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Show SUNDAYHERALD Sunday, March 26, 1950 D-1- 0 New Furniture Fashions Designed to Meet Consumer Demands for Quality and Beauty The influence of various homel magazines movies with settings mutina. from the typical home the mil.toith dush mansionSOf lionaires, has. made home-make- rs more awareXof their surroundings, given them hints on haw to beautify their homes, and, finally;' created a consumer demand for quality and beauty fn- - home furnishings at prices, within the average budget. Shoppers now know what they want, both in furniture styles and coverings, and, what's more, refuse to buy until they get it! They have provided a challenge to manufacturers which has been admirably met! by a wider selection of furnishings for 1950 than has heretofore been offered. Every period is well represented, have outdone and designers themselves in presenting fabrics and coverings in every conceivable shade and pattern. Perhaps the most outstanding highlight i of the new furniture showings is the Oriental influence. In furniture design, rugs, c, fabrics, lamps and the graceful line and outstanding colorings of the Orient contribute forcibly to the American scene. Blending equally well with both modern and period f the Oriental motif will be with us for many years to come. ' Noteworthy among the, new spring showings are more canopy beds in the American and French Provincial groups; and more Convoccasional tables, ersational-type sofas and! chairs of Cape Cod in' .! fluence.: : Sofas feature horizontal channel! backs, exposed framework and other back features for pieces to be used in the middle of the room; cantilevered, pillow and !i bolster arms. ; v Chair "features Include swing backs, locks on platform rockers, seats that adjust to length, arms that "fold into backs or drop into arm-cha- ir position to permit sectional groupings, and swivels. The importance of television has prompted some manufacturers to offer chairs that tilt and swing around for more convenient and comfortable viewing. Convertible sleeping units are on the increase. Bed divans convert without being moved from the wall. Caster and hinge combinations simplify swinging one end from the wall for' cleaning or V sleeping. It is .perhaps paradoxical that even though more and more home-make- rs are doing their own planning and decorating, interior decorators ' continue' to play an important role. .. 'iw i.n..wnlii.iil..t. n........ " n ,M if: 9 t '' f . ' ,N ' re, : dividual-requirement- ;.- . ; . EIGHTEENTH CENTURY STYLE A style pacesetter is "Travis Court," a gracious dining room ensemble in the Eighteenth century manner .T ful drawer pull trims, and carries; grace- he buffet is credenza-style- d Traverse Type Draperies' Continue in Popularity As Windows Become More Important in Home Planning - Since drawl draperies were in troduced several years ago by " style-wiinterior decorators, they have met with enthusiastic response , by hornet beautifiers. Until recently, they were, for the most part, custom-mad- e and priced accordingly; something to be wished for but not permitted by modern decoratingbudgets. Fulfilling the desire for added window interest. ready - made se , - traverse draperies are now priced so practically everyone can afford them. They can be purchased in any length and in multiple, widths, making them flexible enough to suit almost any window problem Tops are French pleated or shirred. Most popular fabrics are rayon and cotton shantung in jade, gray, chartreuse, rose beige, gold and egg shelL ... r Casement fabrics will be seen -! and home- makers can choose from gossamer thin, spongy or heavy materials. Metallics will ; be featured in handsome accent treatments of unusual yarns like jute. Colorful prints and dark backgrounds will be more popular than ever, especially forj provincial prints. New fabrics for1 side draperies are away from pebble weaves and into failles, cotton warp spiral cloths and shantungs. Outstanding patterns include scenics with deer; and other country sub-- J jects, tropicals, new stripes, and Chinese motifs. Something new in glass curtains is a group of marquisette and organdy panels with chintz or gingham trim.' pv ; e, Whether ready-maor and curtains draperies for 1950 lare gay, colorful, and show more imagination in fabric design than ever before. in a wider range,! - a.. fli.y - - Mr. Average is right Sharing a double bed cannot be comfortable unless both sleepers weigh the same, roll over at the same time and refrain from' taking more than half the mattress surface and covers. This,! according to scientific research, is impossible. Even Mr. Ripley hasn't been able to find two people with exactly the same sleep ,. patterns. Twin beds add decorative ap- - ' peal. They provide variety in : furniture arrangement, . Mr. Average wants an extra firm sleep foundation. His ' wife wants a softer one. Twin beds solve the problem. Mrs. Average is right, too. espe- cially in headboard or studio styles. Placed in opposite corners, end to end sgainst one wall, at right angles in a corner or