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Show THE PROVO IIEKALDV' FRIDAY, DZCZllZZT. 0, UZh Corriingto the Strand The ? - i ' - - run-nin- V 3: t-- ; - ; I By jf C. Pcrtnsy r I used to think that It waa alnaeet impossible for a man to be a merchant and tell the truth. If a piece ofj foods e happened t have a cotton thread thrbdishlt, I taouttit to tell the 1 J .A - I " ' JV-;- r ti Ik vi customer so would prejudice him and the sale would be lost I had art idea that merchants doubled their money on very thing they sold and yet I ob served that not many of them retired early la life with any considerable amount of money to their 'credit But after I got into ' business for myself, I found out differently. Perhaps In the early days the merchants figured oa larger profit than they do today.' I remember my father settling his store bills onus a year, for the fall waa the only time he had In those days It was a common thing for a merchanf to hav a large amount of capital on his books. Stocks usually r tara-e- . eo It was Necessary for the old time merchant to get a "price els 1e-on a fairly good mark-uforced Out of business. t v ouirM In But a chang has' been the last twenty vyeara.. X wideawake Berchaht no longer sell goods On time no capital, to be tied up In bopi jitcounts! competition will not permit hia making an abnormal profit merchant has discover- The eOhaTTFls nefTThe proTIi oirgooas sold that makes the money, but rathef th turnovea, in other words, the number of times he can tarn his stock in a year.. x r.. It cost a a . marchant prsctlcally as much Jtodo J 1106,000 annuaUbuslneBS as it does to do tl&O.OOOi , So you see that It la the profit on the extra 50,0O0 oa which' he really make his money. Then, too, a merchant today dare not misrepresent' goods, for he know to do so would make It Impossible for him to stay In business. I have found' in my long years of experience that the old Idea M hug prbflU in'buslness "based on misrepresentation Ja no longer en? the tertained. Customers appreciate ha a truth. If ai faVrla cotton chain a blanket, for instanc- eSome f the It adds to th durability. mad finest looking white blanket hav a cotton chain, This Is not don for" the purpose " f cheapening th blanket aa It supposed but to add to the finish and wearing Quality. These facts are welcome information to every . customer. I .would not tell a customer that a fabric Is fast color unless I knew ab solutely that it is for after a piece of goods Is laundered. It has had its test and, if it fades, the customer Is dls appointed. How ,foolisb it la .to' sell b counter or shoes with a Inner sole, or with the outside sole or the heel made of shoddy leather. As soon a the shoe become watersoakedi It Is gone and, with it, the reputation of the aeller. : As a merchant.! would not buy shoes from a manufacturer who was (not a man of 'character, for in .no line of merchandise can inferior auaiity be so . - -- J-- . ' - ad p, illowi SESSUE HAYAKAWA and MYRTLE STEDMAN n A THRILLING MOMENT in the ROBERTSON COLE -SUPER. SPECIAL BLACK FOSE3 J TOCO iiim'iiiiiiiiiiniiii't' Jiiiii t nil It c la pir pvcred up uld cmtomer. I And It I wr huj ciioe fria a merchant who Bvr was not a four aqaara man. I aaould feel that aomcttm ar ather,.rfty confi-dac- a la alia would t broken. ., fwlicy fpr a m"r-- c It U i ahort-althff Inferior made to to paa hmt. try good at a blar profit W&at a atlify-in- ( feeling a. atoremaa oaa whf. when aaainr ver the counter an article he ia eellinr, k no we it will aire absolute aatiafactioa; and, when if doea not ernly will the customer come hack but he will aleo hrin hie friend s Many timaa have I paid a little more pricr for an article to retail at a for the reason that I kow the artier would give better aervice. heace make mora frienda for m atora., Take th matter. of chlidren'a loaiery for ex- .not per ample; t'here the value-odulhaps be even at a caau4 fiance