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Show nrw linn nir n AiYiTfcgni 7-;inrFlrik I; Kealoavings in Every Department at the J. - 7 VERY customer benefits feTmeyoiofre C. - ' . , by the tremendous buying power; of the J. C. Penney Co7 for it r . com-- " mands the lowest level, Out 'of the principle of square dealing:, the. Golden Rule, applied to business has crown thTdemand"foraooroximatplv-0;On- O nrlisf iti nnr 312 stores ; the pasfyear. .7 - 7, 7; 7'7777777;' ;vV:. 7 t7 7 7 " . thTgrtesrmktsto 000-wnrthnf7mf- rrria '" - 3 I ... Do JYpar Shopping for Fourth of July Now Slir LONG 910.75. $24.75, 1 .. a.iftis S. J.BS-.-m!i....Tr..r iisBlewiSMrts NoveltytriDedTandPlaidedi OQn.50QQ.50Q175 $: No other store can offer this time. They are the - uifs Men?s STUDENTS' You Will Find Oiir Shelves Well Filled With Seasonable- Merehahdise"3 Cream White Serge,"Pleated Models. m "out 'White Wash Skirts for The SeasoriEatest A Wonderful Assortment " to, Blue Serge Worsted 7 . IV ,1 ' Felt . . ..... . Received This WeeL Select From. PETTICOATS .. t ... . . .... 23t, 49S and Figured. 'r- .. .. .' ' :Fancy: Floral, Tissue Gingham, Fancy Pink and Blue..,. Silk Stripe Gingham . .$2.40, $2.08, $3.59 r.$1.98, $2.49 $2.98 Silk Jersey or Taffeta 69 Plain Plain Black Satine .'. Taffeta lfi f I Boys'traw Waists ..$1.25 79S 98 Boys' Caps .Jlata i . ; t , .". : .7.7, 79 . . . . . ; Chine-Waist- Pongee I,, JGIRL DRESSES Blue, Heavy 1. - . . Plain White Voile Waists Sizes 11 w to 16 Khaki, Heavy Double-Bui- lt MEN'S UNDERWEAR Athletic Unions 89S $1.23 Balbriggan Union - Mesh Knit Unioiu.98 Shirts and Drawers.- -. . .691 .".$1.23 9S ............... Mesh Knit Union. , . Black Blucher Brown English work Shoes ..' racsscoB E:3ck Elucher-- . ........ ,$5.r0 ....... ... . .$3.08 , $2.98, $3.49 Men's .$2.98 Boys' ..$2.79 RUBBER BOOTS .$-1.0- 8 .- 4.50- Vi.i, Cushion Sole - ".$0.50 -. -- -- J ' - " I S6.75 ' $5.75 litef J $4.45 $2.98 ; " . . trn 7o.o ' . Pants.$li79. S2.2S CatsTixf1 . Khaki-Deni- m s a .$1.98, $2.79 $1.79 Boys' Khaki Pants...; .$1.49, Boys' Khaki Lace Pants Men's Khaki Motor Suits..;. i5oys- - CORSETS unaKi MotorSmts - S3 I I -" Bro PatenSf Leather White" Canvas, Leather Soles. II D $l749,'$1.79 r ... . . . 00 v- - f w - i0 ' ' 51-- ,C2.3D-- 2. r.t's, 12 to 1 1-- 2, 51.93 ENVELOPE OIEMISB - $1.23. $1.19 o Qc c2 OS ... .Si .ww; as - 78 LtherL.,lJJ.sl .$1.19 4 2 J ..... 81.15 JUSTTN'TGDAY'7 7 I I I I , 111 WOMEN'S VESTEES AND I r I "collar" SETS Vestees r oA cXationiVi(ie JnstittLtioix v. Stores -- .'. OSVr A - J White Canvas Oxford 7. . $2.98 White Canvas Oxford... $3.98 Canvas- - One-Strap- Brown Kid $3.79 Oxford...... S4.9S Pump.-.