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Show TPS 7 PROVO HERALD AnothczJlk . matter Jose as" second class mail 1911, C, Utah, under the Act of March S. at the postoffice. provo, H7. E. C. RO DOERS resjl way ppr i ' advertiser V- by wlsbes to reach half the victory is woo, Tbe remalnaerf est upon the advertisr what he has to ear in the space he bays and what he has to It ia of tbe first half that The Herald talks today. Before, a newsia a good advertising medium ment Let there be a yacht dub at Utah county as well as at paper it must first of all, hae a circula-tioSalt Lake. "covering" the territory aimed . boat racmg ,with a half dozen at; and second, it must be a newsAnd at.thje same time t pr more crews' fronTTrovo matched against" the same number of The Saturday Evening Poet, treatonce eat of mediums, advertising Salt Screws from. thought that it could fill is page after is there the opportunity for-a- - real page of advertising in the last part ld Kwhere in of the magazine, devoting the other . test of skill in yachting or rowinfir as here in Utah. half exclusively to reading matter. would be such a test of skill as would put Utah on the map But-s- ot even the million and a half of the Saturday , Evening "cf rowing and yacht racing as no other country in the world could circulation Post could make thia method profit able to the advertisers. So the Sat elfer. urday Evening Post adopted the plan In Great Salt Lake we have a body of water with a density of of distributing reading matter through a'specific tbe advertising pages of tbe periodi ipcdfic gravity of 23 per cent in Utah lake cal .... ; V gravity' of less' thin- 6' per"eairTI. . It la not enough that the newspaper "I Here would come a real test of skittfrom the heavy water to be delivered at the home you wish to reach. It is sot enoug- h- thattne V'vT..7v'"Tthe Ught water.:,: ,: paper's first page, or that and tbe The man who can row a boat far Utah lake at six miles an "society page" be read. For hour might not be able to row one in the Great Salt Lake at three your advertisement to -t- each, your prospective customer that customer's ' , x:Ilcs an hour. attention must be directed to the : Along in the latter eighties there was a great regatta held for page upon which your advertisement is printed. It must be held to that gix kyaon page long enough to persuade the eye in the United States were brought to Utah and oarsmen .who held to become interested is tbe purely ' advertising matter on the page. Adver--- ! world records competed. : '; : ' . using experts, have found but one ex No recoris,were broken, but: thoe jwha took part, wanted,tQ ceptioa to Jtbis rule; the full page adTerUaement , There the advertiser at come again. They frankly admitted that any man who could tracts by the compelling force of the break a world record on Great Salt Lake could beat the world, space as compared to other advertise- Bents. But even this full page ad ";' ; due entirely to the density of the water. vertisement is found to have greater as Utah lakrtif few facilities for rowing and yaehting-sucrrdrawing power if it follows a page " containing a large amount of reading; can be found in few parts of the world. matter. e sanie aflterflgnxpftrts - in crews woum uozen nave nan Boon a rowing have found that the greatest reading fiope mat iney action and that they would be ready to challenge all comers." drawing power in a newspaper is the Here is a hint tor the B. Y. U. Why not start a number of news of local flavor. They hay e a - yh-no- IefVl ihe-wor- It - t weve r ed : ;.