ana only by actual wear auch aa a sturdy hoy r a- - f4icoma- - iri aa Kiye,. i have jtiild more to are a heavier thread, thereby adding- to the durability, and l have retailed It at the eame price as the cheaper article. My experience has tftiisrht me that thla policy pays hand- eoma dividends; for many rood ,-- mer- chantr rnark merchandise on apiear- ance, - When the avernr nwenw re ceives bis merchandise hls flrstqu-tlon- iiriAEuiiiirm il M iitUnf imruiiiuiinu I TONIGHT AND SATURDAY - . What will It fcrlng? Thet answer is: j - - But this : "ji:- ' ' Art the iraffic will bear; luntliepn . '. - . . 7 Q jW 't'-fo- who Hit Cn ten her home VVedncSv a the ensuing year: lVen uf r A. Larien; vice preside, Mrs. Brown; secretary ad Clarence Greer.-- Tl.. J uktt preswt wrere MrsrtrAl .T 7reirrilr. Mrs. CIarenycr Brown. Mrs k'eni.,i: Tl members of will be . W f-- . v a2 . -- : nar-teo- ; at FOR HER--- I CIGARETTE CASE U ff COAT BRUSH GOLD COLLAR PIN fx 51 K' jCUFF LINKS T LODGE EMBLEM ,Jf g.': ' WATCH '; f SCARILPIN..tlL:ilj. ' VS J:051" Se foiled ftS evening.. Mrs,, Essie Kceler and Miss VM -- - 1 . - Mrr-and- rr. Cutler spent; the Lake with Mrs. weeWnth - H. Peck has returned T. Lom and ifr, and Mrs. J, Karl Bex' at Leht Dr Whipple, car inspector nr the I'nion Pacific railroad company will leave soon for Los Anr,rks, CaL to reside. " Prof. Robert Saner Flsie, spent Tuesday e in Salt Lake there thev attended th? concert given by the Saussa band a the Tabernacle . City,-whil- ' ; "FUeTare said io avoid bunches of are kept banging. 70!F k-- t places stinging-nettle- t Nettles bave been made into sub. tutes for cotton and other material:, J. Edwin Stein, Mgr. Pres. M i relativesani iriends.- after visiting her son lm-ma- na ..-- ttill r . jier-bointhis' exfninK music will be featured, ftXESH BAG ANDERBERG-Inc- L. Anderberg, ' ; Aex HedquiTf entertain the Fndav'TveninR "5r card club members at their hooie'fti DIAMOND RING NOVELTY BRACELET PEARLS BAR PIN LOCKET CUT GLASS MILADY DECOLETTE :;::Jr: Reel i 'nTo- BELT BUCKLE GOLD POCKET KNIFE SILVER POCKET KNIFE I MILITARY BRUSHES GOLD PENCIL -SILVER PENCIL RING AZOR -RSAFETY RAZOR SILVER TRAY FOUNTAIN PEN JEST CHAIN '. A Small Deposit Will Hold Any Articles Until Christmas. - - J'earl Reck, Ruth Flans. Mrs Strong. Mrs. W. D. -G- ilbert. V - X,f,.ss Evans id A?" .Airs. Hopkins will be present LEATHER BAG . - i' by dainty refreshments. Noma ' i ' LAVALLIERE COLD CREAM 3AU COLOGNE BOTTLE IVORY 7 MANICURE SET -- f-te- - K liso, E ; M;ss Norma Berk f 4t. to the inmk.r ASHTRAY v V L- . FJprence FOR HIM -- ,. V,,CraneBeth ..v.,. ,wlr. r- Florenee- - Smart , - .r noa-E.ill- E. J"Vi l!:l and way of. doing business is a bu-nlr- the .j Br;n felkwir5 rlub meinbei win'kl ent: The Misses- Cleone Fe re h3 V i fc. lisThclmaTi1 . -- - - leu of I'rov 0 and Mrs. L of Spanish. Fork were i" ; - " Mrs,. HuKh p. family diHne T dd7 for"Cil'y. were nn-hea- M - served ad Mr, mltake,?;Tbe .J.;C Penney company believes the mere value that can possibly" be erowdWiKt'w an article at a gWea priae the more wa can sell aM the better the advertisement for the store. This 1 th fundamental reason for our succesa Starting with "on llttl store nine teen year ago in an obscure mining village In the state of Wyoming, we hava forged, ahead with armost do not of jaBiditythough-eprise the achievement of three a ad twelve atorei anyway near fc murh as we do the gooi wilf ths VfcO- pl have for our rganis&tien. We realise, as merchahta,tht cui want - something - mor ... map tomer value. ""They want and expect- awrrlce and they are entitled to It Good wiU, though, not 'considered as a tangible asset. Is. by far the greatest asset we have. A man or woman entering otir employ Is Immediately taught the value of service. No customer is allowed to wander through the atore unnoticed. The shopper, or customer, is accorded th aauietreatment aa tn one who haa come in for a large bUL Thohiid