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Show THE num aito fin .uiLUuru raw SALT LAKE CITY, UTAH, SUNDAY, JULY 9,' 1916. N, RESTA REAPING GOLDEN HARVEST ROLLING ON SI LVERTOWN CORDS' IN AUTO FEES Ninety Per Cent of Tins Is Expended for Building Better Highways. HERALD-REPUBLICA- i t t - r- ........... ' f-- . f3 v s y soy More Than One Motor Car Registered for Every Mile Rural Road. ' K i - f -i$ -y- . J2?t , ! ' , ' "-- ' m v . '1 ; A- XAA-r- A. A.Ai- - A . 'il ; r V J - . - - , - . , ' " w ' '. f,J 'A. A" . ' - Gives Reasons Why He Advertises. "J have always been a great believer in conirent s.ild Charles T. Jeffery, advertising," the president ofof KeThomas II. Jeffery company "Th-Wis. nosha. Continuing- he said: are reasons I advertise, any one many of which wouldwhy be sufficient. l"or example. I advertise because advertising is the greatest starter of conversa- - . - !r ,'5AA. -'a ;A' ,' AkO a-'- -- v"-- , 4 - A A "-- , 14'.- - - "' "" .... : ' m y - aa Af? y -- r. t.. . r- - 11 Daric Resta ha a lead over his competitors commanding for the Goodrich championship prize. Ills victory in the race at Chicago gave recent him 1S00speedway according1 to the Amerpoints, ican Automobile association's His nearest competitor is Kddle ruling. the Maxwell pilot, who has fiOO chalked up to his credit. Ie points Palrna, the nervya New Jersey lad who has been given special match with Kesta, owing to the accident which behis aa fell car just he was fighting it llick-enbach- er, SALT LAKERS LIKE OVERLANDS Sales in This Territory Have En or mou sly Increased in Past Four Years. out for first place with Resta, ited with but 470 .t Vf r1 f, j,, iiatiium wealth with his Goodrich Silvertown It is estimated that, in addition to the rich prize which he will win from the Goodrich Rubber company in case ne retains his position in the battle with hispresent competitors on the Resta will win about $100,000 In track, stakes. The A. A. A. rating at present is Resta 1800, Rickenbacher 600, D'Alene Is cred- Cords. points. When the Goodrich Rubber company offered $10,000 in prizes to the drivers who were declared to be the champions to the A. A. A., it created according keen competition among the star pilots. Inasmuch as practically all of the crack drivers are using Goodrich Silvertown Cord tires, the offer was made purely to stimulate greater Interest in the game. racing Resta is rolling on the road to golden to supply the demand. "We recently got a carload of Pierce bicycles, but they have all been disposed of and still the cry is for more. Then, too, the demand for Excelsior motorcycles continues ;ust as heavy as for bicycles. Yes, the bicycle is again here to stay." Richard Harmon, a Civil war veteran, of Ft. Fairfield, mMe., has three chairs 1&16 in Mew Bruns were made that wick. The chairs are made of pine, which is three inches thick on ana are well preseaved. the seats, nearly Demand for Wheels Is Greater Than Supply. "The bicycle Is again coming to the front and the demand for wheels Is cor.stantly growing. This aso applies to motorcycles." said C. W. Brewer of the Bicycle Supply company yesterday. "The difficulty which we are laboring under." ho continued. "i3 inability to j tret enovgh wheels from the factories i tion and It's conversation that makes r "The thing American people In fact, all are people like to own that things Ask a man car he what drive?, the brand of his or his hat. and ninety-nin- e haberdashery times out of a hundred he mentions those that are extensively advertised. He wouldn't be satisfied unless he could; he wants to own and wear th things concerning whose quality there is no question. "l aaveruse in tn magazines, farm and newspapers because each apers as a field of its own. 1 advertise In the magazines because us a national background. they I use give the farm journals because they are the farmers' trade papers, read him from cover to cover. As for thebynewspapers Well the newspapers are In a class themselves. I advertise in them by because they are flexible mediums, caKlvliiir the quickest action. pable is,of tuey the means for That provide our forces on a cerus to concentrate tain city or community. They make of advertising stratpossiblAnda fine art egy.comes they ftet quick action when to sales. It -The newspaper I undoubtedly the most personal medium one rnav use. I mean by that that they get hearer to the people. The newspaper Is the purveyor of facts in existence. greatest And since advertising is nothing more facts than one process of conveying arranged It follows that attractively no