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Show ' A U - ' :49 1911." ' ' 7 i " 1 IE PROVO HERALD roUdatton4UTM&paovo4iE -- THE PROVQ.'HERALD,," TUSDDAYt" DECEMBER V MOUNTAIN THE INTER HERALD (Weekly.) PUBLISHED BY THE HERALD PUBLISHING COMPANY' BAKER A LARSON, OWNERS. Center 6treet BOTH PH0NE8, Prove. Utah'' Entered second class ,tntnT matteFiJune e7"1911j at the Postofflce, Provo, Utah, under the actof March 3, 1879. S;l 'rWW?ftfe5 SVi ,f -J rT. .. O 3U2aagsail ' . A STORY ON ADVERTISING There is a ceratn class of adverisers who evidently are ashamed of their eoods. They hide the fact that their announcements are advertisements The purpose'is to deceive the reading jmbllc, not to Inform them. The dia honest advertiser hopes ; for returns ' by "relying upon the credulity of the reader. For instance, if you wish to ceived, all the attempts of the advertiser to induce a second trial will prove futile. TFe legitimate function of advertising is to inform the public. Some advertising experts Insist that they plan advertising that will "sell " the goods,!' That, of course, is the of the purpose advertisement, but when it is made Ihe sole desideratum Jus the adverti8ementmuMjpjemuch of and get, two ounces of etaoin (which its effectiveness with men and women, mysterious drug will cost' $1.) 'five who think and reason for themselves. ounces of alcohol and mix. Now this It would seem to be the best policy to etaoin 'of eourse-i- s net-ia- - the pharma make the snreadlnK of Information the but the druggist, against nrst consideration. copoea, A story is told of an honest' adver whom the great big public has been warned as the most avaricious, mean, tising man who, on the day he, took ." contemptible, sneakingst aubstitutor of charge of a. department store,, made cheaper goods for the genuine etaoin, the rounds of the departments to find is compelled to furnish the genuine out what could be made special sales article, for which he pays an exhorbi-tan- t on the morrow. Entering the rubber price and for which he necessarily goods department, he asked the! .. must charge an exorbitant price. The manager what his troubles were. advertiser of etaoin and the rest of the "Well, we have' a lot of rubber stuff depends entirely upon the pub. goods on hand that we can't move," lie's ignorance of drugs and their sus- the manager told the advertising picions of the' druggist, leading the man. , "What seems to be the trouble with purchaser to believe that every drug' :, is a crook who must be watched them?" - a Few lays lore cure-freckle- Don't Put Off Your Christmas Shopping Until the Last Day JtlPhd 1 , I Just a Fen of the WIMy T . k Hammered Brass Goods, Jardinieres, Electric Reading Lamps, Pic- tures, KocKers, Morns Lliairs, Kugs. rarlor buits, Uavanports, ouit , gist : Cases, and Hand Grips. j ; "To telMbe truth," said the man else he be defrauded. It is surprising that the druggists do not rebel at the ager... the goods are not wortn a For The Children i'!" scurrilous defamation and refuse to d hande such goods. The next day the newspapers carried Advertising Intended - to deceive is the announcement in eighteen point not honest advertising. If it does de- type: "A lot of rubber goods not worth a ceive, the advertiser isgettlng money under false pretenses. Honest ad- d l Will sell at your, own price!" vertisers of honest goods, instead of The goods were moved before noon. ,trylng to deceive, try, to instruct the according to the story. The story has buying public. They point out the its moral. It is so plain that it does merits of their goods, their conveni- not require pointing out. The adver ence, their usefulness, the desirability tisement, though perhaps a trifle of having you try them once, depend- more forceful than good taste would - teg on that-on- e - trial to make aidictateriedJnforniallQn-rgxaclin- r There was ho deception steady user. If the purchaser is satis-fle- formation, he will buy again, but If he is de about it. - fa Toy Trunks, Tables, Chairs, Desks, Wagons, Doll Carriages, Dolls, Furniture Sets, Rocking Chairs, Doll