount is epesed with JSO.OO er tocrj jtu tr ' tntitled to a complete get, 1. Servings Accounts Opened lefere the tCfi Mrw frem c ' ' Table Saw Cherry AT UTAH SAVINGS 2. Current dividend retsj ' Now Now.- AbI get FEES level? Skeaffer Pea er leae3 Entities Tea te Either a res er resell Savinrs Acceanta epened ea er Vefere the litik tta 1st. tZS.M Atlas' REGAL ALU? IINUJ I COLDPACK C ANN EFI Rep;. 4.95 Or Eotlj savii'gs accouiit t:ov;i ' TODAY mam $2.95 Her. J.S5 KOTT Bench or U3 ketete, 20-d- ay Witt AMI At Z" eapy rwaac. C VUI I w w f " I VI Uiw J x Lampjabbs u Ycu Will CONSERVE OVER TWO THOUSAND TWO HUNDRED FAMILIES SAVE REGULARLY AT tfi ai.h . i t i(ymm dm V' ' ...... G SAVIKC3 ACCCU:T3 INVITED III Eex ItS Cerall MS. IL I D A i i i H j i ; a i ; i TEE AX-CU- Phcna 2070 timber tJn."?l Cats Cavlr.s end Leea LearJ. Arrreved ' Mortrajse Housing.-- A4mlnl&mtloa. and. VeUrafia vwsinuiratioa. Fe-'era- i Alt? liy-ro- n com-pitti- ng 1 r Or 1 carrying iri.es- t thit t 1 weith saces can b expected to fly l3 te It was r er Tt bad the at miles about beys from kept miti per lhour. the trirocU.r.g pciect Homing CcUPzzU. - T-- e. uiu -.t L FEU - tt .: 2 NOW f 3 Lt it ft play host to .the children- fcf 'Tf a- - ri- -. ia tie .i' satch Countv on Julv 4. P,a.--t cf cf !ts ever kLd at; many types and vsrieUea will be'wnt held- en the Court House lawTj mK,cu proseasion.a ictort 13 been beginnLns; at 10 am. with sol- but alvirs U.yr galore. Money for the criie y;nd er pnaonera tie art' being donated by the city officials CUers and the actual eorvSuctmg ef the was not vo'untary. AUiocr'i were IrMsr. elusive, eificia's entertainment will be directed by trta rroed the firemen with L. A. Wootton aa. i the L'tai C in charge. Childrea from all oversea mass vojameer ucuucioaa te rr.a :t. i r, 7 ravea lie way the county are invited to attend'-- ef Cs the party and take part -in the for t.'jftr e tatare. fun and games. u HOUSE MAIL BOXES 23 i-- tr-wU- ' REG. 1 tir - 'SHEAFFER 1 i " FTNELTNE t 'v f I..sta r?rr.a E-u- -- ay PAYSON Lt. " Harold Hicks, who has spent the past year in Germany with the,Army, arrived home recently for a three weeks visit with his family. On his return to' Germany, he will be accompanied by his wife, former Ruth Brewertori, and the couple's three children. They plan to drive their auto to New York and ship lt by boat to their destination, while they take a plane for their own transportation. Major and Mrs. DeMar Clayson and son, Michael, are visiting here with her, parents, Mr. and Mrs. Vernon Stanton. They will return to their army base at Atlanta, Ga after a furlough. Soybeans were Introduced Into Illinois in 1898 and since here grown to be a major crop ef that state. r- : n. 4-- H Servicemen Visit Ho;nes in Payson 'T C.'-- .. Oct'; 15-1- 5 feat-re-r-"-i- th a tmemm H v i rre a llarru -- a (A- . tie i:.t i bin wiil The Dally i ; ::-- . C0.1P. i Dr. -- th . trperir.".;. LtHrer.tt. Ccer. sslJ U outbreak j s a real tz'l: ... Te! e r dlipon-- i - J : :.'.-- ' v and Hc.'ttef Harria C. j, s 1-- six-mon- - Aa&u- - ! r County Tt'r. Gamma were iciwrted wi'Ji polio, physiciaxs vsraed t If the serum Is effect! t, paradf-- to be held each day ar4 - it -- eerti a s Hi stem ; actors a rodeo on r"..l dta. The b re i t : 1 ef lection of Queen will t- - eeciid poliorr.Tt .a ra through a cent tit and ihe w,.l its worst i reign ever the ct,' fcr alien with;- heritage ctf isrv-irber attendants v 'fn cf wa ;and Lty ti tret; satcn v,our.iy. infra wuj m taeswia mecnac:esi tic usual displays ef handwork. liv- -j It man ttt. t f th stock. Cowers, art, etc, ar.d thtjb eofviurted by Dr. vr tvf plana to make tlie event rnre U lUmrrea. a Urireri bigger and better than ever be- -j nruburgh eridemdegy lerii ioi. Mmrttiioru wu cm lei w llm rr. L;1 rr. e- commercial entertainers. y vt u p t.f rt t irtweea lae tfts tf tm tmi a t. Him men win be aatU'.ed at tie 4 cllalct ty a team cf li" a workers ted a r- i.fai IS Prena frcra the Unlerity ef . ar - : c;::c T v.. .ih. AusmsI Highland ar iM m wafibl iMipwn wvtltlr mom ThM t ii Tpuwiim foe mxp muf apical mu4 M fmt ant mdy m tan NOW I RlFlY AT OMCI fcx Ct'r t. t'f 1 ! July Events Planned for Yool Market Wasatch Children ITTBEH Ileber City council - Sbul Activity Limited men and volunteer firemen w.''