advertising campaign is complet without Including certain newspapers." n. VT. Palley of Weston. Kan., re tlv celebrated his annl as president of a bank there. versary h it the oldest bank of service nd It i believed that In point of ser- vice he is the oldest Luk president' in the nation. well-know- well-know- A Since the Overland factory became the largest automobile producing plant In the world. Overland dealers throughout the country have been trying to find which locality enjoys the distinction of having- the greatest percentage of Increase in sales. Overland dealers are claiming1 enorthe mous Increases almost everywhere car is handled. Salt Lake - territory seems to have made a greater increase than anv other. The Drowning Auto & Supply company, local distributors, say that Overland sales have increased locally nearly 10,000 per cent in the past four years and the records of the Wiilys Overland company bear out this statement. Arch Browning, vice president of the has Rrownlng- Auto & SuddIv company, facJust returned from a visitn to the a securing tory, where he succeededl and for 1500 Overland tercontract railing Willys-Knighcars for the local the next twelve months. ritory during Mr. lirownlng said: "Fifteen hundred cars for the local territory pounds like a lot of machines, but our experience we that Our with Overland convinces usease. will sli that number with sales have grown by leaps and bounds until today we are perhaps handling more cars than any oiner oeaier or distributor in thisInterritory. Overland ales in The Increase as the recthis territorv is phenomenal 1912 season exords show. 'During the cars were old eleven Overland actly The in this territory. and delivered cars season eighty-seve- n following were handled bv the local distributors. We took over the line about the middle of the 1914 season, when approximately 150 Overlinds were sold. The 1915 season closed with our total sales around mark and wo have already tho 250-cmodels. handled 100 cars of the 1916 calls for Our new contract. Just closed, and 1500 Overlands and this will probably be Increased as the season progresses. "Our service and that of the our Willys greatOverland company is one ofour wonderest assets and we attribute the fact that we ful largely towith a deal until never satisfied are growth our customers are satisfied. Our cus-as tomers are proud of their cars, and, a result, they are our tobest salesmen. keep our ser"We shall continue vice up to the high standard service to our already set and some additions which have already been department, than ample decided upon, will be more cars to take care of the additional which we will receive under our new n- flft-flr- s, contract." 1500-c- ar A:a;va ,hA Antos to lie Added Itegtilar Kqulpment Naval Veasela. on the Armored automobiles cradled g decks of warships In rafts, of detachments of the United 'or States marine corps in shore operaadded to the regutions, may soonof benaval vessels. lar equipment at the Boston navy Kxperlments demonstrated that yard a few days agocars can be stowed thse indispensable aboard by the means of electric cranes on war vessels. In a very few moments, and that the deck space they occupy is very little. i'nlted States marine found great need for armored cars In their recent In Mexico, Haytl and Santo operations but the cars used had Domingo, to be shipped to them bythey regular naval transports. I 1 . ;A:;.- COMPLETE ONI Goodyear s Gives Welcome Addition to Trade Mathewson Buys a Paige. Literature. An addition to trade literature which is being welcomed by the trade is the general catalogue just issued by the T '.''''.:: .. , ' .... '. , j.. ' : "V Vs-- - 1 . a ' ' v- - ----: i .. , ...w wsy- AiA:AAFA-Ar':- ; : ; AAr?A--- : yyty: "A-- f v i j;--iv:;- Asr? Rubber company. Goodyear Tire & includes all products The catalogue manufactured by the company that auhardware tomobile, motorcycle, bicycle,owners and and tire dealers, garage vulcanlzers can properly retail or con sume. In it can quicKiy be round the types and sizes of any article needed. A brief outline of sales arguments for the various products listed is very con venient. These arguments have proven successful in selling prospects and crenew business, and are passed on ating desire to for the benefit of those whosuccess. great profit by Ooodyear's Chapters are devoted to Goodyear service stations, Goodyear advertising, tire savers, repair materials, automobile, motorcycle and bicycle tires, rims and mechanicals, including hose, pack matting. inga and suc chanter on timelv cess is of interest