Couches, Velocipedes, Games etc. PRICES ARE REDUCED ON ALL THE ABOVE ARTICLES - -- d What the Shears -- - Record-Heral- , 1 r. -he -- He-wem- A' , -- -- - f t i r ' i i ) FURNITURE XOMPANY Say, r with madame," said the grocer SELDOM, IN AMERICA. Occasionally one meets a man wlo dignity, "business caution prompts me can, without embapassment, wear a to allow 'myself 10 per cent for the his em- holes,' which as you must be aware, tall haf- - in-make no impression n themost deliployer. Chicago Harper's adjusted scaies." ' cately . TWO VIEWPOINTS. Weekly. Long hours of study OBSERVANT, IF NOT ATTENTIVE. ......For his son so ruddy Is the hope of the college lad's dad. Tommy's mother had taken him to A great ig sweater church eveuingsermon, ' and they occupied seats in the gallery, With, the college letter Is the aim of that same college lad. says the Brooklyn Eagle. Tommy ' not to allow his attention to tried Express. rPuffalo r wander from the preacher, but it did. .CONFIDENCEto be- - partlculaMy- - inters .Now comes a Frenchman boli whose ested in family who sat in front of claim HX him, arid when the sermon was about Should throne' him with ''the sons of half over he whispered to his mother; ' fame. f "Mamma, I "never saw those people He says he'll paint he's Burebe before, but I know their names." ' could , "Hush, dear!'' !"A "Mona Lisa" Just as goodpersisted Tommy. Cleveland Pain Dealer. - . "Tholr name's Hllir ' "How do you know?" HOLIDAYS HELP OUT. 'Every time the preacher says his "These holidays give a great chance text, 'I will lift, up mine eyes to .the for rest and recreation." h' Is,' those two big girls look at each "Yes," replied Mr. MecktooL "If It other and smile." " don't weren't for these holldayg-- l Subsequent Inquiry proved that know when" I'd get a "chance to Tommy was quite correct. straighten up the basement and help " Henrietta hang pictures."'- - WashingTHE VICTOR. " '. ton Star. Just the wish to be kind, Just the courage to dare ' BUSINESS METHODS. , If the world Is inclined "See here,, Mr. Sands," said Mrs. To be cold or unfair,' Tompkins to the grocer, "what do you To keep marching along , of With a smile or a song . meanby giving me only a pound cf Swiss cheese when I am. To the splendid" reward that Is wait: 1' . .; .' ,Jng somewhere paying for a pound!" . , ' "In selling Swiss cheese, my dear Chicago , WILL, RUN, i:i Ecy THE FAMILY tently Brecs to Father the Me.vs cf i'.is Expulsion irrom - m- ' -. "Tliat boy -- i'l be the death of me some day !" declared the head of the family. "I'm sure I don't know where lie ge is-ahis impudence and self- assurance surely not from me. He returned, home from school the other day to spend the holidays, as I sup- posed, and, .entering "itif office, he threw his hat on the floor, selected an easy-chaiput his feet on my desk, lit a cigarette, Inhaled a few puffs, and tnen, turning ..languidly to me, ,he ' i ' , r, j j Where is the Best Place to Do junas Shopp tng,? At London 's, of Course L i - school? . zir- -r "I did. There was no use denying it, for one day in a burst of confidence I had told him some of my escapades as boy, and' lived to regret that ! bad been so indiscreet " 'Well said he. 'history has repeated Itself . "'What do you mean, you" rascal T . We guarantee to save you at least roared. -- -' ; nine-tent- rw . $15 " First Chapter of Genesis Conforms In Many Instances With Late Dls- ..y., YtA ased to be very fo'getfulr and coverles In Science. reported could notrTJtnember-half-nhe-ttm- e omedy-oIeconQmy.i8l St Morlts.. A stout couple, accompanied by a son and daughter, who from were also "thick, as the : Germans translate stout, entered a crowded hotel at the busy time of lunch and ordered one liAch at table d'hote. The' " father 'sat down' and flniBhed two; of soup and all the bread near, him 'and left the table, his'place being taken for the entrees' by his 'wife, who bad been waiting with her, children In the hotel corridor until her' husband appeared. , The young man then took his moth' er's place to attack the joint, and he war followed by his