- - Ss p. fim i ",l f i r- : set for the Drivers of Ddry Radio to Improve Rc:e;nmon Provo Utility's Efficiency Sdziy Hc:crd f Fair Board meeting if.mlout . was teld this wetk tni the dale have brs es . ...m . It u tor to enter. The siege ef .the 153 legislators COMMENDED F02 SAFE B HIVING Dale Wall, left, driver for Cloverleaf Dairy, receives CTe-ywai tae Uteat utburtt la Rhee's 47 celebration queen and Utah of oi Lavon Brown Miss from safe Proto. for Days driving pin on. The pretentatlon was cgai ior reeiecuon. lue mca sur Dairy Darling, as Kenneth T. Alired, Cloverleaf manager in Prove looks rounded the assembly and sb. ed in entrant was Brown a Miss Ooverleafs of held made as climax Thursday night safetemeeting that they would hold it warnings '47 of won which she before being named Days queen. the state Dairy DarUng contest at Lagoon prisoner until ' it made srrarse- ments for new elections by veUng 10 cussoive tsis seaaion. 2-W, Police made no attempt to dis ay perse tne crowd at fint and the only persons permitted to enter or leave the building were six Amer- lean newspapermen and pbotog- wbo made telephone calls was recently rapnera rrom a nearcy o:"ce. Efficiency of the repair and which the contract distribution service in Provo's let according to J. Hamilton Thirteen drivers for Cloverleaf municipal electric power depart Calder, city utilities board chair- Raw Dairy in Utah County received merit both emergency and rou roan. Two-wa- y is into radio inv be should tine coming materially rec-orawards for their safe driving two-wradio . for Increasing use in industrial oper at an award banquet held proved by atlons. be said in addition to and fire work and should BOSTON (UP) by the dairy at its plant Thurspolice Commence. day night. prove invaluable in the repair ment ef the mill vacation period and distribution service of the held raw wool market activity to Highlight of the evening was pin! utilities department presentation of a five-yea low ebb this week. of the to Dale WalL Jay Argyle and By CRESSIE GREENLAND Contract was let to the lowest plants wifl be closed Mott a two for three-yereceived John Naylor 'Gary Adamson returned home bidder, Motorola, Inc for six week period. pins; Arvin Olson, Harry Orvin, Friday after a two weeks visit to mobile, stations and transmitter iveponra acuvuy incmdecl a ear Dixon Bills and Lynn Lowry two- - Yellowstone National Park. equipment, at a cost of $4034. The each of fine and graded year pins; and Robert Olsen, Sgt Carl Day. son of Mr. and equipment .will be installed in 4 blood graded fleece wools, and about WedDunn O. and C. Mrs. home will arrived George Sevey, Ralph trucks and service cars,. and Day four of graded blood stiri Al Manton certificates. nesday after, serving with the enable Instant communication fleececars wools, on continued prices In' addition, Ralph Hover won armed forces in Korea for more between them and headquarters'. a firm basis. a $10 cash prize from the dairy! than a year. He will visit with rela- During night hours the power Occasional spot odd lots of scour for racking up the highestscorej tives and friends for 30 days. plant will be the transmitting ed woolen wools also moved. wtiJe of the 20 route drivers partlei-- l Miss Ladean Healey left Friday station. noils in scarce supply pating in a safety obstacle course with Mr. and Mrs. Harold Mangum case of emergencies and out witn remained In prices cumer on ail qaaUUes a test earlier in the day on First and daughter Leah, of LeM. for ages, the communications system Business in tne terntorr atatea South between Third and Fourth trip through Yellowstone Park and should enable much' prompter ruled quiet Approximately IM.OCO other points of Interest . in the handling of the situation, Mr. West, of Texss wool The awards were presented In Northwest They will drive Into Calder said, and the radio Is ex pounds was reported sold. behalf of the company by Miss Canada for a brief visit also. costs of to cut routiner Overseas, fleeces at fbe Aus Lavod Brown, Utah's Days of 47 Grant and Dell Myers returned pected operations by eliminating trips tralian auctions were queen; who also represented home recently after a months visit back quoted slight- in many to iy BJgner, wiin jLBgiMtux, japan and Cloverleaf Dairy for the June in San Francisco and surrounding Instances. headquarters continental interests the principal Dairy Month and won the title cities. They visited with relatives. The utilities board whkh ad The of Utah's Dairy Darling. Joyful' Homemakers ministers the municipal electric ouyers. South American Quotations held The obstacle course procedure Club met at the borne of Linda and waste removal depart from a wee kr a go. included driving the line with Hardy Friday afternoon. The group power uncnanged two-whaa planned on the the left front wheel, forward and is working on a dining set, under mentsradio some ' time. for system backward; parking parallel, ga- the direction of their leader, Mrs. The board, which accepted the FANCY