to all Goodyear dealers. One of the secrets of Goodyear success, the d catalogue sets forth, is distribution. Goodyear early recognized that to get this distribution the must be put motorist's convenience service stations were uppermost. toSo serve motorists. established customers Bv supplying their tires, tubes and accespromptly with sories these service stations insure sat isfaction to the motorist and quick sales to the dealers. But Goodyear service means more than that. It means keeping him out of trouble byn out the dangers of pointing and for his tires by caring cuts with tire putty the tread fllling to orevent the disastrous action or sand and water, and seeing that he carries a Goodyear tire saver always kit in his car. to meet , ail tire emer gencies. The new Goodyear general catalogue be had by any 'dealer addressing mv the Goodyear Tire & Rubber company, Akron, O. wide-sprea- i A AAAiAA:AAAAAA under-tnflatlo- - A x: A?Sr-A3A5f:-PAPpASS- -- , A aAv-;-AAAA.Aa:AAAA- : il ,'r A ':iyc: y--r- ?yy. : ;A aac-- k : REAL SERVICE A:,AAiA2 The wet. flat lands when dried, forms a as superior to animal duce a vine yielding It's HERE Motor Company's Provo Branch Most Comolete. "If you want to know what real ser vice is," explaimed an enthusiastic over land touristo last week, "just step into! Motor the company's! branch at Provo and you will find one Utah-Idah- o a case of Big Six'Mjuying a "Big Six" of equal fame. ChristywhoMathewson sothe very same acteristic, as he is of an exceedingly much to make has done Christy disposition. t the New York Giants famous has retiring Mathewson has been an signed up with the Paige for an indefinite term, thus adding one more to the long list of celebrities swearing to that car. according to allegiance word received by II. A. Cherron. city o Motor sales manager of the company, local distributors of the Paige car. Mr. Cherron states that when Matty on the dotted line the put hisrtavname the lt office of the other lp Motor company, of New York, and became the owner of a Fairfield, one of the celebrated "Big tfix." united with another "Big Six" of equal fame. Mathewson played rather a mean lie contrick on the Paige salesman, was excealed his identity when lie the car and receiving a demamining of Kcuador pro- onstration, giving the name of the a fruit which, friend who was with him. But all who sponge regarded know the great box artist say that buch a procedure would be quite char sponges. sea-goin- fc ! .ri NEW CATALOGUE Utah-Idah- ARMORED CARS IN WAR st ? - )nfA tvA; y ' w-- -. (ll4lit ITy As V Ma iVblUlUi ilGToit Wasatch 4470. - - Jj. AAA of the most and high class services in thecomplete, country. "Manager Black of the Provo branch of the Utah-Idah- o Motor company has won an enviable reputation with the service his company is rendering; not care of the regonly customers taking excellent of the house, but giving ular careful and painstaking attention to the traveling public." BETTER ROADS; HAPPIER PEOPLE A0- A - CHAIMERS SIX ON A LONG TRI1 Car Used by Duke of on Tour Through Canada. Con-naugh- t - Willys-Knight- n. Av-c- ; 465 S. Main. 510, De Palma 470. Christiens 370, De Vigueu, 320, Vail 300. Mulfordso.240, Dev kj jjonnen so, uidiieid lin BIKE COPIES TO FRONT ' A To buy a motor car in the Paige class without first seeing with your own eyes the superiority and excess value in Paige Sixes is to he blind to your own best in- sts. We'll show you any time. - . - r-:-:- - - A HUAAV4U vA'; .''nv. - o v ar r 'vi' heStandardofyalaQmdQuqlii -"- - AA A; .A A' A-- ) -'A - -- . . m ' .:?-- ,' . A".'f V ' 'avv;;w . A ' ts President of Auto Company rinA--CAA- ":',. - BIG ADVERTISER v- K A lf VHY JEFFERY IS -- - - . a - r one-four- th 1.533,0;4. x - . Fti. A w - : t - " ".' ' HA ' - : . A?h AV- " v' A" ' A v i A f - - 1 a.. A : A'A ! "A - '."-- . . y a - i SiC8J A 118.-245,7- 13 - S- ill 8. ed ? - 1 tr motor-propell- r:- hair-raisin- lARVELOUS GROWTH - 'A A--t- ' Dario Resta, champion racing driver, framed with Goodrich' Silvertown cord casing, the type of g battles against time on speedway race courses. tire he uses in his ,A-- Washington , D. C, July Ninety per cent of the registration and license fees paid In 1815 by automoblllsts to for th state, or 1S,213,337, was spent and maintenance ofa countheand building state roads, according to comty by the office of pilation Just published public roads. United States department of agriculture. In all. 2,445.661 motor vehicles were registered In that year end their owners paid a total of ana drivers' for and dealer? registrations licenses. This