- - .. : . . . - men4n Durable More Stronger, Bigger, Than Ever Before to-ru- "crrcttlitloD oi a isi wl counu tor mnch is tbe matter of advertising result. If tbe newspaper Is A movement has been started in Salt Lake City for racing on the Great Salt Lake, We hope the movement mee " "'-', Vi2f success. not in farther? Let Utah the movego But why county join ; 13 Editor of Provo Herald: I have noticed for some time in the columns of se our local papera a tendency titiee very loosely. The title of "professor" la applied to people allo the Advertisers WHY NOT BOAT RACING fnimTetertnary , surgeona--t- mosie teachers and common school principals. There are people who have aasamed the- tWetheselvaT--Bd-hav- e before their the nerve to print names; others do not protest when they are called. ProfesjoC JftBM& Apparently they are flattered by the , "honor." ' Also high schools do not hare -profesoars." This tiOe U , properly applied to certain teachers in a -- .Eorjnonms,KeiaYerkeito make better. We have increased the size of ourxlincher ferred by the university. Not all teachers even in such sn institution are called "professor," because not every one is entitled to this high schools do not have "deans." Such an office is connected rank-Similar- ly j The following is a copy of a letter received today by A. O- - Bmoot from Boyer D. Brows, editor of The Jersey Bulletin, the official organ of tbe Jersey breeders of the United States and which is read throughout the world where Jerseys are bred. - -- --- Tbe "week" referred to was Jersey week," which was held in all of the principal Jersey centers of the United States. Provo held Us Jersey day . on the ' last day of Jersey week. "Mr. A. O. Smcot, -'"Provo, Utah. . "Dear Mr. Sroopt: "We most certainly appreciate very much your kindness in sending us tbe report of the provo Jersey day, ' : "This was splendid publicity for the Jersey, and we will be glad to publish this in one of our early issues. - , "We received a copy of The Proyo Herald, and it contains, more Jersey matter than any other paper published during that week which Aas reached us. We congratulate yon. . "Yours venr fru Iv.; "THE JERSEY BULLETIN, "R. H. Brown." - & Rubber Company Goodyear Tire ... it - To) wisranicir ia -B- 223 West Center. . "145 Bmnswick Record 3 advertising 4....-- -. In Brunswick Records is tmbodied unlqne Muhod of In--. icrpretaUon, marking the inept notable advancement of veers tit recording. Tones are cleat, true mora beautiiul.. Surely he Spirit of Music is reflected in these records. Walti 10011 100 ..35001 - " w . No. Mior-- 0. vuiw J - .: . iCul.r) Cnt.nw iA lA mcricaa F.nt.T-P- rt Victor Hmrbtrtt- -- 11 ISfW - - '. J Ttnor i( uZ atrBariton,, f . I i i " r-,- 1 ft H.jJ . .... S.tanic lit. .d Elliot zrifm. t1u-- Fl Sulin- Y T. Billy Job, m! rWM.'a ' -r-- . , .. that-thusta- . ietter-than-expec- ted n . Trtrf . I fro . . Trot . -f . B.Mi. ? widely. The commission takes the position that it is one of its functions r to encourage the proper development otnitah's" resources; "There- - are- - companies which come to us. either o'ercapltalized or under. capitalized, and we endeavor to have them shape .their course., of financing to meet the needs of their ' h.w FRUIT H.r Ermoe KrwHte.'. Rr orotMf. n' a Orc.itm -) Say 53 EAST Opposite Courthouse. -. rhohe 205. . , y.t .. ' A TROUSSEAU Is Not Complete Without unity ' CROP " REPORT Silve: The status' of Utah's fruit crop for this year on June 1 finds conditions in this state probaby above the average In" other' Sections; according to'a compilation made- by Miner M. Justin, statistician of the bureau of crop estimates of the department of agricul-tutei In,. peaches this., .year's crop will eclipse that of 1920, while apples i will probably drop off some. Apricots are better than - was expected. The strawberry yield was good with, the raspberries and blackberries - equally M promising. The report In part reads:. -.Apples in the United States are really promising only in tbe northwest s part of the country About of a crop is promised in the northern most states westward to the Dakotas. The central and southern part of the mountains coufttryeastjtf will have" a fpv afplas," perhaps not of a crop in any more than state and practically none in several. The condition in typical states it as Dignified, Pleasing and Serviceable. Not a- luxury, but an' everyday demand.:r Ourbeautif ul "ai'splaT invites " - - consideration.-.