side by side with a ' single headboard, they're less bulky than a double bed. Since there is more money In circulation, many Ameri- - i cans who had always wanted ' twin beds can now afford ' them. Surveys show that de- mand for them ' has spread from metropolitan areas to rural areas and from north td x south in the last few years. I . Radios, Sewing Machines Now neia iNecessiry Latest WASHINGTON UJ.) surveys show ' American farm families regard sewing machines and radios as prime necessities, while central heating and college educations are looked on as lux- uries. Those facts and others on rural home and community life were contained in a speech at the annual agricultural conference in Washington by T. Wilson Long-mor- e, social scientist Longmore discussed the inter- - ' , folk and the risinff level of livlnc among farmers. He made long-ranon what farca Two-thirof all the red bean familiespredictions will in the futures-bas- ed buy seed in the United States is pro on data showing their presduced in Twin Falls county, ent Aw rm ffr aHaln it mm Idaho. The scientist said statistics furnished by various federal agencies show that 83 per cent of farm families own radios, and 82 per. cent own sewing machines This high percentage of ownership, he said, indicates that those devices are classed as necessities by rural , people.. . Luxuries uennea Longmore's next category was for items, so la beled because more than one-ha- lf of farm families owned themThe latter group includes magazines. newsoaoers. electricity, automo irons. biles, and Classed as "luxuries," along with central heating and college educations, were such things as power washing machines, electric vii iat v v 0 ktiuiiviivai a uwittift vctsTTi. ge -- m - seml-nesessa- ry self-heati- ng mem- vunnim rlanr&. Longmore said the data indicat ed that the level of living index was rising about five per cent per year, meaning that more and more farm families will share in the items selected as being important wstsr GREATER COMFORT Why has demand for twin beds jumped from 25 to 40 per cent "More comfort," says Mr. Average. More decorative appeal," says Mrs. Average. if, - ,. I a. m v -- v- C It i J- ill! L - - t x 4 4 i II " iiii; You Can Afford the Finest Balboa Chrome! Furniture n $ jl- - hwvi k m Kvf 'yMr'Cr ? , i f 4- - I x 7Z '' ,J ,f til 7 h' mX' IJl Colorfully, comfortably, beautifully Lr. . . .this wonderful modern group brings you right into spring! Superior Craftsmanship throughout. ' The last word in beauty and durabality. ... x. i Table Chairs . .... $57.50 . . . . r $17.50 ... IN PROUDLY, WE PRESENT OUR SPRING FURNITURE COLLECTIONS FOR 1950. STYLES OF GRACE AND BEAUTY, DESIGNED AND BUILT BY MASTERS OF THEIR CRAFT. .TO GIVE YOU THE UTMOST IN QUALITY AND VALUE, FOR LASTING " ENJOYMENT. 2 Piece Living Room in Rich Frieze "f - Traditional provincial, or mod- . n in whatever direction your tase may run . . . you will find dozens of inspiring designs in bur spring furniture showings. for making your home beauti ''. i .;. ' ' ; 'I - ' .' .'T M -. ' i 1 vA1 V& Here is a wondeful sectional davenport that, will be appreciated by the discriminating ' home lover. May be used in your own pet A arrangement, or as a single luxurious davenport. It has just the right designer's "touch" to de- light young moderns of all ages! You must see it I fully livable. I'M mxA V 210 West Center 210 W. Center r Phone 920 5V .... , 'U- y I ds . - made-at-hom- de of s The Argentine-.- , supplies Great Britain with $100,000,000 worth of chilled beef annually. 1 ti EYE APPEAL, RESTFUL SLEEP bers of her family. She takes pride not only, in the appearance of her pillows; but in the knowledge that her family sleeps on puiows which provide proper support for the relaxation of their heads, and neck muscles. . i. so- TWIN BEDS RATED BEST FOR de I ' bric-a-bra- i Around the early the cial rank of a housewife was often Judged by the size of her pil lows or headrests as they were called In those days. Not only were large pillows admired re but gardless of their comfort oftentimes they were also stuffed boat-like into' bolsters, then; cov ered with supposedly artistic pil.'' low sham, g" The result may have looked beautiful to the housewife, but it was anyimng Dut comfortable for the sleeper. Even after removing ine Douiers ana shams, he was often faced with the choice of sleeping in a semi-sittiposition, propped up by" an oversize pillow, or not having any support ror tus neaa at au u. in disgust. he threw the, pillow on the floor. Today, a good honiemaker still views her pillows with pride and likes to display a well-mabed to her f rendS. She doesn't take pride in the size of her pillows, however, but in their plumpness and soft buoyancy which mean real sleeping I comfort. She also knows "that pillows do gradually wear out and, when a pillow be comes limp and flat, she replaces it with a new one filled with fluffy, resilient feathers. She chooses pillows , of the proper softness or firmness and the Hght thickness to suit the in 1000's ng - ur-nitu- Pillow Once Pointed to Social Rank compnnv - 920 ' j . |