-;; .7. $7.90 . -r, ;. Grey Suede Black Kid One-StrMilitary - Heel .,...86.50 Brown Suede Pump'. . . $1.49 Cahva -- Slipper, i ' $1.49, $i.9S, $2.49 Collar Sets ' WOMDrS LOW SHOES CANVAS SLIPPERS 1-- 1 1.40 Patent oareiooi sandals oizes 4 to 10 ?Hi? flU CHILDREN'S SLIPPERS White Canvas," Leather Sole.....'. -- fj iim '..;$2.79, $2.98 Kid Slippers : ...$2.69 ' ' 79, $1.23, $1.49 79S 0SS $1.49 ' ...... . MUSLIN GOWNS MUSLIN UNDERSKIRTS ' 91.98 TSla Sizes 11 to 2 EN'S WORK SHOES C3.40 to 54.03 " Brown Oxfords CO .'$4.9'8, $5.90 Pants... $3.98 ... . . Khaki Lace Pants $2.25." $4.50 jrfMen's Khaki Men's 79. 98, $1.23 -- I Women's Khaki Riding TAien's . Hip $5.00. Ialf Hip .-tv rr r . . . $4 .45, Kne .. .. ... T .T .r.$3.08r . ., Boots Boys' $2.70 ,, . BROWN CANVAS. WORK SHOES $3.0S . Men's Khaki Gnhnrrli'no - v.a.v, Pont, Mine Women's Khaki Riding" Coats . MISSES' LOW SHOES Sizes 8 tn 9. . w. xnt ................ $2.08 " $1.98 OUTING CLOTHES AND WORK CLOTHES nvJ:-- r,'.-- - BOYS' DRESS SHOES " 1; SILK HOSE ...... Jnbleached,-mediu- mr - $139, $1.89, $2.98 . o Boys', Grey and Blue Boys' Waists HOUSE DRESSES . 40V 60 ... L. D. S. GARMENTS Summer Weight .7; r. $1.15 Medium Eibbed .. . . . .$1.49 Lisle Ribbed . .$2.39 .49 ....... . .81.79 69 ......... .. ..69. 79d . . . .15, 23400, fin ...... Waist Unions Under Waists .; Vests . Misses' Umons.JLJ40 Misses' Vests ..23 BOYS' UNION SUITS Athletic . 69 ,79 .$1.79 .. iWOMEN'S UNDERWEAR Union Suits ..$1.49 98S $1.19 .... 7$1.19 r g9, WORK SHIRTS , . . Grey and Blue Crown English Elack Eluchcr WOMEN'S GINGHAM APRONS $1.40, $1.60 BOYS' OVERALLS Sizes 4 to 10. Erown Oxford -'V- ..$3.49 1.... $123 Express Stripe rrown English Gingham, Fancy Checks and Plaids to 1.89 ".-;...$1.19 White Wash Dresses. ;.$i;i9 to $1.89 Mignonette Bl cnrse 98, OVERALLS, JUMPERS C ' r-V- $1.89 .$1.49, $1.89 $1.49, $1.69 ..63S 69 .7.'. , . .79 $1.23 $1.49 . ; . long sleeves, high neck $1.98 Men's $1.98, $4.50 Women's ".7.". $1.98, $2.98, $3.98 Bathing Caps 29, 39 'r-- . . s, BATHING SUITS Children's ' ..... ..... ... .$1.79, Georgette Jap Wash Silk". ...$2.98 Crepe - de - ,89 ....$1.79 $1.98 Crepe de Chine Georgette Overblouse,s .1.25 PLAY SUITS Khaki or Blue " $2723 ........ SILKS Overblonuises Silk With- - Colored, Fancy Messaline Khaki Cloth Scout Hat .. . . . .. . 7.$2.89 Flounce .....40 BOYS' HATS 4 1. or . ...... Straw ' Voile zr MEN'S HATS -A $14.75, $17.50, $10.50 Pink, Rose, Blue, Green, Lavender, Yellow. , $4.08, $6.50 7. ..... . is . . $3.08, $4.08 -- PI Black ...53S ,79S 89 Organdie MEN'S DRESS PANTS : Taffeta, Crepe de Chine; Navy, Brown, I770RGANDIESmLESTISSUEGlNGHAMS 98,i!1.40, $1.98 PS .$5.50 SILK DRESSES Dress M aicenaui s - BOYS SEPARATE PANTS . . er .l!!..t.u..,........a8(J, $1.98, $2.79 $3.98$4.98, $530 $6.90, $8.00, $11.00 - Mid-Summ- . Navy Blue Serge Skirts, BOYS' KNICKERBOCKER SUITS Two Pair Pants - 1-- $4.98,-85.9- 0 : ap .$7.90 -- Rubber- $1.39, $2.19 SoleV |