- Our Terms -- . OwliMln ''AJ. Go. Bates Storesr CENTER -- - Wwdwift'. CtUiionuw Trot JmlrmJacni nd-raberria d ,In a packing house - hearing re cently an attorney who- had : cross? examined a member of the butcher' union on about pvery other, subject finally asked him what the packers did with the squeal,. "They give it to for a the.employes when. they-ask raise in wages,'' the man replied.-Capper- 's Weekly. : rm.FM Trmt f y p;L- r. J I )SXp thmthiSmUM Trot .htr 7 ast Utah's prospects are for 826,000 eonv very good. Strawberries are'yieldiaj parea witn sist.uuu last year. :. it wTITtBTgercoifr jnepeachtorecasiorJhe country and blackberriea-are-jromlsiii- g. mission to meet this situation." is 31,769,000 bushels compared with Utah prospects are similar tatltoM Explaining the operations of the 43,697,000 bushels-la- st of the rest of the country. yearUtah's securities commission, Mr.: Hickssaid orecast is 828,000, compared with The percentage of normaljn Utah this year the' commis-sioin" is 80 per cent, in bears"! has granted- - permission to The pear production for the country per apples cent in apricots 27 per cent to sell stockjotallng $9,308 isjsstimated at Sgs.OOObusheUjcom-pare- peachesiper-cehtrJch- e: 340, - He told of the many corporations with 17,279,999 last year. cent and berries 19 per cent. which had been denied stock selling permits, and outlined some of the causes for; such rejection, as well as enumerating the requirements of the commission, 'The commission." Mt, Hicks, .said, "endeavors .to determine ''each case strictly on the individual merits, .rather than by layingdowngeneral . m I. J.bWwockT-.- r( r Moortn-- F. i ltU Maine. 655: 'West Virginia, - No formal reports are made on 552$rJViscon-sin- , cherries but they are Bald to be sim35;' ilar to peaches in most states. Utah 66; Minnesota,: ,.7jj?fIowa, Missouri, 1; Nebraska", 15; Arkansas reporters gave-an- ' average figure o! 3; Idaho, 85; Oregon, 90; Washington, 30 per cent., Utah apricots are reported as K 93; California, 5.8; Colorado, 5; Utah, per eenfrof a crop or fuch better that The country will produce about 107.- - expected- .- Boxelder county seems to 698,000. bushels of apples compared have the best prospects In the state," with 24.0412,000 bushels -lyear, The - United States berry crop fe . 9r OhlorMlchigan,- FOR DANCING ..r. 1 YHmom n n 1 follows: A LAUGH ON THE LAWYER. ik, V"'"' fra. ru mnd B com-missio- - - Jam. SSencU. end JM LB:h Flow. FncA.rf. Fr.yn.) . No.ti.Ul I WT I'Mnj . J1PJ - By CONDO IWr Ha lr.B,rli. Vahn J, rr o5 . ptTrr' to U4vp t'mjr Win. " , . POPULAR iSmith-Car.America (f Country, 'Tit f Thn) Co Choir . . . . Mi..AVoU n;. lmMtll . . . . . Cnlnio. Ml. Ju.rt.t 5 -- Look - " - n the services of the1 since its ineeption--Mr.- Hogle . said in part: "With many things pointing to the coming to Utah of one of the great-es- t booms ever experienced in the west in course of the great responsibilities will fall-on- the. state securities commission. lmmeAlMelyonJheieelaj3iJ;lieJeglU-.- . mate corporations which may find oil,' will come floods of worthless tribute University Aver VN .. "It Is the policy-o-f the state, securities commission to be liberal in allowing hew corporations to 'get by' the OICEYEBETTITRUE l - Mai Quartr ! INSTRUMENT AL - CjjrnHSatnt5am) f The Sswi ft. Willem Willk. . 'Cti'p Solo 'C.Ho5oo.WUl.mWiUk B.m.n.etforaJo.lyaCCoJarrf) .1.00 - OUTBURSTS - ,) i , (ilwwUlwill Hon Still, Still TYIIU UMlUOrru Son a God Go. Forth to War t I - 3 1 Ceta " u. Vkio. Com SaiKjM Tnr I 1 SKr WV.. t. f ; vW pivnvwve w Iasii moon or m, 1 i C w TELLURIDE MOTOR CO. 55 West Center. 86 e. BLUE SKY LAW EXPLAINED commission, but "to compel them afterwards to live up to" their agreements and conduct their affairs in a proper manner."