Is an Increase of $5.Si53,76) over 1914. and an Increase of 734,22s In the number of vehicle registered.7 Automobile fees no vr defray nearly per cent of the total amount spent on rurallDft6road and In the In building; whereas bridge source was less than come from this three-tenth- s of 1 per cent of the total expenditure. Th growth of the volume of fees and Is noted by the fact that registrations In 1301 New York, the first state to recollected only J3S4. In 1&06 quire . fee, 4S,mOO cars were registered only States. throughout the entire United By 1S1. however, the number had that the figure given,onesomotor Jumped to more than eithtly car registered for each ofthe 2.375,000 miles of road outside of the Incorporated towns and cities. Average Registration. The relation between cars and road different secmileage variesIs widelyonIn motor car for tions. There only road In Nevada, every six miles of rurttl cars for every but nearly six motor mile of such road In New Jersey. There V Is an average of one motor car regis-In tration for ewry forty-fou- r persons the United States. Iowa apparently leads, however, with one motor car for every sixteen persons, while only one for every 200 persons is registered for Alabama. It must be that however, necdo not the figures ofunderstood, registration a total number of essarily as represent onie of the states do not recars, others group quire annual registration, commercial cars and mopleasure and in their while still torcycles states do notaccounts, other require registration of motorcycles. TherA Is great inequality In the registration fees charged bj the different elates. The fivermre for the United States was 17.46. The State of Vermont, however, secured in 131a a gross revenue f Sls.10 for each motor car, while Minnesota received only about 50 cents for each car. In Texas and annually Carolina no annual registration .South .fees are collected, the only requirement being- a county fee of 50 cents and SI for respectively perennial Most of the states, also howeverregistration. annual taxes on motor vehicle levy and this adds Importantly to the public revenue contributed owners of by the vehicles. For Road Uetterment, In the use of fees, however, there neeras to be a general policy of applythe major part of the monev coling lected from to automobilists road betterment. In forty-tw- o directly of the states of the union all or the major portion of the motor vehicle revenue must be expended for the construction. or maintenance of the Improvement or for the maintenance nf roads, public the state highway department. In states, all or the. twenty portion of the net motor vehicle major revenues are or tinder the supervision expended by or direction of the state highway de- to partment. In seven etates one-haof the state motor vehicle revenues are expended through the tate highway department, and the remainder by the local authorities. Many Mates, in addition to applying- license fees to road construction oxpend for this purpose a large part of the fines and penalties collected from owners. California Leads In In the number of registrations New York state led in 191.S with 255.242; Illinois wa sseeond with 180,832; California third with 163,737, and vania fourth with 160,137. PennsylIn gross revenes received from this source, led with however. was second with 112.027,433; Nw YorkCalifornia, 1,991,181; third with $1,665,276. Pennsylvania cars with wht'e Iowa, 14.000 registered, came fourth in point of revenue with Plwn'' ' high-price- Utah-Idah- Palgc-Detro- automobile fan for some time, but heretofore has owned many models of d makes. At the New York show he became interested in the cars of medium certain advantages in weight, price, cost of maintenance and the like, impressing him.is aWhen the news is spread that Matty Paige owner, undoubtedly he will receive challenges from Oonny Bush. Cleorge Moriaritv. Branch baseball stars who Rickey and other cars. are Paige driving I found the car "After on tires, that the milage per was light investigating gallon of gasoline was big and that tlie mechanism was very accessible," said Mathewson. "I found it also the easiest riding car I have ever been In. One feature of the Paige I particularly is the fact that there is appreciate of room in the tonneau for four plenty or five friends and a bunch of golf I bass." (Sans His highness, the Duke of in his capacity as governor general of Canada, probably inspected a greater number of troops in the past year than any other man in the British empire. A good of the Canadian overseas have under contingent