STREET LiGITTTNCf were Lucia White. CLEVELAND Refreshments Gen UP) Tie rage parking, weaving between low bid at its last meeting, in- eral ElectHe Co. bat unveiled a markers, forward and backward; served by the young hostess. cludes besides Calder Chairman six-L. are Mrs. Mr. Fred Buhler and i ooi Liuoresceat street Lsht turn about in drive, quick stop, following: L. M. Pfaarie. Dr. which lt calls "the latett develop U turn and signaling. announcing the arrival of a baby tbe CommisVasco.M. Tanner, City born Wednesday in the Amermeni in modem street Ugh ting. Judges for the event were Sam girl ' Hospital. The young sioner Frank T. Gardner and City ican Fork Bill Fagg Taylor, safety engineer; Conder. of Salt Lake, Cloverleaf fleet su- miss hat ' three older brothers. EnglneerEarl said the Calder Chairman and Mr. Mrs. are Grandparents perintendent; and Sgt. Max Snow James H. Lee, Emmett, Ida., and board has been informed by of the Provo police department Electric Company that a Cloverleaf Manager 'Kenneth T. Mr. and Mrs. Alma H. Buhler, General substation due in "November will Highland. Alired was in charge of the award A baby girl ws s also born to Mr. be indefinitely delayed because safety and and banquet onTalks on were Aaron Card in the Amer- of the, effect of the steel strike the road courtesy given ican Mrs. Fork Hospital on June 25. on the company's operations. The W. and Police Chief J. by Farley are Mr. and Mrs. substation was to be installed at a Mr. Grandparents Snow. ahowed Sgt Fagg Seventh East and First South and film by International Harvester Joseph Y. Card, of Canada, and was Mr. and Mrs. Kenneth White, Highexpected to take much of the Company entitled fDay in Court" land. load off the northeast substation. Refreshments and afsoclal conThe board had hoped to install it cluded the evening for ' the 43 - in time for the winter's peak RutherBechtler, Christopher persons present. fordton, N. C, was one of the few loads. Chairman Calder said, but Americans to mint gold coins pri apparently will now be unable . to do so. vately. t .: r " a pathway crowd. The he arpeaied to them earlier and he called police.' The ball was cleared by f:3 p. m. after the crowd had severely beatea one legislator,. Park Sung Ha, who tried to ltave. II carried inside the building and treated by other lawmakers when the crowd refused to permit doe- - CISPZHSZS SXSVICS : ' f refund ta Ittre vhen f O.CvPSA0 STAP Premium prices ;ri';. al tie shifting throng crowd bad 'GDPODij AH" DOuGCR ; t i moct cf lr.g peUce to form . .Detisr Servicav rr.tlt r..-- : rr-eri- J"! mmay. Tkm lwmi nmM dwwwfc - fir. i:r Ca nr. t.;.i stma wjc'ji t:llv may r--- -a E '.j ::, i ic? !!' IXtI?7ICnU I'Ji f a co-.-ir- y iiiimi" THIS ANNOUNCEMENT fr'.i-in-fr tears faturdjy i rzizt UA i-,:- . companies went into the small personal loan field. It recently ran a human interest ad depicting a smiiina younx couple, who were auoted as savina that It was a pleasure to deal with the institution. In an ' accompanying balloon, the husband said: "Here's our. vacation loan check from the Trust Company and we have all year to repay." Then the Trust Company adds that personal loans are "easy and quick to get for any sound purpose." First among the ."sound" purposes is financing a vacation. It seemstd me highly debatable whether a loan to pay for a vacation is a sound purpose. It is understandable that an of impecunious couple dreaming green pastures, lakes and mountains might be tempted to borrow to play and relax. and But since thrift and industry are essential in building up family financial independence, it seems somewhat shocking to find a . venerable financial institution On the other Cve t:n-- 1 1.3 3 ii r. cat n.c:3 v.; ye- - us South Eorean proviaces. surround- - wis re the wcnt Sj r : : is tie ei toe legislative la ih'.s ta used be t ti m. rrovisionai capUal at p. ten tie as.emt'y voted to: ad meet wl'Ji t;, ttn. at journ without taklaj action ea a ma tlisuii clinics Beat Vrlssdsy. t dljsolve iixe'.t. Korean llama l'.'.:.:'.tt Lee Earn d ne Broadly speaking, these Changes are to the good, and before the trend is over I expect banks to add another window to Include the sale of inflation-hedg- e savings through a merved trust or mutual fund device. The I few York ''Savings Banks are already exploring the desirability tf setting up their own combined investment company for handling the banks common stock investments under' the new modification of the law. r.a'r.I S' t!. 1 ::.:.-- t . - i.iee If. The Ithee " . ETEjmaa C 1 I toman barricade. A . s ot-node- tiZ tf f;r i z. Zxrsa (ID A ? cfi sv: ?crtc rs tt rrcU-- j , 255 Vc:t Center. |