- Heber C. Hicks of Provo, secretary of the commission, ' made HE AOTO ANYWAY. this definition of policy at Wednes"Poor Percy's chauffeur has quit day's meeting of the Salt Lake Com- nnd he has to drive his oar now." mercinl club. 7 rr.e speaKer wfiii uitfoihiced by mars an rigni oe's- - nnnmg, out what It means to shift for himself." James A. Hogle, president of the Oargovle. l?rHfra.g?,J!rjgJtiatname' w.ho Pa?4 and htar th July Brmtwich Rtcordt. Wi'B gladly play tktm for 'yea IS iTVOW ity, - CONCERT tOTV f which, of course methods, number of issues per .week, size of the paper, number of free or uncollected and :. the circulation,amount of local news printed each" week. Bnsed upon circulation The Herald Is the cheapest and best advertising medium in Provo. ON SALE TODA- Y- Come in r this means circulation medium;-o- Co., ' CO.-4- A. B. WORSLEY CO. and as l had read a lot about Doan's Kidney Pills, I took them.' At that time and for quite awhile before, my kidneys were a constant source of trouble. "My back was weak and lame aa : they and) my kidneys. dida't-.ac- t should. I bought Doan's Kidney Pills at the Hedqulst Drug company, and it on4y took two boxes to cure me. I haven't ,had any kidney trouble since." Price, :60e, at all dealers, Don't slmply'ask for a kidney remedy get Doan'B Kidney Pills the same 'that Mrs. Dys'Sn had. oFeter-Milhur' Mfrs.7 Buffalo, N. YV 163 West Center. . SUPERIOR MOTOR West Center. 1 y Service Stations DURRANT AUTO SUPPLY CO. RLMHALL-BROTHERS - JULY ' cehforma learned that when news of local this summer events, and local people, is printed on We believe that Provo can furnish as many good oarsmen as the page containing their, advertising ' matter better results. This iny city in the state or nation. lameness those morning A real regatta held on Utah lake for three or four days would is to be expected; for then more peo- .'That sharp pains when bending or lifting, mean the bringing of thousands to Provo and the newspapers of ple, will spend more time upon that make work a burden and rest imparticular page, which is the purpose" the world would be only too glad to carry the story, the advertiser aims at- possible. Don't be handicapped by a This The Herald tries to do. Much bad back look to your kidneys. You Incidentally it may be mentioned that of all the sports in the world tMre is none to surpass rowing. It brings into play not time atd effort is. given to the gather- will, make no mistake by following Provo resident's example. alone every muscle of the body but the men of each team has to ing of local news that there may be this columns of it, not only for the irst Jdrs. Frank Dysonl 481 Nuo-! Sixth real an other pages. St., sfip:: "i few years-agMgeTjPBt-.toGr.tlcmen of the B. Y. U. and Provo, why not think it over ? ia why TbeHerlld 'maugnrafed WaTPt the fbad occasion" tonse Tf kfdhey remedy Amusement Page, the Sport Page, and The Herald todsy prints one hun dred per cent more .Provo news in each issue than any other neffipacer. measured in number of items antf in inches or space, The Herald believes that by print ing all the news, and has the largest circulation. It Is only natural, therefore, that The Herald" aleo should lead In the amount, of advertising space taken by local advertisers 'and by others: If It. is your hope to obtain paying advertising results It win be to "your Interest to more closely investigate r size-Co-rds ting and correct to speak of a "matron! of girls" for high school. Are we not a bit provincial In this matter?;-- -For my part I would rather be plain "Mr." or -- Mrs." i ' Respectfully, A READER, I, . V ds, type-GoodyearCor- made the tread thicker, the carcass heavier, the bead stronger. Today our , are likewise Digger, larger fabric stronger, more durable. And too, snow tires arid inner-tub- es, added value. Vhatever car you drive, there are improved Gocyear Tires andTubes now, ready tor it, at tne nearest Goodyear Service Station. oTOytESiffveMlS active-traiM-Bg they-obta- - - IMF.Sfr.O;;iEliDEES With Provo ;. .8tt Months. 1.75 .....Editor and Publisher. "Tia Tear. 1110 ' HONDAY. JUKE 20, 1&2L i Published by The Herald Company, Provo. Tftfrft. EVERY "MONDAY, WEDNESDAY AND FRIDAY. liltred IIEULD. PP.OVO t wnt - AVv- - sriari m j. a . " . . n Fit Your .'Convenience. t Becksteads Exclusive Jewelry Store two-third- one-thir- - ffk-L.2'.- .. ' d 7 . J 1v 36 West Center St. . s J - |