slrftor for the , sweets, all doing Justice to the menu. uU&e..ciowdifcoonrlBta. did not nov tlc the unusual lunch, but. tha head waiter did, and when asked for the bill presented one for four'iuncbes. The paterfamilias grumbled a good deal and paid! - - i where I had put things around the house, says a writer in Harper's Finally I hit on this scheme. I live in the upper, flat of a house, and there are Just eight roomsJa .oui: iQ)Li,b!fc,.whjt? sheet of paper, and wrote on It .the names of the e.ght rooin--- , and beside the name of .each room I wrote the name of a certain place In that room, r decided , that every time I put anyI thing out of my hands for a mln-jt- e would put It In the plac- beside the on tie paper,. irame of that ' Thi a cQnsple-uoupaper I tacked up place In my' own .room: By using Jnl systcmAjal way knew" just where to took for things, and after a little, whlk. I got so la the habit if putttog 2Hag to certain plaons and of remembertng where I put - theta that I no longer needed- the paper." Ba-sar- .-, two-fami- ly We have often.heard he mistakes of Moses" in the first chapter of Genesis .commented- - upon, but what espe-- " cially strikes us In that chapter is not its contraventions of science, but its harmonies wtthjate discoveries How; did the writer, many centuries- before the story oMhe rocks had been deciphered, know that there was a begin ning and then a pause before life ap peared on the earth? Who taught the writer that the earth was- -' without form and void" before it .was divided into continents? How came It that the long delayed, slow emergence of land should be set forth asjt ,8L W8 it that prompted, the writer to say grasseg were created before, animals, and not for animals already existent? Is 1t a .happy accident that life in the water, appears before life upon the land? And ages before the . scienUst dreamed of paleontology zs TriE CLASSIIflED COLUMN we flnd.xnan.Iast In the series Just aa ONE. BEST BUY- -A WANT-A- MAY CONTAIN SOMETHING ii hji;uti souay oy nis remains m in IN THE HERALD. OF... INTEREST TO YOU. drift instead of In the stratified rocks? Farther Investigation may explain Farrer A Whitehead for - candies -- Callfernra Fruits at' Farrer A but what , except ..lnsplra tlon can account- - for theseTsotnct Whltehead'aT and nuts, Zii. detfcesf--Thv t Artcce, help-lng- -- : -- MISTAKE? Record-Heral- Curing Forfletfuiness. How Tourists Economize. A , 7 MAKE a $25 LADIES SUITS $9.95 Enormous sample line, regular stock and special purchases; including the season's most advancd- styles in broadcloths,. 'cheviots Suits that sold regularly at $15. $20 ani$25--al- l in one superb and unmatchable group Go (CyerywiicTetheh come arid get our prices. Youll stay with us. Provo Tea & China Co. -- to at ; he, easily, T'.ve been expelled,-too. Astonishing. Isn't It, dad. how such things, will run In a fam' . ily?' " MOSES cent-o- n - svavanpB aass naHeaaaMss your Xmas purchases,. in'this.sal'eat $9.95.- IN. OUR CLOAK .DEPARTMENT COATS UP TO . . $25.00 AT $9.95 A dollar . -- J$15JL.$25IMen - ' Suits $9.95 These are Supreme. Bargains $10 to $12.50 Man s - JQjstjirrivdJby express, fine lot knit goods. The price paid allows us to sell them at less than the orUiaary. wholesale cost. This line consists of men's, women and children's sweaters, scarfs, muf-- . flers, aviation caps Note prices r 50c wool scarfs of. 19(' caps . . ; .Tr-.7;25c stocking caps . . .;. :t... 13 50 stocking caps . . 23i $1.00 Children's all woo ' -" sweater "jackets 7:7.t;"49(' $2.50 Men's all wool sweater 19 . coats . f ..... .95 coats. . $3.00 Ladies' wool sweater . $G.95 jlAkl You cannot beat these Suits for " the Money. 50cr aviation" 4 - ........ ;:..S1;45 - I lAsfcAbohjLOur Reniarkable Premium dfter WATC) ! rm s t mere-guessw- ork -- 1 - " X - : C "-- o "" ' " J : 4 Measasi bbbbumsb) A is "'Oh,' said DID 25-p- er I V saved is a dollar made. We have the goods. We make the price and will save you money. - I Can Always Do Better There You drawled: ' " 'I say, dad, do you remember the time when you were expelled from - S nSi - - |