passed trainhis critical eyes in the various ing camps and recruiting points in Canada. During his recent visit to Port Arthur, Ont., to review the troops of d the now seeing active service inbattalion, he used a Chalmers Six as France, a means of quick transportation. The Chalmers Six used on the had been driven 16,000 miles in livory service. The only attention given the car wag the removal of carbon deposits after 14,000 miles, and the original set of spark plugs are still in position. Con-naug- Wonderful Improvement in Highways Made in Short While. "The manner in which the roads of Utah are being improved should be, and I think is, a source of gratification to the people generally and to the owners of automobiles in particular," said Fred Alkire of the Ford agency yes-a terday. 'One has but to look back vert, fow vMr" he continued, "and remember in what a very poor condition many of our highways were then to appreciate the wonderful improve-In ment that has been accomplished a comparatively short time. "The county commissioners of Salt Lake county, as also adjoining counfor bringties, are to be congratulated this change. At the present ing about time I recall needed improvements road to which are under way onandtheSalt Lake between Murray Ogden; canyon. When the and in. Parley's near Ogden is laid there will asphalt be three fine stretches of as fine pavement as one would care to drive over, particularly between Salt Lake and "'One occasionally hears complaints tax. If it were ing the state license all of understood more that bettergenerally this money goes toward I the think there ment of our highways would be less dissatisfaction on that point. our business is holding up to "Yes, During the better than wethe average. have made the followweek past sales: Runabout to Salt Lake ing D. Transfer company and to Charlescars Lake. Touring Lambert of Salt B. to Henry W. Dietz. W. Fardley Bros., Grant of bait F. Farn'ey and R. Lake; to Frank H. Neff of Sugar House. A. G. Eklind of Garfield and G. R. Reading of Murray. imported into The first bannas were at this country in 1S69, and is the present employed to time special machinery unload them at the fruit wharves, so great are the importations. (B(D)Ssnp This specialty jjame is a srreat one these days. It is specialty this, and that and everything. The Battery Charging' Station at 33 East Fourth South is one of the most interesting from the motorists' point of view. They carry a complete line of new batteries and charge and repair old ones. Anything in that line is done promptly and welL salesMr. A. C. Cronk, the manager, is an aggressive and man who is on the job every minute. Now, remember, when you think of batteries, think of the Battery Charging Station. It won't cost you a cent more to get your work done by efficient workmen than by some amateur, and you have the satisfaction of knowing that your job is done right Try era out! They re good! up-to-da- te two-thir- ht, ds Fifty-secon- oc-.-i-si- A St. Louis woman gave an elaborate funeral to her pet canary, Pete. The was embalmed and placed in an body oak coffin, silk lined and buried In the family plot in the ceremony with appropriate service and floral offerings i IN THE DISTRICT COURT OF SALT Lake county, State of Utah, probate division. In the matter of the estate of Abel M. Preece, deceased. Xotlce of sale of real and personal property. The undersigned will sell the real and personal property hereinafter described at public auction at 12 o'clock noon on Tuesday, the first of August, A. D. 1916, at the west day front door of the City and County building In Salt Lake City. Salt Lake State of Utah, for cash, subject county, to confirmation by the court. The property so noticed to be sold is described as follows: Ten thousand (10,000) shares of the capital stock of Santaquin Mining company; horses, wagons and maestate of said chinery owned by the deceased and used on the real property hereinafter described; also the described real following in Salt Lake county, State of property to wit: The southeast quarter Utah, of the southwest quarter of section thirty-tw- o (32), township one (1) range one (1) west of the Salt south, Lake (40) acres, meridian, containing forty more or less. HARDEN BENNION. Administrator of the estate of Abel M. Preece, deceased. Howat, Marshall, Macmillan & Ne beker. and R. H. Butterfield, attorneys for administrator. Dated July 8. 1916. -- f Be. 5ih Ave. & Broadway. Central. Modern Fireproof 203 ROOMS WITH BATHS, is: r. Table d'Hote and a la Carte FOR BOOKLET. WR1TK p. hitchey. mop. 1 |