who ia Bent for a apool of thread or par rr of pin gets as prompt attention rs would Its parent The speaking person or the poorestVhcjisto promer getalh sam attehtion as fessional, man of th town. In short, this institution la conducted 01 UiJ lfOthr words, ta the apirlt of the Golden Rule. -- MONDAY AND TUESDAY" enters, , liouecrs, camp KQ. 4 ycM.rday ,fternoon., teruincd ei two-pie- V xMAtejf j ' d two-piac- and JAMES AUBREY in "THE APPLICANT" ! , . WJCi S td -- . J H. Beck ; 1. illifil - .ii. Golderfi&ieItt Business -- ' - a.... - paper, gas mantles, and dyes. g which resulted jvornen having feet so small as to b practically useless, has befn discoif tinued in enlightened Clrini Fool-bindin- Modern BayJ The Place To Go "Choose a sufficicriF" and supply of wholesome food," says ao eminent physician, 'iiiid vnu need not uomer .aneut ' - .... ..":-cum? of it." The Place To Go CCLUM2IA T.i. dm n-K- Goethe, the Great German Poet, Visit Saarbrucko Forest and Discovers the . Philosopher of Coal ' " 11 - TONIGHT --7:30 9 il5 DAVID BUTLER in "SMILING ALL THE WAY" " fJf?r (Told In Eight Sketchea) By JOHN RAYMOND , (it.. Ml L. j) In 1771, there lived in the forest near Saarbrucken, in Germany, a chemist named Stauf. JHc was an eccentric old man .who had an idea, far ahead of hit times, that many things beside coke could he nhtaincH in the rnmhuttinn rt . ' f bituminous cnal . .Stauf had constructed number ovens over a burning mine and treated was lured for h Ii ...u -- Z 4t was ui. step and although a fAre..K (tenths ,t p..v;;X :"V ' "I 1,1 T kV " t.- -- tOR inA-- . -- ! was . By STAIILEY madc-litrfor- Mi lntin I 1 4 C! .(III N I f 1 'M ltC v' " More than. 25,000.0ffl) tons of fuel are made in Germany annually. A windmiir which has been w over possession of one family for well a century still stands in Brixton, 7 ; : The King of Spain is the first tn arch to own a private aeroplant:ca cruisinft radios Aeroplanes of 3000 miles, and able to carry of explosives, are being ' ' The majority of Chinese woof Stipone you tmd been made to suffer nese tar has been seen for some time, cannot read or write. fir a crime you had never committed, It contalns.all the elements of the suct the .ere stolen from cessful photoplay and one which will rnemplovmetit is one of supose your wife ar thwt to every type of audience. It Is factors in bringit to spend your appeal you. and you were a storyj In which thrills, action, rom- of the rnmd! e In entire prison. "Would you ance, intrigue, love interest and dramatry to escape,' to reap vengeance upon tic force fight for supremacy; and In those who had caused your suffering? which tha leading .rharacter Is InterPerhaps some would not, but Sessue preted by the most wramatlo actor on Hayakawa in his latent special pro- the screen today. ' duction, "Black- - Roses,",which opens at There are' scenes 1n therdrawing 19 tha Strand theatre Monday and Tues- rooms of- - society leaders: on the t-Frescu' o. day not only manges his escape 'from grounds of a palatial estate; in the t Lrmiur i. prison, but succeeds in hia great squalor and romance of New York's Sensation or a proat-es- p..j lrt life-tim- c:ll::zu i .A.min ; ; avowal. "Black Roses," from the pen of E. Richard talented screen Sehayer, writer, Is one of the tnost Interesting productions In which tha famous Japa- - Chinatown; in the grm atmosphere of Sing Sing and In the excitement of the financial district other, fortunes - are made and lost In the. twinkling ot au the Dramatic xorK in(irtlBPR ana i.tm8 r ye. -t- possi-accou- ; - . Palace to Prison granted ; i ' L sr""K "'n.roo,0fPW.m,t natural ofteh.a lea-do- Fay-plain- ts. OLD IIOME TOWN ' TONIGHT AND SATURDAY . CONWAy TERLE In THE FIGHTER" niakinjj coke in a bee hive tvrte nfJ - oven; Later natents were mnte r " on saarni tne to coininem visit nig Scotland and Germany, and. n brucken . foret-- . ' m wc tind Isaac Aleason iinaiiy ici, Keady and glad to pour his com- - "making coke in the ground" in into a human ear, the lean ette County, Pennsylvania, decrepit, little man, with a shoe on. That was the crude beginning of one one foot and a slipper on the other,-o- f America's key industries, for from and with stockings hanging down and these bee hive ovens, wasteful as they repeatedly pulled up in vain, dragged were, grew, the great modern plant himself up the mountain to where that ;iMonished the world during the the pitch house stood which he had war by their production of poison" built himself and saw with grief now gases, high explosives, fertilirers and into ruins. Here was found a othef vital necessities. In times of falling connected row of ovens in which coal , peace (thcse plant! produce dyes and was to be freed trout sulphur 'and great quantifiesof intermediates for tise in he-iroa: works tihe manof actttre vi other commodities." but at the same time they wished also In times of wir they are e&sily con-t- o recover the oil and pitch, and in-- ', verted into strongholds of defense, deed, did not want to Ue'fke lamp, you win remembeV that it was an black, so that all failed toKetfir on English boy who discovered the of the. many ends m viewu .biUty cf .nanufacturinc? dyes from coal Goethe, who dubTcd the chemistof ur but E:x!nd let the great chance Saarbrucken "Kohtnphiiosoph" orthe .slip through her fingers and as a result Philosopher of Coal, wrote his com- - 'she found herself in a bad way when meBtarv1esribaiia centuTyndi in 1914. It was humili- ago. What would be his comment to- -, ating for the United States to be day could he, enter one of the great, 'caught napping and to be compelled to American piantSjDe? tiermsny to se'I us eyes to color where .atmost tin- - our stamps and currency but Englihd limited numbers ottfound herself in a far more, serious products are oU- -j situation. . .She had no dyes'for her t..med from the dis- - .uniforms br lisin, and no drugs for filiation or partial her wounded. She could not tell to combustion nf 'the formir Cerman nurWli I coal. she could not color, her textiles. She Maul certainly,- .could not send sufficient high explo-wa- s one of the pio- sivf s or .'gasse to the front because neers, but it , ap- - she Licked the essential coal tar crtide. pears that the Chi- - "Cut England will not be caught nese used coke as asleep again. She has placed an email article of torn- - bargo on foreign dyes is working r v... i tnnr'e than ...... ... ill Yr .... n...,..ii. IV t. bi4 I 2 t yeafs 9gn, own chemical industry. "c, - nfest record of . coking coal in a mine a lorwaru he lived in the Z - 1 1f,h( n " ...7(, U. :u ,cw Ih,i.. .kt.:.j . 1 inanutac- use in the of'ndo i A: ' ,.' f:::cess OP COAL without dreaming of the immense value of the waste product, coal tar. In the Middle Ages V. v -- Also--'.. First Chapter of Elmo Lincoln in J No. Ill THE PHILOSOPHER Presents - the priare are among - "THE ADVENTURES OF TARZAN" r ' 1 I SATURDAY MATINEE 2:30 JACK HOLT in 'THE CALL OF THE NORTH" . vcfici Children, est users bf public libraries., rowing books of U"6"graphy, history, and travel almost as they choose fiction,, ifi.it -- ' ai nt Fora rtrf trezhfast t'J. J.t 1 Carnation Vnffleo! Mak them the Carnation wy us your own irustea recspe hut inciuJ Carna-tio- o Milk. Instead of one and three- - w f ) CO J- quarter cupi ef ordinary mS'k C Cerneiion. Reduce just one cup wttn of bKiuu c arnation ! twice cub richwater a odltaarv milk, hat tn Improvement. ! three-quart- Write, today, for fr y.-- s ., book of 100 tected (...'VTwmioruim, .r, t..t .inn com.- - of Mrs. L.ton if aadreaa ' Carnation ir.lk Product Co. Dooi, Btdg, Salt LakaCltr Air-- cooktn XI By Mary Roberts Rinerart .nnd a Avery k.istsn4 tiopw", LAJta THRILLS AND kil.hts, COc to $2.50. from Your G rocr J "fr$m an V SCO Nights In New lorK. 4 CO Nights in Chicafro. Gtt L!- W - - I' Monday, Dec. 19. 8:la t'.xil OrsJers No' . |